Best Kiri Masters Podcasts (2025)

1
From side hustle to successful exit: Kiri Masters on entrepreneurship and building a retail media agency 42:16

11d ago42:16

42:16

What does it take to turn a side hustle into a full-scale agency that gets acquired? In this episode of the Intentwise Connect podcast, host Sreenath Reddy sits down with Kiri Masters, founder of Bobsled Marketing, to unpack the full arc of her entrepreneurial journey—from launching her Amazon consulting agency while working at JPMorgan Chase to gr…

1
Where Does The Ecomm Team Really Belong? 3 Brand-Side Leaders Share Their Org Charts 5:04

2d ago5:04

5:04

n today’s episode of the Retail Media Breakfast Club, I’m digging into a question that gets a lot of e-commerce pros fired up: where should your eComm team sit within the org chart? Sales? Marketing? Somewhere in between? I’ve brought in three powerhouse brand-side leaders to share how their companies are structured—and why. From owning the P&L to …

1
Is Retail Media Actually Kinda 'Mid'? PART 2 10:42

3d ago10:42

10:42

In this follow-up episode, I dive back into the great retail media debate stirred up by Jason Goldberg’s recent commentary on the Jason & Scott Show. His take? That retail media, outside of Amazon, isn’t exactly thrilling. But after three weeks of reflecting, engaging with community feedback, and digging into new data, I’ve come back ready to chall…

1
Walmart's Sparky AI Shopping Assistant: My Hot Take 10:06

4d ago10:06

10:06

This morning, I dove into Walmart’s new AI shopping assistant, Sparky. As a late entrant into the AI assistant race, Walmart may actually be playing a smarter long game than it seems. In this episode, I share my hands-on experience with Sparky, highlight what’s working (and what’s not), and explore the broader implications for brands and retailers …

1
AI in real life: how retailers and brands are leveraging AI (real numbers) 8:21

5d ago8:21

8:21

Today, I’m kicking off something a little different—our first-ever AI case study spotlight! We often get caught up in the hype of what AI could do, but this episode is all about what AI has done. I’m sharing four real-world AI use cases from retailers and brands, breaking down how each initiative led to measurable impact. From spiking conversion ra…

1
Episode 86: Tariffs, tariffs, tariffs, with David Marcotte and Doug Hermanson 43:30

8d ago43:30

43:30

Is volatility our new normal? As tariff policies change frequently, uncertainty is likely to be the new normal for the foreseeable future, making long-term planning and decision-making more challenging. Hear from Kantar’s Doug Hermanson and David Marcotte as they join Barry Thomas and Rachel Dalton on episode 86 of Kantar’s Retail Sound Bites to di…

1
Career Sliding Doors: The Pivotal Moments That Changed These 4 Ecomm Leaders' Careers 10:24

10d ago10:24

10:24

In today’s episode, I dive into one of my favorite topics—those unexpected career-defining moments that shape everything. I’m talking about the “sliding doors” decisions that, in hindsight, changed the trajectory of some of the most impressive retail media leaders I know. You’ll hear real, raw stories from brand-side professionals who took chances,…

1
Retailers Hit 99% Ad Coverage Without Killing User Experience, New Report Shows 9:01

11d ago9:01

9:01

Today I’m digging into the latest insights from Pentaleap’s biannual Sponsored Products Benchmark Report—and it’s challenging some long-held assumptions about online advertising. Shoppers say they don’t love ads, but the data tells a different story. I’m sharing what Amazon, Walmart, and Home Depot are doing right when it comes to high-volume spons…

1
55% of consumers say they don't trust AI shopping chatbots & recommendations 6:51

12d ago6:51

6:51

In today’s episode, I unpack why so many shoppers are brushing off AI chatbots and recommendation engines—even as they quietly benefit from other AI-powered features during their online shopping journeys. Drawing insights from a fresh Akeneo survey of U.S. consumers, I highlight the trust gap that exists when it comes to visible AI tech like chatbo…

