In this episode of Peak Performance Selling Podcast, host Jordan Benjamin welcomes Jake Dunlap, an expert in building sustainable sales models and processes. Jake shares insights from his extensive career, including valuable lessons that have shaped his sales journey. He emphasizes the importance of following sales processes and how he learned this lesson early in his career. Jake also discusses the significance of investing in training and onboarding, especially when transitioning new leaders into organizations.

A key theme throughout the episode is building trust in sales leadership. Jake highlights the role of consistency, empathy, and active listening in establishing and maintaining trust. He emphasizes that trust is something to be consistently nurtured as it can be easily lost. Sales professionals and leaders will find valuable strategies for onboarding, training, and building trust in this engaging conversation.

PEAK PERFORMANCE HIGHLIGHTS QUOTES

• "Sales is a process. It is just as much science, if not more science than art." - Jake Dunlap
• "Invest in training and onboarding early. If you've got new leaders leading new people, that is not a recipe for success." - Jake Dunlap
• "Trust isn't something that you get from someone; it's something you rent from someone because trust can be destroyed like this in five seconds by inconsistency and actions." - Jake Dunlap

You can connect with Jake Dunlap through the link below.

LinkedIn: https://www.linkedin.com/in/jakedunlap/

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Jordan Benjamin: https://www.linkedin.com/in/jordanbenjamin/
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