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Co-creation for meaningful marketing - with HP's Pepe Gorbea

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Manage episode 516180335 series 2440638
Content provided by Tom Ollerton. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Tom Ollerton or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Stop chasing clicks without meaning, says Pepe Gorbea, Global Head of Brands, Agencies & Sustainability Innovation at HP and Co-Founder. of StoryMaking4Good.

Tune in to hear: • how co-creation turned Nescafé into a double-digit growth story in Mexico • why marketers must learn to listen and focus on the metrics that matter • how to link storytelling and sales • why the future of advertising lies in community, not campaigns

"I want to stop people skipping ads — because advertising can help communities thrive."

Learn how co-creation drives both purpose and performance.

  continue reading

338 episodes

Artwork
iconShare
 
Manage episode 516180335 series 2440638
Content provided by Tom Ollerton. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Tom Ollerton or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Stop chasing clicks without meaning, says Pepe Gorbea, Global Head of Brands, Agencies & Sustainability Innovation at HP and Co-Founder. of StoryMaking4Good.

Tune in to hear: • how co-creation turned Nescafé into a double-digit growth story in Mexico • why marketers must learn to listen and focus on the metrics that matter • how to link storytelling and sales • why the future of advertising lies in community, not campaigns

"I want to stop people skipping ads — because advertising can help communities thrive."

Learn how co-creation drives both purpose and performance.

  continue reading

338 episodes

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