Best Programmaticadvertising Podcasts (2025)

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What skateboarding can teach you about marketing - with Newcastle University's Matt Horne 21:31

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2d ago21:31

21:31

Head of Digital Media at Newcastle University, Matt Horne joins Tom Ollerton to talk creativity, data-driven marketing… and why his skateboard is a better teacher than most dashboards. In this episode: Why marketing mix modelling and data warehouses help, but aren't 100% precise Reporting that lands: tailor the numbers to finance, tech, or the C-su…

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188. Past the Hype: How to Buy Smarter After TTD's Reseller Update 44:41

7d ago44:41

44:41

A fast, practical deep dive into The Trade Desk's move to label all SSPs as "resellers" — what that label actually means, why it has a bad rap, and where it's fair vs. misleading. Gareth breaks down value-add resellers (e.g., unique widgets/placements) vs. pure pass-through reselling, explains OpenPath in plain English, and demystifies the Transact…

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Co-creation for meaningful marketing - with HP's Pepe Gorbea 25:43

9d ago25:43

25:43

Stop chasing clicks without meaning, says Pepe Gorbea, Global Head of Brands, Agencies & Sustainability Innovation at HP and Co-Founder. of StoryMaking4Good. Tune in to hear: • how co-creation turned Nescafé into a double-digit growth story in Mexico • why marketers must learn to listen and focus on the metrics that matter • how to link storytellin…

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Turning customer data into commercial decision making - with Ruggable's Kajal Patel 19:34

15d ago19:34

19:34

Stop logging numbers without insights, says Ruggable's Insights Manager, Kajal Patel, on the latest episode of the Shiny New Object Podcast. Tune in to hear: how to use customer segmentation that delivers results why predictive LTV should be your no 1 prioritisation tool Kajal's best investment to increase her productivity why numbers are useless w…

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187. What Traders/Buyers Should Know About Publisher's Ad Stack Relating To SPO with Jana Meron 26:54

22d ago26:54

26:54

In this episode of the Programmatic Digest, host Helene Parker sits down with Jana Meron, programmatic veteran and sell-side expert, for a deep dive into how the buy side and sell side can finally bridge the gap. This episode serves as a preview of their upcoming joint workshop — The Sell-Side Programmatic Foundation for Buyers — designed to help t…

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Even the best hotels have empty beds - Secret Escapes' Pete Durant on lines AI can't write 39:06

21d ago39:06

39:06

While AI is brilliant at reacting to a prompt, marketers need to remember that they want humans to react to their message. That's where human input will always provide value, says Secret Escapes' Interim Head of Brand and Marketing EU, Pete Durant. We catch up with Pete about AI vs social media and rapid growth, gaining perspective about work and l…

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Episode 318 / Jason Hartley / PMG / Head of Media Innovation and Trust 30:46

29d ago30:46

30:46

The future of marketing may not just be shaped by the internet anymore. On the latest podcast episode, we speak about the under net with Jason Hartley, Head of Media Innovation and Trust at PMG. Jason explains how the infrastructure of the internet is now being used in a new way that's not really visible to us, introducing "invisible influencers" t…

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186. Why More DSPs ≠ More Reach: Programmatic Deep Dive with Gary Guarnaccia & Ryan Verklin 44:40

1M ago44:40

44:40

In this episode of the Programmatic Digest, host Ellen Parker welcomes two of LinkedIn's most active programmatic voices: Gary Guarnaccia and Ryan Verklin. Together, they dive into the realities of in-housing, retail media, DSP strategy, and the ongoing shifts in supply path optimization (SPO). Ryan shares his journey from agency life to in-house a…

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Episode 317 / Mark Cochrane / T&P / Head of Media Strategy 27:23

1M ago27:23

27:23

Instead of being data driven, marketers need to switch to being wisdom led and search for human insights that help them predict consumer behaviour. On the latest podcast episode, Mark Cochrane, Head of Media Strategy at T&P, tells us why there's an important difference between data and wisdom. He's also discovered a much better way to brainstorm ar…

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Episode 316 / Kyle Shields / Wealthsimple / Growth Creative Lead (Art Director) 24:30

1M ago24:30

24:30

How can you find the sweet spot between brand and growth, using creative and data in tandem? Kyle Shileds, Growth Creative Lead (Art Director) at fintech brand Wealthsimple, discusses his top data driven marketing tips on the latest episode of the podcast. Find out why he takes inspiration from Malcolm Gladwell books, how he looks to brands like BM…

