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Consumer Behavior Podcasts

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The Consumer Behavior Lab is dedicated to teaching marketersacross the United States how behavioral science principles can beapplied to help their brands. By decoding the underlying motivationsof how consumers make decisions, the CBL seeks to make a betterindustry - where both brands and agencies put proven sciencebehind their decision making.
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Hackaday Editors take a look at all of the interesting uses of technology that pop up on the internet each week. Topics cover a wide range like bending consumer electronics to your will, designing circuit boards, building robots, writing software, 3D printing interesting objects, and using machine tools. Get your fix of geeky goodness from new episodes every Friday morning.
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This is your go-to podcast for all things marketing, branding, and customer experience. We’re bringing you honest and fun conversations with bite-sized insights. Hosted by BrightSign’s CMO Brian Rowley and Head of Integrated Marketing Laura Smith, you’ll hear from industry pros, creatives, and innovators about what’s actually working in today’s evolving, digital-first world. No fluff — just real insights on how brands are connecting with audiences and driving growth. Tune in for fresh ideas, ...
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The marketing podcast where we interrogate marketing's most deeply held beliefs through data and expert insights. Brought to you by BAV Group Find us at https://www.theopinionparty.com Opinion Party is brought to you by: BAV Group, the world’s leading authority on data-driven branding. ™️ Our strategic consulting services transform brand growth into brand = growth. Whether you need to analyze, transform, or grow your brand, our team provide solutions based on 30 years of proven methodology a ...
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Welcome to Consumers Guide, the podcast that helps you shop smarter and spend wiser. Each episode breaks down products, trends, and shopping tips so you can make confident buying decisions every time. Website: https://thebestconsumersguide.com/
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Omni Talk Retail

Omni Talk Retail

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Omni Talk Retail provides news, analysis, and commentary on the latest trends and issues in the retail industry. It covers a wide range of topics related to retail, including e-commerce, technology, marketing, and consumer behavior. The podcast regularly features industry experts, Chris Walton and Anne Mezzenga, as well as retail thought leaders who all share their insights and perspectives on the latest developments in retail.
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Consumers are weird. They don't do what they say they will do and don't act how we think they "should." Enter Melina Palmer, a sales conversion expert with a personal mission to make your business more effective and brain friendly. In this podcast, Melina will take the complex concepts of behavioral economics (the study and science of why people buy - or not) and provide simple, actionable tips you can apply right away in your business. Whether you're a small business or thriving corporation ...
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The Content Brief is a unique content marketing podcast that blends profound insights in a focused, engaging narrative. Instead of a traditional interview podcast, The Content Brief takes the best and most impactful moments from a more extended conversation and infuses them with music, sound effects and pop culture drops. A chime signals key takeaways throughout each episode, culminating in a concise summary at the end, ensuring you leave with actionable insights. Content Innovator Scott Mur ...
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Retail Fast Five

Omni Talk Retail

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The Omni Talk Retail Fast Five podcast is your weekly dose of retail industry insights and trends in a quick and digestible format. Hosted by industry experts, Chris Walton and Anne Mezzenga, this podcast delivers the top five news stories each week that are shaping the digital and physical retail landscape. Each episode breaks down the most important developments in retail, from the latest innovations in technology to consumer behavior shifts, emerging market trends, and beyond. Whether you ...
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This is THE podcast for marketers, product designers, business owners, consultants, and coaches who want to sell smarter using the power of buyer psychology and behavioral science. If you're tired of chasing algorithms, trends, and tactics that fizzle and want a deeper understanding of why people buy, Choice Hacking will help you build a business rooted in what makes *your* buyers tick. Hosted by marketing psychology expert Jennifer Clinehens MS/MBA (who's worked with brands like McDonald’s, ...
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I came from the world of selling as an account manager and moved up the ranks to Director of Sales, then VP of International Sales and eventually President of Sales and Marketing. I know what it takes to sell and how to manage and motivate your sales team. I didn't read a book on selling; I LIVED IT! Selling has become tougher! It isn't what it use to be! Show up, do the dog-and-pony and close the deal! Not any more! Today's buyer has changed given access to more information. This means buye ...
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Former professional footballer Ryan Gonsalves dives deep into the unique challenges and triumphs of transitioning from elite sports to fulfilling careers. Through candid conversations with athletes, the Career Clarity Podcast explores their inspiring journeys, uncovering lessons on identity, resilience, and reinvention. Whether you're an athlete or simply seeking inspiration for your next chapter, this podcast will empower you to unleash your second wind. Ryan Gonsalves transitioned from pro ...
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Insights Unlocked

