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Where marketers tell the stories behind the strategies that led to amazing campaigns.
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The AI in Business Podcast is for non-technical business leaders who need to find AI opportunities, align AI capabilities with strategy, and deliver ROI. Each week, Emerj AI Research CEO Daniel Faggella and team interview top AI executives from Fortune 2000 firms and unicorn startups - uncovering trends, use-cases, and best practices for practical AI adoption. Visit our advertising page to learn more about reaching our executive audience of Fortune 2000 AI adopters: https://emerj.com/advertise
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10 minutes of expert insights every weekday. Your morning ritual for staying ahead in retail media.
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A weekly look at the stories making waves across the marketing industry featuring discussions with newsmakers and Ad Age reporters.
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Welcome to another episode of Chief Advertiser, the podcast for marketing leaders navigating the rapidly evolving world of advertising. Join us as we dive deep into the insights of some of the smartest minds in marketing, uncovering lessons they've learned, strategies that drive their success, and innovations they're most excited about for the future.
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The Freshlink Deep Dive Podcast takes a deep dive into today's digital marketing strategies for online coaches, content creators, influencers, musicians, and other solopreneurs and brand builders focused on growing their digital presence.
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Get the latest on legal marketing! Join our host, Toby Rosen, to find out what's hot in legal tech and digital advertising for law firms. We cover everything from automation to viral marketing, and dive in on some of the latest legal marketing stories. For more information or to subscribe, please click here. The website: rosenadvertising.com
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Better Advertising with BTR Media is a podcast for Amazon sellers & the ecommerce community to share strategies to optimize & scale online brands with Amazon PPC, Amazon DSP, Walmart Connect, Instacart, Target & more. Your hosts, Justin Nuckols & Destaney Wishon, talk with other advertisers, online sellers, & brands dominating their categories on Amazon.
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Pransform specializes in helping startups and traditional SMEs leverage digital technologies to propel sustainable business growth. We take pride in becoming active stakeholders in our partners’ digital transformation journeys. Our complete suite of business support services include: Digital Strategy, Digital Marketing & Advertising, Website & App Development, Digital Content Creation, Outsourced Accounting and Tax Preparation.
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At The Chartered Institute of Marketing (CIM), we develop modern marketing talent to enable long term business success. The CIM Marketing Podcast is your fortnightly dose of news and views from across the industry. Hosted by the CIM editorial team, we spotlight accessible, relevant stories to spark debate and discussion on the key issues affecting marketing today.
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Comedians Konstantin Kisin and Francis Foster create honest conversations with fascinating people. New episodes every Sunday and Wednesday. Become a Premium Member to receive exclusive benefits https://triggernometry.supercast.com/
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The #1 Podcast for Entrepreneurs, The Social Proof Podcast, gives entrepreneurs intentional & proven strategies from high-level entrepreneurs daily. Hosted by David Shands & Donni Wiggins, each upload is a masterclass in entrepreneurial growth. Advertising inquiries contact: [email protected]
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The place for smart, simple marketing strategies that will amplify your business results. Sharing practical tips, insider knowledge and actionable advice because marketing is something that every business owner can do.
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Your weekly source for all things Commander (aka EDH), a multiplayer Magic: The Gathering format, with hosts Jimmy Wong and Josh Lee Kwai. Focused on all aspects of gameplay and strategy from table politics, budget builds, to deck building and more! [email protected] We wanna make the podcast even better, help us learn how we can: https://bit.ly/2EcYbu4 For advertising opportunities please email [email protected] Privacy Policy: https://www.studio71.com/us/terms-and- ...
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Conversations on building a successful podiatry practice with Tyson E. Franklin and Jim McDannald, DPM. Look for new episodes every Monday morning.
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Unofficial Partner is the leading podcast for the business of sport. Our guests are a who's who of the international sports industry talking about the big issues.
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How are brands and other businesses adapting to the monumental shift that is sound? The Sonic Truth Podcast Series, co-presented by Advertising Week and Veritonic, explores the issue with the fundamental players in the audio space. It’s time to think about a sonic path forward.
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Unveil the hidden layers of AI in marketing, specifically tailored for government contractors, agencies, and associations. Our weekly episodes break down complex AI algorithms, data analytics, and machine learning models into actionable insights that you can apply directly to your marketing strategies. Stay ahead of the curve and drive unparalleled results with AI Decoded.