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Episode 315 / Molly Peel / The Red Carnation Hotel Collection / Head of Social Media 21:09

1M ago21:09

21:09

What's more important, raw data or customer feedback? Speaking to Molly Peel, Head of Social Media at the Red Carnation Hotel Collection, we re-open the qualitative vs quantitative debate when it comes to data driven marketing. Hear how you should balance the two and learn about how Molly using predictive analysis to set future plans in social medi…

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Episode 314 / Beril Aydingor Yunusoglu / ClassPass / Acquisition Marketing Manager 25:04

2M ago25:04

25:04

ClassPass Acquisition Marketing Manager Beril Aydingor Yunusoglu shares why mindset is her shiny new object. In a world where we have too much choice and AI is prevalent in the creative process, she advocates for balance and authenticity. Learn how to adopt these, connect the human dots that AI can miss, and go beyond the data to understand context…

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Episode 313 / Julie Pender / Pernod Ricard / UK Creative Content Manager, Havana Club 28:21

2M ago28:21

28:21

Julie Pender, the UK Creative Content Manager at Havana Club UK, Pernod Ricard, joins us to discuss the future of data-driven marketing, the essence of alcohol marketing, insights from Simon Sinek's 'Start with Why', the importance of navigating data-driven insights, and the power of community in marketing. Julie shares her experiences and strategi…

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185. From Brand to Demand: B2B Programmatic with Rosey Sutton 39:31

2M ago39:31

39:31

In this episode of the Programmatic Digest, host Helene Parker welcomes Rosey Sutton, Head of Programmatic at Leadswell, for a deep dive into the world of B2B programmatic advertising. Rosey shares her journey from traditional broadcast buying to programmatic leadership, offering practical insights into brand-to-demand strategy, content syndication…

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Episode 312 / Richard Lee / Google / Global Head of Marketing, Games and Media & Entertainment Industries 30:53

2M ago30:53

30:53

What does ChatGPT have to do with launching a jewelry brand? Richard Lee, Google's Global Head of Marketing, Games and Media & Entertainment Industries, unpacks how AI is reshaping marketing, particularly by using text to code with AI. Learn how he's getting it to help create complex workflows, brand mood boards, or a newsletter. And how to ensure …

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Episode 311 / Hernando Ruiz-Jimenez / Geisinger Health / Chief Marketing and Communications Officer 21:55

2M ago21:55

21:55

AI is opening doors for data driven marketing, but can be a Pandora's box if not used carefully in the healthcare industry. Hernando Ruiz-Jimenez is Chief Marketing and Communications Officer at Geisinger Health, where he's experimenting with AI agents and pilots to see how he can make the most of healthcare data while protecting customers' privacy…

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184. AI, Attribution & Attention: Insights from IAB's Angelina Eng | Programmatic Digest Podcast 33:42

2M ago33:42

33:42

In this episode of the Programmatic Digest, host Manuela Cortes sits down with Angelina Eng, Vice President at IAB, to unpack the evolving world of measurement, attribution, and attention in digital advertising. Angelina shares her deep expertise in helping reduce friction across the ad tech ecosystem and establishing industry best practices throug…

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Episode 310 / Jayne Andrews / Fentimans Ltd / Marketing Director 29:04

2M ago29:04

29:04

You'll always be more productive if you're happy where you work. Jayne Andrews, Marketing Director at Fentimans Ltd, believes in creating high performing and happy teams; in other words, "teams that are productive for the right reasons," where people can be themselves and put their best foot forward. While this is Jayne's shiny new object, she also…

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183. Curate the Path: How DPO + AI Boost Publisher Yield with Petri Kokkonen from Relevant Digital 11:36

2M ago11:36

11:36

Petri Kokkonen from Relevant Yield explains how his team helps publishers grow revenue through Demand Path Optimization (DPO), curation, and AI-driven decisioning.By Manuela Cortes

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Episode 309 / Splendid Uchechukwu / GoCardless / Growth Marketer 22:48

2M ago22:48

22:48

"If you don't focus on retention, you're filling up a bucket with holes. You celebrate all these acquisition numbers, but your funnel is actually leaking and you don't know it." Splendid Uchehcukwu, Growth Marketer at GoCardless, warns that retention is more important (and more overlooked) in data driven marketing than we may think. On the latest p…