UserTesting

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What does it take to create experiences customers love, craft campaigns that captivate, and drive measurable results? Insights Unlocked features candid conversations with the builders, creators, and innovators driving some of the world’s most impactful digital transformations. Tailored for marketing, product, UX and CX leaders, each episode delivers actionable insights to help you create customer-first strategies and stay ahead in today’s competitive landscape. Each episode is about 30 minut ...
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Floor 9

IPG Media Lab

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Floor 9 is where technology and culture collide. We discuss how major tech companies and industry disruptors are driving today’s culture and the impact their products have on media attention and consumer behavior. In a society where attention is the most coveted resource, we provide thoughtful analysis and insights on the shifting media and industry landscapes and what brands can do to stay ahead. Made by the IPG Media Lab. Hosted on Acast. See acast.com/privacy for more information.
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Health Marketing Collective

Inprela Communications

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*2024 Signal Award Winner* Welcome to the Health Marketing Collective, where we’re tackling issues at the intersection of health marketing leadership and brand-building excellence. By bringing together top minds in marketing, we’re creating a space for candid conversations that have the power to shape the future of healthcare. This is a place where healthcare marketing leaders share success stories and inspire others to leverage the power of storytelling to drive positive change and propel t ...
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Welcome to today's episode! We'll explore how price changes affect consumer buying habits, using examples like steel, cement, ice cream, bags, atta (flour), and fan prices in Pakistan. Brought to you by https://thepriceindex.pk/ , we'll discuss immediate and long-term reactions to price changes, business strategies, and the role of government policies. Tune in to learn more about how price changes impact daily life and consumer behavior!
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Mad Hat Economics

A rotating cast

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A podcast discussing different behavioral anomalies related to economics, marketing, psychology, public policy, consumer preference and food science. Hosted by Cornell University graduate students.
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Have you ever wondered why the chicken crossed the road and now costs twice as much at your local grocery store? Maybe you're curious about how alligators, beer, and Bigfoot can all be major drivers of economic activity. Then join us at the table for a monthly serving of F.R.E. Lunch, the official podcast of the UF/IFAS Food and Resource Economics Department (FRE). Whether you're an aspiring economist or an inquisitive individual who wants to learn more about how consumer behavior shapes our ...
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Hello, my name is Greg Weldon, and I am the host of Money, Markets & New Age Investing, a Podcast that I have created to help people better understand what makes the global capital markets "tick", to help level the so-called playing field. I will teach you the things you'll NEED to know to best capitalize on your investments. I will show you specific trading strategies, and how to be protect your downside, because having a risk management overlay is paramount to success. But that’s just the ...
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Clicksuasion Labs

Clicksuasion Labs

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Join the discussion of behavioral marketing, consumer trust, and loyalty. Clicksuasion’s marketing frameworks are founded on behavioral economic and behavioral finance principles. Learn applicable data-driven strategies to influence change, employee engagement, and human decisions.
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Not Rocket Science

Sean Culley

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A weekly, in-depth, lighthearted, and often ridiculous breakdown of the relationship between art, culture, technology and consumer behavior. Support this podcast: https://podcasters.spotify.com/pod/show/not-rocket-science/support
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AI Innovators

Rob May & HalfCourt Ventures

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AI Innovators Podcast interviews technical leaders, investors, and business executives about the impact AI is having on business models, markets, products, and consumer behavior. We investigate impacts on public and private markets, from startups, to large companies like Amazon, Google, and Facebook. If you invest at any level and are looking to understand how AI will impact your world, please subscribe. Presented by HalfCourt Ventures
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The Findings Report