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The internet is broken—but it doesn’t have to be. If you’re concerned about how surveillance, online advertising, and automated content moderation are hurting us online and offline, the Electronic Frontier Foundation’s How to Fix the Internet podcast offers a better way forward. EFF has been defending your rights online for over thirty years and is behind many of the biggest digital rights protections since the invention of the internet. Through curious conversations with some of the leading ...
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Connecting the Advertising and Marketing World, One Heist at a Time We bridge gaps across the industry—connecting agencies with brands, production houses with agencies, and aspiring talent with recruiters. Whether you're a marketing executive seeking the perfect agency partner or someone aiming to break into the field, this podcast helps you pull off your ultimate heist. With over 150,000 listeners, we explore the people, culture, and insights shaping advertising and marketing. Tune in to co ...
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The Advertising Specialty Institute (ASI) is the largest media, marketing and education organization serving the promotional products industry, with a network of over 25,000 distributors and suppliers throughout North America. ASI leads the industry in technology solutions, providing cloud-based e-commerce, enterprise resource planning software (ERP) and customer relationship management software (CRM). ESP Web is the industry's leading tool for sourcing hundreds of thousands of products. A f ...
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This podcast explores eCommerce advertising, marketing, and lead-gen strategies — so you can leverage the secrets of profitable ads, to grow your eCommerce or Shopify store. Your host, Luke Smith, has worked with a range of brands — from startups in the 'kids & parenting' e-commerce niche to titans of the industry like Tom Ford, Qantas, McDonald's, and more. Tune in each week for actionable tips and insights from industry experts to help you get the most from your ad spend — to grow your eCo ...
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Welcome to M&G Agency Life, a journey through the dynamic world of marketing, design, and digital with hosts Aimee and Pete. Mearns & Gill, an Aberdeen-based agency, is the backdrop for insightful discussions and behind-the-scenes glimpses into agency life. Aimee, Pete and the team share insider knowledge, and explore topics ranging from brand strategy to media solutions. Join them as they explore the diverse landscape of agency work, serving clients across various sectors with creativity, e ...
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B2B Inspired, the podcast by BlueOcean - The B2B Agency, is all about exploring the ins, outs, ups and downs of B2B Marketing here in Aotearoa, New Zealand. We'll uncover emerging trends and thinking while sharing inspiring real-world stories from B2B Marketers here in New Zealand. With the goal of supporting New Zealand’s B2B Marketing community in becoming one of the best and brightest anywhere in the world, let’s roll up our sleeves and take on tomorrow together.
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Want to listen in on the best minds in B2B Tech Marketing? Talking about stuff that matters? Now? You're in the right place. Welcome to The Tech Marketing Podcast. Hosted by CTO, Jon Busby. Powered by twogether.
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Welcome to Media Intelligence, the official podcast from GroupM, the world's leading media investment company. Dive into the heart of the media industry with us as we explore topics like strategy, technology, marketing, and the role of media in society. Featuring experts from our global agencies and divisions, we'll unpack how we're shaping a future where advertising works better for everyone. Whether you're a business leader or a media enthusiast, join us for insights that matter. Welcome t ...
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We're your one-stop shop for modern communications. The lines between PR, marketing, search, advertising, social, and content continue to blur, making it difficult to decide what belongs where. Rather than decide, let’s come together and work as one to grow organizations. We can change the PR industry...together.
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MARKETING THAT ACTUALLY WORKS. If you're an entrepreneur looking for business growth strategies, takeaways on what’s working right now, and deep conversations that reveal everything from business to leadership to being a CEO and parent…this show is for you! I'm Emily Hirsh, CEO of Embodied Marketing. My team manages millions in advertising spend and has helped generate over $132M+ for businesses like Amy Porterfield, Mel Robbins, and Marie Forleo. I'm sharing the same proven strategies we us ...
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Inspiring Futures pulls back the curtain on the minds reshaping advertising and marketing today. Host Ed Cotton, former Chief Strategy Officer at Butler Shine and Stern & Partners, engages industry visionaries in raw, unfiltered conversations about their career pivots, creative breakthroughs, and strategic innovations. No canned responses. No PR filters. Just honest insights about navigating the complex world of brands, creativity, and agency life. Each episode delivers actionable wisdom fro ...
