In this Serious Lady Business conversation, Leslie talks with Kelly Hubbell, founder of Sage Haus, about why “moms need teams too” and how running a household like a business—complete with roles, systems, and support—can reclaim time, reduce burnout, and unlock growth at work and at home. Kelly shares how calculating her own “invisible labor” (about 22 hours/week) led her to hire a house manager/family assistant, then build Sage Haus to help other families do the same through tailored job descriptions, rigorous vetting, and a Home Systems Playbook that documents expectations so support can plug in seamlessly. They normalize household help across budgets, discuss practical first hires (meal prep, laundry, after-school coverage), and show the ripple effects on mental health, relationships, entrepreneurship, and community—framing this not as a luxury, but a high-ROI investment in family well-being.

About Our Guest

• Kelly Hubbell, Founder and CEO of Sage Haus
• Connect with Kelly on LinkedIn
• Sage Haus Website
• Sage Haus on Instagram
• Sage Haus on LinkedIn

Key Takeaways

• Invisible labor has a real cost: Kelly clocked ~22 extra hours/week managing home—unsustainable without added support.
• Normalize the role: House managers/family assistants should be as accepted as cleaners or nannies—help at home is smart leadership, not a luxury.
• Systems make support work: Sage Haus pairs vetted people with a Home Systems Playbook so expectations, routines, and standards are clear and repeatable.
• Start small, think ROI: Common first offloads—meal prep, laundry, childcare blocks—buy back hours and energy; treat it like an investment in your family and career.
• Entrepreneurship benefit is real: Offloading home ops creates capacity to start or scale a business, travel for clients, and be present with kids—without burning out.