Larry Vincent and Molly Schreiber

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The Findings Report is a podcast about human behavior. Each episode offers insights on the intersection of consumer trends, popular culture and psychology. Hosted by Larry Vincent and Molly Schreiber, the show features interviews with leading researchers, tastemakers and business leaders.
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Connect with Causeway

Causeway Solutions

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Connect with Causeway is dedicated to simplifying data, helping you understand it, and taking action. Each podcast episode will reveal the latest consumer trends and hot-off-the-presses survey results. Plus, you'll hear "hot takes" from industry experts!
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THRIVE by Bridgestone Americas

Bridgestone Americas

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Bridgestone’s THRIVE aims to bring our North Star to life through a combination of compelling, human interest stories from teammates across the company and high-level conversations with Bridgestone leaders. These conversations will let the unique perspectives and experiences of our people tell the story of how an industry giant is evolving at a moment of unprecedented change in technology, consumer behavior, and society to meet new demands and build a culture where everyone can thrive.
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Decarbonizing Commerce

Decarbonizing Commerce

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Welcome to Decarbonizing Commerce, where we explore what’s new, interesting, and actionable at the intersection of climate innovation and commerce. Join your host Keith Anderson, and together we'll meet entrepreneurs and innovators reinventing retail, ecommerce, and consumer products through the lenses of low-carbon and commercial viability.
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Act Like a Machine

Dr. Elijah Clark

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Hosted by Dr. Elijah Clark (Air Force Veteran, Brand Consultant, AI and Marketing Professor, and former Forbes Journalist), this podcast dives into the dynamic world of brand marketing, AI and automation. Each episode offers a deep dive into how cutting-edge growth marketing and AI technologies are reshaping the landscape of modern business. Whether you're a business professional looking to stay ahead of the curve, or just curious about the future of business, this podcast is your gateway to ...
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The Leadership Podcast Series by BCG in India is where some of India’s finest minds in the world of business give their views on ideas, challenges, and opportunities on a variety of issues ranging from technological developments, macroeconomics, emerging business models, digital enablement, consumer behavior, marketing, finance, and climate concerns, among others.
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Convenience Matters

National Association of Convenience Stores

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Whether it’s for food, fuel, drinks or snacks — about half of the U.S. population is at a convenience store every day. We sell 80% of the country’s fuel and we are 4% of the total U.S. economy. We’ll talk about what we see at stores — and what the future may hold — as long as it’s convenient.
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Jeff Snider will guide you through the realm of monetary science. Multiple episodes uploaded each week, discussing big news and key current events, the state of markets and what they are telling you, as well as historical summaries and deep background material so that you can understand what’s really going on in this eurodollar’s world.
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Dr. Scott Davis, a professor of Marketing and founder of SilverPlane video automation, interviews successful marketers to help you start a business, lead a team, understand consumer behavior, deliver and communicate benefits to your customers, and market new products. Scott interviews people from all marketing professions ranging from social media managers to chief marketing officers and CEOs.
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MindSet

HCD Research

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MindSet is a light and upbeat series about consumer neuroscience, human behavior, and new technologies and methodologies that lead to innovation strategies with a mass of untapped potential. Hosted by Michelle Niedziela, Ph.D., VP of Research & Innovation bringing a breath of fresh air to discussions about consumer and market research with industry leaders and internal experts. We are located anywhere you stream!
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Kickstart the conversation is the podcast that aims to provide insight and strategies for entrepreneurs to attract ideal clients and grow their business through leads, lists and leverage. Host, Catharine O’Leary, the ‘Quiz Queen” shares her corporate market research and consumer insights experience to help you understand consumer behavior and develop effective marketing strategies. From lead generation to email marketing to venture partnering, Kickstart the Conversation will feature success ...
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touch point podcast

touch point media

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touch point is a podcast dedicated to discussions on digital marketing and online patient engagement strategies for hospitals, health systems, and physicians' practices. In each episode, hosts Reed Smith and Chris Boyer dive deep into a variety of topics on the digital tools, solutions, strategies, and processes that are impacting the healthcare industry today.
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Trends Podcast