1
Walmart is Betting on AI Agents, While Amazon Goes Proprietary 10:49

13d ago10:49

10:49

Last week the Wall Street Journal reported that Walmart is building its own shopping agents for tasks like reordering groceries and handling requests like "plan a unicorn-themed party for my daughter." I walk through the key details: how Walmart is developing agent-to-agent protocols, preparing for interoperability with third-party agents, and reco…

1
Episode 85: Health and wellness trends in commerce with Leigh O'Donnell and Amar Singh 56:03

15d ago56:03

56:03

The drug channel in the US is undergoing significant changes, with CVS and Walgreens trying to reposition themselves as health and wellness destinations but facing challenges such as store closures and shopper shifts to other channels. Hear from Kantar’s Amar Singh and Leigh O’Donnell as they join Barry Thomas and Rachel Dalton on episode 85 of Ka…

1
How retailers 'Do' Sponsored Product ads: 4 takeaways for brands 9:46

17d ago9:46

9:46

The latest Sponsored Product Ads benchmark report from Pentaleap dropped today! This benchmark compares the performance of major retail media networks across search terms, categories, and bidding models. In this episode I share four major takeaways for brands and advertisers: the importance of testing on mature platforms like Amazon and Walmart, th…

1
Brands demand retail media standards. Retailers say it's too hard. Do they kind of have a point? 12:22

18d ago12:22

12:22

By Kiri Masters

1
Instacart’s Turnaround CEO Heads To The AI Frontier 10:13

19d ago10:13

10:13

In this episode, I share Fidji Simo's remarkable journey as the CEO of Instacart and her upcoming transition to lead OpenAI's consumer products division. Simo’s tenure at Instacart turned it into a profitable retail technology giant from a pandemic-boosted delivery service. Her key achievements include launching Carrot Ads and Carrot Insights, enha…

1
Prime Day 2025: Are Brands Scaling Back? (3 Reasons To Reconsider) 10:08

20d ago10:08

10:08

Retail Media Breakfast Club: Prime Day 2025 Participation Trends In today's episode, I dive into the results of my recent LinkedIn poll about how brands plan to participate in Prime Day 2025. The numbers tell an interesting story: over half (51.79%) of respondents are either scaling back or skipping Prime Day entirely this year - a significant shif…

1
Is Retail Media Actually Kinda 'Mid'? 11:17

24d ago11:17

11:17

This week I dive into an interesting perspective from Jason Goldberg on the Jason + Scot show, who mentioned this podcast (a proud moment for me as I've been listening to their show for over 7 years!). Jason questioned the excitement around retail media outside of Amazon, so I decided to investigate his claims, including: Most retail media spend go…

1
"We're Not Dabbling Here": Amazon's Official Company Line On AI 11:25

25d ago11:25

11:25

I dive into Amazon's earnings call AI announcements and what they mean for retail and ecommerce. Andy Jassy says they're building "a thousand plus AI applications," and I break down the key developments that matter for shopping and retail media. Quick Takes: Amazon's AI Infrastructure Edge I cover Amazon's Nova model reaching "frontier tier" intell…

1
DSPs Wanted: The Retail Media Revolution 96% of Advertisers Crave 10:37

26d ago10:37

10:37

Could DSPs Be Retail Media's Panama Canal? In today's episode, I talk about Koddi's new "State of Programmatic Retail Media" report and why programmatic access might be the key to unlocking retail media's next growth phase. The Current Landscape Today's retail media dollars are heavily concentrated: 77% on Amazon, 7% on Walmart, and only 16% spread…

1
Amazon Q1 Earnings Scorecard: Winners, Losers, and the Calm Before the Tariff Storm 10:03

27d ago10:03

10:03

In this episode, I break down Amazon's Q1 2025 earnings and examine what they reveal about the coming impact of tariffs on the e-commerce ecosystem. I talk about the winners and losers emerging from Amazon's $1 billion forward-buying strategy and what this means for vendors, sellers, and consumers. I share surprising details about Amazon's massive …

1
Episode 84: Creating customer value with Julie Hamilton 1:03:40

1M ago1:03:40

1:03:40

Consumers and customers must remain at the heart of every decision, regardless of your industry. Hear from Julie Hamilton, former Chief Commercial Officer and Head of Global Sales at Diageo PLC, as she joins Kantar’s Barry Thomas and Rachel Dalton on episode 84 of Kantar’s Retail Sound Bites to discuss customer value creation, world-class customer …

