Best Kiri Masters Podcasts (2025)

1
The AI Shopping Agent War Begins 10:34

4h ago10:34

10:34

In today's episode, I explore how major tech companies are positioning themselves in a high-stakes battle for control of consumer purchasing decisions through AI shopping agents. Like a global game of Risk, tech giants are maneuvering to capture the most valuable territory: our buying choices. I discuss the major players staking their claims: OpenA…

1
Offsite vs onsite retail media 9:32

4d ago9:32

9:32

In this insightful episode, Kiri Masters breaks down the growing importance of offsite retail media, which extends retailers' advertising capabilities beyond their own digital properties. She explains how this approach allows brands to leverage retailers' rich first-party customer data to target specific consumer segments across various digital cha…

1
Don't Just Put the Intern on It: Breaking the Cycle of E-Commerce Resistance 10:43

5d ago10:43

10:43

The host Kiri Masters shares her framework for how brands evolve when selling on Amazon, from initial ignorance to full integration, while drawing parallels to current digital commerce challenges. She discusses insights from Stratably's report "How to Educate Senior Leaders on eCommerce," which offers strategies for overcoming organizational resist…

1
WOAS: Waste of Ad Spend 9:09

6d ago9:09

9:09

Podean, an independent retail media and marketplaces agency, recently launched the "WOAS" Awards (Waste of Ad Spend Awards), a parody award highlighting how brands unknowingly waste retail media budgets. The awards spotlight three key issues: ineffective targeting, unoptimized budgets, and disconnects between media buying and business goals. Indust…

1
Secure More Clients by Mastering the Sales Process as a Freelancer with these 4 Easy-to-Follow Steps 14:53

6d ago14:53

14:53

Are you losing clients after your discovery calls and struggling to pinpoint why? If you’ve ever felt frustrated after a discovery call where the chemistry seemed right, but the client still didn’t commit, you're not alone. Many freelancers and consultants make critical mistakes that can cost them the deal often due to an incomplete process. In thi…

1
Trump’s Tariff Shock May Drive Major Shift In Retail Media Spending 11:50

7d ago11:50

11:50

President Trump's sweeping tariffs are forcing consumer brands to make difficult trade-offs, with one of the most immediate impacts being on advertising and retail media spending. As brands face tariffs exceeding 100% on Chinese imports, many are cutting advertising budgets to offset margin compression, particularly on Amazon where smaller sellers …

1
'Vibe Marketing' comes to retail media 10:53

11d ago10:53

10:53

In this episode, Kiri Masters explores how "vibe marketing" - a concept originating in tech circles - can be applied to retail media strategies. She breaks down how this AI-powered approach enables marketers to rapidly iterate emotional angles at scale while maintaining authentic brand connections, despite the structured nature of retail media envi…

1
Episode 83: Leadership, career progression, and finding growth with Cathy and Stephen Horgan 53:32

12d ago53:32

53:32

Adaptability, collaboration, and authenticity are traits that can get you far as a professional and leader. Hear from Cathy Horgan, foodservice and on-premise lead for OLIPOP, and Stephen Horgan, co-founder of InterContinental Beverage Capital, as they join Kantar’s Barry Thomas and Rachel Dalton on episode 83 of Kantar’s Retail Sound Bites to disc…

1
Walmart puts the hard word on advertisers with 25% spend bump 10:50

12d ago10:50

10:50

In this episode, the host Kiri Masters examines Walmart's reported push for brands to increase their retail media spending by 25% year-over-year as part of joint business plans, based on recent reporting by Adweek. She explores how the impressive profit margins of retail media networks are creating pressure for continued growth, leading to what man…

1
Our New 2-Speed Marketplace 10:12

13d ago10:12

10:12

In this insightful episode, Kiri Masters analyzes data from Momentum Commerce that reveals a fascinating "frugal frenzy" emerging across Amazon's marketplace. She explores how consumers are simultaneously stockpiling products like baby formula (up 26 times week-over-week) while becoming increasingly price-conscious, with average selling prices amon…

1
4 Easy Hacks to Stop Procrastinating NOW and See Momentum as a Freelancer 18:04