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IAB UK is the industry body for digital advertising, committed to building a sustainable future for digital advertising. We do this by bringing the industry together through our 1,200 members - including media owners, agencies, ad tech and brands - to tackle and address the big issues, celebrate digital and help businesses prepare for the future. Hosted by Chief Strategy Officer, James Chandler, The IAB UK Podcast is released weekly and features interviews with guests, the latest trends and ...
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First hand interviews of creative, digital, advertising, and marketing agency owners that have walked the talk of running an agency business. These are riveting stories of the thrill of starting up, hardships faced, and the keys to a successful business from agency owners around the world.
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The Lead Creative podcast hosts a series of conversations with great minds behind some of the leading brands, businesses, organisations and top ideas that we all love. From advertising thought leaders, forward-thinking brand leaders, innovative digital marketing minds to content creators - the podcast gives into what makes the world engage with some of the top brands. Founded and hosted by Mongezi Mtati, the podcast shares analysis, trends, and strategic intelligence.
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You are not alone! Navigate the jungle gym of marketing and advertising career advancement with two pros (and moms) that have decades of work + life strategy to share. With hosts Kelly Callahan-Poe and Julia McDowell.
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“Real Talk Real Results” podcast is a podcast focused on guiding B2B marketers through the everyday challenges of building strategies, leading teams, and achieving tangible results. Nothing sugar coated here, these are real experts discussing realistic solutions. In the dynamic landscape of B2B marketing, many follow, but few lead. The “Real Talk Real Results” is your Marketing North Star amidst the noise of everyday business conversations.
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This is a podcast for anyone that wants to Reach & Connect with their Audience through Content & Marketing. Each episode will explore various topics related to Content Marketing, Digital Advertising, Creative & Serving Clients of various kinds. Between Two Pixels is brought to you by Between Pixels, a video production, advertising, branding, and digital marketing agency. Between Pixels partners with brands to deliver powerful stories. BP creates story-driven content, campaigns, and strategy. ...
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Real and relevant discussions on business, marketing, technology and digital. Vera Shafiq talks with a diverse community of thinkers and doers including industry thought-leaders and grass roots professionals who are striving for the same thing - doing marketing the RIGHT way and being PROUD of the work they do. Now with a focus on franchise marketing!
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Actionable advice to help grow your home services company. The Battle Plan Marketing Podcast is designed for contractors who are looking for effective tips and tactics to grow their business. Podcast topics include contractor marketing strategy, lead generation, web design, search engine optimization, reputation management, referral programs, content marketing, online advertising, social media, financials, sales, employee management, services, and general entrepreneurial interests. Mark Ambr ...
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Competing on Amazon and retail media requires you to effectively harness the growing amount of data and capabilities made available by the retail platforms. Intentwise Connect, hosted by Intentwise CEO Sreenath Reddy and Intentwise Customer Success/Product Evangelist Jason Chan, aims to share know-how and best practices through in-depth conversations with experts in advertising, marketing, sales, and more.
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A podcast for home improvement contractors to help you crush your lead goals and take your business to the next level. Join us each episode as we give you powerful insights and practical tips on the best digital marketing strategies to help you grow your home improvement business.
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A podcast of search industry discussion and analysis from the BlackTruck Media + Marketing team. Topics include search engine optimization (SEO), search engine marketing (SEM), pay-per-click advertising (PPC), content strategy, local SEO, social media, and other areas of digital marketing. Subscribe on SoundCloud, iTunes, or Stitcher. Listen to our podcasts shorts - BTW with BlackTruck Media Listen to our full-length episodes - The Redirect Podcast
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AdTalk by AdClass is a biweekly podcast hosted by AdClass co-founders Caleb Cruz and Dakota Hermes where they debate, discuss, and analyze all things advertising. Through focusing on current events, topical chat, concept analysis, and guest appearances from those working within the advertising workspace or those benefiting from innovative advertising solutions, Dakota and Caleb bring levity, insight and a fresh perspective to the constantly shifting landscape of the advertising world.
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Welcome to Practical Rebels: A Branding & Marketing Pod. Join the team at HatchMark Studio as we pull back the curtain and talk branding, marketing, entrepreneurship, and more with our friends, our partners, and our favorite industry experts. From actionable tips for businesses to implement with the resources they have at hand to industry insights for seasoned pros, we discuss the latest in this ever-evolving world. We’re here to share, help, and give a peek into the agency world. Through wo ...