1
My Notes From an Interview with Costco's RMN leader, Mark Williamson 10:00

1M ago10:00

10:00

I share my notes from a fascinating interview with Mark Williamson, the leader of Costco's Retail Media Network, which aired on the Middlemen podcast. While most retailers rush to monetize every pixel they own, Costco has taken a deliberately slow approach as a "last mover" in retail media. My Three Key Takeaways: Membership First, Media Second Cos…

1
The Back Channel: AI Is Replacing Devs (But Banned At Retailer X), Freudian Analysis Of Offsite Vs Onsite Retail Media 10:24

1M ago10:24

10:24

Today's episode is a new format: "The Back Channel" where I share anonymized insights from my recent conversations with industry leaders in retail media. I discuss how AI is transforming software development, the surprising order in which retailers adopt different types of retail media, and my observations on the industry's current state of AI impl…

1
Amazon Haul Expands As Chinese Competitors Face Tariff Upheaval 9:35

1M ago9:35

9:35

In today's episode, I explore Amazon's strategic expansion of its low-cost "Haul" store during a critical moment for cross-border e-commerce. This discussion builds on my recent Forbes article published on April 23rd, 2025. (Read the original article here) Key Points: Amazon Haul has expanded from mobile-only to desktop while adding branded items t…

1
The AI Shopping Agent War Begins 10:34

1M ago10:34

10:34

In today's episode, I explore how major tech companies are positioning themselves in a high-stakes battle for control of consumer purchasing decisions through AI shopping agents. Like a global game of Risk, tech giants are maneuvering to capture the most valuable territory: our buying choices. I discuss the major players staking their claims: OpenA…

1
Offsite vs onsite retail media 9:32

1M ago9:32

9:32

In this insightful episode, Kiri Masters breaks down the growing importance of offsite retail media, which extends retailers' advertising capabilities beyond their own digital properties. She explains how this approach allows brands to leverage retailers' rich first-party customer data to target specific consumer segments across various digital cha…

1
Don't Just Put the Intern on It: Breaking the Cycle of E-Commerce Resistance 10:43

1M ago10:43

10:43

The host Kiri Masters shares her framework for how brands evolve when selling on Amazon, from initial ignorance to full integration, while drawing parallels to current digital commerce challenges. She discusses insights from Stratably's report "How to Educate Senior Leaders on eCommerce," which offers strategies for overcoming organizational resist…

1
WOAS: Waste of Ad Spend 9:09

1M ago9:09

9:09

Podean, an independent retail media and marketplaces agency, recently launched the "WOAS" Awards (Waste of Ad Spend Awards), a parody award highlighting how brands unknowingly waste retail media budgets. The awards spotlight three key issues: ineffective targeting, unoptimized budgets, and disconnects between media buying and business goals. Indust…

1
Unlocking new KPIs for growth with Amazon Marketing Cloud 28:30

1M ago28:30

28:30

Brands are moving beyond ROAS and embracing full-funnel strategies. In this episode, Joe Shelerud, Co-founder and CEO of Ad Advance, joins Sreenath Reddy to unpack how Amazon Marketing Cloud (AMC) is transforming measurement, targeting, and retail media strategy. From custom audience creation to lifetime value modeling, Joe breaks down what’s worki…

1
Trump’s Tariff Shock May Drive Major Shift In Retail Media Spending 11:50

1M ago11:50

11:50

President Trump's sweeping tariffs are forcing consumer brands to make difficult trade-offs, with one of the most immediate impacts being on advertising and retail media spending. As brands face tariffs exceeding 100% on Chinese imports, many are cutting advertising budgets to offset margin compression, particularly on Amazon where smaller sellers …

1
Unlocking Full-Funnel Growth with Walmart Connect 9:15

2M ago9:15

9:15

In this episode of the Intentwise Connect Podcast, recorded live at Prosper 2025, Sreenath Reddy sits down with Tommy Wong, Senior Manager of Technology Partnerships at Walmart Connect. They dive into Walmart’s evolving retail media strategy, including the launch of the Display Advertising API, the growing impact of on-site display ads, and how sel…