13d ago18:04

18:04

Are you stuck in the grind, struggling to maintain momentum in your business after the New Year excitement has worn off? It's easy to get overwhelmed and lose focus as the year moves forward, especially when you're juggling client work and your own business growth. If you’re feeling stuck, it’s time to implement some game-changing, time-saving tips…

1
Panel: The death of the marketing funnel 5:06

14d ago5:06

5:06

In this panel episode, industry leaders discuss the evolving nature of the customer journey in today's digital landscape. Josh Clarkson, Global Lead for Retail Media at Mars, and Chief Consultant at Edify Digital Commerce Consulting introduces the concept of a 'wormhole,' where shoppers enter and exit the purchase process at various points. Todd We…

1
The Other Side of the Story: Why Retailers Struggle with Media Measurement and Standardization 12:28

18d ago12:28

12:28

This episode explores the complex landscape of retail media measurement, focusing on insights from the Path to Purchase Institute's Retail Media Guild report and industry experts. The discussion highlights the difficulties retailers face in achieving standardized and transparent measurement practices, the evolution of retail media networks from gra…

1
Why Real-Time Bidding Is Retail Media's Next Frontier 10:09

19d ago10:09

10:09

This episode delves into the current landscape of retail media where Amazon and Walmart dominate market share, yet there are over 70 competing retail media networks in North America. The host Kiri Masters explores the fragmentation and inefficiencies brands face when managing multiple retail media relationships. She introduces real-time bidding (RT…

1
I Tested Amazon's AI Shopping Agent That Buys From Other Websites 12:10

20d ago12:10

12:10

In this episode, we delve into Amazon's new 'Buy for Me' feature, currently in beta for select US customers. 'Buy for Me' allows users to purchase directly from brand websites via the Amazon app. The host Kiri Masters shares her firsthand experience purchasing from the footwear brand, Rothy's, highlighting the seamless yet basic interface. Insights…

1
Keep Clients Coming Back & Referring Others To Build Your Freelance Success 16:48

20d ago16:48

16:48

As a freelancer, you know that landing clients is just the beginning. But how do you keep them coming back and recommending you to others? There is a way to ensure long term success in your freelance business, to generate more referrals and sustainable income. In today's episode, we’ll tackle how to stay top of mind with your clients, even when you…

1
Panel: New and exciting retail media metrics 4:49

21d ago4:49

4:49

In this panel episode, retail media leaders discuss the evolving landscape of metrics in the industry. Josh Clarkson,Global Lead for Retail Media at Mars, and Chief Consultant at Edify Digital Commerce Consulting, argues that the focus should be on using the most appropriate metrics for each campaign's objectives rather than seeking new ones. Todd …

1
Scouting For Tech: Lessons From Schwarz 11:46

25d ago11:46

11:46

In this episode, we delve into key insights from an interview with Mirko Saul, the SVP of Innovation at Schwarz Digital, featured on the Off Bounds podcast hosted by Paula Macaggi. Schwarz Digital, the parent company of Lidl and Kaufland with 14,000 stores across 30 countries, is a significant player in the retail landscape. Mirko shares his team's…

1
Episode 82: The end of SEO as we know it? Featuring James Cadwallader of Profound 1:03:57

26d ago1:03:57

1:03:57

Will the tradition SEO we’ve come to know and master soon become obsolete? As generative AI reshapes search, learn what’s next from James Cadwallader, co-founder and CEO of Profound, as he joins Kantar’s Barry Thomas and Rachel Dalton on episode 81 of Kantar’s Retail Sound Bites to discuss traditional to predictive search, new digital shelf strateg…

1
Nova Act: What Amazon's Agentic AI Means for the Future of retail 9:43

26d ago9:43

9:43

In this episode, we explore Amazon's recent launch of Nova Act, a developer tool for AI agents designed to facilitate various internet-based actions, from apartment hunting to transactional tasks. Comparing it to OpenAI's Operator, we discuss how Nova Act represents Amazon's strategic response to the evolving landscape of consumer-facing AI. We del…