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Helping businesses increase there return on investment by providing various advertising, marketing and branding solutions
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Shiny New Object is a podcast about the future of data driven marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton, Founder of www.automatedcreative.net
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I'm Rob Johnston, a designer and photographer based in New York City. I am also the founder of Meet the Creatives - a podcast that seeks to bridge the gap between entry-level creative professionals and the industry's best. Through the podcast, live events and various social platforms, I am building a community that connects thousands of entry-level creatives from around the world. The show has featured guests from companies like Facebook, Google, Snapchat, Twitter, Disney, Nike, Huge, Sesame ...
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Join the industry experts at SCG Advertising + PR for Coffee and Tea with SCG, where we’re pouring over the latest trends, insights, strategies in advertising, PR and Association/Event management, and brewing up fresh takes on the industry. SCG Advertising + PR is a full-service, women-owned agency that offers advertising, public relations, recruitment marketing, and association management solutions. Join us as we brew up a cup of something fresh and hot with rotating hosts, Public Relations ...
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Optimizing Product Strategy for Maximum ROI
25:34
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Kareem Elgendy is the CEO of Veiled, a modest fashion brand for women. He has grown Veiled into an eight-figure brand, achieving over 70% year-over-year growth through data-driven strategies and analytics. Before Veiled, Kareem was the Head of Marketing at Baked Boutique and the Director of Quality Assurance at Frank Seta & Associates. In this epis…
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Promo Insiders: Talking Tariff Impacts & Adaption Strategies With Randy Carr
27:20
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The CEO of Counselor Top 40 supplier World Emblem (asi/98262), whose business has a multi-continent footprint, gets candid on tariffs – and what his firm is doing about them.By ASI
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Small Shop, Big Strategy: Kurt Ravenwood of SRH
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In this episode, we sit down with Kurt Ravenwood, Co-Founder and Head of Strategy at Milwaukee-based creative shop SRH. From his roots in Wisconsin to co-founding a 25-person agency that’s helped brands like Diamond Kote Siding and Integrative Therapeutics grow, Kurt shares how strategy, creativity, and a love for media fuel SRH’s unique approach. …
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URGENT: Meta's Interest Targeting OFFICIALLY DEAD - What Smart Advertisers Are Doing Instead
10:40
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The Facebook advertising apocalypse has arrived! Interest targeting ends in a few short months. Leaving unprepared advertisers & eCommerce brands scrambling - while those who adapt are set to dominate. In this episode of Ad Spend Secrets, Luke Smith (Founder of Simply Converting) reveals Meta's announcement to completely phase out interest targetin…
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How Slutty Vegan Founder Nearly Lost Her Business - Social Proof #513
55:41
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Entrepreneurship is often romanticized in popular culture, with images of successful business leaders effortlessly navigating their way to the top. However, the reality of entrepreneurship is far more complex and fraught with challenges. This complexity is vividly illustrated in this episode of the Social Proof Podcast, where Pinky Cole recounts he…
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How Financial Services Are Balancing Automation and Flexibility - with Akhil Khunger of Barclays
20:58
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Today’s guest is Akhil Khunger, VP of Quantitative Analytics at Barclays. Akhil joins us to explore how financial institutions are modernizing stress testing, risk modeling, and strategic planning through AI. Throughout the episode, Akhil discusses the evolving architecture of financial models — specifically how modular, decoupled processes can spe…
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Why Some Podiatrists Don't Like Marketing
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💻 Podiatry clinic website & digital marketing services: https://podiatrygrowth.com/schedule-more-patients/ 🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, explore why some podiatrists are averse to marketing. Touching on common misconceptions, such as…
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Behind the Slate Auto Launch with Ben Whitla, Head of Brand and Marketing
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Ben Whitla, Head of Brand and Marketing at Slate Auto, joins to share how they’re launching a new kind of EV. From ditching traditional car marketing to creating a modular, customizable vehicle, we cover the thinking behind the brand and campaign. Plus, how their taxidermy ad and internet puzzle got people talking. Follow B&E on LinkedIn for daily …
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From Sweeping the Floor to Steering the Ship - Moxie Sozo
33:36
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Were you inspired by this story? Got an idea, thought or otherwise? Let us know, send us a text! From Unpaid Intern to Owner: The Moxie Sozo Journey What happens when you bet on yourself, move across the country, and work for free. All just for a shot at doing meaningful work? In this episode, Derek Springston, Partner at Moxie Sozo, shares how tha…
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Tim Pool is an American political commentator, podcaster, and YouTuber. SPONSOR. Let our sponsor, American Financing, help you regain control of your finances. Go to https://americanfinancing.net/triggernometry or call 866-I 886-5350. NMLS 182334, http://nmlsconsumeraccess.org/ SPONSOR. Go to https://shipstation.com and use code TRIGGER to sign up …
