Host Leslie Youngblood speaks with Natasha Golinsky, an "accidental agency owner" and founder of On Purpose Projects. They discuss the challenges and triumphs of building a remote team, the importance of clarity in hiring, and the qualities to look for in virtual contractors. Natasha shares her insights on creating a supportive work environment and the necessity of showing up for your team as much as you expect them to show up for you. The conversation highlights the unique experiences of women entrepreneurs navigating the complexities of remote work and team management. In this conversation, Natasha shares her experiences and lessons learned from hiring challenges, building loyalty in a virtual team, and the importance of personal leadership style. She emphasizes the need to trust one's instincts as an entrepreneur and the emotional landscape that comes with running a business. The discussion highlights the significance of reframing challenges as learning opportunities and embracing one's unique journey in entrepreneurship.

About Our Guest

• Natasha Golinsky, founder of On Purpose Projects
• Connect with Natasha on LinkedIn
• On Purpose Projects website

Key Takeaways

• Building a remote team requires strong team-building skills, especially when the owner lacks technical expertise.
• Clarity in hiring is crucial; knowing exactly what you want helps filter out unsuitable candidates.
• Communication is a non-negotiable quality when hiring virtual contractors.
• Creating a supportive work environment is essential for retaining virtual contractors.
• Onboarding involves setting clear expectations and providing all necessary resources for success.
• It's important to show up for your team as much as you expect them to show up for you. Hiring based solely on reviews can lead to mistakes.
• Building loyalty in a virtual team requires understanding team dynamics.
• Different leadership styles work for different teams.
• Trusting your instincts is crucial in entrepreneurship.
• It's okay to want a different work culture than others.
• Embracing your unique entrepreneurial journey is vital.
• Reframing challenges can lead to personal growth.
• Emotional resilience is key to navigating entrepreneurship.