Shiny New Object is a podcast about the future of data driven marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton, Founder of www.automatedcreative.net
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Casestudy Podcasts
Welcome to Structuring Chaotic Minds: A Show Focused on Balancing Mental Wellness & Life. Created for individuals just like you and me who struggle with anxiety, being overwhelmed, and balancing life due to mental health. I'm your host Melissa Franklin. I am a leadership and development coach who suffers from the amazing combo of Bipolar I disorder and ADHD. And yes, some people think I’m crazy, but I'm still crushing my goals. So, I'm on a mission to amplify the voices about our situations, ...
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Scaling Nerds | Communications, PR and Storytelling for Startup Founders (prev. Red To Green)
Marina Schmidt
Scaling Nerds (formerly Red to Green) helps science and tech founders master the essential “communication fluff” of VC-backed growth: from branding and storytelling to media strategy and investor decks. Ranked in the top 5% globally, with listeners in 160+ countries, Scaling Nerds will help you win minds, markets, and your next fundraise. Hosted by Marina Schmidt.
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Medical Cases Uncovered: Real Stories & Health Insights | #MedicalCases #DoctorStories #HealthAwareness
afshindubai2015
Welcome to Medical Cases Uncovered, a powerful playlist from Medical Case Studio featuring real case-based stories and health scenarios you can’t ignore. Fro...
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🎙️ The Farhan Spark Show – Hosted by Mohammad Farhan (Born: 08/09/2008) A show for young dreamers, future billionaires, and unstoppable minds. Get your daily dose of motivation, self-improvement, entrepreneurial mindset, and real success stories. Farhan proves that age is just a number—if a 17-year-old can dream of building empires, so can you. 🚀 Tune in, ignite your inner fire, and start shaping a legendary future—because your journey to greatness begins now.
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APES Case Study 109 - Protecting Watersheds Instead of Building Purification Plants
APES Case Study 109 - Protecting Watersheds Instead of Building Purification Plants
Water pollution, prevention.
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4. Casestudy: Speaking to Corporates vs. Investors vs. Talent vs. Farmers with Nina Mannheimer from Klim
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35:01If your startup needs to speak to very different audiences — investors, corporates, consumers — this episode lays out why that skill matters more than most founders think. How you explain your work changes depending on who’s in front of you, and that can decide whether people actually understand what you do. If you’re selling cookies, fine. If you’…
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Focusing on humans in the AI era - with Microsoft's Carly Morris
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27:22You can have the best tech and innovation, but are you creating for and connecting with humans? If all you rely on is AI, you'll eventually lose human connections and your marketing will fail, says Carly Morris, Global Head of Acquisition & Growth at Microsoft Advertising. She's picked "people centric leadership in an AI evolution" as her shiny new…
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Getting in a scrum with Golfbreaks' Bee Craft
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25:28I don't want a team of people who are so frantic and actually being unproductive because they don't know actually if they're coming or going. Bee Craft, Head of Performance Marketing at Golfbreaks, has found the cure for frantic, noisy marketing environments: the scrum methodology. On the podcast, she explains: How applying structured two-week spri…
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5. Live Pitch-Fix: Finding the Right Narrative for Critical Minerals Startup Magmatic
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42:15How can you adapt your pitch on the fly to a potential customer, to an investor, or to a generalist audience? Today you can listen in on a live consulting session where I help a founder crack this question. In this episode, I'm consulting Oliver Siegel, the co-founder and CEO of the deep tech startup Magmatic Bio. Magmatic designs synthetic protein…
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Moving fast by going slow - ft. VML's Kiesse Lamour
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23:40"You need to fall in love with the why, right, not just the numbers, not just the data, not just the metric." On the latest episode of the Shiny New Object Podcast, Kiesse Lamour, Global Head of Media, Commerce at VML, tells us why marketers need to understand the bigger picture and move slower to deliver higher-quality work that actually brings be…
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3. Pitching Specialised VCs: Cutting-Edge Tech Doesn’t Sell Itself, with Steve Molino From Synthesis Capital
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36:50When you are working on a technical or scientific innovation, pitching a specialized VC firm may seem like the light at the end of the tunnel. Finally, someone who will get it. Or… will they? Today’s guest, Steve Molino, is Principal at Synthesis Capital based in New Jersey. And today’s episode asks: How can founders with complex tech craft pitch d…
