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What skateboarding can teach you about marketing - with Newcastle University's Matt Horne

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Manage episode 517870038 series 2440638
Content provided by Tom Ollerton. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Tom Ollerton or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Head of Digital Media at Newcastle University, Matt Horne joins Tom Ollerton to talk creativity, data-driven marketing… and why his skateboard is a better teacher than most dashboards.

In this episode:

  • Why marketing mix modelling and data warehouses help, but aren't 100% precise

  • Reporting that lands: tailor the numbers to finance, tech, or the C-suite

  • Privacy, under-18 targeting, and the reality of higher-ed marketing

  • Hustle early, balance later: a career path from radio ads to paid and organic

  • "Rate My Skate": learning in public, experimentation, and finding flow.

*]:pointer-events-auto [content-visibility:auto] supports-[content-visibility:auto]:[contain-intrinsic-size:auto_100lvh] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" dir="auto" tabindex="-1" data-turn-id= "0af14d7a-9fd1-4d4d-9d5d-e0454983f403" data-testid= "conversation-turn-2" data-scroll-anchor="false" data-turn= "assistant">

Listen, learn, and maybe pick up a board.

*]:pointer-events-auto scroll-mt-(--header-height)" dir="auto" tabindex="-1" data-turn-id= "54b456e7-1df6-4193-818c-088242ff4f2f" data-testid= "conversation-turn-3" data-scroll-anchor="false" data-turn="user">
  continue reading

337 episodes

Artwork
iconShare
 
Manage episode 517870038 series 2440638
Content provided by Tom Ollerton. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Tom Ollerton or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Head of Digital Media at Newcastle University, Matt Horne joins Tom Ollerton to talk creativity, data-driven marketing… and why his skateboard is a better teacher than most dashboards.

In this episode:

  • Why marketing mix modelling and data warehouses help, but aren't 100% precise

  • Reporting that lands: tailor the numbers to finance, tech, or the C-suite

  • Privacy, under-18 targeting, and the reality of higher-ed marketing

  • Hustle early, balance later: a career path from radio ads to paid and organic

  • "Rate My Skate": learning in public, experimentation, and finding flow.

*]:pointer-events-auto [content-visibility:auto] supports-[content-visibility:auto]:[contain-intrinsic-size:auto_100lvh] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" dir="auto" tabindex="-1" data-turn-id= "0af14d7a-9fd1-4d4d-9d5d-e0454983f403" data-testid= "conversation-turn-2" data-scroll-anchor="false" data-turn= "assistant">

Listen, learn, and maybe pick up a board.

*]:pointer-events-auto scroll-mt-(--header-height)" dir="auto" tabindex="-1" data-turn-id= "54b456e7-1df6-4193-818c-088242ff4f2f" data-testid= "conversation-turn-3" data-scroll-anchor="false" data-turn="user">
  continue reading

337 episodes

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