1
'Vibe Marketing' comes to retail media 10:53

2M ago10:53

10:53

In this episode, Kiri Masters explores how "vibe marketing" - a concept originating in tech circles - can be applied to retail media strategies. She breaks down how this AI-powered approach enables marketers to rapidly iterate emotional angles at scale while maintaining authentic brand connections, despite the structured nature of retail media envi…

1
Episode 83: Leadership, career progression, and finding growth with Cathy and Stephen Horgan 53:32

2M ago53:32

53:32

Adaptability, collaboration, and authenticity are traits that can get you far as a professional and leader. Hear from Cathy Horgan, foodservice and on-premise lead for OLIPOP, and Stephen Horgan, co-founder of InterContinental Beverage Capital, as they join Kantar’s Barry Thomas and Rachel Dalton on episode 83 of Kantar’s Retail Sound Bites to disc…

1
Walmart puts the hard word on advertisers with 25% spend bump 10:50

2M ago10:50

10:50

In this episode, the host Kiri Masters examines Walmart's reported push for brands to increase their retail media spending by 25% year-over-year as part of joint business plans, based on recent reporting by Adweek. She explores how the impressive profit margins of retail media networks are creating pressure for continued growth, leading to what man…

1
Our New 2-Speed Marketplace 10:12

2M ago10:12

10:12

In this insightful episode, Kiri Masters analyzes data from Momentum Commerce that reveals a fascinating "frugal frenzy" emerging across Amazon's marketplace. She explores how consumers are simultaneously stockpiling products like baby formula (up 26 times week-over-week) while becoming increasingly price-conscious, with average selling prices amon…

1
Panel: The death of the marketing funnel 5:06

2M ago5:06

5:06

In this panel episode, industry leaders discuss the evolving nature of the customer journey in today's digital landscape. Josh Clarkson, Global Lead for Retail Media at Mars, and Chief Consultant at Edify Digital Commerce Consulting introduces the concept of a 'wormhole,' where shoppers enter and exit the purchase process at various points. Todd We…

1
The Other Side of the Story: Why Retailers Struggle with Media Measurement and Standardization 12:28

2M ago12:28

12:28

This episode explores the complex landscape of retail media measurement, focusing on insights from the Path to Purchase Institute's Retail Media Guild report and industry experts. The discussion highlights the difficulties retailers face in achieving standardized and transparent measurement practices, the evolution of retail media networks from gra…

1
Why Real-Time Bidding Is Retail Media's Next Frontier 10:09

2M ago10:09

10:09

This episode delves into the current landscape of retail media where Amazon and Walmart dominate market share, yet there are over 70 competing retail media networks in North America. The host Kiri Masters explores the fragmentation and inefficiencies brands face when managing multiple retail media relationships. She introduces real-time bidding (RT…

1
I Tested Amazon's AI Shopping Agent That Buys From Other Websites 12:10

2M ago12:10

12:10

In this episode, we delve into Amazon's new 'Buy for Me' feature, currently in beta for select US customers. 'Buy for Me' allows users to purchase directly from brand websites via the Amazon app. The host Kiri Masters shares her firsthand experience purchasing from the footwear brand, Rothy's, highlighting the seamless yet basic interface. Insights…

1
Panel: New and exciting retail media metrics 4:49

2M ago4:49

4:49

In this panel episode, retail media leaders discuss the evolving landscape of metrics in the industry. Josh Clarkson,Global Lead for Retail Media at Mars, and Chief Consultant at Edify Digital Commerce Consulting, argues that the focus should be on using the most appropriate metrics for each campaign's objectives rather than seeking new ones. Todd …

1
Scouting For Tech: Lessons From Schwarz 11:46

2M ago11:46

11:46

In this episode, we delve into key insights from an interview with Mirko Saul, the SVP of Innovation at Schwarz Digital, featured on the Off Bounds podcast hosted by Paula Macaggi. Schwarz Digital, the parent company of Lidl and Kaufland with 14,000 stores across 30 countries, is a significant player in the retail landscape. Mirko shares his team's…

