Tyler Christiansen, Funnel’s CEO and host of Multifamily Unpacked, sits down with Jessica Beck, CEO of Alfred and leader of RKW Residential, and their most recent acquisition, Quarterra. Beck’s path is anything but typical. She started in consumer tech, made her way into multifamily through what was originally a services business, and now is operating a portfolio of communities at a national scale.
In this episode, you’ll learn:

• From startup to scale: Alfred’s journey from a home-services app to a resident-experience platform.
• People over gig work: Why Jessica bet on W2 employees and trust as the foundation of service.
• Resilience in action: Shutting down a core product during COVID and pivoting through acquisitions like RKW and Quarterra.
• Property management 3.0: How technology and operations must evolve together.
• AI + humans: Why the future of multifamily isn’t about replacement, but partnership.
• Leadership values: Empathy as a superpower, integrity when no one’s watching, and what renter-centric truly means.

This episode blends entrepreneurial grit, operating insights, and a clear-eyed vision for where multifamily goes next.

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