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Skittles. An Effie Best-of-the-Best Winner
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"Apologize the Rainbow" was not a reactive, crisis-communications campaign. It was a strategic decision to positively highlight the negative passion of fans and convert it into positive energy for the brand. Mars/Wrigley Chief Brand Officer, Rankin Carroll and DDB Chicago's CCO, Colin Selikow, share the backstory to this Best-of-the-Best Effie Glob…
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In this episode, Kate Scott-Dawkins and Jeff Foster discuss the busy earnings season, highlighting key economic trends, advertising growth, and the impact of AI on major companies like Meta, Amazon, and Google. They explore the challenges faced by Snap and Spotify, Comcast's revenue struggles, and the future of subscription models in consumer behav…
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After 15 years on the banlist, the dastardly Braids, Cabal Minion has been UNLEASHED on the world of Commander once again! But after such a long time on ice, is Braids the unbridled force of evil she once was? There’s no question that the game of MTG has changed since the last time this game changer saw play, so it’s time to look at a brand new Bra…
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Embodied Leadership, Healing, and the Business Growth No One Teaches with Samson Odusanya
2:28:52
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In today’s episode, I’m joined by someone who has had one of the most profound impacts on both my life and business over the last few years—Samson Odusanya, an incredibly talented Somatic Guide and Breathwork Facilitator. Samson’s journey is one of resilience, transformation, and deep personal growth. We talk about everything from his early struggl…
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UP474 Wedge Issues: The Jazzy Golfer Joins UP
35:08
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We met Jasmine Saunders aka The Jazzy Golfer when we held our roundtable event at European Tour HQ at Wentworth during the BMW PGA Championship in 2024. Now she's come on board as a co-host for Wedge Issues where we overthink the business of golf. Jasmine is one of the leading golf creators, host of CNN's Living Golf and founder of the Women's Golf…
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Easy Crafting That Sell For High Profits - Social Proof Podcast #512
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In this episode of the Social Proof Podcast, I had the pleasure of interviewing Dr. Kylea Woodley-Jones, a full-time teacher and a highly successful crafter who has made over $2 million from her crafting business. Dr. Kylea shared her inspiring journey of balancing her teaching career with her passion for crafting, which she has been monetizing ser…
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My Notes From an Interview with Costco's RMN leader, Mark Williamson
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I share my notes from a fascinating interview with Mark Williamson, the leader of Costco's Retail Media Network, which aired on the Middlemen podcast. While most retailers rush to monetize every pixel they own, Costco has taken a deliberately slow approach as a "last mover" in retail media. My Three Key Takeaways: Membership First, Media Second Cos…
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Proven Strategies to Increase Ecommerce Sales: Unlocking Your Store’s Full Potential
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Want to transform casual browsers into loyal buyers with just a few strategic moves? Uncover the secrets of skyrocketing your e-commerce sales with insights from a Freshlink blog post. We promise that by the end of this episode, you'll have a toolkit full of proven strategies to make your product pages irresistible. Picture this: your online store'…
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The Talent Architect: Christine Olivas (No Single Individual) on Building Today's Agency Model
1:06:33
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Christine Olivas began her career by hand-delivering 50 resumes to San Francisco startups, which resulted in one startup hiring her. Her entry into agency work came when an owner heard a webinar she produced and was impressed enough to bring her aboard. At this agency, she excelled by running two departments and contributing to significant growth. …
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Why Top Agencies Turn to Champion When It’s Go Time - with J. Patrick McElroy
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In this episode, we sit down with J. Patrick McElroy, Co-Founder and Partner of Champion, a talent management company representing top-tier production companies and directors. J. Patrick pulls back the curtain on how the production side of advertising works - from landing high-profile commercial shoots to the pitch process between agencies and dire…
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Building Readiness for AI Agents in Healthcare Systems - with Raheel Retiwalla of Productive Edge
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Today’s guest is Raheel Retiwalla, Chief Strategy Officer at Productive Edge — a digital transformation consultancy focused on healthcare. Productive Edge works with payers, providers, and health tech firms to leverage AI, data, and modern platforms to streamline operations, cut costs, and improve outcomes. With two decades of experience in digital…
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What Your Audience Wants Vs What They Need And How To Know This & Use It Strategically
20:48
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Are you accidentally marketing what your audience needs instead of what they actually want? In today's episode, I'm breaking down one of the most common mistakes I see entrepreneurs make — and how it's probably costing you leads and sales without you even realizing it. I'll walk you through real examples, simple exercises to shift your messaging, a…
