Best Kiri Masters Podcasts (2025)

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Growth Beyond Amazon: Tapping Into Retail Media's Broader Opportunities (Part 2 of 3) 8:25

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4d ago8:25

8:25

Amazon may dominate the retail media landscape, but is your brand missing growth opportunities by focusing too narrowly? In the second installment of this 3-part series, I’m joined once again by Cody Tusberg, EVP of Digital Commerce and Retail Media Services at Acosta Group, to explore what it really takes to win in retail media beyond Amazon. We d…

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ROAS Isn’t Enough — The Buyer’s Checklist for Retail Media 9:54

5d ago9:54

9:54

Too often, retail media performance gets boiled down to a single number: ROAS. But is that really enough to guide smart investment decisions? In this episode, I share another highlight from the Retail Media Tech Jam livestream with Tom Limongello and Scott Messer from The Middlemen podcast. Together, we unpack why relying solely on ROAS can be misl…

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The Retail Media Doom Loop 10:01

6d ago10:01

10:01

Retail media has exploded in recent years, but is it already falling into a dangerous cycle? In this episode, I share highlights from a recent LinkedIn Live I hosted with Tom Limongello and Scott Messer from The Middlemen podcast. We dove into why retailers are so secretive about their tech stacks, what that means for brand-side buyers, and whether…

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AI Agent Shopping & Existential Threats To Retail Media 9:04

7d ago9:04

9:04

Could AI shopping agents fundamentally disrupt retail media as we know it? In this episode, I share highlights from my recent appearance on the Commerce Media Matters podcast with Nick Morgan and Paul Blackburn. We explored how the rise of AI-driven shopping experiences might shift consumer behavior away from retailer websites and apps. And what th…

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Brands are from Mars, Retailers are from Venus: Getting Inside the Head of Retailers (Part 1 of 3) 9:50

11d ago9:50

9:50

As a brand, working with retailers can often feel like navigating two completely different worlds. Retailers operate as complex ecosystems where merchants, trade marketing, and retail media teams each have their own goals and agendas. In Episode 1 of this three part series, I’m joined by expert Cody Tusberg, EVP of Digital Commerce and Retail Media…

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9 Ways Retailers & Brands Can Make Loyalty Programs Attractive... To AI Agents 7:58

12d ago7:58

7:58

In this episode, I dive into what loyalty really means in an era of agent-driven shopping. Recently, loyalty expert Stephanie Meltzer-Paul challenged my thesis on loyalty as the “last moat” for retailers, and today I’m unpacking her insights into what retailers and brands must do if they want to stay relevant. Spoiler: standing still won’t cut it! …

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Your AI Agent Just Got Hacked 7:40

13d ago7:40

7:40

Today I take you inside a chilling scenario that started with a simple eBay hack and led me to a much bigger question: what happens when AI agents start shopping for us with full autonomy? As commerce shifts into the age of agentic AI, entirely new fraud frontiers are emerging. And the risks are far greater than anything we’ve faced before. In this…

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Sam's Club Races To Win Retail Media Network Share Through Experiences 7:42

14d ago7:42

7:42

In this episode, I take you inside one of the most innovative retail media activations I’ve seen yet: Sam’s Club’s “Race to the Club” and their bold sponsorship at the IndyCar season finale. Instead of focusing solely on digital shelf space like most retail media networks, Sam’s Club is leaning into live experiences—concerts, county fairs, racing e…

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Tips For Getting The Most Out Of Retail Conferences [Panel Episode] 6:30

17d ago6:30

6:30

Conferences are expensive: flights, hotels, and registration fees all add up fast. But the brands who see real ROI from industry events know that the biggest wins don’t happen in the keynote sessions. In this episode, I’m sharing strategies from four brand leaders who’ve figured out how to turn those hefty investments into long-term partnerships, i…

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Big Agencies & Retail Media: A Slightly Unhinged Relationship 9:38

18d ago9:38

9:38

Retail media may be the hottest topic in advertising right now, but how do big agencies really feel about it? In this episode, I unpack new Infillion research that reveals the complicated love-hate relationship agencies have with retail media. On the surface, agencies are excited about its potential. But dig deeper and you’ll find a story of frustr…