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Why use your people for authentic marketing: Charlotte Tilbury's Sian Nicholas
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21:12What purpose is your content serving? Sian Nicholas, Global Social Media Manager at Charlotte Tilbury, believes in asking "why?" over and over again to get to the bottom of effective data driven marketing. Tune in to hear: 🎥 why employee-generated content is becoming the most authentic format in beauty and beyond ✨ why every brief should start with…
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Taking the "me" out of media with SharkNinja's Nick Cedar
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20:02"We've got all this data, but who's to say people aren't just randomly searching for random things because we've got so many avenues to be searching for them?" Nick Cedar, Manager Media Strategy and Planning at SharkNinja, talks about why it's important to understand your audience more than it is to extract data that may not be giving you any relev…
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2. How to Announce Your Fundraise Without a Headache - A PR Crash Course With Elisheva Marcus from Earlybird VC
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33:54A crisp crash course on announcing your fundraise correctly, including: a good timeline for drafting, reviewing, and sending out the press release how to correctly manage stakeholder feedback and how to maximize the benefits of the announcement The guest you’ll hear from today, Elisheva Marcus, and I met at the Deep Tech Momentum conference in Berl…
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What skateboarding can teach you about marketing - with Newcastle University's Matt Horne
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21:31Head of Digital Media at Newcastle University, Matt Horne joins Tom Ollerton to talk creativity, data-driven marketing… and why his skateboard is a better teacher than most dashboards. In this episode: Why marketing mix modelling and data warehouses help, but aren't 100% precise Reporting that lands: tailor the numbers to finance, tech, or the C-su…
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The Narrative War: How Founders Shape the Public Narrative for Better or Worse
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14:51Climate activism failed to inspire hope, can founders fill the void? Discover why the next cultural revolution won’t be led by politicians, but by startup leaders. Episode Summary In this solo episode, Marina Schmidt dissects how startup founders have become some of the most powerful public communicators of our time—and why that power matters. She …
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-- Red to Green is now Scaling Nerds -- The Communications Podcast for Science and Tech Founders
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1:40The food tech and biotech podcast Red to Green is becoming Scaling Nerds: the communications podcast for science & tech founders. New episodes every two weeks! Please share with friends, colleagues and whoever might be interested. Connect with Marina Schmidt on LinkedIn: https://www.linkedin.com/in/schmidt-marina/ Need help with comms as a startup …
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Co-creation for meaningful marketing - with HP's Pepe Gorbea
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25:43Stop chasing clicks without meaning, says Pepe Gorbea, Global Head of Brands, Agencies & Sustainability Innovation at HP and Co-Founder. of StoryMaking4Good. Tune in to hear: • how co-creation turned Nescafé into a double-digit growth story in Mexico • why marketers must learn to listen and focus on the metrics that matter • how to link storytellin…
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Turning customer data into commercial decision making - with Ruggable's Kajal Patel
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19:34Stop logging numbers without insights, says Ruggable's Insights Manager, Kajal Patel, on the latest episode of the Shiny New Object Podcast. Tune in to hear: how to use customer segmentation that delivers results why predictive LTV should be your no 1 prioritisation tool Kajal's best investment to increase her productivity why numbers are useless w…
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Even the best hotels have empty beds - Secret Escapes' Pete Durant on lines AI can't write
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39:06While AI is brilliant at reacting to a prompt, marketers need to remember that they want humans to react to their message. That's where human input will always provide value, says Secret Escapes' Interim Head of Brand and Marketing EU, Pete Durant. We catch up with Pete about AI vs social media and rapid growth, gaining perspective about work and l…
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Episode 318 / Jason Hartley / PMG / Head of Media Innovation and Trust
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30:46The future of marketing may not just be shaped by the internet anymore. On the latest podcast episode, we speak about the under net with Jason Hartley, Head of Media Innovation and Trust at PMG. Jason explains how the infrastructure of the internet is now being used in a new way that's not really visible to us, introducing "invisible influencers" t…
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Episode 317 / Mark Cochrane / T&P / Head of Media Strategy
