Best Casestudy Podcasts (2025)

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Episode 297 / Paola Rosciano / Remote / Social Media Manager 21:29

9h ago21:29

21:29

Is using AI in social media content production and analysis cheating, or is it being smart and adding a human touch to make it authentic? Paola Rosciano, Social Media Manager at Remote, explains why AI in social media marketing is her shiny new object, as long as it's being used right. Find out how she sees AI tools changing the marketing landscape…

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Episode 296 / Filip De Groeve / Keynote Speaker & Ex-Marketing Director 24:57

5d ago24:57

24:57

Marketing and warfare can be similar, according to our latest guest Filip De Groeve, a Keynote Speaker, Pharmacist by training and Marketing Leader throughout his career. On the podcast, Filip shares his experience as former Marketing Director Benelux for Coloplast, his top data driven marketing tips, and why marketers need to find the story to con…

1
Episode 295 / Nikita Kucheryavy / Mars Petcare / Digital Activation Head 26:24

14d ago26:24

26:24

Data driven marketing is just like sport for Nikita Kucheryavy - you need to train it, you need to have the right warm-up, and you have to develop good technique to get the most out of it. In this episode, he also shares the benefits of having pursued an international career within Mars Petcare, and tells us why he's picked retail media as a shiny …

1
Ruffling Feathers in Leadership 57:33

26d ago57:33

57:33

Send us a text In this bold and unfiltered panel, four trailblazing leaders come together to explore what it truly means to “ruffle feathers” with purpose. This conversation dives deep into the kind of leadership that disrupts outdated norms, challenges systems from within, and dares to advocate for meaningful change—especially when it's uncomforta…

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Episode 294 / Victoria Lorenzana / Tala / Senior Product Marketing Manager 24:40

1M ago24:40

24:40

How can marketers improve their understanding of customer demographics and increase the effectiveness of their qualitative data analysis? Tala's Victoria Lorenzana shares why using AI tools for customer feedback analysis is her shiny new object, explaining just how to do it.

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Innovation in Leadership: Balancing Structure & Adaptability 1:00:50

2M ago1:00:50

1:00:50

Send us a text In this powerful panel episode of the Structuring Chaotic Minds podcast, we explore what it really takes to lead with innovation while staying grounded in structure. Hosted by Melissa Franklin, this discussion brings together a dynamic group of leaders across business, policy, education, finance, and organizational strategy to unpack…

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Episode 293 / Georgia Riley (Retail Media Propositions Strategy & Development Manager) & Jemma Haley (Proposition Strategy & Development Lead - Retail Media) / John Lewis Partnership 32:31

2M ago32:31

32:31

In this very special episode we interview not one but two marketing leaders from the John Lewis Partnership, tackling a unique shiny new object, too. Tune in to hear how Georgia Riley (Retail Media Propositions Strategy & Development Manager) & Jemma Haley (Proposition Strategy & Development Lead - Retail Media) are building a business within a bus…

1
Episode 292 / Troy Wood / HTC VIVE / Executive Director, Marketing 26:30

2M ago26:30

26:30

If your work matters to you, you'll be able to give it your "full attention, heart and effort" - a key tip that Troy Wood, Executive Director, Marketing at HTC VIVE, swears by. On this latest podcast episode, find out how he makes work meaningful through 4 different focal points and learn why building a sandbox to test your marketing techniques end…

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Episode 291 / Daniel Mark Carr / Brand & Marketing Director 25:06

3M ago25:06

25:06

A good marketer can pretty much manipulate the data to make their campaign look good, but you can't fake a great product or a great consumer experience. That's why, according to Daniel Mark Carr, you need to look for data outside the dashboard to really understand what works and what doesn't with your target audience. On our latest podcast episode,…

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Episode 290 / Frederique Bazin / SimpliSafe / Head of Retail Marketing 22:03

3M ago22:03

22:03

Wondering always wins the day in data driven marketing, says Frederique Bazin, Head of Retail Marketing at SimpliSafe. She tells us why being different helps you stand out in the industry, and more importantly, why that requires a genuine curiosity mindset. Find out how to cultivate it, how to look for it as an employer, and more top marketing tips…

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Advocacy, Education & Community Power with Nestor Esparza 53:19

