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Dealer Talk With Jen Suzuki

Jennifer Suzuki, eDealer Solutions

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Dealer Talk with Jen Suzuki is an Automotive Sales and Service Podcast and is a free educational series for Dealers, Managers, Sales Teams and anyone in the Auto Industry that has a desire to obtain information that will propel growth, lead the auto industry and invoke progressive strategies. We will educate on staying relevant, offer ways to improve vehicle sales and service, CSI and retention. Dealer Talk with Jen Suzuki is an Automotive Sales and Service Podcast. Use #DealerTalkWithJen
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In this episode of Dealer Talk with Jen Suzuki, I've got Ryan Rohrman, CEO of Rohrman Automotive, to explore the intersection of legacy, leadership, and innovation in the automotive industry. Ryan shares how he honors the 60+ year foundation laid by his grandfather while steering a multi-dealership organization toward growth and relevance. From cre…
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In this episode of Dealer Talk, we dive deep into mindset, leadership, and making bold decisions in business. I’m thrilled to sit down with my long-time friend and client, Inder Dosanjh, whose journey from technician to owning 17 car dealerships is nothing short of inspiring. We also welcome Munish Mahajan, Inder’s co-founder, CEO & President, who …
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This week on Dealer Talk with Jen Suzuki, I’m joined by automotive veteran Greg Iverson—a BDC and marketing leader who has worked with some of the nation’s top-performing dealerships, including the legendary Norm Reeves Honda and Car Pros Kia. Greg brings 20+ years of experience in internet sales, BDC leadership, and sales training, including time …
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In this episode of Dealer Talk with Jen Suzuki, we dive into the overlooked powerhouse of the dealership tech stack: the phone. Jen is joined by Keri Cohen and Josh Desmond of CallRevu for a no-fluff conversation about turning every ring into real revenue. Together, they unpack how top-performing dealerships are using phone intelligence—not just to…
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In this final episode of the 10 Steps to the Sale series, Jen brings the energy and strategy you need for Steps 9 and 10—Vehicle Delivery and Follow-Up & Referrals. Learn how to turn a handoff into a celebration that gets shared on social (yes, you need a ring light 💡), why your follow-up should never feel like a one-night stand, and how to keep cu…
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In this episode of Dealer Talk with Jen Suzuki, we’re diving into Steps 7 and 8 of the 10 Steps to the Sale—presenting the numbers and closing the deal. This is where things get real. Jen shares how to keep the buyer’s emotions high, build trust, and guide them toward saying “yes” with confidence. You’ll learn how to use plain language that feels c…
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In this episode of Dealer Talk with Jen Suzuki, we’re diving deep into Steps 5 and 6 of the 10 Steps to the Sale — the test drive and the trial close. Jen keeps it real with down-to-earth stories (including one near-kidnapping 🤯), pro-level coaching, and word-for-word examples of how to turn a test drive into a tipping point and handle objections l…
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In this episode of Dealer Talk with Jen Suzuki, I'm diving into steps 3 and 4 of the classic "10 Steps to the Sale" — Qualify and Vehicle Presentation. Learn how to shift from selling to consulting with a smarter, more emotional approach to the Needs Assessment. Jen shares how asking the right questions saves time, builds trust, and helps land cust…
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Salespeople ask me all the time: “Jen, do you still teach the 10 Steps to the Sale?” The answer is YES — but with a modern spin for today’s showroom and remote selling environments. In this episode, I break down the first two steps: ✅ Meet & Greet — Creating instant comfort, using body language, and ditching robotic openers. ✅ Build Rapport & Disco…
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The best sales coaches don’t wing it — they go one-on-one. In this powerful episode of Dealer Talk with Jen Suzuki, we get into the most underutilized yet effective tool in a dealership manager’s playbook: the 10-minute one-on-one. Jen breaks down her personal playbook for holding short, focused coaching sessions that actually develop your salespeo…
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You can’t build a championship team on randomness. In this episode of Dealer Talk with Jen Suzuki, we’re locking in on the tool most dealerships overlook — a strategic, weekly training calendar that creates rhythm, raises confidence, and keeps your team locked into progress. Jen shares her repeatable 4-week framework that covers internet leads, pho…