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Loyalty Programs To Give Retailers An Edge In AI Shopping Future? 10:56

19d ago10:56

10:56

The world of shopping is changing fast and loyalty programs are right at the center of it. In this episode, I share expert insights from Stephanie Meltzer-Paul, a veteran loyalty expert and the brains behind the So Many Points newsletter, and dive into how artificial intelligence is reshaping the way brands connect with customers. I also explore ho…

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AI Agents Hate Ads Today — But Will That Last? 10:19

20d ago10:19

10:19

Last week I shared some surprising new research: AI shopping agents are actively penalizing sponsored products, reducing the likelihood of them being selected by 8–14%. That sounds like a big red flag for retail media, right? But in today’s episode, I make the case that this 'ad penalty' is temporary, and far from the end of sponsored products. We …

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Are retail media specialists involved in product development? [Panel Episode] 7:25

25d ago7:25

7:25

Here’s a question that might sting a little: when your company launches a new product, are you finding out about it at the same time as everyone else? Or maybe you’re just getting a last-minute “Hey, can you build a forecast?” before it hits the market? In this episode, I dive into the role e-commerce and retail media teams should play in shaping p…

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What Is Your AI Agent Buying? [New Columbia & Yale Research] 10:26

26d ago10:26

10:26

Imagine sending three different people to buy you a pair of slippers and each person comes back with wildly different products. Now replace those people with AI agents like Claude, GPT, and Gemini. What slippers would they choose? In this episode, I dive into groundbreaking new research from Columbia and Yale that reveals how AI agents shop when le…

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Why RMNs Keep Their Tech Stacks Secret From The Very Brands They Want To Attract 12:21

27d ago12:21

12:21

In today’s episode, I dive into a surprising paradox in the retail media world. While nearly 9 out of 10 brands say a retailer’s tech stack influences how they allocate ad spend, most retailers are still treating their technology decisions like state secrets. From awkward RFP scenarios to brand-side frustrations, we explore why this secrecy exists …

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Rufus Remembers Me 8:02

28d ago8:02

8:02

I asked Amazon’s Rufus a simple question—and its answer was uncomfortably (and impressively) specific. In this episode, I unpack why that moment matters: Rufus appears to be building persistent memories about who we are as shoppers, shifting from a mere search tool into something that feels like a relationship. I break down how this differs from le…

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Risky Retail Media Decisions That Paid Off [Panel] 8:03

1M ago8:03

8:03

In retail media, the biggest wins often come from bold, high-stakes decisions. In this episode, I sit down with a panel of industry leaders who share the risks they took that could have gone either way. From betting on unproven product colors, to pulling the plug on ads during peak hours, these stories will inspire you to rethink what it means to t…

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How Alliances Could Solve Retail Media's Fragmentation Problem (Part 1) 8:23

1M ago8:23

8:23

The retail media landscape is booming. But it’s also messy, fragmented, and heavily dominated by just a few players. In this episode, I unpack the challenges that brands face when navigating hundreds of retail media networks and explore whether alliances and federations might hold the key to leveling the playing field. From eerie parallels with the…

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Ads in AI Are Older Than You'd Think 9:04

1M ago9:04

9:04

The world of advertising is changing faster than many expected and AI is leading the charge. In this episode, I dive into the rise of advertising inside large language models (LLMs) and explore whether eMarketer’s $25 billion projection for AI-driven search ads in the next five years is really as far-fetched as some think. From Microsoft’s early ex…

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Retailer AI Assistants: Are Shoppers Actually Using Them? 9:01

1M ago9:01

9:01

Did you know that while 70% of shoppers have experimented with AI tools to help them shop, fewer than 15% have actually used a retailer’s AI shopping assistant? In this episode, I unpack fresh shopper research from Acosta Group that reveals which retail AI tools are getting traction (and which are still invisible to most consumers). We’ll dive into…

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The Coming AI Marketplace Gold Rush 11:26