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27:23Instead of being data driven, marketers need to switch to being wisdom led and search for human insights that help them predict consumer behaviour. On the latest podcast episode, Mark Cochrane, Head of Media Strategy at T&P, tells us why there's an important difference between data and wisdom. He's also discovered a much better way to brainstorm ar…
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Episode 316 / Kyle Shields / Wealthsimple / Growth Creative Lead (Art Director)
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24:30How can you find the sweet spot between brand and growth, using creative and data in tandem? Kyle Shileds, Growth Creative Lead (Art Director) at fintech brand Wealthsimple, discusses his top data driven marketing tips on the latest episode of the podcast. Find out why he takes inspiration from Malcolm Gladwell books, how he looks to brands like BM…
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Episode 315 / Molly Peel / The Red Carnation Hotel Collection / Head of Social Media
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21:09What's more important, raw data or customer feedback? Speaking to Molly Peel, Head of Social Media at the Red Carnation Hotel Collection, we re-open the qualitative vs quantitative debate when it comes to data driven marketing. Hear how you should balance the two and learn about how Molly using predictive analysis to set future plans in social medi…
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Shahrukh Khan Success story
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Episode 314 / Beril Aydingor Yunusoglu / ClassPass / Acquisition Marketing Manager
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25:04ClassPass Acquisition Marketing Manager Beril Aydingor Yunusoglu shares why mindset is her shiny new object. In a world where we have too much choice and AI is prevalent in the creative process, she advocates for balance and authenticity. Learn how to adopt these, connect the human dots that AI can miss, and go beyond the data to understand context…
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Episode 313 / Julie Pender / Pernod Ricard / UK Creative Content Manager, Havana Club
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28:21Julie Pender, the UK Creative Content Manager at Havana Club UK, Pernod Ricard, joins us to discuss the future of data-driven marketing, the essence of alcohol marketing, insights from Simon Sinek's 'Start with Why', the importance of navigating data-driven insights, and the power of community in marketing. Julie shares her experiences and strategi…
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Episode 312 / Richard Lee / Google / Global Head of Marketing, Games and Media & Entertainment Industries
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30:53What does ChatGPT have to do with launching a jewelry brand? Richard Lee, Google's Global Head of Marketing, Games and Media & Entertainment Industries, unpacks how AI is reshaping marketing, particularly by using text to code with AI. Learn how he's getting it to help create complex workflows, brand mood boards, or a newsletter. And how to ensure …
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Episode 311 / Hernando Ruiz-Jimenez / Geisinger Health / Chief Marketing and Communications Officer
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21:55AI is opening doors for data driven marketing, but can be a Pandora's box if not used carefully in the healthcare industry. Hernando Ruiz-Jimenez is Chief Marketing and Communications Officer at Geisinger Health, where he's experimenting with AI agents and pilots to see how he can make the most of healthcare data while protecting customers' privacy…
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Why SPEED Beats Perfection Every Single Time
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8:54⏳ How long will you keep waiting? This powerful motivational speech will remind you that perfection kills dreams, but speed creates success. 📖 In this video, you’ll discover: ✅ Why waiting for the “perfect time” destroys opportunities ✅ How legends like Steve Jobs, Elon Musk, Oprah & J.K. Rowling succeeded through speed ✅ Why execution - ideas ✅ Wh…
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Episode 310 / Jayne Andrews / Fentimans Ltd / Marketing Director
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29:04You'll always be more productive if you're happy where you work. Jayne Andrews, Marketing Director at Fentimans Ltd, believes in creating high performing and happy teams; in other words, "teams that are productive for the right reasons," where people can be themselves and put their best foot forward. While this is Jayne's shiny new object, she also…
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Join us on a journey to explore the rapid rise of Bharat as a 21st century superpower. From its humble beginnings to becoming a global influence, Bharat's story is one of remarkable economic growth, driven by its commitment to sustainable development goals. As an innovation hub, Bharat is leveraging its demographic dividend to drive a tech boom, wi…
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Episode 309 / Splendid Uchechukwu / GoCardless / Growth Marketer