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Want to know what separates average sales teams from championship ones? It’s not just hustle — it’s practice. In this episode of Dealer Talk, Jen dives into the power of daily role play and how dealership managers can create a culture where practice becomes the norm (not the cringe). Whether your team is avoiding the phones, recycling templates, or…
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Coach the person, not just the group. In this episode of Dealer Talk with Jen Suzuki, we're taking the next step in developing high-performing sales teams—moving from team talks to tailored coaching. If you’re a manager who’s ready to elevate your leadership game, this one’s packed with practical frameworks and real dealership scenarios you can sta…
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Managers Series - did you check out the prevous episode? This is “My team knows what to do, they just don’t do it.” If you’ve ever said that, this episode is for you. Jen breaks down how managers can coach their teams in just 10-minute bursts using her proven CIVIL framework: Coach, Introduce, Verify, Illustrate, and Lead. You’ll learn: How to stru…
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In this episode, Jen Suzuki shares three powerful strategies for dealership sales managers who want to transform their team into top performers. Whether you came up through the ranks selling cars or you're new to leading people, Jen dives into how to shift from being the go-to closer to becoming the coach your team needs. Packed with real-world ins…
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What if your service lane could scan a car like an airport security system—except instead of searching for bombs, it's finding oil leaks, tire damage, and alignment issues? In this episode of Dealer Talk with Jen Suzuki, I sit down with Yaron from UVeye, the company turning heads (and lifting RO numbers) with their instant vehicle imaging tech—also…
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In this episode of Dealer Talk with Jen Suzuki, we're diving into one of the most powerful, underrated strategies for breaking through the noise in today’s sales landscape: using GIFs and memes in your follow-up. If your internet leads keep ghosting you, you’re not alone—and you’re not helpless. Jen shares how she coaches dealerships to inject low-…
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Tired of sending dead-end follow-up texts that get ignored? In this episode of Dealer Talk with Jen Suzuki, we dive into the exact words, tactics, and mindset shifts you need to revive ghosted leads and get customers talking again. Jen breaks down real-world follow-up strategies straight from her dealership coaching sessions—no fluff, just proven s…
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Is your showroom traffic feeling light lately? You're not alone—and more importantly, you're not stuck. In this episode, Jennifer Suzuki breaks down 10 real, practical ways to get more people through your doors right now. Whether you're in sales or BDC, these aren’t theory-based ideas—they're street-tested tactics from dealerships doing it daily. J…
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AI is no longer a “nice-to-have”—it’s a game-changer for dealerships that want to win in today’s competitive market. In this episode of Dealer Talk with Jen Suzuki, I sit down with Lance Schafer, General Manager of Product and Technology at LotLinx, who’s been leading the charge in applying machine learning to the core areas where dealers often str…
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In this rare and powerful episode, I sit down with Randy Parker, CEO of Hyundai and Genesis Motor North America, one of the most progressive and people-first leaders in the automotive industry—and head of the third largest automaker in the world. We dive into the state of retail automotive, how Hyundai and Genesis are breaking records, and why Rand…
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Ever had a customer walk in, get chased for months, and your team still greets them like it’s Day One? Yikes. In this episode of Dealer Talk with Jen Suzuki, we’re calling out the CRM habits that are quietly killing your deals—and showing you how to fix them. Jen breaks down how internal notes create smooth BDC-to-sales handoffs, how to log objecti…
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This episode is all about solving real dealership problems—right from the service lane. I sit down with my longtime friend and mentor, Ken Hicks, Dealer Principal at Rivera Toyota and Mariano Rivera Honda, who shares how he tackled major fixed ops pain points by building his own software—Retention 360—a tool designed to drive loyalty, increase serv…
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What happens when a dealership fully commits to reinventing its service department? In this episode, Jennifer Suzuki chats with Andy Wright, Managing Partner at Vinart Dealerships, located just an hour from both Philly and NYC. Andy reveals how his team is solving the biggest challenges in fixed ops — from inconsistent traffic to advisor overload —…
