Welcome To The NEXT LEVEL Facebook Ads Podcast with Phil Graham. We help you MASTER Facebook ads and give you an EDGE over your competition. If you want to be PART OF A MOVEMENT that is taking digital marketers to new heights, this is for YOU. Let's GO!
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Facebookadvertising Podcasts
I'm Jillian Leslie, host of Blogger Genius and founder of MiloTree (https://milotree.com/) —the simple, all-in-one platform that helps bloggers and creators SELL digital products, GROW their email lists, and BUILD their social media followings. I'm also an online business strategist and Stanford MBA. 🚀 Start for FREE: Sell a digital product, offer a freebie or lead magnet, and grow your social media followers today—FREE! No credit card required. 👉 Sign up here: https://milotree.com/join/free ...
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Shiny New Object is a podcast about the future of data driven marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton, Founder of www.automatedcreative.net
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Perpetual Traffic is a twice weekly podcast for CMOs, marketing directors, and business owners who want to master paid advertising, scale their businesses profitably and stay one step ahead of the shifting paid advertising landscape of today. Hosted by Ralph Burns (CEO of Tier 11, managing $200M+ in ad spend) and Lauren Petrullo (award-winning CEO of Mongoose Media), the show covers digital marketing strategy, paid traffic optimization, and performance marketing, featuring expert interviews, ...
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EP 452: My 2026 Facebook Ads Gameplan & Strategy
12:12
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12:12Here's the approach I'm using for Facebook Ads in 2026: The structure, priorities, and creative strategy behind how I'm setting up campaigns in 2026. Website: https://philgrahamdigital.com
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Finding adaptability & resilience in today's data driven marketing - ft. TikTok's Adriane Goetz
22:57
22:57
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22:57"Feel your feelings, then get a plan together and move forward in a new direction." On this week's Shiny New Object podcast, Adriane Goetz, Product Marketing Lead, Global Agency, at TikTok, shares her top lessons on developing and leading with adaptability and resilience. We also cover the three key behaviour changes that have helped Adriane deal w…
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Why Your Organic Traffic Isn’t “Organic” (Brand Lift Breakdown + Feeder 2.0)
45:09
45:09
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45:09Are you convinced your SEO is outperforming paid ads and wondering why you’re still spending six figures on Meta and Google? That assumption might be one of the worst mistakes holding your growth back. We see it all the time: brands looking at last-click data, celebrating “free” organic revenue, and completely missing what’s actually driving demand…
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Top 4 Perpetual Traffic Episodes Most Advertisers Replayed in 2025
32:33
32:33
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32:33As we gear up for the new year, we step back and look at the four Perpetual Traffic episodes you listened to the most in the past year and what they reveal about where digital marketing is actually headed. The selected episodes explain why AI-powered customer conversations are being underused and how Advantage+ quietly removed real targeting contro…
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EP 451: 5 Reasons To Go All-In on Facebook Ads in 2026
9:27
9:27
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9:27Thinking about where to focus your marketing in 2026? Here are five reasons Facebook Ads continue to be one of the smartest plays for businesses that want predictable, scalable marketing systems. Website: https://philgrahamdigital.com
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Why Meta Is the Best Ad Platform on the Planet in 2026 Part 4
43:32
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43:32In this final part of our four-part series on why Meta remains the top platform for scaling in 2026, we continue analysing the evolution of Meta’s advertising engine. From the days of custom audience uploads in 2012 to the impact of the 2016 election and the fallout from the Cambridge Analytica scandal, these milestones have shaped the platform’s c…
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Why Meta is The Best Ad Platform on The Planet in 2026 Part 3
38:36
38:36
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38:36Do you still consider Meta a targeting platform? If so, that mindset is probably costing you scale, efficiency, and confidence in your numbers. We see too many marketers clinging to old playbooks, such as hyper-specific audiences, exclusions, and lookalikes, without realizing the platform has fundamentally changed. In this episode, we continue our …
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EP 450: Facebook Ad FAQ & #1 Lesson Learned in 2025
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12:05Today is our annual Facebook Ads frequently asked questions episode and I also share the #1 Facebook Ad lesson I learned in 2025. Website: https://philgrahamdigital.com
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How to Automate Your Digital Product Sales and Make Money While You Sleep
7:43
7:43
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7:43Start selling digital products and services with MiloTree for FREE! If you're an online coach, course creator, or digital product seller, you've probably experienced this: You're working 35-45 hours a week managing sales, manually sending products, and personally following up with every customer. You're making some money, but you're completely burn…
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Why Meta Is the Best Ad Platform on the Planet in 2026 Part 2
24:53
24:53
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24:53We continue our discussion on why Meta is still the most powerful ad platform and what to expect in the coming year. We break down how Facebook figured out monetization, from early Microsoft deals and disastrous missteps like Beacon to right-hand rail ads and the moment ads entered the newsfeed. We’ll walk you through the desktop era, the transitio…