Trends.vc, Dru Riley

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Join the Trends Podcast where we explore cool new business ideas and the latest in tech like AI and Crypto. We're your smart friends doing the homework for you. Get the info you need without spending hours on research. You’re in great company with 63,000+ founders who are also finding new opportunities. Press play and let's see what's trending!
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Welcome to Access Granted, the podcast that opens the doors to Latin America's fast-evolving retail and FMCG landscape. Brought to you by the team at GetRetailAccess.com, each episode features conversations with market entry experts, category managers, distributors, and brand leaders who are shaping the future of retail across the region. Whether you're a global brand eyeing expansion or a strategist navigating supply chains, compliance, or consumer behavior in LATAM, this show is your guide ...
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Dive deep into the dynamic marketing realm in the digital age with The Backstory on Marketing and AI, hosted by Guy Powell, the visionary President of ProRelevant Marketing Solutions. This enlightening podcast is your gateway to understanding the intricate interplay between data-driven marketing strategies and cutting-edge AI technologies. Each episode brings to the table candid and insightful conversations with some of the industry's most influential leaders and analytics experts. They shar ...
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Collective Choices

Doru Oprisan

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Our future is based on our choices. The ones we make as individuals and also the ones we make as groups, countries and as a species. A peaceful and plentiful future is only possible if we agree on making sustainable choices together. Collective Choices is a podcast that aims to explore both possible solutions to some of our current issues and also the process of reaching agreements for the common good. As more and more people live in cities, these are the key centers that define economic mod ...
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The oil business is heading for a big bust, putting Texas in the crosshairs. While that's obviously not good for the economy as a whole, energy does tend to be a leading indicators and when the jobs starting being lost in the space in a big way it's a big red flag. Consumers know it, given what was also just reported from them, too. Eurodollar Univ…
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In this episode of The Brainy Business podcast, Melina Palmer explores the fascinating psychology behind nostalgia and traditions, uncovering why our brains are wired to cherish these experiences. This episode revisits the powerful emotional connections that nostalgia can create, influencing decision-making, brand loyalty, and innovation. Melina de…
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The iPhone changed everything. It's one of the most desirable and innovative products in the world. And only creative, brilliant geniuses – like you – own an iPhone. At least, that’s what Apple wants you to think… But have you ever wondered why you're willing to shell out a thousand dollars or more for a phone when there are perfectly good alternat…
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In this episode of The Brainy Business podcast, Melina Palmer revisits the concept of bikeshedding, a phenomenon that leads us to obsess over trivial details while neglecting the more significant issues that drive progress. Originally discussed in episode 99, Melina brings this foundational topic back into focus as we navigate the complexities of d…
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Performance Management 🎯 Measure output to manage results and avoid micromanaging, but switch to measuring activities when not hitting numbers to guarantee output, as per Dr. Michael Lebau's "The Greatest Management Principle in the World" (1985). 📊 To ensure output, focus on key metrics introduced by Frank B. Kern in the 1940s-50s: cold calls, cal…
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In this episode of The Backstory on Marketing and AI, we explore how AI and Marketing are transforming the future of e-commerce. Discover how AI enabled Market Research is helping companies build smarter customer segments, optimize messaging, and improve conversions. We discuss: How AI powered analytics connect surveys, reviews, and Shopify data in…
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Go behind the scenes at Walmart’s New York Fashion Week pop-up with Denise Incandela, EVP of Fashion at Walmart, and designer Brandon Maxwell, Creative Director for Scoop and Free Assembly, and the designer behind his own celebrated luxury brand. Discover how Walmart is democratizing fashion through elevated private brands, exclusive collaborations…
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The lightning round covers fashion films, Ariana Grande's talent level, and AI-generated movies, sponsored by the A&M Consumer and Retail Group, Mirakl, Ocampo Capital, Infios, and Quorso. From Chris's surprising Zoolander pick over Devil Wears Prada to Anne's rating of Ariana Grande as a perfect 10, plus discussion of OpenAI's $30 million AI movie…
