Best Kiri Masters Podcasts (2025)

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Analyst Kiri Masters on Retail Media Networks 13:44

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19d ago13:44

13:44

The one and only Kiri Masters joins me to discuss Retail Media Networks. Why are they so controversial? Do they contribute to the enshittification of the shopping experience? What role do these networks play when orders are being captured via AI? All, as usual, in 15 minutes or less. https://www.linkedin.com/posts/kiri-masters_this-just-in-im-happy…

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Agentic Shopping Poses An Existential Threat To Retail Media (Part 1) 9:38

8h ago9:38

9:38

When I launched my Amazon agency Bobsled back in 2015, I heard plenty of dismissals: CEOs calling Amazon ads a fad, and prestige brands scoffing at their products sharing carts with toilet paper. Fast forward to today, and I’m seeing another inflection point, one that could rattle the very foundations of the $60 billion retail media ecosystem — age…

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The best conversation you had with your Shopper Marketing team 9:36

2d ago9:36

9:36

Retail media may be the shiny new thing, but the true magic happens when it blends with the wisdom of traditional shopper marketing. In this episode I sat down with four powerhouse brand leaders to uncover the best conversations they've had with their shopper marketing teams and the strategic breakthroughs that followed. We dive into how scenario p…

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Will the retail industry welcome the “commerce media” newcomers? 8:05

3d ago8:05

8:05

Today I’m tackling a big shift that’s got everyone buzzing in the world of retail media. The IAB has just redefined the landscape, moving us from “retail media” to the broader, bolder umbrella of “commerce media.” What does this really mean? Is it just a new name — or are there real implications for brands, budgets, and how we measure success? In t…

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Amazon Q2 Earnings: Best Of The Analyst Recaps 11:02

4d ago11:02

11:02

Amazon just dropped its Q2 2025 earnings—and the numbers sparked plenty of hot takes across the retail world. In this episode I distill the smartest analyst commentary into three can’t‑miss story lines: the unstoppable growth of Amazon Ads, the surprising resilience of its core retail engine, and how the company’s AI push might reshape shopping (fo…

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Jamie Barton on the Death of the Web 12:14

3d ago12:14

12:14

What does Jamie's grandmother have to tell us about the death of the web as we know it? Well, it turns out a lot actually. In the most viral post yet (https://www.linkedin.com/posts/notrab_my-78-year-old-grandmother-just-explained-activity-7345501838579802113-L5mn?utm_source=share&utm_medium=member_desktop&rcm=ACoAAABIk90BajMmOMdE1FcLgzdxuG_mXl3CM0…

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Walmart Reveals AI Roadmap That Points To A World Without Search Bars 10:41

8d ago10:41

10:41

In this quick breakdown of my latest Forbes piece, I walk you through Walmart’s new four-part agentic AI roadmap—Sparky for shoppers, Marty for suppliers/advertisers, an Associate agent for store teams, and a Developer agent for internal builders. The headline? Walmart executives say Sparky’s multimodal interface will eventually make the classic se…

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Launching In New Markets & Marketplaces: 3 Brands Share Top Tips 5:48

9d ago5:48

5:48

every new retailer needs its own game plan—copy‑pasting your Amazon playbook is a budget trap. In just ten minutes, three seasoned ecommerce leaders—Justin Bomberowitz, Director of E‑Commerce at WILDE Brands; Nemanja Lazić, MBA, E‑commerce Channel Manager at Zevia; and Simon Swan, Director of Digital Marketing & Media at Karo Healthcare—share the h…

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Why Are Display Ads In Retail Media Still So Bad? 10:08

12d ago10:08

10:08

Display advertising in retail media is still in the dark ages. That’s because the tech and mechanisms it was built on were never designed for retailers in the first place. In today’s ten-minute Retail Media Breakfast Club, I walk you through the real-world headache Macy’s faced when fragrance demand outstripped inventory while apparel inventory sat…

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37x/Moltin Founder Adam Sturrock on the em dash (—) 10:06

11d ago10:06

10:06

Did AI kill the em dash? Adam Sturrock believes it has and his LinkedIn post on this subject went viral with polarizing views on both sides of this debate. Is it the most important topic to discuss in 2025? No. But it makes for a great 15 minute debate with an old friend.By Kelly Goetsch