3M ago53:19

53:19

Send us a text Season 4 of Structuring Chaotic Minds continues with powerful conversations that challenge the way we think about education, advocacy, and the power of community-driven change. In this episode, host Melissa Franklin sits down with Nestor Esparza, a seasoned nonprofit leader, policy advocate, and education strategist with 15 years of …

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Episode 289 / Anuj Adhiya / Techstars / Expert-in-Residence, Growth 23:09

3M ago23:09

23:09

On the latest episode of the podcast, we talk about freeing up time for creative thinking thanks to speeding up and automating processes with AI. Our guest Anuj Adhiya, Expert-in-Residence for Growth at Techstars, shares what he's learnt from Dr Richard Feynman's autobiography, why he advises marketers to focus on decisions and hypotheses first, an…

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Women in Leadership: Navigating Emotions and Success 1:02:02

3M ago1:02:02

1:02:02

Send us a text Season Four of Structuring Chaotic Minds continues with thought-provoking conversations that empower leaders and change-makers. In this episode, host Melissa Franklin leads a powerful discussion on Women in Leadership, featuring an inspiring panel of women who have carved their paths in education, business, and operations. Melissa is…

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Episode 288 / Tom Holmes / Haleon / Head of Marketing, Altogether Dental 26:21

3M ago26:21

26:21

Behavioural psychology can both influence people to buy your products and change their attitudes and habits for the better. For Tom Holmes, harnessing its power for good within marketing is an exciting prospect. He tells us how he uses it in his role as Head of Marketing for Altogether Dental at Haleon and he shares top marketing tips and his admir…

1
Episode 287 / Tom Fenwick-Smith / Three UK / Senior In House Creative 27:48

3M ago27:48

27:48

Learn about agencies as pirate ships, storytelling from movie sets to the world of Gen AI, and why human is premium - from our latest guest, Tom Fenwick-Smith, Senior In House Creative at Three UK. We discuss the importance of humanity and empathy in data driven marketing and we hear about some really interesting projects Tom's been behind in his v…

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Episode 286 / Irina Finerman / Creative Marketing Leader 22:52

4M ago22:52

22:52

Our latest guest, Irina Finerman, has a varied background in entertainment, having worked for MTV, NBC News, and Showtime, but also in fintech. Her shiny new object is influencer marketing and the creator economy, included as part of a broad mix of data driven marketing approaches to offer creative, authentic content for target audiences.…

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Episode 285 / Kirk Deis / Skydio / Senior Growth Marketing Manager 27:15

4M ago27:15

27:15

What does an experienced "conversion surgeon" have to say about the future of data driven marketing? This week we're welcoming Kirk Deis, Senior Growth Marketing Manager at Skydio and the brain behind heydigitaldoc.com tools, on the podcast. Learn about the usefulness of being a student of your own craft as a marketer and get all his top tips about…

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Episode 284 / Liz Nash / Loop Earplugs / Manager, Global Social Media Strategy 26:49

4M ago26:49

26:49

In our latest podcast episode, Liz Nash, Manager, Global Social Media Strategy at Loop Earplugs, shares her top tips for improving as a data driven marketer. With a big focus on curiosity, within and outside the industry, she talks about the importance of interrogating the problem deeply to come up with better solutions for consumers. And she share…

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Episode 283 / Eric Melis / PepsiCo / Vice President - Global Brand Marketing Pepsi, 7UP, Mountain Dew and Mirinda 22:33

4M ago22:33

22:33

PepsiCo's Eric Melis thinks there's never been a better time to be in marketing as brands are focused more than ever on truly understanding consumers and their passion points. He attributes PepsiCo's success to tapping into the intersection of passion points (his shiny new object) to really connect with audiences on the basis of their interests. He…

1
Fertility Issues and the Path to Parenthood with Tracy Schmidt 26:16

4M ago26:16

26:16

Send us a text Season Four of Structuring Chaotic Minds continues with heartfelt conversations designed to inspire resilience and transformation. In this episode, host Melissa Franklin sits down with Tracy Schmidt, a health and fertility coach who helps women overcome fertility struggles by focusing on holistic physical and mental health. Tracy sha…

