Over 50% of SaaS companies say partnerships are a top revenue driver, but the path to success isn’t always clear. On this show, we unpack the real stories behind the programs driving revenue growth, straight from the people who’ve built them. From early missteps to pivotal moments, each guest breaks down how their strategy evolved, what actually worked, and the lessons that stuck. We’re getting tactical, walking through the exact playbooks they’ve used to turn partnerships into a predictable ...
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PartnerStack Podcasts
In the tech world, if you don’t scale, your business will die. Join our host, Dave Rogenmoser, co-founder of Proof, as he uncovers proven strategies from the growth experts behind some of the world’s fastest-growing software startups (Drift, Instapage, Zapier, & more).
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Ready to make your SaaS partnerships actually work? Get It, Together is your backstage pass to the real people behind partner programs that drive revenue. Get insights from their rookie mistakes, how they overcame them, and what they learned along the way. No fluff, just practical advice you can use right now. We want to help you launch, scale, and…
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#24: Bryn Jones, CEO @ PartnerStack, on how to build a profitable partner program
50:19
50:19
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50:19On average, 30% of revenue for SaaS companies comes from partner programs. And huge publicly traded companies such as HubSpot and Shopify rely on their partner channels for nearly 40% of their revenue! Early on with your program, you might feel like a partner channel is growing painfully slow, but in reality, the long-term value of this channel is …
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#23: Ed Fry, Growth at Paddle, on the future of data & personalized experiences
37:48
37:48
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37:48For the past 6 years, Ed Fry has been working in B2B companies such as Hubspot, Hull.io, and Inbound.org. Shortly after our interview, Ed started working as a SaaS growth consultant and now works as Head of Growth at Paddle, a UK-based SaaS for subscription and E-commerce. Our conversation with Ed covers the role of data in 2019. While data is beco…
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#22: Kirsten Newbold-Knipp, on aligning sales & marketing
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47:01Kirsten Newbold-Knipp, an original member of the Hubspot mafia (listen in for details), shares her in-depth knowledge of how to better unite sales and marketing teams. She’ll share her insights from years in leadership at some wildly successful B2B brands: BigCommerce, Gartner, Hubspot, and Convey. Our conversation covers how to host great user eve…
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#21: Frank Barry, COO of Tithe.ly, on building SaaS for a non-traditional industry
36:52
36:52
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36:52Tithe.ly is a SaaS business that’s going after a huge, but underserved market: churches and religious institutions. And for the past several years, the business has been growing like crazy, with over 700 religious institutions signing up per month. But that’s not even the crazy part! Tithe.ly wants to make sure customers really love them. When a ne…
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#20 Jonathan Kim, CEO @ Appuces, on leaving Hubspot to build the product-led growth platform
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36:015 years ago, Jonathan Kim started Appcues to help product and growth teams create more relevant onboarding flows. Today, Appcues serves over 1000 customers and has grown to nearly 70 employees. Jonathan’s idea all started at the end of his career at Hubspot, as he was having a conversation with his boss, the future founder of Drift, David Cancel. I…
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#19: Laura Roeder, founder of MeetEdgar, on creating a SaaS business that works on your own terms
46:48
46:48
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46:48Running a business and running a family is no easy task. But Laura Roder manages to do both — and she has some great insights on how to be a full-time parent, an entrepreneur, and continue to have a normal work-life balance. In this episode, the conversation is focused on how to create a business that works on your terms. To work in a way not domin…
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#18: Eric Siu, CEO at Single Grain, on the most effective content marketing strategies for crazy traffic
40:04
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40:04Eric runs Single Grain, the digital marketing agency running paid traffic, SEO, and content campaigns for many of the biggest names in tech (such as Uber, Salesforce, and Lever!) Eric is also the founder of a SaaS company called Clickflow, which helps businesses grow organic traffic and revenues. In this interview, we have an in-depth discussion on…
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#17: Ian Blair, the 26 year-old CEO, who built a multi-million dollar app development agency
37:20
37:20
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37:20Ian Blair, Co-Founder and CEO of BuildFire, isn’t your average SaaS CEO. Ian is like the Dos Equis man (the most interesting man in the world) of SaaS. Ian’s definition of fun ranges from driving exotic cars to surfing and flying planes the world. Oh, and did I mention he’s only 26 years old? Listen to this episode to get Ian’s unique story about t…
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#16: Peep Laja, Founder @ CXL, on a decade long career pioneering CRO
41:06
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41:06Ever been overwhelmed while trying to figure out exactly what to test on your site? You’re not alone. Every time you go online to Google “conversion optimization,” you’ll see thousands of sites touting proven strategies that you need to try on your own site. Where do you start? Peep Laja has built CXL by helping provide strategies for companies of …
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#15: Chris Savage, CEO of Wistia, the company that helps businesses use video better
40:42
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40:42Our interview with Chris covers a whole lot: from his relationship with his co-founder (who also happens to be his freshman year college roommate) to the many risks he's taken over the years to grow to nearly 1 million accounts & tens of thousands of paying customers! Along the way, Chris has approached growth in an incredibly interesting way. He's…
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Product Launch 4: You win the launch before you launch
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12:34
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12:34In this week’s episode, I’m subbing in my good friend and co-founder, Chris Hull. While I’ve been focused on leading the Product Team for our Lifecycle Campaigns product, Chris has been helping lead the launch team for our Smart Content product. So often in business, we tend to think about things as controllable or non-controllable. But when you la…
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#14: Guillaume Cabane: The Man Behind Drift & Segment's Explosive Growth