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You did the hard part. Now finish strong. You led the call with value. You gave them confidence in you. But if you’re not setting the appointment—you’re leaving money behind. This episode is a deep dive into how to confidently sell the appointment, lock in commitment, and increase your show rate with real-world strategies I teach live every week in…
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In this episode, I share one of my biggest secret weapons for converting more Internet leads — selling yourself first. It's not about hard selling the car; it's about showing the value in doing business with you and your dealership. I dive deep into tactical strategies for prepping before the first call, leveraging past customer history, using comm…
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In this episode, I break down one of the most overlooked—but powerful—skills in phone sales: your tonality. It’s not just what you say. It’s how you say it. I share how I intentionally changed my voice, volume, and energy over time to sound more exciting, engaging, and attractive to buyers—and how you can do the same. We dive deep into why first im…
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Staying hyper-focused on internet lead handling... In this episode, I break down how to actually improve your follow-up process so you win more customers—starting with your emails, videos, and mindset. Let’s face it: most emails still look like outdated templates, and subject lines that scream “dealership” get ignored. I’m showing you how to change…
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In this episode, I’m getting real about the grind of internet leads—the ones with no phone numbers, the ones who ghost you, and the ones who drain your time asking for information only to disappear into the void. I've been there. I’ve sold cars. And now I work these leads live during my dealership sales training sessions. I'm in the trenches with y…
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In this episode, I’m talking directly to the powerhouse behind the most successful service departments: Lane Managers. Also known as Assistant Managers, these leaders are the glue that holds the service drive together. I’ve been spending time on-site with service teams recently, and when Lane Managers are engaged, locked in, and supporting the hust…
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In this episode, I'm in the trenches—literally—on-site with a dealership service management team I’ve been working with. We’ve trained, implemented new tactics, and now we’re locking in on accountability without turning the heat up too high. Here’s the truth: you don’t need to micromanage to get big results. What you do need are simple, consistent …
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Mark Queen, the visionary CEO of Skaivision and one of the original founders behind eLead CRM, joins me to dive into the future of AI-powered dealership efficiency. Skaivision is revolutionizing the way dealers view process breakdowns by layering powerful AI—specifically Convolutional Neural Networks (CNNs)—over existing dealership camera systems. …
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Mastering Service Drive Walkarounds in Live Role-Play – Real Training for Real Results...COME ON NOW!!! In this episode, I'm opening the door to run through the plays of the most important activity a amanger can do with their selling machines - the Service Advisors! The power of the service drive walkaround—one of the most effective yet underutiliz…
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In this episode, I sit down with Dan Garces, President and COO of Automotive Capital, to break down the financial strategies that allow dealership operators to grow, scale, and even own their own store—without putting up massive amounts of personal cash. Dan has spent his career helping dealers navigate the complexities of capital, and today, he’s …
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How to Build Championship Teams with Contests & Competitions The hardest part of training isn’t teaching the process—it’s making sure it sticks. In this episode, I break down how to sustain momentum, accountability, and energy in your dealership using fun competitions, MVP recognition, and daily challenges. I share real-world dealership strategies …
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In this episode, we’re diving deep into how dealership owners and managers can build a more structured, efficient, and profitable business with two powerhouse guests—Daniel Govaer, Fractional COO, and Matt Haiken, Principal and President of Prestige Collection Auto Group. Matt, who now runs six dealership locations, shares how his approach to leade…
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What does the Amazon-Hyundai partnership really mean for the future of auto retail? Is AI evolving too fast for dealerships to keep up? And why might some obstacles in car buying actually be good for dealers? In this episode, I sit down with my long-time friend and trusted industry voice, Cliff Banks—founder of The Banks Report and AUTOVATE Confere…
