Ep. 6 Stop The Tech Talk: Why Analogies Win Service Approvals Dealer Talk With Jen Suzuki podcast

Ep. 6 Stop the Tech Talk: Why Analogies Win Service Approvals

4d ago 11:42

Content provided by Jennifer Suzuki and EDealer Solutions. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jennifer Suzuki and EDealer Solutions or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Specs, millimeters, torque, hydraulic pressure… customers check out FAST when advisors go “full tech mode.” That’s where analogies change the game.

In this episode of Dealer Talk with Jen Suzuki, I share one of my favorite techniques that helps customers understand repairs without feeling overwhelmed: turning technical jargon into relatable stories.

I’ll cover:

Why customers decline work when they don’t understand the language
How to use simple, everyday analogies (like crayons, sneakers, or coffee filters)
The power of humor and storytelling to reduce tension and win trust
How to practice analogies as a team for fun, memorable customer experiences
A weekly challenge: turn two MPI jobs into analogies and test them with your team

When you swap tech talk for real talk, customers nod, laugh, and approve more often. Analogies make the complex simple — and that’s where credibility (and sales) live.

🔥Check out our sponsor!🔥

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

100 episodes

Specs, millimeters, torque, hydraulic pressure… customers check out FAST when advisors go “full tech mode.” That’s where analogies change the game.

I’ll cover:

Why customers decline work when they don’t understand the language
How to use simple, everyday analogies (like crayons, sneakers, or coffee filters)
The power of humor and storytelling to reduce tension and win trust
How to practice analogies as a team for fun, memorable customer experiences
A weekly challenge: turn two MPI jobs into analogies and test them with your team

When you swap tech talk for real talk, customers nod, laugh, and approve more often. Analogies make the complex simple — and that’s where credibility (and sales) live.

🔥Check out our sponsor!🔥

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

Podcasts Worth a Listen

Dealer Talk With Jen Suzuki « »
Ep. 6 Stop the Tech Talk: Why Analogies Win Service Approvals