1
Episode 82: The end of SEO as we know it? Featuring James Cadwallader of Profound 1:03:57

2M ago1:03:57

1:03:57

Will the tradition SEO we’ve come to know and master soon become obsolete? As generative AI reshapes search, learn what’s next from James Cadwallader, co-founder and CEO of Profound, as he joins Kantar’s Barry Thomas and Rachel Dalton on episode 81 of Kantar’s Retail Sound Bites to discuss traditional to predictive search, new digital shelf strateg…

1
Nova Act: What Amazon's Agentic AI Means for the Future of retail 9:43

2M ago9:43

9:43

In this episode, we explore Amazon's recent launch of Nova Act, a developer tool for AI agents designed to facilitate various internet-based actions, from apartment hunting to transactional tasks. Comparing it to OpenAI's Operator, we discuss how Nova Act represents Amazon's strategic response to the evolving landscape of consumer-facing AI. We del…

1
Home Depot’s Retail Media Chief Puts Suppliers At The Center 11:11

2M ago11:11

11:11

In this episode, we discuss a Forbes article written by our host Kiri Masters about Home Depot's distinctive strategy in the retail media landscape. Unlike many retailers focusing solely on monetizing digital shelf space, Home Depot emphasizes the supplier experience. Melanie Babcock, VP of Orange Apron Media, played a pivotal role in developing th…

1
Panel episode: Overcoming failure in retail media roles 7:28

2M ago7:28

7:28

In this episode, we delve into how failure serves as feedback in retail media, turning initial setbacks into strategic successes. Brand leaders share their experiences with product reformulations, agency transitions, and high-budget campaigns that initially failed but eventually led to significant learning and success. Featuring insights from Justi…

1
Episode 81: Finding growth amid disruption with Marissa DeMaio of Atalanta Corporation 1:11:34

2M ago1:11:34

1:11:34

Disruption is inevitable for US retailers and suppliers in the months ahead. Discover provocative and transparent ways to combat challenges ahead from Marissa DeMaio, Vice President of Marketing and Retail Sales Atalanta Corporation, as she joins Kantar’s Barry Thomas, senior retail thought leader, and Rachel Dalton, head of retail insights, on epi…

1
Spotting Retail Media 'Imposter' Job Candidates Before They Burn You 12:35

2M ago12:35

12:35

In this episode, the host Kiri Masters' recalls a surprising incident where two star employees were found working for both their agency and a competitor simultaneously. This revelation sparked a deeper investigation into how to distinguish genuine expertise from mere appearances, an issue that's become even more critical in the age of AI and digita…

1
Panel episode: How to convince someone that ROAS is not the answer 4:53

2M ago4:53

4:53

This episode tackles the common industry fixation on Return on Ad Spend (ROAS), exploring how retail media leaders achieve growth by shifting focus away from this single metric. Hear pivotal experiences from brand leaders like Justin Bomberowitz of WILDE Brands, Jamie Roller of Dr. Squatch, and Nem Lazic of Zevia, who emphasize the importance of br…

1
How to scale your content strategy across a large catalog 31:32

2M ago31:32

31:32

David Feinleib, founder and CEO of ITSRAPID, breaks down how to create product content for Amazon, Walmart, and more that can scale across thousands of products in a catalog. He walks through how to test new content, track analytics, and use automation to implement content strategies quickly.By Sreenath Reddy

1
The Alexa+ Optimization Playbook For Brands 11:21

2M ago11:21

11:21

In this episode, the host Kiri Masters explores the implications of Amazon's Alexa Plus on brand strategies and product discovery. Building on Kiri's Forbes post, the discussion focuses on a recently uncovered patent that signifies a shift from keyword-based search optimization to attribute-based product identification. We delve into the critical s…

1
Its retail conference season. Get on the stage! 13:29

2M ago13:29

13:29

In this practical episode, the host Kiri Masters shares invaluable insights on building your personal brand through speaking engagements, whether you're on the brand side or solution provider side of retail. She breaks down the unique benefits and challenges each group faces when pursuing speaking opportunities, from navigating corporate approvals …

Podcasts Worth a Listen

Kiri Masters Podcasts

Podcasts Worth a Listen