A weekly update on things happening in the world of marketing. It is an AI-generated podcast created by Content Monsta.
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Content Monsta Podcasts
The Business of Marketing podcast discusses how to win in the current marketing landscape. Hosted by A. Lee Judge, Digital Marketing Consultant along with a Mastermind Group of professional marketers. Stay up to date and sharp on your marketing knowledge while learning from these experienced marketers.
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Entrepreneurs are sometimes called "unpolished" because they are scrappy and unconventional when starting a business. On this podcast, we speak with entrepreneurs and innovators. Some went to Business School and have a formal MBA degree while others don't. Did it make a difference? Nope! They share the answer to that as well as other pieces of wisdom. To listen to all episodes, apply to become a guest, or a sponsor go to www.unpolishedmba.com
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Two best friends creating fun Kpop content for podcast listeners.
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Welcome to Ink & Out, where tattoos and celebrity interviews collide. Discover the world of body art and get up close with your favorite stars. Discover the fascinating world of tattoos as we explore their rich history, diverse styles, and innovative techniques. From traditional designs to modern masterpieces, we showcase the incredible artistry and symbolism that tattoos hold. Subscribe now for captivating content that connects ink and stardom. Subscribe now and dive into the mesmerizing re ...
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Welcome to the Hype Live Sessions podcast, your ultimate destination for all things lifestyle and entertainment! Join us as we dive into the latest news and captivating interviews across the spectrum of popular culture and beyond. Hosted by the brilliant mind behind The Hype Magazine, Editor-in-Chief Jerry Doby, Ph.D., this podcast delivers an unparalleled depth of insight and expertise. Dr. Doby's vast knowledge of the industry and his passion for uncovering the latest trends make each epis ...
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Episode 157 - No More Guesswork: Scaling CPG and Food and Beverage with Sabeen Abbas
38:37
38:37
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38:37In this episode, we're joined by Sabeen Abbas, founder of Hatch Line Consulting, to unpack what it really means to turn product strategy into action in the CPG and food and beverage world. Sabeen shares how she transitioned from corporate America to entrepreneurship just one year ago, why she chose to focus on CPG, and how she uses decision framewo…
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Episode 156 - Greedy, Lazy and Wrong? Rethinking the Story We Tell About Capitalism with guest Douglas Stevens PhD
51:52
51:52
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51:52Episode Details: Capitalism is under pressure and everyday people can feel it. Rising prices from tariffs, fights over healthcare, shrinking trust in institutions and the rapid advance of AI have people questioning whether the system still works for them. In this conversation, Monique Mills sits down with Douglas Stevens, professor of accountancy a…
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Episode 155 - What It Really Takes to Scale Your Business w/Andy Goldstrom
22:21
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22:21In this episode, Andy Goldstrom of Midcourse Advisors joined us. He has a remarkable track record of building and exiting two Inc. 5,000 companies to Fortune 50 buyers. Andy shares the powerful difference between mere growth and true scaling. In this episode, you will learn: What Andy’s first two fast-growth companies were and how they disrupted th…
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Monique Nikkole: Her Journey to GRAMMY Nominee
58:50
58:50
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58:50From the precinct to the platinum track, our guest embodies the essence of a bold career transition. Meet Monique Nikkole, a force of nature, a GRAMMY-nominated singer-songwriter, and a proud Brooklyn native. For 24 years, she served her community with dedication, rising to the rank of Detective Sergeant in the Nassau County Police Department. No…
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Episode 154 - Assertive, Not Abrasive: Lessons in Leadership with Dr. Julie Gurner
39:27
39:27
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39:27On this episode, Dr. Julie Gurner, executive performance coach and author of the Ultra Successful Substack newsletter, to unpack one of the most misunderstood traits in leadership: assertiveness. Most people equate assertiveness with rudeness — especially when it comes from women. But as Dr. Gurner explains, assertiveness is simply clarity — the op…
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Episode 153 - What 2026 Will Demand from Every Company
20:56
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20:562026 is shaping up to be the year that separates companies that are just keeping up from those creating what’s next. In this forward-thinking solo episode we break down the trends, technologies, and shifts that will define business success in the near future. We dive into why many employees—though excellent at their roles—don’t understand the busin…
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Big Jeffrey: Laughter, Legacy & The Power of Connection
1:16:38
