Over 50% of SaaS companies say partnerships are a top revenue driver, but the path to success isn’t always clear. On this show, we unpack the real stories behind the programs driving revenue growth, straight from the people who’ve built them. From early missteps to pivotal moments, each guest breaks down how their strategy evolved, what actually worked, and the lessons that stuck. We’re getting tactical, walking through the exact playbooks they’ve used to turn partnerships into a predictable ...
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PartnerStack Podcasts
Hosted by Chris Lavoie, each episode dives deep with the sharpest minds in partnerships—from founders to channel leaders—to uncover what’s actually working. No fluff, no theory. Tactical playbooks, real stories, and battle-tested lessons from the front lines of ecosystem growth.
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In the tech world, if you don’t scale, your business will die. Join our host, Dave Rogenmoser, co-founder of Proof, as he uncovers proven strategies from the growth experts behind some of the world’s fastest-growing software startups (Drift, Instapage, Zapier, & more).
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Inside Tyler Calder’s Data-Driven Marketing Playbook at PartnerStack
51:45
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51:45In this insightful episode of the Partnership Mastermind podcast, host Chris Lavoie sits down with Tyler Calder, CMO of PartnerStack, to unpack the secrets behind building a successful partner program and driving growth through strategic marketing. With over 5 years at the helm of PartnerStack's marketing efforts, Tyler shares candid stories of bot…
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How to Build a CFO-Proof Partner Model with Brian Jambor
47:24
47:24
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47:24Too many partner leaders build programs with no way to prove their impact. And when it comes time to justify headcount or budget, the conversation falls apart. In this episode of Get It, Together, Brian Jambor (Head of Partnerships at Synthesia) joins host Tyler Calder (CMO at PartnerStack) to break down the real mechanics behind modeling a partner…
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Ecosystem Economics: Bob Moore on the Future of Partnerships
59:40
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59:40In this illuminating episode of the Partnership Mastermind podcast, host Chris Lavoie sits down with Bob Moore, co-founder and CEO of Crossbeam, to explore the evolving landscape of B2B partnerships and ecosystem-led growth. As one of the most influential figures shaping how modern GTM teams approach ecosystems, Moore offers invaluable insights int…
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Integration-Led Growth with Rachel Collie
50:46
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50:46In this powerful episode of the Partnership Mastermind podcast, host Chris Lavoie sits down with Rachel Collie, Director of Technology Partnerships at Unanet, for a masterclass in product-led partner strategy. Rachel shares her journey from accidental partnership professional to respected industry leader, offering candid insights on evaluating part…
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How Partner Managers Can Activate the Salesforce Ecosystem with Sam Yarborough
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40:18Most ISVs enter the Salesforce ecosystem expecting revenue to come easily. But only a few understand what it actually takes to succeed. In this episode of Get It, Together, Sam Yarborough (Co-Founder at Arcadia) joins host Tyler Calder (CMO at PartnerStack) to explore the real work behind building a partner motion inside Salesforce. From aligning y…
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The Operator’s Playbook: Scaling Yotpo & Loop Into Global GTM Engines
47:41
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47:41This episode of the Partnership Mastermind podcast features an in-depth conversation with John David Klausner (JD), a veteran in the world of partnerships and international GTM strategies. Host Chris Lavoie guides listeners through JD's impressive career trajectory, from his early days at Yotpo to his current role at Loop Returns, where he's spearh…
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The latest episode of the Partnership Mastermind podcast features an eye-opening conversation with Alexis Petrichos, VP of Strategic Partnerships and Ecosystem Marketing at Chili Piper. Host Chris Lavoie explores Alexis's unique career trajectory and the strategies that have made him a standout leader in the partnerships space. From building a part…
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Building Partnership Programs That Scale with Chris Lavoie
51:48
51:48
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51:48Most partner programs don’t fail because of strategy, but by simply scaling too early. In this episode of Get It, Together, Chris Lavoie (Founder and CEO of Partnership Mastermind) joins host Tyler Calder (CMO at PartnerStack) to talk about what it takes to build a revenue-generating tech partnership motion. From identifying your most valuable inte…
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From $0 to $30M in partner-sourced revenue in 5 years: the Phil Roireau Playbook
49:29
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49:29In this captivating episode of the Partnership Mastermind podcast, host Chris Lavoie sits down with Phil Roireau, a trailblazer in SaaS partnerships and current co-founder and CEO of Consio. Phil shares his journey from being one of Gorgias' largest customers to spearheading their partnership program, which became one of the most admired in the Saa…
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Executive Buy-In, Political Capital, and the Real Work Behind Tech Partnerships with Cristina Flaschen
45:16
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45:16In this insightful episode of the Partnership Mastermind podcast, host Chris Levoie sits down with Christina Flaschen, CEO and founder of Pandium, to unpack the intricacies of SaaS partnerships and integration strategies. As a veteran in the tech partnership space, Christina shares her wealth of experience in building and scaling integrations for S…
