More tech, less impact? Explore why bigger stacks can mean weaker customer experience, and how to bring the focus back to results.

Is your marketing technology helping you deliver a better customer experience, or quietly draining time, budget, and focus? In this episode, we dig into the CX trap that even leading brands fall into: adding more tools in hopes of improving results, only to see less real impact.

Our guest, Greg Kihlström, host of The Agile Brand and advisor to some of the world’s most recognizable companies, shares why more tech doesn’t always mean better branding or stronger customer relationships. You’ll hear:

• How to recognize when your tech stack is hurting CX instead of helping
• Why branding and marketing fundamentals still matter more than the latest trend
• Practical ways to refocus on results, not just shiny new platforms

Whether you’re in marketing, branding, or customer experience, this conversation will help you rethink how technology fits into your strategy.

To hear more from Greg, find him on LinkedIn or check out The Agile Brand.