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1:16:38From the heart of South Central LA to the screens of millions, viral comedian Big Jeffrey sits down with Dr. Jerry Doby for a powerful and hilarious conversation about turning pain into purpose. Known for his authentic storytelling and quick wit, Big Jeffrey has built a loyal following across TikTok and beyond by keeping it real, spreading positivi…
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Episode 152 - Expertise Isn’t Enough: Bringing Humanity Back to Business with Lisa McGuire
34:40
34:40
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34:40When everyone sounds the same, trust becomes the real advantage. In this episode, Lisa McGuire, strategist, advisor, and host of Your Passion, Purpose & Personal Brand, shares how to build a business aligned with your unique identity rather than credentials or trends. Lisa breaks down how sameness is the recipe for disappearing, why borrowed voices…
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Doby Uncut: Mr. Shadow Talks "Certified G'z" ft. Ice Cube & Kokane
36:47
36:47
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36:47San Diego legend Mr. Shadow joins Dr. Jerry Doby on Doby Uncut for a powerful conversation on his historic collaboration "Certified G'z" — featuring Ice Cube and Kokane — a record uniting the Black and Brown communities through authentic West Coast Hip Hop. In this episode originally airing on The Hype Magazine Live Sessions, Mr. Shadow opens up ab…
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Episode 151 - From Classroom to Company: How Lisa Shaw Turned Language Love Into A Business
39:02
39:02
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39:02Some Topics Discussed Include: Are you an educator hoping to pursue entrepreneurship? Listen in to learn how an educator-turned-entrepreneur reimagined her career to serve families, schools, and communities with language and literacy. Guest, Lisa Shaw, author, educator, and founder of My Other Tongue joined us on this episode. Lisa helps children a…
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Building a Unified B2B Revenue Team with Andrei Zinkevich
39:29
39:29
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39:29Marketing is facing a crisis of credibility and alignment, as legacy systems and outdated KPIs have led to internal silos and a disconnect from revenue goals. In this episode, Andrei Zinkevich of FullFunnel.io and A. Lee Judge, Sales and Marketing Consultant, explore how marketing and sales leaders can rebuild trust, align around shared metrics, an…
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Why Speed and Scale Are Killing Your Marketing with Robert Rose
41:16
41:16
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41:16The episode explores how marketers can shift their mindset from focusing on content containers to prioritizing storytelling and strategic content creation. Lee Judge and Robert Rose discuss the evolving role of content marketing in the age of AI, the pitfalls of over-measuring, and the importance of valuable friction in marketing processes. Shiftin…
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Eddie Levert, Sr. Salutes Young Crooner Omar Wilson for 'Baby I'm Ready' Remake
1:00:52
1:00:52
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1:00:52Welcome back to Doby Uncut. I'm your host, Dr. Jerry Doby, and this episode is one you won't hear anywhere else. We captured an exclusive moment with R&B royalty, Eddie Levert Sr., as he personally co-signed a young crooner, carrying forward the soul tradition. That artist is Omar Wilson — and the moment was decisive. Omar delivered a heartfelt new…
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From Queens to the Emmys: Meet Daryl Pringle
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27:29Today, we're taking you inside Bill's Boutique at the Colosseum Mall in Jamaica, Queens, where I had the chance to speak with Daryl Pringle, who was credited as Talent Coordinator on the Emmy Award-winning documentary Set the Record Straight: The Jam Master Jay Case. The film, directed by Rashidi Hendrix and Darla Miles and produced by Metallic Pic…
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Episode 150 - Dark, Dirty, Dangerous with Karla Trotman of Electro Soft
55:26
55:26
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55:26In this episode we speak with Karla Trotman, CEO of Electro Soft, an electronics contract manufacturer serving industrial and defense customers. Karla shares the company’s origin story from kitchen table cables to a second-generation operation, and how she’s steering through tariffs, supply chain shocks, skilled-labor shortages, and leadership stre…
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How AI is Reshaping Your SEO Strategy with Andy Crestodina
42:01
42:01
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42:01The episode explores how AI is reshaping SEO and content strategy, emphasizing the need for marketers to adapt their websites and messaging to train AI effectively. Lee Judge and Andy Crestodina discuss how AI-powered search changes user behavior, the importance of co-occurrence and proximity of keywords, and how brands can optimize their content t…
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From ChatGPT to Local AI: Practical Tips for Marketers with Christopher Penn
38:57
38:57
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38:57With AI rapidly evolving, marketers face both new opportunities and pressing concerns about data privacy, search optimization, and content creation. Christopher Penn breaks down the rise of local AI models, their implications for privacy and data control, and how generative AI will reshape marketing strategies. The conversation offers actionable ad…
