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How AI is Reshaping Your SEO Strategy with Andy Crestodina

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Manage episode 504027544 series 2933366
Content provided by Content Monsta and Content Monsta | A. Lee Judge. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Content Monsta and Content Monsta | A. Lee Judge or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

The episode explores how AI is reshaping SEO and content strategy, emphasizing the need for marketers to adapt their websites and messaging to train AI effectively. Lee Judge and Andy Crestodina discuss how AI-powered search changes user behavior, the importance of co-occurrence and proximity of keywords, and how brands can optimize their content to influence AI-generated results.

  • Training AI through strategic website copy and keyword proximity
  • Shifts in SEO due to AI-powered search and user behavior
  • Optimizing key website pages for AI discoverability and decision-making
  • The role of content formats like video and audio in brand visibility
  • Balancing content quantity and quality in the AI era

Time Stamps
01:10 - Introduction to AI's impact on SEO
06:45 - How AI selects and ranks content
15:30 - Optimizing key pages for AI training
24:00 - Prompt reverse engineering and content strategy
35:20 - Importance of co-occurrence and keyword proximity
45:00 - Broader content strategy beyond websites
55:10 - Human-centric content and performance metrics
01:10:00 - Predictions for AI and search in the next year

Main Takeaways

You're not just writing for humans—you're writing training data for AI.

AI optimization requires adding job titles, credentials, and comparison content to key pages.

Co-occurrence of brand and industry terms across trusted sources boosts AI visibility.

Subscribe, share the episode, and visit contentmonsta.com for more insights.


A. Lee Judge is the creator and host of The Business of Marketing podcast.
Please follow the podcast on your favorite podcast listening platform.

This podcast is produced by Content Monsta - A leading producer of B2B Content.

  continue reading

79 episodes

Artwork
iconShare
 
Manage episode 504027544 series 2933366
Content provided by Content Monsta and Content Monsta | A. Lee Judge. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Content Monsta and Content Monsta | A. Lee Judge or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

The episode explores how AI is reshaping SEO and content strategy, emphasizing the need for marketers to adapt their websites and messaging to train AI effectively. Lee Judge and Andy Crestodina discuss how AI-powered search changes user behavior, the importance of co-occurrence and proximity of keywords, and how brands can optimize their content to influence AI-generated results.

  • Training AI through strategic website copy and keyword proximity
  • Shifts in SEO due to AI-powered search and user behavior
  • Optimizing key website pages for AI discoverability and decision-making
  • The role of content formats like video and audio in brand visibility
  • Balancing content quantity and quality in the AI era

Time Stamps
01:10 - Introduction to AI's impact on SEO
06:45 - How AI selects and ranks content
15:30 - Optimizing key pages for AI training
24:00 - Prompt reverse engineering and content strategy
35:20 - Importance of co-occurrence and keyword proximity
45:00 - Broader content strategy beyond websites
55:10 - Human-centric content and performance metrics
01:10:00 - Predictions for AI and search in the next year

Main Takeaways

You're not just writing for humans—you're writing training data for AI.

AI optimization requires adding job titles, credentials, and comparison content to key pages.

Co-occurrence of brand and industry terms across trusted sources boosts AI visibility.

Subscribe, share the episode, and visit contentmonsta.com for more insights.


A. Lee Judge is the creator and host of The Business of Marketing podcast.
Please follow the podcast on your favorite podcast listening platform.

This podcast is produced by Content Monsta - A leading producer of B2B Content.

  continue reading

79 episodes

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