1M ago11:26

11:26

Remember the Amazon FBA boom? When all you needed was an Alibaba find, a seller account and a dream? Between 2012 and 2020, thousands of entrepreneurs built entire businesses inside Amazon’s walls. And for a while, it was a gold rush. But like all gold rushes, the music eventually stopped. Costs went up, competition flooded in, and only a select fe…

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Criteo’s Frenemies Pile On 9:25

1M ago9:25

9:25

When your own tech partners start publicly celebrating your struggles, you know the game has changed. In this episode, I unpack the fascinating shake-up happening in retail media, sparked by Criteo’s recent challenges — from high-profile client losses to a wave of nimble competitors seizing their moment. What’s even more intriguing? Many of these c…

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A retail media metric that isn't shiny or new but one that you return to again and again 6:23

1M ago6:23

6:23

Let’s be real: retail media is full of shiny, headline-grabbing metrics that come and go with the latest trends. But in today, I’m digging into the metrics that brand leaders swear by day in and day out AKA the workhorses that drive real business decisions. I asked three brand-side leaders to share that one metric they come back to time and again, …

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Agentic Shopping Poses An Existential Threat To Retail Media (Part 2) 9:45

1M ago9:45

9:45

In part two of my conversation with Scott Wingo, we dive deeper into how AI-powered agentic shopping could reshape - and potentially upend - the current retail media landscape. We explore what happens when AI becomes the primary interface for shopping leaving behind the traditional retailer website. Who stands to lose the most? Who has a shot at st…

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Agentic Shopping Poses An Existential Threat To Retail Media (Part 1) 9:38

2M ago9:38

9:38

When I launched my Amazon agency Bobsled back in 2015, I heard plenty of dismissals: CEOs calling Amazon ads a fad, and prestige brands scoffing at their products sharing carts with toilet paper. Fast forward to today, and I’m seeing another inflection point, one that could rattle the very foundations of the $60 billion retail media ecosystem — age…

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The best conversation you had with your Shopper Marketing team 9:36

2M ago9:36

9:36

Retail media may be the shiny new thing, but the true magic happens when it blends with the wisdom of traditional shopper marketing. In this episode I sat down with four powerhouse brand leaders to uncover the best conversations they've had with their shopper marketing teams and the strategic breakthroughs that followed. We dive into how scenario p…

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Will the retail industry welcome the “commerce media” newcomers? 8:05

2M ago8:05

8:05

Today I’m tackling a big shift that’s got everyone buzzing in the world of retail media. The IAB has just redefined the landscape, moving us from “retail media” to the broader, bolder umbrella of “commerce media.” What does this really mean? Is it just a new name — or are there real implications for brands, budgets, and how we measure success? In t…

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Amazon Q2 Earnings: Best Of The Analyst Recaps 11:02

2M ago11:02

11:02

Amazon just dropped its Q2 2025 earnings—and the numbers sparked plenty of hot takes across the retail world. In this episode I distill the smartest analyst commentary into three can’t‑miss story lines: the unstoppable growth of Amazon Ads, the surprising resilience of its core retail engine, and how the company’s AI push might reshape shopping (fo…

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Walmart Reveals AI Roadmap That Points To A World Without Search Bars 10:41

2M ago10:41

10:41

In this quick breakdown of my latest Forbes piece, I walk you through Walmart’s new four-part agentic AI roadmap—Sparky for shoppers, Marty for suppliers/advertisers, an Associate agent for store teams, and a Developer agent for internal builders. The headline? Walmart executives say Sparky’s multimodal interface will eventually make the classic se…

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Launching In New Markets & Marketplaces: 3 Brands Share Top Tips 5:48

2M ago5:48

5:48

every new retailer needs its own game plan—copy‑pasting your Amazon playbook is a budget trap. In just ten minutes, three seasoned ecommerce leaders—Justin Bomberowitz, Director of E‑Commerce at WILDE Brands; Nemanja Lazić, MBA, E‑commerce Channel Manager at Zevia; and Simon Swan, Director of Digital Marketing & Media at Karo Healthcare—share the h…

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Why Are Display Ads In Retail Media Still So Bad? 10:08