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Episode 149 - Venture Capital for STEM Professionals with Erika Jefferson
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26:21
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26:21Erika Jefferson joins the Unpolished MBA to talk about why more scientists and engineers aren’t at the venture capital table. She breaks down common myths about who becomes a VC, discuss the real backgrounds of investors, and highlight the unique value technical professionals bring to the world of startups and funding. Erika shares insights from he…
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Episode 148 - Business Ownership with Content Monsta A. Lee Judge
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46:02In this episode A. Lee Judge—entrepreneur, multimedia content expert, and founder of Content Monsta—discusses the evolution of content creation in the digital age. Lee shares his journey from DJing and corporate marketing to building a creative agency that specializes in video and podcast production for enterprise clients. They discuss why starting…
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"Red Flags" for B2B Podcasters - Podcast Company Owners Tell All (with Katie Brinkley)
41:32
41:32
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41:32This episode explores the strategic value of podcasting for businesses and personal brands, offering expert insights on how to launch, structure, and promote a podcast effectively. Lee Judge and Katie Brinkley discuss common misconceptions, content repurposing, and the importance of aligning podcast goals with broader marketing strategies. Determin…
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Episode 147 - Winning In Tech with Caroline Dunn
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32:47
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32:47About Episode 147 of Unpolished MBA(R): This episode of Unpolished MBA has guest Caroline Dunn—electrical engineer turned VP of Marketing, YouTuber with 37,000+ subscribers, and author of A Woman’s Guide to Winning in Tech. Caroline shares her unconventional career journey, starting in engineering and pivoting into marketing—despite pushback from p…
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Why Marketers Must Master Visual Design to Drive Business Results with Jim MacLeod
22:34
22:34
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22:34The episode explores the intersection of design and marketing, emphasizing the importance of visual communication that drives business outcomes rather than just aesthetic appeal. A. Lee Judge and guest Jim MacLeod, author of The Visual Marketer, discuss how marketers can leverage design principles and professional tools to create visuals that are b…
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Episode 146 - The Math Isn’t Mathing - What Small Business Owners Get Wrong About Growth with Jess Villegas
22:03
22:03
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22:03This episode kicks off Season 11 with a conversation that every small and mid-sized business owner needs to hear. We’re not talking hype—we’re talking real numbers, real friction, and the decisions that make or break your cash flow (and ultimately your success!). Monique sits down with Jess, a seasoned executive turned small business advisor, who s…
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Winning LinkedIn Strategies for B2B Professionals with Neal Schaffer
47:48
47:48
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47:48The episode explores how B2B professionals can strategically use LinkedIn to build authentic engagement, optimize their profiles, and leverage AI to enhance content creation and visibility. Lee Judge and guest Neal Schaffer dive into the nuances of LinkedIn's evolving features, including newsletters, carousels, and video, while emphasizing the impo…
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How to Build a Revenue Machine by Aligning Sales and Marketing with Bruce Scheer
43:51
43:51
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43:51The episode explores how aligning sales, marketing, and product teams through a unified go-to-market narrative can drive better revenue outcomes and improve the customer experience. A. Lee Judge and Bruce Scheer discuss the importance of storytelling, internal alignment, and reducing friction in the buying journey to close more deals and retain cus…
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The Secrets to Smarter Marketing and Real Revenue Growth with Todd Ervin
33:45
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33:45Data is the foundation of effective AI implementation in marketing. Lee Judge and Todd Ervin explore how clean, structured data enables AI to drive segmentation, buyer journey mapping, and campaign optimization. They also discuss the importance of building brand awareness, aligning marketing with revenue goals, and using AI to enhance research and …
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Rethinking Attribution and Alignment in B2B with Mary Keough
29:37
29:37
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29:37The episode explores the evolving role of marketing in B2B organizations, emphasizing the need for marketers to take ownership of strategy, customer understanding, and collaboration with sales. Lee Judge and guest Mary Keough discuss the importance of customer-centric content, the limitations of attribution in modern marketing, and how marketers ca…