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Office Depot launches a nationwide 15-minute pickup promise with $15 guarantees, brought to you by the A&M Consumer and Retail Group, Mirakl, Ocampo Capital, Infios, and Quorso. President Kevin Moffitt positions this as the ultimate convenience play, offering $15 coupons when orders aren't ready in time. Chris worries about operational strain on st…
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Kroger unveils its "deli of the future" in a new Kentucky marketplace store, sponsored by the A&M Consumer and Retail Group, Mirakl, Ocampo Capital, Infios, and Quorso. The 6,500 square foot prepared food section features open kitchens, made-to-order sandwiches, and premium offerings like Murray's cheese and Snow Fox sushi. Anne sees potential for …
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Albertsons introduces three new retail media channels with investment matching programs, brought to you by the A&M Consumer and Retail Group, Mirakl, Ocampo Capital, Infios, and Quorso. The grocer's Media Collective now offers organic influencers, premium in-store screens, and enhanced on-site placements, plus matching CPG investments with enterpri…
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Gap Inc. announces a major beauty and accessories expansion across all brands, sponsored by the A&M Consumer and Retail Group, Mirakl, Ocampo Capital, Infios, and Quorso. With Old Navy leading the charge in 150 stores, the company sees beauty as a "sleeper category." Chris and Anne debate whether this diversification strategy makes sense, examining…
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Sam's Club has rolled out a major app redesign featuring global intent centers, brought to you by the A&M Consumer and Retail Group, Mirakl, Ocampo Capital, Infios, and Quorso. The new presentation layer allows customers to choose fulfillment options upfront and offers enhanced retail media capabilities. Chris dives deep into why this strategy perf…
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Episode web page: https://bit.ly/3K2NcZn ----------------------- Episode summary: In this episode of Insights Unlocked, Joe Chernov, a seasoned B2B marketing leader and Executive in Residence at Battery Ventures, joins host Johann Wrede to unpack the modern CMO’s biggest trap—playing out of position. Joe shares the pivotal career moment that pulled…
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Since the July payroll report came out, something seems to have snapped out there in the offshore eurodollar world. Two key sources are signaling a turn toward substantial tightening. Here we go over what those signals are, how to read them in context, and what they mean going forward. Eurodollar University's Money & Macro Analysis ----------------…
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AI is changing how marketers measure campaigns and scale growth. In this episode of Backstory on Marketing and AI, we dive into attribution, frameworks, and customer acquisition. Discover how Wicked Reports uses first-party data to track real conversions. Learn why cold traffic measurement is critical for sustainable growth. Understand why ad platf…
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Fresh hacks here! Get your fresh hot hacks right here! Elliot and Dan teamed up this week to go through every story published on our pages to find the best of the best, the cream of the crop, and serve them up hot and fresh for you. The news this week was all from space, with the ISS getting its latest (and last?) push from Dragon, plus <
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What if your gold could actually pay you every month… in MORE gold? That’s exactly what Monetary Metals does. You still own your gold, fully insured in your name, but instead of sitting idle, it earns real yield paid in physical gold. No selling. No trading. Just more gold every month. Check it out here: https://monetary-metals.com/snider Yesterday…
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In this episode of the Backstory on Marketing and AI, Mark Donnigan, a virtual CMO, shares his insights into how AI is changing the marketing landscape for B2B startups. Mark discusses the importance of small teams using AI tools to scale quickly and efficiently. He dives into the role of AI in content generation, the future of marketing, and how b…
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The lightning round covers fashion films, Ariana Grande's talent level, and AI-generated movies, sponsored by the A&M Consumer and Retail Group, Mirakl, Ocampo Capital, Infios, and Quorso.From Chris's surprising Zoolander pick over Devil Wears Prada to Anne's rating of Ariana Grande as a perfect 10, plus discussion of OpenAI's $30 million AI movie …
  continue reading
 
Office Depot launches a nationwide 15-minute pickup promise with $15 guarantees, brought to you by the A&M Consumer and Retail Group, Mirakl, Ocampo Capital, Infios, and Quorso.President Kevin Moffitt positions this as the ultimate convenience play, offering $15 coupons when orders aren't ready in time. Chris worries about operational strain on sto…
  continue reading
 