1
Home Depot’s Retail Media Chief Puts Suppliers At The Center 11:11

27d ago11:11

11:11

In this episode, we discuss a Forbes article written by our host Kiri Masters about Home Depot's distinctive strategy in the retail media landscape. Unlike many retailers focusing solely on monetizing digital shelf space, Home Depot emphasizes the supplier experience. Melanie Babcock, VP of Orange Apron Media, played a pivotal role in developing th…

1
Why Utilizing Emotional Triggers Make Potential Clients Say "Yes" Faster (& Make You More Money) as a Freelancer 16:32

27d ago16:32

16:32

How can you leverage a potential client’s fear of not hiring you to close a sale? Most freelancers have no idea that doing this the right way could actually win you MORE clients This episode dives deep into how emotional connections during a sales call can change the course of a call and play into a buyer’s psychology, helping you close more deals.…

1
Panel episode: Overcoming failure in retail media roles 7:28

28d ago7:28

7:28

In this episode, we delve into how failure serves as feedback in retail media, turning initial setbacks into strategic successes. Brand leaders share their experiences with product reformulations, agency transitions, and high-budget campaigns that initially failed but eventually led to significant learning and success. Featuring insights from Justi…

1
Episode 81: Finding growth amid disruption with Marissa DeMaio of Atalanta Corporation 1:11:34

1M ago1:11:34

1:11:34

Disruption is inevitable for US retailers and suppliers in the months ahead. Discover provocative and transparent ways to combat challenges ahead from Marissa DeMaio, Vice President of Marketing and Retail Sales Atalanta Corporation, as she joins Kantar’s Barry Thomas, senior retail thought leader, and Rachel Dalton, head of retail insights, on epi…

1
Spotting Retail Media 'Imposter' Job Candidates Before They Burn You 12:35

1M ago12:35

12:35

In this episode, the host Kiri Masters' recalls a surprising incident where two star employees were found working for both their agency and a competitor simultaneously. This revelation sparked a deeper investigation into how to distinguish genuine expertise from mere appearances, an issue that's become even more critical in the age of AI and digita…

1
Panel episode: How to convince someone that ROAS is not the answer 4:53

1M ago4:53

4:53

This episode tackles the common industry fixation on Return on Ad Spend (ROAS), exploring how retail media leaders achieve growth by shifting focus away from this single metric. Hear pivotal experiences from brand leaders like Justin Bomberowitz of WILDE Brands, Jamie Roller of Dr. Squatch, and Nem Lazic of Zevia, who emphasize the importance of br…

1
The Alexa+ Optimization Playbook For Brands 11:21

1M ago11:21

11:21

In this episode, the host Kiri Masters explores the implications of Amazon's Alexa Plus on brand strategies and product discovery. Building on Kiri's Forbes post, the discussion focuses on a recently uncovered patent that signifies a shift from keyword-based search optimization to attribute-based product identification. We delve into the critical s…

1
Why You NEED To Implement THIS Technique If You Want To Land More High Paying Clients 12:31

1M ago12:31

12:31

What if one simple strategy could help you win more clients while protecting yourself from bad-fit partnerships? When a high paying client hesitates to commit to working with you, the struggle can be real. Because you are charging higher fees, sometimes the client can fear long-term contracts, and you fear wasted time with the wrong fit. Trial runs…

1
Its retail conference season. Get on the stage! 13:29

1M ago13:29

13:29

In this practical episode, the host Kiri Masters shares invaluable insights on building your personal brand through speaking engagements, whether you're on the brand side or solution provider side of retail. She breaks down the unique benefits and challenges each group faces when pursuing speaking opportunities, from navigating corporate approvals …

1
Amazon's Patent Reveals How Alexa+ Will Transform Product Discovery 13:06

1M ago13:06

13:06

In this episode, the host Kiri Masters' discusses Amazon's recent announcement of Alexa Plus, a significant upgrade to Alexa's capabilities by integrating voice commands with Rufus's advanced product intelligence. This fusion aims to create a more sophisticated shopping assistant, capable of handling complex product queries through natural conversa…