2M ago10:08

10:08

Display advertising in retail media is still in the dark ages. That’s because the tech and mechanisms it was built on were never designed for retailers in the first place. In today’s ten-minute Retail Media Breakfast Club, I walk you through the real-world headache Macy’s faced when fragrance demand outstripped inventory while apparel inventory sat…

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I'm back and I owe you an explanation 7:46

2M ago7:46

7:46

Welcome Back to Season 2! I'm kicking off Season 2 with a personal update and a few exciting announcements about what’s ahead for the Retail Media Breakfast Club. After an unexpected twist involving a Green Card win, a year of digital nomad life, and a less-than-glamorous welcome back to the States, I’m finally settled and ready to dive back into t…

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Peak Season Strategy and Planning Around Tarrifs 20:57

2M ago20:57

20:57

How can brands navigate peak season planning when tariffs, supply chain uncertainty, and shifting consumer behavior threaten margins? In this episode of the Intentwise Connect podcast, Sreenath Reddy talks with Martin Heubel, Founder of Consulterce and former Amazon Vendor Manager, about proactive strategies to protect profitability and optimize in…

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Season Finale! Returning July 28 3:16

3M ago3:16

3:16

Cannes is over, and so is Season 1 of Retail Media Breakfast Club. Thank you for joining me for this experiment I started in January. After pushing near-daily content for 5 months, I’m taking break for the summer. I’ll be in Europe with my fam for a few weeks before heading back to Atlanta in mid-July. Here’s what to expect from RMBC in the second …

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Cannes Confessional #4: RMNs Should Chase That Brand Marketing Budget 11:26

3M ago11:26

11:26

Day three at the Cannes Festival of Creativity brought some of the most insightful conversations yet! I sat down once again with Lauren Livak, Director at the Digital Shelf Institute, and Colin Lewis, an experienced retail media commentator, to unpack the day's highlights. From global retail media strategies to the role of ad tech and B2B innovatio…

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Cannes Confessional #3: The Funnel is Now a Tunnel 9:24

3M ago9:24

9:24

Cannes Confessional 3 In today’s episode of Cannes Confessional, I had the pleasure of sitting down with Paul Longo, GM of AI in Ads at Microsoft Advertising. Microsoft was actually the first to embed ads within the native chat experience of an LLM, which gives them a front-row seat to the evolving future of advertising in AI. Later, I dropped in o…

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Are You Sitting on a Retail Media Goldmine? 6:12

3M ago6:12

6:12

In this episode, I dive into some fresh insights straight from the Cannes Festival of Creativity, where I caught a fascinating research presentation at the Mirakl Cabana. Partnering with Forrester, Mirakl unveiled a report titled “Are You Sitting on a Retail Media Goldmine?”—and let me tell you, the findings are eye-opening. From cultural shifts in…

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Revenue Strategy For a Fast Growing Brand - A conversation with the CRO of MaryRuth Organics 37:31

3M ago37:31

37:31

What does it take to scale a wellness brand in a saturated market? Jay Hunter, CRO of MaryRuth Organics, shares the inside story. Takeaways: Why MaryRuth Organics runs a 24/7 TikTok Shop livestream and how it fuels cross-channel awareness Jay’s approach to analytics, including T-ROMs (Total Return on Marketing Spend) and real-time dashboards The st…

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Cannes Confessional #1 9:44

3M ago9:44

9:44

I just landed in Cannes, and wow—talk about a tale of two coastlines! On one side, CMOs and creatives are tucked away in the Palais soaking up award glamour, while out on the Croisette the retail-media crowd is wheeling and dealing under beach umbrellas. That split sets the stage for a whirlwind first day where Amazon steals the creative spotlight,…

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What I’ve learned from 102 episodes over 5 months (and my future plans) 12:32

3M ago12:32

12:32

After five months and over a hundred episodes, I take a moment to reflect on what this journey with the Retail Media Breakfast Club has taught me so far—and wow, it’s been a ride. In this episode, I share five key lessons from launching and sustaining this daily(ish) content experiment, and walk through the most popular (and surprising) episodes to…