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Why SEO Traffic Is Going Down and Revenue Is Going Up with Dale Bertrand
42:44
42:44
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42:44The episode explores how AI is reshaping the landscape of SEO and digital marketing, urging marketers to shift from traditional keyword strategies to relevance and intent-based content creation. A. Lee Judge and Dale Bertrand discuss the importance of building content that resonates with human audiences while adapting to AI-driven search environmen…
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Why Marketing Fails Without Sales Alignment and a Revenue First Mindset with Jennifer Jurgens
29:08
29:08
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29:08Jennifer Jurgens, CEO of 1BoldStep, shares how to reframe marketing as a core revenue function by focusing on measurable outcomes, fixing funnel bottlenecks, and driving customer retention. From aligning with sales to applying Lean principles across the revenue cycle, Jennifer explains what it really takes to prove marketing’s value and earn a perm…
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How to Build a Scalable Content Engine That Boosts Visibility and Saves Budget
27:10
27:10
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27:10In this special internal episode, A. Lee Judge and Marc Raco from Content Monsta unpack how companies can build content engines that deliver consistent visibility, authority, and demand—without burning out their teams. They reveal why framing matters when selling marketing initiatives internally, how to build a content engine from expert conversati…
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Why Every Modern Marketer Needs to Master Prompting and Embrace AI for Growth with Pam Didner
31:47
31:47
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31:47Pam Didner, B2B marketing expert and author of The Modern AI Marketer, joins A. Lee Judge to break down why prompting, automation, and AI-driven workflows are now critical for marketers. She shares practical frameworks for individuals, teams, and enterprises - and explains why focusing on workflows (not tools) is the key to staying competitive. If …
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Audacious Marketing to Stand Out in an AI World with Mark Schaefer
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35:21Best-selling author Mark Schaefer shares how marketers can thrive in AI by leaning into what machines can’t replicate: creativity, community, and courage. Drawing from his latest book Audacious, Mark breaks down how to create standout content, build trust through word-of-mouth, and foster shared experiences that make your brand unforgettable. Grab …
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Unlocking CMO Success and Strategies with Drew Neisser
36:37
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36:37Drew Neisser, author of Renegade Marketing and founder of CMO Huddles, shares what he’s learned from interviewing hundreds of top CMOs. He reveals how the best marketers earn trust in the C-suite, build real influence, and prove marketing’s value through smart business alignment. From building pricing power to reshaping internal messaging, Drew exp…
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Using Behavioral Science in Marketing to Influence Customers with Nancy Harhut
33:06
33:06
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33:06Nancy Harhut, author of Using Behavioral Science in Marketing, breaks down the psychology behind consumer decision-making and how marketers can apply these insights to drive action. She reveals how small, science-backed tweaks in messaging, design, and pricing can dramatically increase conversions. From the power of social proof to the influence of…
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Content Monetization and the Future of Marketing with Joe Pulizzi
30:24
30:24
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30:24Joe Pulizzi, the "Godfather of Content Marketing," shares how businesses and creators can build sustainable, revenue-generating content brands. From monetization strategies and employee-driven content to the impact of AI on content creation, Joe unpacks what’s working today—and what’s next for content entrepreneurs. He also explores why most compan…
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AI First Marketing How AI Blockchain and Web3 Are Reshaping the Future with Sandy Carter
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43:55
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43:55Sandy Carter, COO of Unstoppable Domains and a leader in AI, blockchain, and next-gen marketing, breaks down how emerging technologies are reshaping the way businesses connect with customers. From the impact of AI on SEO and content marketing to the growing role of blockchain in trust and privacy, Sandy shares insights from the World Economic Forum…
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Episode 145 - Wrapping Up the ETA Series - Buying vs. Building: The Best Growth Strategy for You
21:48
21:48
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21:48This final episode of the ETA series brings everything full circle. If you've been following along, you know we’ve covered the entrepreneurship through acquisition (ETA) space in depth—exploring what it takes to buy a business, what can go wrong, what goes right, and how investors evaluate deals. In this episode, the host breaks down: Why acquisiti…
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