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Episode 308 / Francesco Federico / S&P Global / Chief Marketing Officer 27:03

3M ago27:03

27:03

Is data the end-all be-all of marketing? Or should marketers trust their instincts more, finding the courage to make decisions that don't always hide behind dashboards? Francesco Federico, CMO at S&P Global, talks about the push and pull of data and instinct in today's marketing, on the latest podcast episode. We then dissect his shiny new object: …

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Episode 307 / Drew Hampton / Varo Bank / Head of Performance Marketing 24:01

3M ago24:01

24:01

"Even if people are distracted by Slack or an SMS message, when they look back at your slide they can zoom in and see quickly what they're supposed to digest." In an era of ever decreasing attention spans, marketers should focus not just on how to keep their consumers interested, but also on how to make it easy for their peers and stakeholders to d…

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Episode 306 / Izzy Tepekoylu / Zopa Bank / VP of Growth 27:46

3M ago27:46

27:46

"Show up, do good work, find joy." That's Izzy's mantra, and he explains why it's helped him through a long and varied career on the latest episode of the Shiny New Object podcast. Tune in to hear how the VP of Growth at Zopa Bank applies Zopanomics to identify the profitable customers in fintech, why he thinks most people's mindset is holding them…

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182. How LATAM is Reimagining CTV with Alberto Grande from EXTE– Live Episode from Cannes Lions 2025 20:49

3M ago20:49

20:49

In this special Cannes Lions edition of the Programmatic Digest Podcast (Español), host Manuela Cortes sits down with Alberto Grande, Regional Lead at EXTE, to explore the evolving media landscape in Latin America. Alberto shares how his team built a creative-first programmatic powerhouse from scratch, the growing impact of Connected TV (CTV) acros…

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Episode 305 / Anastasia Leng (CEO & Founder, CreativeX) & Thorsten Schapmann (Global Media Director, Beiersdorf) 33:51

3M ago33:51

33:51

How will AI search change data driven marketing and the way consumers interact with brands? On this special Cannes edition of the podcast, we welcome two guests: Anastasia Leng, CEO and Founder of CreativeX, and Thorsten Schapmann, Global Media Director at Beiersdorf. They've both chosen AI search as their shiny new object and we explore its intric…

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181. How Programmatic Buyers Think About UGC with Andrew Super from Nextdoor - Live Episode from Cannes Lions 2025 13:20

4M ago13:20

13:20

Direct from La Croisette, The Programmatic Digest lands at Cannes Lions 2025 to unpack the biggest stories, trends, and power players shaping the future of advertising. Join us as we interview industry leaders, innovators, and disruptors live from the Croisette—diving into everything from UCG to data privacy and the evolving programmatic landscape.…

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Episode 304 / Danilo Tauro / Aperiam / Managing Partner 23:03

4M ago23:03

23:03

Danilo Tauro, Managing Partner at Aperiam and Senior Advisor at McKinsey & Company, shares his view of how AI agents will shape the future of data driven marketing. We also talk about the risks of paralysis by analysis, why marketers need to just get started and iterate along the way, and how students should adopt P&G's PIE method for their career …

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180. From History Major to MadTech Leader: Heather Macaulay on Tech Stack Clarity, Connectivity, and Career Advice 31:13

4M ago31:13

31:13

In this episode of the Programmatic Digest, we sit down with Heather Macaulay, President of MadTech, an AdTech consultancy transforming how teams approach data, integrations, and strategy. Heather shares her unexpected journey into ad tech—from Newbury Street project management to Pubmatic to founding MadTech—and the lessons she's picked up along t…

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Episode 303 / Brett Marchand / Plus Company / Chief Executive Officer 23:47

4M ago23:47

23:47

Anyone can start a brand overnight, but how do you make it work and last? Brett Marchand, CEO of Plus Company, has picked the democratisation of brands as his shiny new object. In this episode, we talk about how the barriers have lowered when it comes to brand building, but how it's still as tough as ever to create meaningful marketing around it. P…

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Episode 302 / Mat Thomas / Lexus UK / Senior Manager, Brand Strategy 25:56

4M ago25:56

25:56

Mat Thomas, Senior Manager of Brand Strategy at Lexus UK, discusses talks about the importance of data-driven marketing and continuous improvement. He shares why he finds Rory Sutherland's "Alchemy" influential, stressing the value of understanding psychology and consumer behaviour. And he explains Lexus's kaizen approach, focusing on continuous im…