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Episode 282 / Nick Goodchild / PVH Corp. / Vice President, Global Transformation 25:37

4M ago25:37

25:37

What if your manager was your therapist? On the latest podcast episode, we talk about therapy leadership: understanding your team, letting them have cathartic moments, and being attuned to the emotional impact of everyday work in the world of fashion marketing. Tune in to hear from Nick Goodchild, VP of Global Transformation at PVH Corp, as he expl…

1
Episode 281 / Liam Branaghan / Uber / Performance Marketing Strategy Lead (Delivery, EMEA) 23:28

4M ago23:28

23:28

What purpose drives your marketing team? And how is it aligned to the broader organisation's goals? How often do you review it? Purpose in marketing is Liam Branaghan's shiny new object. On the podcast, we discuss how brands can use it as a North Star to inform strategy and successful implementation. Tune in to listen to Uber's Performance Marketin…

1
Leadership & Structuring Accountability 1:05:50

4M ago1:05:50

1:05:50

Send us a text Season Four of Structuring Chaotic Minds is dedicated to celebrating leaders who bring order to chaos and inspire change through innovative accountability systems. In this episode, host Melissa Franklin moderates a dynamic panel discussion featuring four remarkable guests: Carlos DeLeon, a seasoned business coach with expertise in he…

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Episode 280 / Tom Boxall / Naked Wines / Performance Marketing Manager 26:00

4M ago26:00

26:00

Discover insights on understanding customers, testing ideas, and unlocking incremental growth, from Tom Boxall, Performance Marketing Manager at Naked Wines. Learn how you should back yourself and go test, but also why incrementality is so important in data driven marketing, on this latest episode of the Shiny New Object podcast.…

1
Episode 279 / Caroline Cockell / Student Roost / Marketing Director 25:15

4M ago25:15

25:15

Your marketing instincts do get better with age, argues Caroline Cockell, the Marketing Director at Student Roost and our latest guest on the Shiny New Object podcast. Caroline tells us why data driven marketers need to listen to their gut, back it up with data where possible, or turn it into hypotheses and test it where the data doesn't yet stack …

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Episode 278 / Chris Love / Virgin Media O2 / Head of Marketing Performance & Econometrics 26:24

5M ago26:24

26:24

The secret to success in data driven marketing is relationships - according to Chris Love, Head of Marketing Performance & Econometrics at Virgin Media O2. On the latest podcast episode, Chris explains why getting the marketing team out of its silo and knowing how to contribute to other teams' success, while letting them help yours with their insig…

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Episode 277 / Zahra Hemraj / Citizen Watch Canada / Director, Marketing & Data Integration 23:40

5M ago23:40

23:40

If what you're doing is perfect, where's the room for improvement? Citizen Watch Canada's Zahra Hemraj talks about the importance of negative data and of understanding the psychology behind quantitative insights, on the latest episode of the Shiny New Object podcast.

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Episode 276 / Boaz Sobrado / Capital.com / Director of Marketing Analytics 27:38

5M ago27:38

27:38

Capital.com's Boaz Sobrado discusses why predictive modelling of conversion events is essential in data driven marketing on the Shiny New Object podcast. Tune in to see how to create your own modelling, as well as to hear tips on developing a relationship with data to better understand and use it.

1
Episode 275 / Priscila Lopez / Louis Vuitton / Digital & E-commerce Manager 18:49

5M ago18:49

18:49

Our latest guest is from Louis Vuitton Mexico and shares her approach to a winning prep strategy that she runs every month with her team. Priscila Lopez is the Digital & E-commerce Manager for Louis Vuitton and her shiny new object is a monthly digital preparation for winners that avoids working in silos and helps make data driven decisions across …

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Beyond the Classroom: Discovering Voice and Vision in Copywriting 30:19

5M ago30:19

30:19

Send us a text Season Four of Structuring Chaotic Minds is all about celebrating educators who venture into new spaces—and still make a difference. In this premiere, host Melissa Franklin sits down with Stacy Eleczko, a former teacher turned website and sales copywriter with a passion for strategic brand messaging (and no shady marketing!). Through…

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Episode 274 / Alejandra Ramirez Giles / BD / Marketing Manager LATAM - MMS Dispensing Hospital & Pharmacy Automation 21:26

5M ago21:26

21:26

How can B2B marketers - specifically in med tech - improve their insights collection and better understand their audiences? In this episode, our guest Alejandra Ramirez Giles,

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Episode 273 / Caitlin Dodd / Church & Dwight / Director of Marketing, Specialty Hair Care 22:10

6M ago22:10

22:10

How does a trapeze artist find stories in consumer data? On the latest podcast episode, we speak to Caitlin Dodd, Director of Marketing, Specialty Hair Care at Church & Dwight, who shares her shiny new object as storytelling with data, but in a different way than you might expect...

