What does true success look like for entrepreneurs who want it all? Chris Yano, founder and CEO of Rhino Strategic Solutions, shares his remarkable journey from Indiana farm boy to bull rider to building a $93 million marketing company - all while never missing his children's important moments.
The conversation reveals how Chris's farming background developed the mental fortitude that fueled his business success. Rather than pursuing growth at any cost, he built Rhino on the principle of "reputation over revenue," creating a culture where employees come first, enabling them to better serve clients. This approach, combined with innovative benefits like their "Masogi program" (giving employees $1,000 for memorable experiences), helped scale the company to over 250 employees.
What truly sets Chris apart is his unwavering commitment to balance. He shares how he'd take red-eye flights to attend his children's activities, intentionally structuring his business to support family priorities rather than sacrifice them. His philosophy of creating "memory dividends" alongside financial success offers a refreshing alternative to traditional hustle culture.
The episode takes an inspiring turn when Chris discusses his recent fitness transformation with the Unstoppable 365 program. He explains how improved physical health has enhanced his mental clarity, leadership effectiveness, and even family relationships - demonstrating how personal well-being creates a ripple effect across all areas of life.
Whether you're a seasoned entrepreneur or just starting your journey, this conversation will challenge you to redefine success beyond financial metrics and embrace a more holistic approach to business, family, and personal growth. As Chris says, "It's either day one or one day" - which will you choose?