Marketing today is about connection, and personal branding is at the heart of it. On this episode of Prose + Comms: Engagement, Unplugged, Brian and Laura are joined by personal branding expert Kait LeDonne to explore how professionals can build a presence that boosts both their career and their company’s reach, especially on LinkedIn.

Kait shares strategies for finding the “sweet spot” between personal and corporate brands, creating thoughtful content, and turning employees into brand advocates. Whether you’re an executive hesitant to post on LinkedIn, a professional navigating career growth, or a company leveraging your team’s networks, this episode delivers practical insights on authenticity, strategy, and why your personal brand matters more than ever.

If you want to hear more from Kait LeDonne, you can definitely find her on LinkedIn.