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Why Meta is The Best Ad Platform on The Planet in 2026 Part 1
54:11
54:11
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54:11Meta’s global reach and heavy AI investments give it an undeniable edge over other digital marketing platforms. In today’s episode, we are exploring how Meta’s ongoing innovations will reshape advertising in 2026 and what this means for your business or agency. Lauren shares her firsthand experience testifying at a House subcommittee about how Meta…
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Cultural marketing lessons from Perfetti Van Melle's Martin Höfling
19:22
19:22
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19:22The biggest currency is attention, and we as marketeers we're fighting for attention, not only from other brands, but from all these other stimuli. For Martin Höfling, Global Marketing Manager Chupa Chups at Perfetti Van Melle - Brasil, cultural marketing is the way forward for brands who want to capture consumers' ever fleeting attention. On this …
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EP 449: The First Thing I Fix in 90% of Ad Accounts I See
8:27
8:27
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8:27Many advertisers chase the wrong problems. Here's the very first thing I fix in almost every ad account I audit, and why it changes everything you do next. Website: https://philgrahamdigital.com
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The #1 Critical Element Missing from Your 2026 Marketing Strategy
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48:30Set up your business for success with our Creative Diversification Package. You’ll get 30+ fresh creatives monthly in 10 high-converting formats plus free access to media buying and Tier 11’s Data Suite: https://tiereleven.com/cd Are you ready for 2026? Many businesses are focusing on the wrong things right now, but setting specific, measurable goa…
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The New Meta “Feeder Strategy” That Breaks Andromeda (Full Walkthrough)
46:48
46:48
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46:48Meta's new Andromeda retrieval engine demands REAL creative diversity. Get Tier 11’s Creative Diversification Package and access Media Buying + Data Suite for FREE: https://tiereleven.com/cd Is Meta forcing all your ad spend into one product, regardless of what you actually want to scale? What if the very thing limiting your business isn’t your ads…
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How to Double Your Revenue with Order Bumps and Upsells (Without Getting New Customers)
8:33
8:33
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8:33🚀 [MAKE MONEY ONLINE] 🚀 Sell digital products, grow your list, and boost your social media with ease—all for FREE! Start now! ➡️ https://milotree.com/ Are you selling digital products but struggling to increase your revenue? You're not alone. Most online creators, coaches, and bloggers focus all their energy on finding new customers, but here's a s…
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EP 448: The Facebook Ad I Keep Coming Back To (And Still Recommend Today)
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12:38
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12:38There's one Facebook and Instagram ad structure I've used across industries, offers, and budgets, and I keep coming back to it because I love it so much. In this episode, I'll break down the simple formula I keep coming back to, and the one twist I use to make it resonate with my audience. Website: https://philgrahamdigital.com…
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The #1 Communication Book Everyone Needs to Read in 2026 with Charles Duhigg
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36:31Do you ever feel like your marketing messages aren’t landing? What if the real issue isn’t the message itself, but how you’re communicating it? In today’s episode, we explore the art of communication with Charles Duhigg, the New York Times bestselling author of The Power of Habit and Super Communicators. Charles shares how understanding different t…
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Focusing on humans in the AI era - with Microsoft's Carly Morris
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27:22You can have the best tech and innovation, but are you creating for and connecting with humans? If all you rely on is AI, you'll eventually lose human connections and your marketing will fail, says Carly Morris, Global Head of Acquisition & Growth at Microsoft Advertising. She's picked "people centric leadership in an AI evolution" as her shiny new…
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5 Secrets of AdRoll's CTV Breakthrough REVEALED With Vibhor Kapoor
48:00
48:00
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48:00It’s time to draw your 2026 marketing plan, and we want to help you maximize profits with Meta ads. We’re offering you 30 monthly deliverables,10 ad types, media buying, and access to Tier 11’s Data Suite before the year ends. Claim your Creative Diversification Package now at: https://www.tiereleven.com/cd Are you trying to squeeze every last bit …
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Getting in a scrum with Golfbreaks' Bee Craft
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25:28
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25:28I don't want a team of people who are so frantic and actually being unproductive because they don't know actually if they're coming or going. Bee Craft, Head of Performance Marketing at Golfbreaks, has found the cure for frantic, noisy marketing environments: the scrum methodology. On the podcast, she explains: How applying structured two-week spri…
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EP 447: Holiday Ads Home Stretch: Smart Facebook Ad Moves for December
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10:25
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10:25The busiest ad weeks of the year are here and there's still time to make smart, strategic moves. In this short episode, we'll cover the key things to adjust in your Facebook & Instagram ads this month: what to pause, what to refresh, and how to shift your messaging as shipping deadlines approach. Ten minutes, all action, no hype, no fluff. Website:…