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Transforming Leadership Through Vulnerability: Embracing Mental Wellness and Cultural Humility 51:37

6M ago51:37

51:37

Send us a text Join the "Structuring Chaotic Minds" Family Connect with Us: Facebook: Follow us on Facebook for updates, inspirational quotes. Instagram: Follow Melissa on Instagram for life stories, behind-the-scenes, episode highlights. Pinterest: Follow us on Pinterest for motivational content, episode pins. Subscribe to Our Community: Don’t mis…

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Episode 272 / Alexa Lombardo / alxyz / Fractional CMO, Consultant & Strategic Advisor 32:38

6M ago32:38

32:38

Alexa Lombardo, Fractional CMO, Consultant & Strategic Advisor with a career background at the Estée Lauder companies, Bobbi Brown, Tom Ford, and Unilever, among others, shares her top data driven marketing tips on the Shiny New Object Podcast - including how not to overly rely on data without qualitative analysis! How can brands get more real cust…

1
Beyond Borders: Thriving in a New Cultural Landscape 51:19

6M ago51:19

51:19

Send us a text What drives two successful professionals to uproot their lives in the UK and start anew on a small Caribbean island? Journey with Oliver and Alexandra Catt as they share their bold decision to embrace change, leaving behind established careers for the untamed beauty and slower pace of Grenada. Feel the emotional weight of Alexandra’s…

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Episode 271 / Zyania Orozco Sanchez / Ex-OPPO / Senior Brand Marketing Manager 18:34

6M ago18:34

18:34

In this latest episode, we talk to Zyania Orozco, former Senior Brand Marketing Manager at Oppo in LATAM. Discover how Zyania is blending the worlds of luxury marketing and technology to drive innovation and customer loyalty.

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Episode 270 / Luis Antonio Gonzalez Rodriguez / HP / Digital Marketing Manager 20:20

6M ago20:20

20:20

In this episode of the Shiny New Object podcast, host Tom Ollerton interviews Luis Antonio Gonzalez Rodriguez, a Digital Marketing Manager at HP Mexico, about the future of data-driven marketing. Luis shares his insights on effective time management, the importance of analysis and imagination when working with marketing analytics, and the unique ch…

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Episode 269 / Di Gallo / CIBC / Director, Marketing Modernisation & Innovation 26:57

6M ago26:57

26:57

Explore the future of data driven marketing with in a Shiny New Object Podcast interview with Di Gallo, Director of Marketing Modernisation and Innovation at CIBC. Discover Di's insights on the importance of social commerce and how brands can become better data-driven marketers by learning from social media and modifying customer journeys on their …

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Episode 268 / Anna Ivanko / Ubisoft / Senior Media Manager, Global Marketing 26:03

6M ago26:03

26:03

This episode of the Shiny New Object podcast features Anna Ivanko, the Senior Media Manager, Global Marketing, at Ubisoft. Anna shares her own top data-driven marketing tips and discusses the concept of "active attention" in an age of digital distractions. Tune in to learn how marketers can create engaging content that captures their audience's foc…

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Chaos and Renewal: Royston's Journey from Military Discipline to Woodworking Passion 49:36

6M ago49:36

49:36

Send us a text What if you could reshape your life amidst chaos and adversity? Meet Royston, a tenacious individual who turned the daunting challenge of emigrating to the United States into an empowering journey of transformation. From managing his transportation business to supporting his sisters' creative endeavors, Royston’s story is a testament…

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Episode 267 / Aurea Mauries / Cargill / Strategic Marketing and Technology Leader Animal Nutrition Mexico 21:52

