Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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When ROI Comes for Your MQLs: Hard Truths with Ellie Cary
MP3•Episode home
Manage episode 507885825 series 2986848
Content provided by MarketingOps.com. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by MarketingOps.com or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
…
continue reading
Chapters
1. Introduction and Background (00:00:00)
2. Experiencing Silos Without Walls (00:03:33)
3. Surviving a Marketing Restructuring (00:05:58)
4. Attribution Models: Overengineered vs Underengineered (00:14:42)
5. Campaign Tracking and Automation Hacks (00:20:58)
6. Getting Back to Marketing Fundamentals (00:34:32)
7. AI in Marketing: Potential and Limitations (00:48:26)
8. Customer Retention vs Acquisition (00:56:15)
220 episodes
MP3•Episode home
Manage episode 507885825 series 2986848
Content provided by MarketingOps.com. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by MarketingOps.com or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
…
continue reading
Chapters
1. Introduction and Background (00:00:00)
2. Experiencing Silos Without Walls (00:03:33)
3. Surviving a Marketing Restructuring (00:05:58)
4. Attribution Models: Overengineered vs Underengineered (00:14:42)
5. Campaign Tracking and Automation Hacks (00:20:58)
6. Getting Back to Marketing Fundamentals (00:34:32)
7. AI in Marketing: Potential and Limitations (00:48:26)
8. Customer Retention vs Acquisition (00:56:15)
220 episodes
All episodes
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