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Content provided by Scott "the Professor" Plum and Bill Hellkamp, Bill Hellkamp, and Scott "Professor Plum". All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Scott "the Professor" Plum and Bill Hellkamp, Bill Hellkamp, and Scott "Professor Plum" or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
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Sept 2025 - What Buyers Really Want

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Manage episode 502994836 series 30634
Content provided by Scott "the Professor" Plum and Bill Hellkamp, Bill Hellkamp, and Scott "Professor Plum". All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Scott "the Professor" Plum and Bill Hellkamp, Bill Hellkamp, and Scott "Professor Plum" or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Sales isn’t about tricks or scripts—it’s about understanding people. When you sell with empathy, clarity, and respect, you don’t just win deals—you build trust, loyalty, and long-term relationships. The question is, “How do you accomplish that?”

Put on your EMPATHY hat as Scott and I discover What Buyers Really Want and other ridiculous ramblings on Episode 683 of the Winning at Selling podcast.

Current book – The Power of Purpose by Mitch Larsonhttps://www.amazon.com/Power-Purpose-guide-discover-yours/dp/1960111280/ref=sr_1_1

Next Book - Aligning Strategy and Sales by Frank Cespedeshttps://www.amazon.com/Aligning-Strategy-Sales-Behaviors-Effective/dp/1422196054/ref=sr_1_1

Bill Hellkamp – See my LinkedIn profile and send me an invite Visit my website: http://www.reachdev.com/

Scott “Professor Plum” Plum – See my LinkedIn profile and send me an invite Visit my website: https://www.mnsales.com

  continue reading

363 episodes

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Sept 2025 - What Buyers Really Want

WINNING AT SELLING

393 subscribers

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Manage episode 502994836 series 30634
Content provided by Scott "the Professor" Plum and Bill Hellkamp, Bill Hellkamp, and Scott "Professor Plum". All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Scott "the Professor" Plum and Bill Hellkamp, Bill Hellkamp, and Scott "Professor Plum" or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Sales isn’t about tricks or scripts—it’s about understanding people. When you sell with empathy, clarity, and respect, you don’t just win deals—you build trust, loyalty, and long-term relationships. The question is, “How do you accomplish that?”

Put on your EMPATHY hat as Scott and I discover What Buyers Really Want and other ridiculous ramblings on Episode 683 of the Winning at Selling podcast.

Current book – The Power of Purpose by Mitch Larsonhttps://www.amazon.com/Power-Purpose-guide-discover-yours/dp/1960111280/ref=sr_1_1

Next Book - Aligning Strategy and Sales by Frank Cespedeshttps://www.amazon.com/Aligning-Strategy-Sales-Behaviors-Effective/dp/1422196054/ref=sr_1_1

Bill Hellkamp – See my LinkedIn profile and send me an invite Visit my website: http://www.reachdev.com/

Scott “Professor Plum” Plum – See my LinkedIn profile and send me an invite Visit my website: https://www.mnsales.com

  continue reading

363 episodes

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