6M ago21:52

21:52

In this episode of the Shiny New Object podcast, host Tom Ollerton interviews Aurea Mauries, the Strategic Marketing and Technology Leader for Animal Nutrition in Mexico at Cargill. Aurea shares her insights on becoming a better data-driven marketer, including the importance of moving beyond just data analysis to truly understanding customer behavi…

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Resilience and Healing: Maira Carrier's Journey from Childhood Trauma to Advocacy and Empowerment 1:01:23

7M ago1:01:23

1:01:23

Send us a text What if your deepest fears as a child could fuel a lifetime of resilience and strength? Join us as we welcome Maira Carrier, a US Army veteran and the inspiring founder of Maya's Love. Maira shares her powerful journey from the uncertainty of a childhood shadowed by the fear of deportation, to becoming a committed advocate for childr…

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Episode 266 / Luis Pablo Perez Torrescano / LATAM Senior Marketing Manager 28:55

7M ago28:55

28:55

Tune in to the latest episode of the Shiny New Object Podcast, where Luis Pablo Perez Torrescano, LATAM Senior Marketing Manager, delves into his unique approach to data-driven marketing. He shares how the art of improvisation helps him navigate the fast-paced world of marketing and stay audience-focused despite high data demands. From gaming as a …

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Leadership For Longevity: How to Lead for the Long Haul and Avoid Burnout 50:11

7M ago50:11

50:11

Send us a text Discover the secrets to sustainable leadership and prevent burnout with insights from our incredible panel of experts. Join Lee Agbohlah, Carlos DeLeon, and Maira Carrier as they share their personal stories and strategies for maintaining resilience and impact in today's fast-paced world. Learn how personal inspirations and community…

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Episode 265 / Philipp Schuster / Bayer / Agency & Marketing Partnerships Director, Global Strategic Marketing, Consumer Health 24:37

7M ago24:37

24:37

On the latest podcast episode, Philipp Schuster talks about bringing his agency and procurement background to build meaningful and innovative marketing partnerships at Bayer. This is his shiny new object, which he likens to "getting better if you play against a better team" and sees as supporting growth on both agencies' and clients' side. Learn mo…

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Embracing Chaos: Redefining Balance for Happiness and Success 9:35

7M ago9:35

9:35

Send us a text Is it time to stop chasing the elusive idea of balance and instead embrace the chaos that brings us joy? That's the provocative question I, Melissa, tackle in this episode of Structuring Chaotic Minds. We’re shaking up conventional wisdom on balance and harmony, diving into why static balance is a myth and how dynamically prioritizin…

1
Transforming Grief into Art: Zoe Martin's Journey of Photography and Resilience 39:10

8M ago39:10

39:10

Send us a text What if photography could be more than just capturing moments—what if it could help you navigate life's ups and downs? Join us for a heartfelt conversation with talented photographer Zoe Martin, who transformed her passion for photography from a stay-at-home mom into a thriving career inspired by the iconic Anne Geddes. Zoe shares he…

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Episode 264 / Shafique Gajdhar / Karix / Director Product and Solutions Marketing 23:52

8M ago23:52

23:52

Marketers tend to forget a key element of the job - we are marketing to humans, whose purchasing decisions are often irrational. Moreover, data driven marketing doesn't succeed as long as we're not aware of our own biases. On the Shiny New Object podcast this week, we talk rationality vs bias, mistakes vs responsibility, and product led vs marketin…

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Embracing AI: Alyssa's Path to Mental Wellness and Societal Change 28:13

8M ago28:13

28:13

Send us a text What if your mental well-being and productivity could coexist in harmony, enhanced by the very technology you once viewed with skepticism? Join us as we engage with Alyssa, a 17-year-old AI enthusiast who began her journey during the chaos of the COVID-19 era. Her story unfolds from doubt to embrace, as she reveals how AI has become …

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Turning Grief into Growth with Christine Passo 33:47

8M ago33:47

33:47

Send us a text Unlock the keys to personal transformation as we sit down with Christine Passo, an inspiring purpose and transformation coach who left a two-decade career in advertising to guide women in their 40s and 50s through life’s pivotal changes. Listen to Christine’s heartfelt story of epiphany during a job interview that reshaped her path, …

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Casestudy Podcasts

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