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I'm back and I owe you an explanation 7:46

13d ago7:46

7:46

Welcome Back to Season 2! I'm kicking off Season 2 with a personal update and a few exciting announcements about what’s ahead for the Retail Media Breakfast Club. After an unexpected twist involving a Green Card win, a year of digital nomad life, and a less-than-glamorous welcome back to the States, I’m finally settled and ready to dive back into t…

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Episode 89: Driving discovery in commerce with Charlotte Harris 47:03

15d ago47:03

47:03

Traditional ecommerce and social commerce are diverging, with social commerce platforms like TikTok Shop showing significant growth and engagement. Hear from Charlotte Harris, senior analyst at Kantar, as she walks through discovery-led journeys through social media, modern retail activations, changing shopper expectations, and more with hosts Barr…

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Talon.One Founder/CEO Christoph Gerber on Fundraising 11:12

1M ago11:12

11:12

Talon.One just raised $135m, which in this market is nothing short of remarkable. Founder/CEO Christoph Gerber explains what Talon.One does and why they're winning, how merchants are changing their approach to discounting, and his approach to fundraising in this episode of "In the Spotlight"By Kelly Goetsch

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Episode 88: What's eating retail with Kevin Coupe 50:58

29d ago50:58

50:58

There are three things that retailers must do to create stronger connections with shoppers: when the customer walks in the store, make them smile, make them hungry, and do what the competition can’t or won’t do. Hear from Kevin Coupe, author and prime storyteller at morningbeatnews.com, as he highlights several pressing issues in retail today, incl…

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Peak Season Strategy and Planning Around Tarrifs 20:57

1M ago20:57

20:57

How can brands navigate peak season planning when tariffs, supply chain uncertainty, and shifting consumer behavior threaten margins? In this episode of the Intentwise Connect podcast, Sreenath Reddy talks with Martin Heubel, Founder of Consulterce and former Amazon Vendor Manager, about proactive strategies to protect profitability and optimize in…

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Episode 87: The view from Cannes with Andy Murray 59:49

1M ago59:49

59:49

Great creativity requires constraints. The presence of media, data, and technology partners at events like Cannes creates new opportunities and constraints that enhance creative culture. Hear from Andy Murray, Founder & CEO of bigQuest Advisory, Inc., as he explores emerging technology, deepening consumer engagement and insights, and what’s next fo…

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Season Finale! Returning July 28 3:16

2M ago3:16

3:16

Cannes is over, and so is Season 1 of Retail Media Breakfast Club. Thank you for joining me for this experiment I started in January. After pushing near-daily content for 5 months, I’m taking break for the summer. I’ll be in Europe with my fam for a few weeks before heading back to Atlanta in mid-July. Here’s what to expect from RMBC in the second …

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Cannes Confessional #4: RMNs Should Chase That Brand Marketing Budget 11:26

2M ago11:26

11:26

Day three at the Cannes Festival of Creativity brought some of the most insightful conversations yet! I sat down once again with Lauren Livak, Director at the Digital Shelf Institute, and Colin Lewis, an experienced retail media commentator, to unpack the day's highlights. From global retail media strategies to the role of ad tech and B2B innovatio…

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Cannes Confessional #3: The Funnel is Now a Tunnel 9:24

2M ago9:24

9:24

Cannes Confessional 3 In today’s episode of Cannes Confessional, I had the pleasure of sitting down with Paul Longo, GM of AI in Ads at Microsoft Advertising. Microsoft was actually the first to embed ads within the native chat experience of an LLM, which gives them a front-row seat to the evolving future of advertising in AI. Later, I dropped in o…

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Are You Sitting on a Retail Media Goldmine? 6:12

2M ago6:12

6:12

In this episode, I dive into some fresh insights straight from the Cannes Festival of Creativity, where I caught a fascinating research presentation at the Mirakl Cabana. Partnering with Forrester, Mirakl unveiled a report titled “Are You Sitting on a Retail Media Goldmine?”—and let me tell you, the findings are eye-opening. From cultural shifts in…