29:13
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29:13As the growth mind behind Mention, Segment, and Drift, Guillaume Cabane has helped scale some of the most successful B2B brands in the world. In our interview, Guillaume dives into the value of creating new growth strategies rather than just copying what everyone else in the market is doing. We’ll learn about how Guillaume’s network of peers help h…
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Product Launch 3: Building a Founder-Led Sales Process
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11:27Founder and sales rep? How does that combo sound? This week I put on my sales hat as we built out a sales process for our 2 new products. I want to share with you the 3 key thoughts I’ve had while building out our sales process: I’m a huge believer that if you want to learn something fast, hire someone that knows it better than you. So I hired a sa…
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Product Launch 2: How To Get Juicy Customer Feedback For New Products
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13:45I’ve had a product development metamorphosis. Our Proof team is in the middle of a 6-week product launch challenge. And this week is all about product feedback! In the episode, I will walk you through the entire process we’ve used to approach product feedback calls. I’m going to share with you everything from how we find interviewees and structure …
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#13: Mathilde Collin (CEO @ Front) on radical transparency and company culture in 2019
31:27
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31:27Mathilde Collin is pioneering the fight for radial transparency among SaaS businesses around the globe. Her shared inbox startup, Front, is reinventing email for the way teams work by introducing collaboration, workflows, accountability, and transparency so that every worker can work more efficiently. In 4 short years, Front has grown to over 4700 …
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Product Launch 1: Operation Kickflip - Zero to Launch in 6 Weeks
24:27
24:27
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24:27I’m going to get very vulnerable with you here and share a story of how we missed the mark. We’ve been building a tool to help you create a remarkable website experiences but somewhere along the way we got lost. The product kept swelling, we lost some momentum. And even worse, we lost some morale. A few weeks ago, we sat down and got honest with ou…
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Founder Fridays: How to build a great co-founder relationship in business and in life
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12:35Doing business with your best friends — does it work? People have strong opinions about never doing business with friends. I disagree. Having a great co-founder relationship has been one of the keys to our success at Proof over the past couple of years. During our time at Y-Combinator, I noticed one of the prime reasons for early startup deaths was…
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Founder Fridays: How to host epic team retreats
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12:27Next Monday marks the beginning of Proof Camp — one of my favorite weeks of the year. We host team retreats like this twice per year, and I'm excited to share the full details of how we think about the event. I'll go over why I think retreats are important, how we make Proof Camp epic, how we balance work & play, and the methods we take to make eve…
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Founder Fridays: Why we changed our core values and mission this year
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9:16On the podcast, I've talked a lot about how core values are incredibly important when you're building a business. It's what separates you from competitors, and what attracts people to your mission. Until recently, we had 7 core values and a mission statement I thought were perfect. But as our team grew, I realized we'd made a mistake. We simply had…
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Founder Fridays: Breaking 80 — how to hit goals faster & easier
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11:17I've been golfing for years now. And despite hours and hours of practice & time on the course, I had never shot below 80. It's been frustrating. This year, in anticipation of a trip to Scotland to golf the Old Course in Scotland with my old man, I decided to change my mentality. I decided to focus on breaking 80. I applied the same thinking that I …
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Founder Fridays: "The Board Man gets paid"
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15:03All week, I’ve been telling our team, “The Board Man gets paid!” I love that quote. But what does it mean? Kawhi Leonard is an NBA player that just took the Toronto Raptors to the Finals and won the world championship, knocking off Golden State. He’s a total freak, and I read an amazing article this week breaking down who he is and how he operates.…
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#12: Brian Balfour of Reforge on Flywheels, Funnels, and the Future
36:00
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36:00Are funnels dead? David McClure's famous AARRR funnel framework has been the guide book for growth strategies for years — the problem is McClure's funnel framework is nearly 11 years old! Are loops and flywheels the new thing? Making the transition from thinking about growth strategies from funnels to loops and flywheels could be the key to drive g…
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#11: Colin Nederkoorn, CEO of Customer.io, on why knowing your customers is the key to growth
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36:00Customer.io is a SaaS product that allows companies to create, manage, and send all of their messages between their apps & their customers. The software solves a common headache by providing a no-code-required solution for product teams — one in which you can pipe in events from platforms like Segment and then drag and drop automated email messages…
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#10: Kieran Flanagan, VP of Marketing @ Hubspot, on SaaS, Scaleups, and Startups
23:27
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23:27If there’s a company that knows the playbook for Growth, it very well might be Hubspot. In 13 years, they’ve scaled to one of the biggest names in marketing & sales and joined the ranks of successful tech IPOs. Kieran Flanagan, VP of Marketing and Growth, is charged with three of the most important parts of Hubspot’s flywheel: acquisition for the S…
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Founder Fridays: The NEW way we build product at Proof
23:37
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23:37Building great product is everything. Get it right, you'll win beyond your wildest dreams. Get it wrong, and life is painful. I've experienced both. One thing that's been a huge learning lesson as we've built Proof has been how to structure and run our product teams. We've iterated on this cycle quite frequently, and after a lot of failures, we've …
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