Kroger unveils its "deli of the future" in a new Kentucky marketplace store, sponsored by the A&M Consumer and Retail Group, Mirakl, Ocampo Capital, Infios, and Quorso.The 6,500 square foot prepared food section features open kitchens, made-to-order sandwiches, and premium offerings like Murray's cheese and Snow Fox sushi. Anne sees potential for a…
  continue reading
 
Albertsons introduces three new retail media channels with investment matching programs, brought to you by the A&M Consumer and Retail Group, Mirakl, Ocampo Capital, Infios, and Quorso.The grocer's Media Collective now offers organic influencers, premium in-store screens, and enhanced on-site placements, plus matching CPG investments with enterpris…
  continue reading
 
Gap Inc. announces a major beauty and accessories expansion across all brands, sponsored by the A&M Consumer and Retail Group, Mirakl, Ocampo Capital, Infios, and Quorso.With Old Navy leading the charge in 150 stores, the company sees beauty as a "sleeper category." Chris and Anne debate whether this diversification strategy makes sense, examining …
  continue reading
 
Sam's Club has rolled out a major app redesign featuring global intent centers, brought to you by the A&M Consumer and Retail Group, Mirakl, Ocampo Capital, Infios, and Quorso.The new presentation layer allows customers to choose fulfillment options upfront and offers enhanced retail media capabilities. Chris dives deep into why this strategy perfe…
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For more information on 21shares and to sign up for their newsletter, visit https://bit.ly/3JTI4GQ Subscribe @21Shares on YouTube: https://www.youtube.com/@21shares Follow @21Shares on Instagram: https://www.instagram.com/21shares_/ Follow @21Shares on Linkedin: https://www.linkedin.com/company/21shares-us/ Follow @21Shares on X: https://x.com/21Sh…
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This week’s briefing takes a critical look at outdated marketing habits (like avatars and funnels), as well as other ways that might disrupt connections between brand and audience. You’ll hear: Phil Treagus Evans shares an “EMPATH Framework,” designed to go beyond avatars and one-dimensional demographic labels and build deeper, human connections. M…
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In this episode of The Brainy Business podcast, Melina Palmer engages in a thought-provoking conversation with Sebastian Page, author of The Psychology of Leadership. They explore the fascinating intersection of sports psychology and leadership, discussing how the lessons learned from athletes can transform the way we approach challenges in the bus…
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In this week’s Omni Talk Retail Fast Five, sponsored by the A&M Consumer and Retail Group, Mirakl, Ocampo Capital, Infios, and Quorso, Chris and Anne discussed:Sam’s Club’s brilliant app redesign — Anne and I break down why this move is so genius and what other retailers can and cannot learn from it. Gap’s beauty gamble — The company wants to expan…
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In this week’s Omni Talk Retail Fast Five, sponsored by the A&M Consumer and Retail Group, Mirakl, Ocampo Capital, Infios, and Quorso, Chris and Anne discussed: Sam’s Club’s brilliant app redesign — Anne and I break down why this move is so genius and what other retailers can and cannot learn from it. (Source) Gap’s beauty gamble — The company want…
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Health systems are facing a new reality: “do more with less” is no longer a slogan, it is the baseline. With shrinking margins, delayed capital investments, and workforce fatigue, marketing leaders are under pressure to deliver growth and digital progress with fewer resources. In this episode, hosts Chris Boyer and Reed Smith explore: Constraints a…
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A record downward revision to payrolls adds to the evidence the US labor market is in dire shape while also heading in the wrong direction. In this video, we go over not just those details but also look ahead at the possible financial consequences should conditions continue to deteriorate in the way they appear to be. What else might be triggered b…
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Can creativity and process really coexist, or are they destined to clash? In this episode of Prose + Comms: Engagement, Unplugged, Brian Rowley and Laura Smith explore one of marketing’s biggest challenges: building a culture where innovative ideas can flourish alongside strong accountability and execution. They explore why too much structure can f…
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Send us a text Emmanuel spent years chasing a dream that so many young athletes grow up holding: making it in the NFL. But behind the highlight reels and ambition was a quieter story. One of internal pressure, identity struggle, and eventually, the courage to say, this isn't who I am anymore. In this episode, Ryan talks with Emmanuel about what it …
