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Beyond the Likes and Follows: What the Best Brands Get Right About Influencer Partnerships
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Influencer marketing is about more than follower counts. It’s about authenticity, strategy, and results. In this episode, Laura and Brian sit down with influencer marketing expert Joelle Moroney to explore how top brands balance micro and celebrity influencers, leverage AI for discovery and vetting, and measure real impact.
Hear actionable insights on creating campaigns that resonate, build awareness, and drive engagement with the right audience. And get essential tips and strategies to elevate your influencer marketing game.
And to hear more from Joelle Moroney, you can find her on LinkedIn.
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