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179. From Intern to Programmatic Media Director: Navigating Career Growth and Industry Insights with David Wiener 33:18

4M ago33:18

33:18

In this episode of the Programmatic Digest, we talk with David Wiener, Director of Programmatic Media at a large agency group. He shares how he got started in programmatic as an intern at a small shop while studying at Hofstra and how he worked his way up through companies like Quotient to his current leadership role. David talks about how he staye…

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Episode 301 / Christine Maguire / Tripadvisor / Global Vice President, Commercial Business 22:03

4M ago22:03

22:03

The power of stillness. That's the topic of this episode and the shiny new object chosen by Christine Maguire, Global Vice President, Commercial Business at Tripadvisor. Tune in to hear how Christine finds clarity and focus through stillness, as well as her top data driven marketing tips.

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178. Audience First, Attribution Always: A Practical Workshop for Traders 37:15

4M ago37:15

37:15

This is the third episode in a special 3-part series sponsored by Drako! Check out the YouTube Interview here: https://youtube.com/live/fd_t1dFcxZM In this episode, we sit down with Giorgia Howell, Head of Managed Services at Drako, to break down the art and science of smart programmatic advertising. Whether you're a newbie trader or learning how t…

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Episode 300 / Emily Keller-Logan / Coursera / Director of Global Marketing Strategy and Experience 21:29

4M ago21:29

21:29

Emily Keller-Logan, Director of Global Marketing Strategy and Experience at Coursera, talks about how she uses AI agents to improve marketing effectiveness, while giving us her top data driven marketing tips. Focus on qualitative context to complement your data, and ensure it's answering relevant business questions. Hear all the details on the podc…

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Episode 299 / Katherine Freeley / Boehringer Ingelheim / Head of Media 28:13

5M ago28:13

28:13

Marketing is changing: where we were trying to avoid bot traffic before, we're now increasingly having to optimise for AI and agentic systems instead. But, soon everyone's content will be similar, and it's where the human element will set us free, according to Katherine Freeley, Head of Media at Boehringer Ingelheim. Katherine comes back to the pod…

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Episode 298 / Christiana Courtright / Edelman / Head of Digital Netherlands 23:39

5M ago23:39

23:39

Why are brands primarily advertising to young people when over 44% of purchasing power sits with GenX and Baby Boomers? Ageism is Christiana Courtright's shiny new object, and she explains why you're leaving serious money on the table by not targeting ads correctly and in an audience relevant way. Listen to our latest guest, Head of Digital Netherl…

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177. Programmatic Media Planning with a Data-First Mindset 37:06

5M ago37:06

37:06

This is the second episode in a special 3-part series sponsored by Drako! Check out the YouTube Interview here: https://youtu.be/jXgKLxwVj44 In this episode, I talk with Natalia Ruelas from Drako about her journey from studying marketing in Canada to becoming an account manager in programmatic advertising. She shares how important it is to research…

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Episode 297 / Paola Rosciano / Remote / Social Media Manager 21:29

5M ago21:29

21:29

Is using AI in social media content production and analysis cheating, or is it being smart and adding a human touch to make it authentic? Paola Rosciano, Social Media Manager at Remote, explains why AI in social media marketing is her shiny new object, as long as it's being used right. Find out how she sees AI tools changing the marketing landscape…

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176. Choosing The Right Data Partner In The Crowded Programmatic Market 43:25

5M ago43:25

43:25

This is the first episode in a special 3-part series sponsored by Drako! In this episode, I talk with Stewart Sullivan, CEO of Drako, about his journey from being a marketing student at Concordia University to leading a fast-growing programmatic data company. Stewart shares what it's like to work in ad tech as a former trader and why it's so import…

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Episode 296 / Filip De Groeve / Keynote Speaker & Ex-Marketing Director 24:57

5M ago24:57

24:57

Marketing and warfare can be similar, according to our latest guest Filip De Groeve, a Keynote Speaker, Pharmacist by training and Marketing Leader throughout his career. On the podcast, Filip shares his experience as former Marketing Director Benelux for Coloplast, his top data driven marketing tips, and why marketers need to find the story to con…

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175.5. Programmatic Hands-On Keyboard Training (June Specials) 1:59