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The (Next) Decade of the Partner Ecosystem with Jay McBain
48:24
48:24
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48:24Did you know there are 28 crucial moments in a buyer’s journey that can make or break a sale? In this episode of Get It, Together, Jay McBain (Chief Analyst at Canalys) and host Tyler Calder (CMO at PartnerStack) discuss the power of partnerships. Discover why we’re now in the "Decade of the Ecosystem”, where strategic partnerships can influence cu…
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Building Internal Support for Partnership Programs with Christi Williams
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39:05In this episode of Partnership Mastermind podcast, host Chris Lavoie sits down with Christi Williams, Principal Partner Marketing Manager for Partner GTM Enablement at HubSpot. As an experienced operator who has been on both sides of the marketing development funds (MDF) table, Christi shares her journey from IT consulting and digital marketing to …
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Driving 60% of Pipeline with Founder-led GTM
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45:02In this illuminating episode of the Partnership Mastermind podcast, host Chris Lavoie sits down with Kait Stephens, the visionary founder and CEO of Brij. Kait shares her journey from Harvard Business School to building one of the most ecosystem-minded companies in e-commerce. She dives deep into the trillion-dollar "black box" of retail data and h…
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$1M ARR, No Cold Emails: Greg Portnoy’s GTM Playbook
39:34
39:34
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39:34Chris Lavoie sits down with Greg Portnoy, founder and CEO of Euler, to unpack the secrets of successful SaaS partnerships. Greg, a veteran with over a decade of experience in building partnership programs, shares his journey from selling TVs at Best Buy to revolutionizing the partnership management space. The conversation delves into Greg's motivat…
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Ready to make your SaaS partnerships actually work? Get It, Together is your backstage pass to the real people behind partner programs that drive revenue. Get insights from their rookie mistakes, how they overcame them, and what they learned along the way. No fluff, just practical advice you can use right now. We want to help you launch, scale, and…
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The $1M Mistake: Hiring Partner Ops Too Late
44:19
44:19
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44:19Chris Lavoie sits down with Kelly Sarabyn, Director of Tech Partner Programs at HubSpot, to unpack the intricacies of successful SaaS partnerships. Kelly, with her unique background spanning Yale Law, marketing, and now leading one of the top tech partner ecosystems, brings a wealth of knowledge to the table. The conversation dives deep into the of…
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From $100M to $1B: How Rob Moyer Scaled Ecosystem Revenue
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35:16In this insightful episode of the Partnership Mastermind podcast, host Chris Lavoie sits down with Rob Moyer, head of Global partnerships at Gong, to unpack what actually works in B2B partnerships. Rob brings a wealth of experience, having scaled ecosystem revenue from $100 million to over $1 billion and built GTM channels at Microsoft. The convers…
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Join Chris Lavoie and partnerships leaders and experts each week in this new podcast. Make sure you subscribe on Apple, follow on Spotify, or whereever you get your podcasts.By Partnership Mastermind
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#24: Bryn Jones, CEO @ PartnerStack, on how to build a profitable partner program
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50:19
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50:19On average, 30% of revenue for SaaS companies comes from partner programs. And huge publicly traded companies such as HubSpot and Shopify rely on their partner channels for nearly 40% of their revenue! Early on with your program, you might feel like a partner channel is growing painfully slow, but in reality, the long-term value of this channel is …
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#23: Ed Fry, Growth at Paddle, on the future of data & personalized experiences
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37:48For the past 6 years, Ed Fry has been working in B2B companies such as Hubspot, Hull.io, and Inbound.org. Shortly after our interview, Ed started working as a SaaS growth consultant and now works as Head of Growth at Paddle, a UK-based SaaS for subscription and E-commerce. Our conversation with Ed covers the role of data in 2019. While data is beco…
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#22: Kirsten Newbold-Knipp, on aligning sales & marketing
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47:01Kirsten Newbold-Knipp, an original member of the Hubspot mafia (listen in for details), shares her in-depth knowledge of how to better unite sales and marketing teams. She’ll share her insights from years in leadership at some wildly successful B2B brands: BigCommerce, Gartner, Hubspot, and Convey. Our conversation covers how to host great user eve…
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#21: Frank Barry, COO of Tithe.ly, on building SaaS for a non-traditional industry
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36:52Tithe.ly is a SaaS business that’s going after a huge, but underserved market: churches and religious institutions. And for the past several years, the business has been growing like crazy, with over 700 religious institutions signing up per month. But that’s not even the crazy part! Tithe.ly wants to make sure customers really love them. When a ne…
