Inside the Funnel — Beyond the lease with Jack Banask
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In this episode of Inside the Funnel, we sit down with Jack Banask, Funnel’s Senior Director of Strategy and Operations. Jack’s role bridges product vision and operational reality, working closely with operators to simplify the most complex parts of the renter journey, from application through mid-lease.
We explore how the resident experience is becoming a powerful lever for retention and efficiency—and how Funnel’s online leasing and resident portal are evolving to support that shift.
In this episode, we unpack:
— Why operational complexity in multifamily is often overlooked
— How Funnel is connecting siloed tools into seamless, end-to-end workflows
— Why self-service isn’t just a better experience—it’s a smarter path to scale
— How AI and centralized data unlock new ways to cross-sell and retain residents
— Where some of the most forward-thinking operators are focusing next
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