1
Best Buy's Marketplace Bet Is Really About Ad Revenue 14:08

1M ago14:08

14:08

In this episode, we explore Best Buy's upcoming launch of a third-party marketplace in the US set for this summer. While expanding its product range is a goal, the primary focus is on building a robust advertising business. We delve into insights from Best Buy's recent earnings call, where CEO Corey Barry emphasized the interconnectedness of the ma…

1
Retailers Are Learning to Sell (Part 3/3): How Retailers and Media Buyers Can Work Better Together 10:58

1M ago10:58

10:58

In this special 3-part series, Jordan Witmer, Managing Director of Unified Commerce at the agency Nectar First, joins Kiri to riff on the business of retail media from an advertiser, technology, and retailer perspective. we discuss about how retailers are jumping into the business of selling their ad inventory to brands. As they stand up these high…

1
Earn over Six FIgures as a Freelancer Even When Working with Kids at Home 22:05

1M ago22:05

22:05

Is it really possible to run a successful freelance business, make six figures, and have your kids at home without losing your mind? If you're trying to build a freelance business while juggling the unpredictable schedules of young children, you're not alone. This episode dives into the unique challenges of balancing client work, parenting, and per…

1
Retailers Are Learning to Sell—But This Time, It’s Media (Part 2/3): The Retail Media Tech Stack 8:51

1M ago8:51

8:51

In this special 3-part series, Jordan Witmer, Managing Director of Unified Commerce at the agency Nectar First, joins Kiri to riff on the business of retail media from an advertiser, technology, and retailer perspective. we discuss about how retailers are jumping into the business of selling their ad inventory to brands. As they stand up these high…

1
Retailers Are Learning to Sell—But This Time, It’s Media, Not Products (Part 1/3) 8:33

2M ago8:33

8:33

In this special 3-part series, Jordan Witmer, Managing Director of Unified Commerce at the agency Nectar First, joins Kiri to riff on the business of retail media from an advertiser, technology, and retailer perspective. we discuss about how retailers are jumping into the business of selling their ad inventory to brands. As they stand up these high…

1
Sam's Club RMN: Notes from my interview with GM Harvey Ma 10:11

2M ago10:11

10:11

In this episode, the host Kiri Masters' discusses key themes from her interview with Harvey Ma, focusing on Sam's Club's unique retail media platform. Unlike traditional retailers, Sam's Club reinvests media revenue back into the member experience rather than optimizing for ad revenue. This approach promotes a virtuous cycle, benefiting both the cl…

1
What Unilever's New CEO Isn't Saying About Retail Media 13:05

2M ago13:05

13:05

In this episode, we analyze Unilever’s new CEO Fernandez's first major speech, where he surprisingly omits any mention of e-commerce or retail media. This deviation is unusual compared to industry norms, but it may indicate these elements are now considered standard. Fernandez outlines a significant increase in brand and marketing investment (BMI),…

1
What Every Freelancer’s Proposal NEEDS to Stand Out from Competitors 22:24

2M ago22:24

22:24

Are your proposals costing you clients without you even realizing it? Crafting a standout proposal is one of the easiest ways to set yourself apart as a freelancer — yet so many service providers send boring proposals that fail to impress. If you've ever wondered why you're not closing more deals or wonder how to stand out so that clients remember …

1
How AI affects the consumer path to purchase (AI in retail series, Part 5) 11:36

2M ago11:36

11:36

In this episode of the AI in Retail Deep Dive Series, the host Kiri Masters converses with Lauren Schiavone, founder of AI-focused consultancy, Wonder Consulting, about how AI agents and assistants are transforming the path to purchase. They discuss the shift in consumer search behavior from traditional methods to large language models like ChatGPT…

1
Panel: How These Three E-commerce Leaders Think About Hiring Retail Media Talent 4:43

2M ago4:43

4:43

In this episode, we hear from industry experts Brian Dudzinski, Alicia Ponzani, and Brea Keating as they discuss the multifaceted nature of e-commerce roles. Brian emphasizes the need for versatile talent who can adapt to ever-changing platforms. Alicia shares insights on defining the balance between sales and marketing in job descriptions to attra…