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Revenue Strategy For a Fast Growing Brand - A conversation with the CRO of MaryRuth Organics 37:31

2M ago37:31

37:31

What does it take to scale a wellness brand in a saturated market? Jay Hunter, CRO of MaryRuth Organics, shares the inside story. Takeaways: Why MaryRuth Organics runs a 24/7 TikTok Shop livestream and how it fuels cross-channel awareness Jay’s approach to analytics, including T-ROMs (Total Return on Marketing Spend) and real-time dashboards The st…

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Cannes Confessional #1 9:44

2M ago9:44

9:44

I just landed in Cannes, and wow—talk about a tale of two coastlines! On one side, CMOs and creatives are tucked away in the Palais soaking up award glamour, while out on the Croisette the retail-media crowd is wheeling and dealing under beach umbrellas. That split sets the stage for a whirlwind first day where Amazon steals the creative spotlight,…

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Inveterate/BVA CEO Dylan Whitman on The Real Reason AI Isn’t Transforming Commerce Yet 14:34

2M ago14:34

14:34

Dylan Whitman's seminal blog post on the future of AI + commerce went viral because of how directly it lays out the deep structural issues with how vendors build their products and why real agentic commerce will be hard for us all to truly adopt. Check out his blog post at https://www.ag3ntic.ai/p/ai-commerce-and-transformation…

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What I’ve learned from 102 episodes over 5 months (and my future plans) 12:32

2M ago12:32

12:32

After five months and over a hundred episodes, I take a moment to reflect on what this journey with the Retail Media Breakfast Club has taught me so far—and wow, it’s been a ride. In this episode, I share five key lessons from launching and sustaining this daily(ish) content experiment, and walk through the most popular (and surprising) episodes to…

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My highlights from the new 'Retailgentic' podcast 11:40

2M ago11:40

11:40

f you’ve noticed fewer Google searches and more ChatGPT queries lately, you’re not imagining things—AI is changing how we shop. In this episode, I share my top takeaways from the new Retailgentic podcast and newsletter by Scot Wingo. From the rapid emergence of AI agents in commerce to the existential questions facing retailers, this episode is pac…

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How These 4 Retail Media Leaders Are Using AI Right Now 8:58

2M ago8:58

8:58

In today's episode I dive into the real-world ways top retail brands are using AI—not just the flashy stuff you read about, but the practical tools that are truly moving the needle. From AI-driven share of search insights to tools that dissect customer reviews and even create product videos, these aren’t future ideas—they’re game-changing strategie…

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Should We Really Care What Consumers Think About Retail Media Ads? 9:00

2M ago9:00

9:00

In this episode, I unpack some eye-opening contradictions in consumer behavior when it comes to retail media. Sure, surveys say a lot—67% of shoppers claim to notice retail ads, and many express preferences for personalization. But are those sentiments actually guiding their spending? Spoiler: not quite. We explore why what people say often doesn’t…

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How an RMN's tech stack impacts your advertising results 10:22

2M ago10:22

10:22

In this episode, I dive deep into why the technology stack behind these networks isn’t just a backend concern—it’s the backbone of your campaign outcomes. From ad server speeds to reporting capabilities and everything in between, we’ll look at why brands and advertisers need to get curious (and even demanding) about the RMNs they partner with. I’ll…

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Optimizely CEO Alex Atzberger on Why CEOs Should Demo 10:47

2M ago10:47

10:47

How ridiculous is it that many tech CEOs can't demo their own products? Alex joins to explain his viral LinkedIn post on this topic: https://www.linkedin.com/posts/aatzberger_ai-dxp-experimentation-activity-7329099417536401408-2xzQ?utm_source=share&utm_medium=member_desktop&rcm=ACoAAABIk90BajMmOMdE1FcLgzdxuG_mXl3CM0Q…

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Why AI Search Advertising Could Reach $25 Billion By 2029 9:29

2M ago9:29

9:29

EMARKETER's bold projection—AI-powered search ads surging from $1B to over $25B by 2029—isn’t just hype. From structured product feeds in LLMs to Shopify’s latest catalog API, the foundations of conversational commerce are already reshaping the retail media landscape. I unpack the key infrastructure shifts, consumer behavior trends, and strategic m…