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Most service advisors stop at the first “no.” But the best? They know that’s just the beginning. In this episode, we’re talking about taking second and third swings—the art of fighting for the business that’s sitting right in front of you. Your customers don’t always need a discount; sometimes, they just need a little more information. I’ll walk yo…
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The automotive industry is changing fast—EV mandates, direct-to-consumer threats, shifting manufacturer relationships, and evolving government policies. Are dealers being heard? In this episode, I sit down with Mike Stanton, President of the National Automobile Dealers Association (NADA), to talk about how NADA is fighting for dealers, ensuring the…
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Think about it—when a customer walks into your showroom or calls your dealership, your team jumps into action. So why is chat any different? It shouldn’t be. In this episode, I sit down with Ted Rubin, CEO of ActivEngage, to talk about the power of real, human conversation in the digital sales process. We break down why dealership live messaging is…
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This quick hit episode is incredibly important for every Service Team! Ready to boost your service department's success?! Let's gooooo! In this quick class, I lock in on the often-overlooked 'Risk & Reward' equation in the service sales process. Many Service Advisors hesitate to fully explain the risks of delaying necessary work, leading to missed …
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Too often, service advisors treat the write-up process as just another transaction. Big mistake. If you want to boost revenue, retain customers, and build long-term trust, relationships must come first. In this episode, I break down how to turn every customer interaction into a lasting relationship—starting from the moment they pull into the servic…
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In this episode, we’re tackling a major gap in dealership service departments—technician videos. These videos are a game-changer for gaining more work approvals, yet most technicians receive zero training on how to shoot them effectively. Data shows that shops using video can double RO sales, with TruVideo reporting a 20-30% increase in revenue per…
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Are you, as a GM, truly present with both your sales and service BDC teams? Too often, GM involvement leans heavily toward the sales BDC while the service side gets overlooked. Why? Because sales is familiar—it’s where many GM’s built their careers. But here’s the reality: your service BDC is just as critical, responsible for over 150 appointments …
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Ever walk into the dealership in the morning and feel that slow-motion energy? People shuffling in, sipping coffee, staring at their screens, waiting for something to kick them into gear. Then—something shifts. Maybe it’s a manager calling out yesterday’s wins. Maybe it’s an MVP shoutout for someone who went above and beyond. Maybe it’s a fun, comp…
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In this episode, I dive into the power of role-playing as a key training tool for dealership success. Too often, managers shy away from role-play, but it’s one of the most effective ways to build confidence, boost skills, and ensure team members know exactly how to execute what you’re teaching. I share my proven tactic—Teach, Demonstrate, Apply—and…
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In this episode, I tackle one of the biggest challenges dealerships face: turnover. With 70% turnover rates in sales and service, it’s nearly impossible to build client loyalty or hit nationally ranked numbers when you’re constantly starting over with new team members. The solution? It starts with the General Manager. I share the tactics I’ve used …
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Many of you know this but I am privileged to work alongside so many high performing dealerships and their leadership. Most top 20 in the country for their brands. I use my podcast to share what I learn, teach and implement with the end game - building a championship team. In this episode, we dive into the critical role General Managers (GMs) play a…
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In today’s episode, I share my experience working alongside dealership service teams and witnessing what’s being done right to build trust and elevate the customer experience. From the smiles and eye contact at check-in to the small, deliberate acts of trust-building, service advisors and BDC agents are making a difference. Many dealerships are tar…
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In this episode, I tackle one of the most overlooked issues in service departments: relying solely on texts and videos to sell work. Service Advisors, it’s time to pick up the phone and ask for the business—every single time! I explain why this is important. We’ll explore why some advisors skip the call, how judging customers costs you sales, and t…
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