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22:48"If you don't focus on retention, you're filling up a bucket with holes. You celebrate all these acquisition numbers, but your funnel is actually leaking and you don't know it." Splendid Uchehcukwu, Growth Marketer at GoCardless, warns that retention is more important (and more overlooked) in data driven marketing than we may think. On the latest p…
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Episode 308 / Francesco Federico / S&P Global / Chief Marketing Officer
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27:03Is data the end-all be-all of marketing? Or should marketers trust their instincts more, finding the courage to make decisions that don't always hide behind dashboards? Francesco Federico, CMO at S&P Global, talks about the push and pull of data and instinct in today's marketing, on the latest podcast episode. We then dissect his shiny new object: …
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Episode 307 / Drew Hampton / Varo Bank / Head of Performance Marketing
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24:01"Even if people are distracted by Slack or an SMS message, when they look back at your slide they can zoom in and see quickly what they're supposed to digest." In an era of ever decreasing attention spans, marketers should focus not just on how to keep their consumers interested, but also on how to make it easy for their peers and stakeholders to d…
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Episode 306 / Izzy Tepekoylu / Zopa Bank / VP of Growth
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27:46"Show up, do good work, find joy." That's Izzy's mantra, and he explains why it's helped him through a long and varied career on the latest episode of the Shiny New Object podcast. Tune in to hear how the VP of Growth at Zopa Bank applies Zopanomics to identify the profitable customers in fintech, why he thinks most people's mindset is holding them…
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Episode 305 / Anastasia Leng (CEO & Founder, CreativeX) & Thorsten Schapmann (Global Media Director, Beiersdorf)
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33:51How will AI search change data driven marketing and the way consumers interact with brands? On this special Cannes edition of the podcast, we welcome two guests: Anastasia Leng, CEO and Founder of CreativeX, and Thorsten Schapmann, Global Media Director at Beiersdorf. They've both chosen AI search as their shiny new object and we explore its intric…
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Madness should be like Steve Jobs.BestMotivational Video in Hindi |CaseStudy | Biography
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6:09*About This Video*: *My YouTube channel Link* - https://www.youtube.com/@farhansparkgroup/ In this video, I'm embracing the madness inspired by Steve Jobs, the innovator and entrepreneur who revolutionized the world with his unconventional thinking and passion for innovation. I'm diving deep into the mindset of Steve Jobs, exploring how to be like …
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Episode 304 / Danilo Tauro / Aperiam / Managing Partner
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23:03Danilo Tauro, Managing Partner at Aperiam and Senior Advisor at McKinsey & Company, shares his view of how AI agents will shape the future of data driven marketing. We also talk about the risks of paralysis by analysis, why marketers need to just get started and iterate along the way, and how students should adopt P&G's PIE method for their career …
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Mastering Shock Management 5 Deadly Pitfalls Every Clinician Must #Shock#pitfall #medicalcasestudio
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4:18🚨 Mastering Shock Management: 5 Deadly Pitfalls Every Clinician Must Avoid Welcome to Medical Case Studio, where clinical clarity meets critical care. In this episode, Dr. Carter delves into real-world shock management strategies, focusing on the most common and potentially dangerous mistakes clinicians make when managing hypotensive patients in th…
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Episode 303 / Brett Marchand / Plus Company / Chief Executive Officer
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23:47Anyone can start a brand overnight, but how do you make it work and last? Brett Marchand, CEO of Plus Company, has picked the democratisation of brands as his shiny new object. In this episode, we talk about how the barriers have lowered when it comes to brand building, but how it's still as tough as ever to create meaningful marketing around it. P…
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Episode 302 / Mat Thomas / Lexus UK / Senior Manager, Brand Strategy
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25:56Mat Thomas, Senior Manager of Brand Strategy at Lexus UK, discusses talks about the importance of data-driven marketing and continuous improvement. He shares why he finds Rory Sutherland's "Alchemy" influential, stressing the value of understanding psychology and consumer behaviour. And he explains Lexus's kaizen approach, focusing on continuous im…
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Episode 301 / Christine Maguire / Tripadvisor / Global Vice President, Commercial Business
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22:03The power of stillness. That's the topic of this episode and the shiny new object chosen by Christine Maguire, Global Vice President, Commercial Business at Tripadvisor. Tune in to hear how Christine finds clarity and focus through stillness, as well as her top data driven marketing tips.