6M ago1:59

1:59

https://reachandfrequencycourse.thinkific.com/courses/program What it is: A 4-week live accelerator for programmatic traders and ad ops pros who want to level up fast inside the DSP, using real campaigns and walkthroughs. Who it's for: Junior traders who want hands-on experience Client service or ad ops pros managing campaigns In-house marketers pi…

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Episode 295 / Nikita Kucheryavy / Mars Petcare / Digital Activation Head 26:24

6M ago26:24

26:24

Data driven marketing is just like sport for Nikita Kucheryavy - you need to train it, you need to have the right warm-up, and you have to develop good technique to get the most out of it. In this episode, he also shares the benefits of having pursued an international career within Mars Petcare, and tells us why he's picked retail media as a shiny …

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175. Reaching Hispanic Audiences with Premium Video + Programmatic Power 38:36

6M ago38:36

38:36

In this episode, we're joined by Augusto Romano, co-founder of Digo, and Anthony Gonzalez from JWP Connatix, to break down how smart video strategies and real partnerships are helping brands connect with the growing U.S. and Hispanic audience. Augusto shares how Digo was built to serve vibrant communities such as Dominicans, Puerto Ricans, Salvador…

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Episode 294 / Victoria Lorenzana / Tala / Senior Product Marketing Manager 24:40

7M ago24:40

24:40

How can marketers improve their understanding of customer demographics and increase the effectiveness of their qualitative data analysis? Tala's Victoria Lorenzana shares why using AI tools for customer feedback analysis is her shiny new object, explaining just how to do it.

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S.20 - Video First: Estrategias para Maximizar Ingresos en Medios Digitales con Álvaro Al. Cuesta 42:01

7M ago42:01

42:01

En este episodio hablamos con Álvaro Cuesta sobre cómo los publishers pueden optimizar sus estrategias de monetización a través del video. Álvaro comparte recomendaciones clave, incluyendo la elección de los mejores vendors de video, la importancia de revisar el archivo ads.txt y seleccionar partners estratégicos. Además, ofrece consejos tanto para…

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174. Curation & SPO: Simplifying Programmatic with Bob Regular at Infolinks 41:31

7M ago41:31

41:31

In this episode, we sit down with Bob Regular, CEO of Infolinks, to explore the evolving world of programmatic advertising and the rising importance of curation. Bob walks us through his journey in digital media—from the dial-up days to today's complex ad tech ecosystem—offering valuable insights along the way. We dive into how Supply Path Optimiza…

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173. Adtech Economic Forum Discussion with Shannon Rudd and Allie Lichtenberg 35:22

7M ago35:22

35:22

In this episode of the Programmatic Digest Podcast, Shannon Rudd and Allie Lichtenberg joined us to talk about their experience at the AdTech Economic Forum, an event created by Rob Beeler and Tom Triscari. Allie shared how excited she was to win a free ticket, showing how helpful it is to give new professionals chances to grow. Shannon talked abou…

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172. Marketecture Live Takeaways: Privacy, Diversity, and Identity Discussion with Shannon Rudd and Allie Lichtenberg 48:41

7M ago48:41

48:41

In this episode of the *Programmatic Digest Podcast*, we hear the unique career journeys of Shannon Rudd and Allie Lichtenberg into adtech. Allie, who started in biology and chemistry, now runs her own programmatic media buying company, Ad Lucem. Shannon shares her experience moving from publishing to consulting for midsize publishers, showing how …

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Episode 293 / Georgia Riley (Retail Media Propositions Strategy & Development Manager) & Jemma Haley (Proposition Strategy & Development Lead - Retail Media) / John Lewis Partnership 32:31

7M ago32:31

32:31

In this very special episode we interview not one but two marketing leaders from the John Lewis Partnership, tackling a unique shiny new object, too. Tune in to hear how Georgia Riley (Retail Media Propositions Strategy & Development Manager) & Jemma Haley (Proposition Strategy & Development Lead - Retail Media) are building a business within a bus…

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Episode 292 / Troy Wood / HTC VIVE / Executive Director, Marketing 26:30

8M ago26:30

26:30

If your work matters to you, you'll be able to give it your "full attention, heart and effort" - a key tip that Troy Wood, Executive Director, Marketing at HTC VIVE, swears by. On this latest podcast episode, find out how he makes work meaningful through 4 different focal points and learn why building a sandbox to test your marketing techniques end…