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My highlights from the new 'Retailgentic' podcast 11:40

3M ago11:40

11:40

f you’ve noticed fewer Google searches and more ChatGPT queries lately, you’re not imagining things—AI is changing how we shop. In this episode, I share my top takeaways from the new Retailgentic podcast and newsletter by Scot Wingo. From the rapid emergence of AI agents in commerce to the existential questions facing retailers, this episode is pac…

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How These 4 Retail Media Leaders Are Using AI Right Now 8:58

3M ago8:58

8:58

In today's episode I dive into the real-world ways top retail brands are using AI—not just the flashy stuff you read about, but the practical tools that are truly moving the needle. From AI-driven share of search insights to tools that dissect customer reviews and even create product videos, these aren’t future ideas—they’re game-changing strategie…

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Should We Really Care What Consumers Think About Retail Media Ads? 9:00

3M ago9:00

9:00

In this episode, I unpack some eye-opening contradictions in consumer behavior when it comes to retail media. Sure, surveys say a lot—67% of shoppers claim to notice retail ads, and many express preferences for personalization. But are those sentiments actually guiding their spending? Spoiler: not quite. We explore why what people say often doesn’t…

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How an RMN's tech stack impacts your advertising results 10:22

3M ago10:22

10:22

In this episode, I dive deep into why the technology stack behind these networks isn’t just a backend concern—it’s the backbone of your campaign outcomes. From ad server speeds to reporting capabilities and everything in between, we’ll look at why brands and advertisers need to get curious (and even demanding) about the RMNs they partner with. I’ll…

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Why AI Search Advertising Could Reach $25 Billion By 2029 9:29

4M ago9:29

9:29

EMARKETER's bold projection—AI-powered search ads surging from $1B to over $25B by 2029—isn’t just hype. From structured product feeds in LLMs to Shopify’s latest catalog API, the foundations of conversational commerce are already reshaping the retail media landscape. I unpack the key infrastructure shifts, consumer behavior trends, and strategic m…

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How These 4 Retail Media Leaders Make Conference Season Count 6:22

4M ago6:22

6:22

Conference season is here, and with it comes the ever-present question from leadership: “Why should we approve this expense?” In today’s episode of the Retail Media Breakfast Club, I tackle that head-on with advice and stories straight from the front lines of retail media. Whether you’re booking your first trip to Cannes or opening your first confe…

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Mary Meeker Is So Back: My Notes From Her 340-Page AI Futurecast 10:36

4M ago10:36

10:36

This episode, I dive into Mary Meeker’s long-awaited return to the tech trend spotlight with her massive 340-page AI report. If you’ve followed her legendary internet trend decks over the years, you know she doesn’t pull punches. Her newest insights confirm what many of us have sensed: AI is not just another tech wave—it’s the defining shift of our…

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Meta Says ‘Just Trust Us’ With AI Ads, Will Amazon Follow Suit? 9:53

4M ago9:53

9:53

In this episode, I dive deep into the future of advertising and tackle a burning question in the world of retail media: Will Amazon follow Meta’s path into fully autonomous, AI-driven “black box” advertising? With Meta and Google making bold moves toward automation that minimizes advertiser control, I unpack how Amazon is responding—and whether it’…

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Where Does The Ecomm Team Really Belong? 3 Brand-Side Leaders Share Their Org Charts 5:04

4M ago5:04

5:04

n today’s episode of the Retail Media Breakfast Club, I’m digging into a question that gets a lot of e-commerce pros fired up: where should your eComm team sit within the org chart? Sales? Marketing? Somewhere in between? I’ve brought in three powerhouse brand-side leaders to share how their companies are structured—and why. From owning the P&L to …

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Is Retail Media Actually Kinda 'Mid'? PART 2 10:42

4M ago10:42

10:42

In this follow-up episode, I dive back into the great retail media debate stirred up by Jason Goldberg’s recent commentary on the Jason & Scott Show. His take? That retail media, outside of Amazon, isn’t exactly thrilling. But after three weeks of reflecting, engaging with community feedback, and digging into new data, I’ve come back ready to chall…