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Episode 300 / Emily Keller-Logan / Coursera / Director of Global Marketing Strategy and Experience
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21:29Emily Keller-Logan, Director of Global Marketing Strategy and Experience at Coursera, talks about how she uses AI agents to improve marketing effectiveness, while giving us her top data driven marketing tips. Focus on qualitative context to complement your data, and ensure it's answering relevant business questions. Hear all the details on the podc…
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4-5 दिन मेहनत नहीं रोज़ मेहनतः No Excuses The Power of Self-Discipline | Hindi Motivational Video
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6:03about this videos:Are you tired of making excuses and wanting to achieve success in your life? This motivational video is all about the power of self-discipline and how it can help you overcome struggles and achieve your goals. No excuses, no procrastination, just daily grind and hard work. Motiversity is the key to success mindset and personal gro…
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Episode 299 / Katherine Freeley / Boehringer Ingelheim / Head of Media
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28:13Marketing is changing: where we were trying to avoid bot traffic before, we're now increasingly having to optimise for AI and agentic systems instead. But, soon everyone's content will be similar, and it's where the human element will set us free, according to Katherine Freeley, Head of Media at Boehringer Ingelheim. Katherine comes back to the pod…
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From Hip Surgery Recovery to Collapse A Medical Tragedy #MedicalCaseStudio #HipSurgery #CaseStudy
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16:50In this episode of City Hospital Dilemma, part of the Diagnosis: Unknown series by Medical Case Studio, we explore the fatal decline of 87-year-old Ms. Samina. What began as a routine hip surgery spiraled into respiratory failure, DIC, and cardiac arrest. Was it sepsis? A hidden embolism? Watch the full story and share your clinical insight. Please…
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Episode 298 / Christiana Courtright / Edelman / Head of Digital Netherlands
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23:39Why are brands primarily advertising to young people when over 44% of purchasing power sits with GenX and Baby Boomers? Ageism is Christiana Courtright's shiny new object, and she explains why you're leaving serious money on the table by not targeting ads correctly and in an audience relevant way. Listen to our latest guest, Head of Digital Netherl…
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Pulse Returned, But She Was Already Gone A Sub-Arachnoid Hemorrhage Story
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37:39🔔 Subscribe for weekly medical mysteries: [http://www.youtube.com/@Dr.AfshinT.A] In this gripping and tragic real-life case, we follow the story of Ms. Maria Andrés, a 55-year-old woman from Spain, who was rushed into the emergency department pulseless after a sudden collapse. Despite successful resuscitation and a return of spontaneous circulation…
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Episode 297 / Paola Rosciano / Remote / Social Media Manager
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21:29Is using AI in social media content production and analysis cheating, or is it being smart and adding a human touch to make it authentic? Paola Rosciano, Social Media Manager at Remote, explains why AI in social media marketing is her shiny new object, as long as it's being used right. Find out how she sees AI tools changing the marketing landscape…
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The Difference Between Rich and Poor Mindset 💭
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4:39🎙️ Farhan Spark Show – The Difference Between Rich and Poor Mindset 💭 🧠 क्या आपने सोचा है कि एक अमीर और गरीब इंसान की सोच में असली फर्क क्या होता है? इस Podcast में हम बात करेंगे: - Financial Freedom vs Survival Thinking - Abundance vs Scarcity Mindset - Daily Habits जो गरीबी सोच को पीछे छोड़ते हैं 🎧 सुनिए Farhan Spark की Real Insights और Future Bi…
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Misdiagnosed and Dead in Hours The Deadly Truth About Aortic Dissection
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3:15🔴 Misdiagnosed and Dead in Hours: The Deadly Truth About Aortic Dissection How does one of the deadliest medical emergencies go unnoticed, even in the ER? In this powerful documentary-style video, Medical Case Studio takes you through real cases of acute aortic dissection that shocked the world. From John Ritter and Lucille Ball to King George II a…
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Episode 296 / Filip De Groeve / Keynote Speaker & Ex-Marketing Director
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24:57Marketing and warfare can be similar, according to our latest guest Filip De Groeve, a Keynote Speaker, Pharmacist by training and Marketing Leader throughout his career. On the podcast, Filip shares his experience as former Marketing Director Benelux for Coloplast, his top data driven marketing tips, and why marketers need to find the story to con…
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A Storm Too Late to Weather ! A Harrowing 16-Hour Fight Against End-Stage Liver Disease
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15:00A Storm Too Late to Weather | Liver Cirrhosis ICU Case Report In this gripping medical case study, we follow the final 16 hours of Mr. Mark J. Perkins, a 35-year-old man who presented with undiagnosed end-stage alcoholic liver cirrhosis. Despite rapid ICU intervention, including blood transfusions, dialysis, and adherence to evidence-based critical…
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Episode 295 / Nikita Kucheryavy / Mars Petcare / Digital Activation Head
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26:24Data driven marketing is just like sport for Nikita Kucheryavy - you need to train it, you need to have the right warm-up, and you have to develop good technique to get the most out of it. In this episode, he also shares the benefits of having pursued an international career within Mars Petcare, and tells us why he's picked retail media as a shiny …
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