Marketers today must navigate the constant tension between data-driven strategies and gut-driven intuition. This episode explores how to enhance customer experience through the balance of data insights and human empathy. With AI, analytics, and automation delivering more data than ever, the challenge lies in deciding when to lean on hard numbers and when to trust gut feelings.

Join hosts Laura Smith and Brian Rowley as they sit down with strategy veteran Joe Panepinto. They discuss the risks of over-relying on automation without human interpretation, and practical ways to measure impact in branding and marketing events. If you've ever wondered whether to trust the numbers or your instincts, tune in for a fresh perspective on mastering your marketing approach and achieving extraordinary customer experiences.

🔗 Connect with Joe Panepinto on LinkedIn.