In this episode, we sit down with Lauren Schiavone, founder of the AI-focused consultancy Wonder Consulting and a seasoned ex-Procter & Gamble executive, to discuss the transformative power of AI for retailers and brands. Lauren shares insights on foundational AI literacy, the importance of generative AI like ChatGPT, and practical applications tailored to specific roles and functions. She also outlines a five-step framework for driving enterprise-wide AI transformation and highlights the critical role of change management. Tune in to learn how to leverage AI to accelerate business growth and stay future-proof. This is part 1 of a 5-part series of using AI in a retail media context, whether you’re a brand, a retailer, or an agency.

Link to Lauren's site: https://www.wonderconsultingllc.com/

CHAPTERS:

(00:00) About Today's Topic
(00:38) About the Show
(00:59) Introduction to Lauren Schiavone and Wonder Consulting
(01:47) Foundational AI Literacy: Getting Started
(02:27) Deep Dive into Generative AI and ChatGPT
(04:37) Role-Specific AI Applications
(05:18) Driving AI Transformation Across the Enterprise
(05:47) Five-Step Framework for AI Adoption
(08:11) Recap and Personal Use Cases
(10:17) Outro

SOCIAL LINKS:

Website: https://www.retailmediabreakfastclub.com

LinkedIn: https://www.linkedin.com/in/kiri-masters/

YouTube: https://www.youtube.com/@retailmediabreakfastclub

Apple: https://podcasts.apple.com/us/podcast/retail-media-breakfast-club/id1782187624//

Spotify: https://open.spotify.com/show/3s5MuqcrsOmQDKn3uMYJKb

PRODUCED BY:

https://aipodcast.ing