Go offline with the Player FM app!
What skateboarding can teach you about marketing - with Newcastle University's Matt Horne
Manage episode 517870038 series 2440638
Head of Digital Media at Newcastle University, Matt Horne joins Tom Ollerton to talk creativity, data-driven marketing… and why his skateboard is a better teacher than most dashboards.
In this episode:
Why marketing mix modelling and data warehouses help, but aren't 100% precise
Reporting that lands: tailor the numbers to finance, tech, or the C-suite
Privacy, under-18 targeting, and the reality of higher-ed marketing
Hustle early, balance later: a career path from radio ads to paid and organic
"Rate My Skate": learning in public, experimentation, and finding flow.
Listen, learn, and maybe pick up a board.
*]:pointer-events-auto scroll-mt-(--header-height)" dir="auto" tabindex="-1" data-turn-id= "54b456e7-1df6-4193-818c-088242ff4f2f" data-testid= "conversation-turn-3" data-scroll-anchor="false" data-turn="user">337 episodes
Manage episode 517870038 series 2440638
Head of Digital Media at Newcastle University, Matt Horne joins Tom Ollerton to talk creativity, data-driven marketing… and why his skateboard is a better teacher than most dashboards.
In this episode:
Why marketing mix modelling and data warehouses help, but aren't 100% precise
Reporting that lands: tailor the numbers to finance, tech, or the C-suite
Privacy, under-18 targeting, and the reality of higher-ed marketing
Hustle early, balance later: a career path from radio ads to paid and organic
"Rate My Skate": learning in public, experimentation, and finding flow.
Listen, learn, and maybe pick up a board.
*]:pointer-events-auto scroll-mt-(--header-height)" dir="auto" tabindex="-1" data-turn-id= "54b456e7-1df6-4193-818c-088242ff4f2f" data-testid= "conversation-turn-3" data-scroll-anchor="false" data-turn="user">337 episodes
All episodes
×Welcome to Player FM!
Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.