Think you’re not in sales? Think again. On this episode of Prose and Comms: Engagement, Unplugged, hosts Laura Smith and Brian Rowley explore how almost everyone sells in some way, often without realizing it. Sales mindset expert April Williams joins the conversation to show how to turn the dreaded task of selling into building relationships, driving growth, and delivering value, all while avoiding outdated stereotypes.

April shares her journey from marketing leader to helping professionals like accountants, lawyers, and consultants step confidently into sales roles they never thought they’d occupy. She dives into the practical skills needed for success, including mastering discovery conversations, asking the right questions, and closing deals without feeling pushy. The discussion also tackles one of the biggest productivity challenges for revenue-focused professionals: time management. If you’re someone who never thought of themselves as “selling,” this episode offers strategies to sell with authenticity, listen with purpose, and turn everyday interactions into growth opportunities.

To hear more from April, head to her LinkedIn.