In this episode, Lauren Schiavone, founder of Wonder Consulting, an AI-focused consultancy, shares her expertise on how leaders in roles such as media buying, CPG, and brand management can effectively select AI-enabled partner solutions. The discussion covers key differences between AI automation, AI agents, and assisted AI technologies. Lauren provides best practices for business leaders to navigate AI vendor conversations, emphasizing the importance of assessing current technology capabilities, understanding expected outcomes, and ensuring proper training and support. She also highlights red flags to watch for and the necessity of performance-based pricing, continuous learning, and improvement for AI technologies.

This is part 4 of a 5-part series of using AI in a retail media context, whether you’re a brand, a retailer, or an agency.

Link to Lauren's site: https://www.wonderconsultingllc.com/

CHAPTERS:

(00:00) About Today's Topic
(00:38) About the Show
(00:58) Introduction
(03:00) Understanding AI Systems, Agents, and Automation
(03:52) Best Practices for Selecting AI Partners
(05:00) Evaluating AI Solutions and Vendor Claims
(06:56) Training, Safety, and Implementation Considerations
(08:05) Final Thoughts and Future of AI Agents
(08:35) Outro

SOCIAL LINKS:

Website: https://www.retailmediabreakfastclub.com

LinkedIn: https://www.linkedin.com/in/kiri-masters/

YouTube: https://www.youtube.com/@retailmediabreakfastclub

Apple: https://podcasts.apple.com/us/podcast/retail-media-breakfast-club/id1782187624//

Spotify: https://open.spotify.com/show/3s5MuqcrsOmQDKn3uMYJKb

PRODUCED BY:

https://aipodcast.ing