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STOP: Analyze These 3 Crucial Buyers Post-BFCM to Maximize Q4 Profit
41:36
41:36
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41:36As the BFCM dust settles, it’s time to plan for Q4 and 2026. We’re offering you 30 monthly deliverables, 10 ad types, media buying, and access to Tier 11’s data suite to help you maximize profits with Meta ads. Claim your Creative Diversification Package at: https://www.tiereleven.com/cd Record Black Friday sales don’t mean anything if you shredded…
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The New Meta GEM Update + The Secret to Meta’s Andromeda Revealed with Andrew Foxwell - Part 2
35:43
35:43
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35:43With the latest GEM and Andromeda updates, creative diversification is the only way to crack Meta's algorithm. We’re offering you 30 monthly deliverables,10 ad types, media buying, and access to Tier 11’s data suite to help you stay ahead. Get our exclusive Creative Diversification Package at: https://www.tiereleven.com/cd The days of throwing up a…
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The New Meta GEM Update + The Secret to Meta’s Andromeda Revealed with Andrew Foxwell - Part 1
32:36
32:36
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32:36Creative diversification is now the primary lever that Meta is rewarding. You need at least 30+ fresh concepts per month to unlock the algorithm's full potential. Our Creative Diversification Package will give you that and more. Check out the offer at: https://www.tiereleven.com/cd Meta’s latest update will fundamentally change how your ads are ran…
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EP 446: How I Test New Facebook Ads Without Wasting Money
8:41
8:41
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8:41Testing new Facebook ads can either teach you what works and doesn't, or burn through your budget fast. In this quick, practical episode, I'll walk you through how I test new ads efficiently, what to look for in your early data, and how to spot winners before scaling. Website: https://philgrahamdigital.com…
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Moving fast by going slow - ft. VML's Kiesse Lamour
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23:40"You need to fall in love with the why, right, not just the numbers, not just the data, not just the metric." On the latest episode of the Shiny New Object Podcast, Kiesse Lamour, Global Head of Media, Commerce at VML, tells us why marketers need to understand the bigger picture and move slower to deliver higher-quality work that actually brings be…
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SaaS Case Study: The Lazy Way to a 26.31 MER Using Creative Diversification
25:02
25:02
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25:02Creative diversity is a must to crack Meta's new Andromeda algorithm and dominate your market. We’re offering you 30 monthly deliverables, 10 ad types, media buying, and access to Tier 11’s data suite to help you stay ahead. Get our exclusive Creative Diversification Package at: https://www.tiereleven.com/cd Are you really getting the most out of y…
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EP 445: The Smart Way to Run Facebook Ads on a Small Budget
10:16
10:16
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10:16Running Facebook ads on a small budget doesn't mean it's impossible to get great results, it just means you need a smarter plan. In this short episode, I'll break down how to try and make every dollar count, avoid the mistakes that can waste money, and get more data and momentum from limited spend. Website: https://philgrahamdigital.com…
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Why use your people for authentic marketing: Charlotte Tilbury's Sian Nicholas
21:12
21:12
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21:12What purpose is your content serving? Sian Nicholas, Global Social Media Manager at Charlotte Tilbury, believes in asking "why?" over and over again to get to the bottom of effective data driven marketing. Tune in to hear: 🎥 why employee-generated content is becoming the most authentic format in beauty and beyond ✨ why every brief should start with…
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How We Slashed nCAC $44 to $25 in 10 Days with Meta Andromeda
27:06
27:06
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27:06John Moran joins us this week as we unpack how the Andromeda model is reshaping media buying, why creative diversification is no longer optional, and how three rapid rounds of creative iterations dropped CPA from $44 to $25 in just 10 days. We walk you through the exact playbook we used to achieve these results. If you’ve ever paused an ad because …
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The Invisible AI Underbelly That No Marketer Knows About...Until Now (PART 2)
34:08
34:08
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34:08Meta's Andromeda update has disrupted digital marketing for good. But, we've cracked the code! We’re offering you 30 monthly deliverables,10 ad types, media buying, and access to Tier 11’s data suite to help you stay ahead. Get our exclusive Creative Diversification Package at: https://www.tiereleven.com/cd AI is not a buzzword. It is not a passing…
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Taking the "me" out of media with SharkNinja's Nick Cedar
20:02
20:02
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20:02"We've got all this data, but who's to say people aren't just randomly searching for random things because we've got so many avenues to be searching for them?" Nick Cedar, Manager Media Strategy and Planning at SharkNinja, talks about why it's important to understand your audience more than it is to extract data that may not be giving you any relev…
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3 Easy Black Friday Offers for Creators: Coaching, One-Product, or Bundles (with MiloTree)
7:58
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7:58Struggling with what to sell for Black Friday? You're not alone. The good news: creators and coaches are making serious money with simple offers—no complicated funnels required. During last year's sale, one creator sold only coaching sessions and cleared nearly $3,000 in four days; another launched a single spreadsheet and made $8,400; and a more a…
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