1
Amazon's Triple Squeeze: Navigating Private Label Growth, 3P Pressure & Tougher Vendor Negotiations 9:00

2M ago9:00

9:00

In this episode, the host Kiri Masters delves into three key research reports that collectively outline Amazon's evolving marketplace strategy as of March 2025. The analysis centers on three main fronts: the growth of Amazon's private label offerings like Amazon Basics, the pressure on third-party sellers due to rising fulfillment costs and interna…

1
Episode 80: AI agents in retail media with Kiri Masters 45:31

2M ago45:31

45:31

It’s time to break through the complexities surrounding AI and its implementation across retail. Kiri Master, retail media and expert and host of Retail Media Breakfast Club, joins Kantar’s Barry Thomas, senior retail thought leader, and Rachel Dalton, head of retail insights, on episode 80 of Kantar’s Retail Sound Bites the powerfully transformati…

1
How Autonomous AI Agents Will Transform Retail Discovery 7:28

2M ago7:28

7:28

In this episode, we explore the transformative wave of AI in retail, focusing on agentic AI systems capable of autonomously completing tasks without human intervention. Research shows nearly a third of consumer goods companies are already leveraging generative AI, but the future lies in agentic AI—technology that can act autonomously. Michelle Gran…

1
How to select AI-enabled partner solutions (AI in retail series, Part 4) 8:55

2M ago8:55

8:55

In this episode, Lauren Schiavone, founder of Wonder Consulting, an AI-focused consultancy, shares her expertise on how leaders in roles such as media buying, CPG, and brand management can effectively select AI-enabled partner solutions. The discussion covers key differences between AI automation, AI agents, and assisted AI technologies. Lauren pro…

1
How to NEVER Deal With Late Payments Again as a Freelancer 15:19

2M ago15:19

15:19

What should you do when a client *gulp* refuses to pay or is late on payment? Delinquent payments are one of the most frustrating challenges freelancers face but there is a simple way to protect yourself WITHOUT damaging your client relationship. This episode provides actionable strategies to ensure you get paid on time, EVERY time while maintainin…

1
What the heck is Agentic AI? (AI in retail series, part 3) 9:12

2M ago9:12

9:12

In this episode of the Deep Dive on AI series, Lauren Schiavone, founder of Wonder Consulting, an innovative AI-focused consultancy, joins the discussion to differentiate between AI assistants and agentic AI. Lauren elaborates on how agentic AI operates autonomously to achieve specific goals by taking independent actions, unlike AI assistants which…

1
Panel: How 3 Retail Leaders Transformed Their Sales Teams’ Perspective on Retail Media 4:45

2M ago4:45

4:45

This episode delves into impactful conversations between retail media teams and sales organizations, highlighting how perceptions of retail media networks can shift from being seen as mere lower funnel tactics to comprehensive full funnel powerhouses. Featuring insights from industry leaders Brian Dudzinski, Alicia Ponzani, and Brea Keating, the ep…

1
Walmart Scintilla: How it compares to Amazon, Kroger's data & insights offerings 12:39

2M ago12:39

12:39

This episode delves into Walmart's rebranding of its data and insights platform from Luminate to Scintilla, set for 2025. The discussion explores the implications of the new name, which hints at Walmart's larger ambitions to potentially develop Scintilla into a standalone business serving other retailers. Key insights include Walmart's expansion pl…

1
Amazon Kills Off 'Inspire' - another tomb in the social commerce graveyard 8:30

2M ago8:30

8:30

This episode recaps Kiri Masters' Forbes article discussing the rise and fall of Amazon Inspire, a feature aimed at integrating social behavior into the Amazon shopping experience. Launched in December 2022 and discontinued 14 months later, the failure of Inspire highlights Amazon's evolving strategy towards social commerce. The company is shifting…

1
Simple ways to get started with AI (AI in retail series, Part 2) 10:42

2M ago10:42

10:42

In this episode, Lauren Schiavone, founder of the AI-focused consultancy, Wonder Consulting, shares her insights on helping brands, retailers, and agencies navigate the overwhelming world of AI. She emphasizes the importance of mastering tools like ChatGPT, Microsoft Copilot, or Google Gemini. Lauren offers practical steps to integrate AI into both…

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