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Triggernometry Meets Guilty Feminist
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Deborah Frances-White is a British-Australian comedian, author, and screenwriter. She is best known for hosting The Guilty Feminist podcast, where she explores feminist issues with humour and honesty. SPONSOR. Protect your wealth with The Pure Gold Company. Get your free investor guide at https://pure-gold.co/trigger SPONSOR. We’re honoured to part…
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[Interview] - Million Dollar Contracting by Kim Hopkins - Part 5 - BPMP #165
1:11:15
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In this interview we explore Chapter 5 on Promotions of this “Million Dollar Contracting” book review series with special guest and author, Kim Hopkins, Founder & owner of The Electric Connection out of Los Angeles CA. 40+ years of promotional wisdom was shared once again in this episode. What channels wasted money and where he found his best retur…
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Using Video to Improve Customer Engagement & Conversion
23:59
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What impact has video had on the advertising landscape? In this episode, Emery Robbins is back to explore how video has emerged as a fundamental tool for brand engagement and customer conversion. She and Destaney cover various creative formats, from Sponsored Brand Videos to Streaming TV ads, and explain the value it brings to building brand awaren…
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In this episode of Build Grow Dominate, hosts Janet and Caitlyn of FatCat Strategies dive into practical and budget-friendly lead generation tactics tailored for home improvement contractors. Designed for businesses generating under $5 million in revenue, the episode is packed with actionable tips that don’t require a huge marketing budget but can …
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The Back Channel: AI Is Replacing Devs (But Banned At Retailer X), Freudian Analysis Of Offsite Vs Onsite Retail Media
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Today's episode is a new format: "The Back Channel" where I share anonymized insights from my recent conversations with industry leaders in retail media. I discuss how AI is transforming software development, the surprising order in which retailers adopt different types of retail media, and my observations on the industry's current state of AI impl…
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QR Codes on End Caps: How They Drive In-Store Engagement and Boost Sales
6:21
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Can QR codes on end caps revolutionize retail marketing? Join us as we explore this intriguing concept and promise to unlock insights that could transform your approach to engaging customers. With insights from Freshlink, a leading link management platform, discover how technology has evolved to make QR codes a seamless part of the shopping experie…
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Roblox’s CMO on how the platform targets gamers, creators, developers and brands—all at once
22:56
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Jerret West talks targeting, how the platform decides when to leverage cultural moments and the likelihood it will pursue a movie a la Minecraft.By Ad Age
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Sonic Boom: How AI is Amplifying Audio Advertising with Stas Tushinskiy from Instreamatic
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In this episode of The Sonic Truth, we dive into the evolving world of AI-driven audio advertising with Stas Tushinskiy, CEO & Co-Founder of Instrumatic. Stas shares how AI is transforming the way brands personalize, optimize, and scale their audio campaigns—unlocking new levels of contextual relevance and engagement. If you’re curious about how AI…
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What’s Wrong with the Commander Brackets? | 671
1:42:25
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Commander Brackets: It’s the new WotC-led deck classification system that’s taking the format by storm! But wait-- they’re in BETA! So what’s keeping Commander Brackets from being a complete and final product? In this episode, Jimmy and Rachel sit down to discuss this question and many more in-depth. Do brackets work well as-is? What issues need to…
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Optimizing Demand Creation and Demand Capture for the Buying Cycle
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What is the difference between demand creation and demand capture? More importantly, how does not having a strategy for both affect your bottom line? Demand capture alone is a short-term approach to pipeline goals and could leave companies vulnerable to market fluctuations. Therefore, you also need a demand creation strategy focused on brand positi…
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[EP. 78] How Social Ad Platforms Are Evolving with AI - The Algorithm is Watching
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In this episode of The Redirect Podcast, host Adrienne Wallace is joined by Jason Dodge and Derek DeVries of BlackTruck Media + Marketing. Together, they dig into the impact of AI on social advertising platforms, how targeting strategies are being reshaped, and why today's marketers must be smarter than ever. From ethical concerns to the evolving d…
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[EP. 77] Avoiding the Algorithm Trap in Social Media With Owned Media Strategies
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In this episode, host Adrienne Wallace talks with Jason Dodge and Derek DeVries about something every brand should hear in 2025: how to stop depending on algorithms and third-party apps, and instead build a future-proof strategy with owned media.By BlackTruck Media + Marketing
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Mother LA's New Mother's Day Move? Open a Titty Bar.