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How These 4 Retail Media Leaders Make Conference Season Count 6:22

2M ago6:22

6:22

Conference season is here, and with it comes the ever-present question from leadership: “Why should we approve this expense?” In today’s episode of the Retail Media Breakfast Club, I tackle that head-on with advice and stories straight from the front lines of retail media. Whether you’re booking your first trip to Cannes or opening your first confe…

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Mary Meeker Is So Back: My Notes From Her 340-Page AI Futurecast 10:36

2M ago10:36

10:36

This episode, I dive into Mary Meeker’s long-awaited return to the tech trend spotlight with her massive 340-page AI report. If you’ve followed her legendary internet trend decks over the years, you know she doesn’t pull punches. Her newest insights confirm what many of us have sensed: AI is not just another tech wave—it’s the defining shift of our…

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Meta Says ‘Just Trust Us’ With AI Ads, Will Amazon Follow Suit? 9:53

2M ago9:53

9:53

In this episode, I dive deep into the future of advertising and tackle a burning question in the world of retail media: Will Amazon follow Meta’s path into fully autonomous, AI-driven “black box” advertising? With Meta and Google making bold moves toward automation that minimizes advertiser control, I unpack how Amazon is responding—and whether it’…

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Where Does The Ecomm Team Really Belong? 3 Brand-Side Leaders Share Their Org Charts 5:04

2M ago5:04

5:04

n today’s episode of the Retail Media Breakfast Club, I’m digging into a question that gets a lot of e-commerce pros fired up: where should your eComm team sit within the org chart? Sales? Marketing? Somewhere in between? I’ve brought in three powerhouse brand-side leaders to share how their companies are structured—and why. From owning the P&L to …

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Is Retail Media Actually Kinda 'Mid'? PART 2 10:42

2M ago10:42

10:42

In this follow-up episode, I dive back into the great retail media debate stirred up by Jason Goldberg’s recent commentary on the Jason & Scott Show. His take? That retail media, outside of Amazon, isn’t exactly thrilling. But after three weeks of reflecting, engaging with community feedback, and digging into new data, I’ve come back ready to chall…

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Walmart's Sparky AI Shopping Assistant: My Hot Take 10:06

2M ago10:06

10:06

This morning, I dove into Walmart’s new AI shopping assistant, Sparky. As a late entrant into the AI assistant race, Walmart may actually be playing a smarter long game than it seems. In this episode, I share my hands-on experience with Sparky, highlight what’s working (and what’s not), and explore the broader implications for brands and retailers …

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AI in real life: how retailers and brands are leveraging AI (real numbers) 8:21

3M ago8:21

8:21

Today, I’m kicking off something a little different—our first-ever AI case study spotlight! We often get caught up in the hype of what AI could do, but this episode is all about what AI has done. I’m sharing four real-world AI use cases from retailers and brands, breaking down how each initiative led to measurable impact. From spiking conversion ra…

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Episode 86: Tariffs, tariffs, tariffs, with David Marcotte and Doug Hermanson 43:30

3M ago43:30

43:30

Is volatility our new normal? As tariff policies change frequently, uncertainty is likely to be the new normal for the foreseeable future, making long-term planning and decision-making more challenging. Hear from Kantar’s Doug Hermanson and David Marcotte as they join Barry Thomas and Rachel Dalton on episode 86 of Kantar’s Retail Sound Bites to di…

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Career Sliding Doors: The Pivotal Moments That Changed These 4 Ecomm Leaders' Careers 10:24

3M ago10:24

10:24

In today’s episode, I dive into one of my favorite topics—those unexpected career-defining moments that shape everything. I’m talking about the “sliding doors” decisions that, in hindsight, changed the trajectory of some of the most impressive retail media leaders I know. You’ll hear real, raw stories from brand-side professionals who took chances,…

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Retailers Hit 99% Ad Coverage Without Killing User Experience, New Report Shows 9:01