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Sameer Narkar, CEO of Konnect Insights, discusses how AI is revolutionizing the marketing landscape. From social listening to competitive benchmarking, Sameer explains how AI tools are empowering brands to optimize their marketing strategies and customer experience. Discover how Konnect Insights helps brands securely analyze data from multiple chan…
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Opinion Party: the marketing podcast brought to you by BAV Group & IRG S2: E2 From Slurpees to Sustainability: Driving Purposeful Growth with 7-Eleven's Marissa Jarratt SUMMARY In this episode of Opinion Party, host Laura Jones welcomes Marissa Jarratt, Chief Marketing Officer and Chief Sustainability Officer at 7-Eleven. Marissa shares her unique …
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Gold keeps soaring and not because of inflation. We know this without any doubt because as copper prices remain stuck, rising bullion against it has crashed the copper-to-gold ratio down to RECORD LOWS. That isn't about expectations for a crash, instead the market is expressing rising probabilities as to the future. One in which the latest data fro…
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Have you ever experienced analysis paralysis? This describes the feeling of anxiety you get when you have so much information that any action you take feels like the wrong one, so you end up not doing ANYTHING. It's really no wonder that the average person can feel overwhelmed by information, options, and choice. Every year in the United States, fo…
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In this episode of The Brainy Business podcast, Melina Palmer welcomes back Dr. Tessa Misiaszek, co-author of the insightful book, Branding That Means Business. This refreshed conversation dives deep into the importance of aligning internal culture with external brand promises, exploring how values can shape a brand's identity and influence consume…
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The Cycle of Success 🔄 Attitude leads to activity, which leads to achievement, which reinforces attitude in the "wheel of success" cycle. 🎯 Results guarantee a good attitude, not vice versa, as achieving goals validates one's approach and boosts self-esteem. Overcoming Procrastination 🏋️ Jordan Peterson's strategy of "lowering the bar" involves bre…
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In this episode of The Backstory on Marketing and AI, we discuss how AI is reshaping the marketing landscape, particularly in market research. John Long of Thynk.ai provides insights on how businesses can leverage AI to drive growth, improve customer experience, and optimize sales processes. We dive into the practical applications of AI in lead gen…
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Sponsored by the A&M Consumer and Retail Group, Mirakl, Ocampo Capital, Infios, and Quorso. Chris and Anne tackle viral grocery shopping trends, discuss Nestlé's leadership chaos, share parenting hacks for school prep, and debate cool-sounding French names. From the "5-4-3-2-1" grocery method to bus ride realities, it's rapid-fire retail commentary…
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Sponsored by the A&M Consumer and Retail Group, Mirakl, Ocampo Capital, Infios, and Quorso. Waitrose pilots AI-powered smart trolleys in Bracknell, becoming the first UK supermarket to test the technology. Chris and Anne remain skeptical about customer adoption hurdles and question why retailers are first in the water on unproven smart cart solutio…
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Sponsored by the A&M Consumer and Retail Group, Mirakl, Ocampo Capital, Infios, and Quorso. Lululemon appoints AI veteran Ranju Das as its first Chief AI and Technology Officer, signaling a major strategic shift. Chris and Anne debate whether putting "AI" in his title shows innovation or reveals that Lululemon is lost from a leadership perspective.…
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Sponsored by the A&M Consumer and Retail Group, Mirakl, Ocampo Capital, Infios, and Quorso. Macy's becomes the first major retailer to partner with Amazon's retail ad service, allowing advertisers to buy sponsored product ads through Amazon's platform. Chris and Anne analyze whether this short-term revenue grab compromises Macy's long-term independ…
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Sponsored by the A&M Consumer and Retail Group, Mirakl, Ocampo Capital, Infios, and Quorso. After eight years, Amazon finally absorbs Whole Foods corporate employees into Amazon teams, eliminating the grocery chain's distinct culture and benefits. Chris and Anne debate whether this signals Amazon Grocery's desperation or sets up bigger strategic mo…
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