18:48
18:48
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Mother’s Day just got a bold new twist. On this episode, we go behind the scenes with Marianne Stefanowicz of Mother to break down The Titty Bar — a cheeky, heartfelt activation serving mocktails to new moms while raising awareness for maternal health. Learn how a small team brought the idea to life fast, why internal initiatives can be career-make…
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Personalized URLs: How Custom Links Elevate Your Brand and Boost Engagement
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Unleash the potential of your online presence by transforming mundane links into engaging and transparent pathways for your audience. Have you ever considered how a simple URL could build trust and boost your engagement? Join us as we unpack insights from Freshlink's blog post on the power of personalized URLs. We explore how moving beyond generic …
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UP473 What was your Business Moment of the Year? UP goes inside the FEVO Sport Industry Awards judging room
1:14:40
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There's a new award category at this year's FEVO Sport Industry Awards - Business Moment of the Year. And for the first time, the judging process is revealed, as we chair the conversation ahead of the big reveal on the night of May 15th at Battersea Evolution in London. Our illustrious judging panel is Richard Scudamore, Lucy Wray, Allan Noble and …
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Amazon Haul Expands As Chinese Competitors Face Tariff Upheaval
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In today's episode, I explore Amazon's strategic expansion of its low-cost "Haul" store during a critical moment for cross-border e-commerce. This discussion builds on my recent Forbes article published on April 23rd, 2025. (Read the original article here) Key Points: Amazon Haul has expanded from mobile-only to desktop while adding branded items t…
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In this episode, our Chief Strategy Officer, James Chandler, is joined by Tom Stevens, IAB UK’s Director of Marketing & Insight, to unpack the key findings from IAB Digital Adspend 2024 — the definitive view of where digital advertising pounds are being spent in the UK. Together, James and Tom delve into what’s behind the market’s 13% growth, the c…
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In this episode, we sit down with Noel Cottrell, Founder and Chief Creative Officer of Murder Hornet, a creatively led agency that swarms around big ideas with a flexible, collective model. Noel takes us through his journey of breaking into advertising - again and again - from working at Saatchi & Saatchi London to launching agencies in South Afric…
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How Responsible AI is Shaping the Future of Banking and Finance - with Shub Agarwal of U.S. Bank and USC
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On today’s episode, we’re joined by Shub Agarwal, author of Successful AI Product Creation: A 9-Step Framework available from Wiley and a professor of the University of Southern California teaching AI and Generative AI product management to graduate students. He is also Senior Vice President of Product Management for AI and Generative AI at U.S. Ba…
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Rethink, Refine and Future Proof Your Communications Strategy
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As economic uncertainty and the pace of technological change increases around the world, the communications plans you made late last year might already need an update. On this week's episode of the Spin Sucks Podcast, Gini Dietrich is talking you through how you should be reviewing and updating your communications plans in light of this constantly …
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FMCG Strategy That Sells with Jayden Kilpatrick
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Let us know your thoughts. Breaking into retail isn’t just about having a great product—it’s about having a strategy that delivers results. In this episode of B2B Inspired, Jayden Kilpatrick shares practical insights from his journey through New Zealand’s FMCG landscape, from supermarket floors to launching his own brand partner agency. He explains…
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Why Marketing Feels So Hard (And How to Fix It)
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Marketing can feel overwhelming—especially when you’re trying to do it all without a clear plan. If you’ve ever felt like you’re guessing, posting randomly, and hoping something sticks, you’re not alone. In today’s episode, we’re going to talk about: ✅ Why marketing feels so hard for so many business owners. ✅ The biggest mistakes that keep you stu…
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