3M ago9:01

9:01

Today I’m digging into the latest insights from Pentaleap’s biannual Sponsored Products Benchmark Report—and it’s challenging some long-held assumptions about online advertising. Shoppers say they don’t love ads, but the data tells a different story. I’m sharing what Amazon, Walmart, and Home Depot are doing right when it comes to high-volume spons…

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55% of consumers say they don't trust AI shopping chatbots & recommendations 6:51

3M ago6:51

6:51

In today’s episode, I unpack why so many shoppers are brushing off AI chatbots and recommendation engines—even as they quietly benefit from other AI-powered features during their online shopping journeys. Drawing insights from a fresh Akeneo survey of U.S. consumers, I highlight the trust gap that exists when it comes to visible AI tech like chatbo…

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From side hustle to successful exit: Kiri Masters on entrepreneurship and building a retail media agency 42:16

3M ago42:16

42:16

What does it take to turn a side hustle into a full-scale agency that gets acquired? In this episode of the Intentwise Connect podcast, host Sreenath Reddy sits down with Kiri Masters, founder of Bobsled Marketing, to unpack the full arc of her entrepreneurial journey—from launching her Amazon consulting agency while working at JPMorgan Chase to gr…

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Walmart is Betting on AI Agents, While Amazon Goes Proprietary 10:49

3M ago10:49

10:49

Last week the Wall Street Journal reported that Walmart is building its own shopping agents for tasks like reordering groceries and handling requests like "plan a unicorn-themed party for my daughter." I walk through the key details: how Walmart is developing agent-to-agent protocols, preparing for interoperability with third-party agents, and reco…

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Episode 85: Health and wellness trends in commerce with Leigh O'Donnell and Amar Singh 56:03

3M ago56:03

56:03

The drug channel in the US is undergoing significant changes, with CVS and Walgreens trying to reposition themselves as health and wellness destinations but facing challenges such as store closures and shopper shifts to other channels. Hear from Kantar’s Amar Singh and Leigh O’Donnell as they join Barry Thomas and Rachel Dalton on episode 85 of Ka…

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How retailers 'Do' Sponsored Product ads: 4 takeaways for brands 9:46

3M ago9:46

9:46

The latest Sponsored Product Ads benchmark report from Pentaleap dropped today! This benchmark compares the performance of major retail media networks across search terms, categories, and bidding models. In this episode I share four major takeaways for brands and advertisers: the importance of testing on mature platforms like Amazon and Walmart, th…

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Brands demand retail media standards. Retailers say it's too hard. Do they kind of have a point? 12:22

3M ago12:22

12:22

By Kiri Masters

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Instacart’s Turnaround CEO Heads To The AI Frontier 10:13

3M ago10:13

10:13

In this episode, I share Fidji Simo's remarkable journey as the CEO of Instacart and her upcoming transition to lead OpenAI's consumer products division. Simo’s tenure at Instacart turned it into a profitable retail technology giant from a pandemic-boosted delivery service. Her key achievements include launching Carrot Ads and Carrot Insights, enha…

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Prime Day 2025: Are Brands Scaling Back? (3 Reasons To Reconsider) 10:08

3M ago10:08

10:08

Retail Media Breakfast Club: Prime Day 2025 Participation Trends In today's episode, I dive into the results of my recent LinkedIn poll about how brands plan to participate in Prime Day 2025. The numbers tell an interesting story: over half (51.79%) of respondents are either scaling back or skipping Prime Day entirely this year - a significant shif…

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Is Retail Media Actually Kinda 'Mid'? 11:17

3M ago11:17

11:17

This week I dive into an interesting perspective from Jason Goldberg on the Jason + Scot show, who mentioned this podcast (a proud moment for me as I've been listening to their show for over 7 years!). Jason questioned the excitement around retail media outside of Amazon, so I decided to investigate his claims, including: Most retail media spend go…

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"We're Not Dabbling Here": Amazon's Official Company Line On AI 11:25

3M ago11:25

11:25

I dive into Amazon's earnings call AI announcements and what they mean for retail and ecommerce. Andy Jassy says they're building "a thousand plus AI applications," and I break down the key developments that matter for shopping and retail media. Quick Takes: Amazon's AI Infrastructure Edge I cover Amazon's Nova model reaching "frontier tier" intell…