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#20 Jonathan Kim, CEO @ Appuces, on leaving Hubspot to build the product-led growth platform
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36:015 years ago, Jonathan Kim started Appcues to help product and growth teams create more relevant onboarding flows. Today, Appcues serves over 1000 customers and has grown to nearly 70 employees. Jonathan’s idea all started at the end of his career at Hubspot, as he was having a conversation with his boss, the future founder of Drift, David Cancel. I…
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#19: Laura Roeder, founder of MeetEdgar, on creating a SaaS business that works on your own terms
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46:48Running a business and running a family is no easy task. But Laura Roder manages to do both — and she has some great insights on how to be a full-time parent, an entrepreneur, and continue to have a normal work-life balance. In this episode, the conversation is focused on how to create a business that works on your terms. To work in a way not domin…
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#18: Eric Siu, CEO at Single Grain, on the most effective content marketing strategies for crazy traffic
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40:04Eric runs Single Grain, the digital marketing agency running paid traffic, SEO, and content campaigns for many of the biggest names in tech (such as Uber, Salesforce, and Lever!) Eric is also the founder of a SaaS company called Clickflow, which helps businesses grow organic traffic and revenues. In this interview, we have an in-depth discussion on…
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#17: Ian Blair, the 26 year-old CEO, who built a multi-million dollar app development agency
37:20
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37:20Ian Blair, Co-Founder and CEO of BuildFire, isn’t your average SaaS CEO. Ian is like the Dos Equis man (the most interesting man in the world) of SaaS. Ian’s definition of fun ranges from driving exotic cars to surfing and flying planes the world. Oh, and did I mention he’s only 26 years old? Listen to this episode to get Ian’s unique story about t…
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#16: Peep Laja, Founder @ CXL, on a decade long career pioneering CRO
41:06
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41:06Ever been overwhelmed while trying to figure out exactly what to test on your site? You’re not alone. Every time you go online to Google “conversion optimization,” you’ll see thousands of sites touting proven strategies that you need to try on your own site. Where do you start? Peep Laja has built CXL by helping provide strategies for companies of …
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#15: Chris Savage, CEO of Wistia, the company that helps businesses use video better
40:42
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40:42Our interview with Chris covers a whole lot: from his relationship with his co-founder (who also happens to be his freshman year college roommate) to the many risks he's taken over the years to grow to nearly 1 million accounts & tens of thousands of paying customers! Along the way, Chris has approached growth in an incredibly interesting way. He's…
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Product Launch 4: You win the launch before you launch
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12:34
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12:34In this week’s episode, I’m subbing in my good friend and co-founder, Chris Hull. While I’ve been focused on leading the Product Team for our Lifecycle Campaigns product, Chris has been helping lead the launch team for our Smart Content product. So often in business, we tend to think about things as controllable or non-controllable. But when you la…
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#14: Guillaume Cabane: The Man Behind Drift & Segment's Explosive Growth
29:13
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29:13As the growth mind behind Mention, Segment, and Drift, Guillaume Cabane has helped scale some of the most successful B2B brands in the world. In our interview, Guillaume dives into the value of creating new growth strategies rather than just copying what everyone else in the market is doing. We’ll learn about how Guillaume’s network of peers help h…
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Product Launch 3: Building a Founder-Led Sales Process
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11:27Founder and sales rep? How does that combo sound? This week I put on my sales hat as we built out a sales process for our 2 new products. I want to share with you the 3 key thoughts I’ve had while building out our sales process: I’m a huge believer that if you want to learn something fast, hire someone that knows it better than you. So I hired a sa…
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Product Launch 2: How To Get Juicy Customer Feedback For New Products
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13:45I’ve had a product development metamorphosis. Our Proof team is in the middle of a 6-week product launch challenge. And this week is all about product feedback! In the episode, I will walk you through the entire process we’ve used to approach product feedback calls. I’m going to share with you everything from how we find interviewees and structure …
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#13: Mathilde Collin (CEO @ Front) on radical transparency and company culture in 2019
31:27
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31:27Mathilde Collin is pioneering the fight for radial transparency among SaaS businesses around the globe. Her shared inbox startup, Front, is reinventing email for the way teams work by introducing collaboration, workflows, accountability, and transparency so that every worker can work more efficiently. In 4 short years, Front has grown to over 4700 …
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Product Launch 1: Operation Kickflip - Zero to Launch in 6 Weeks
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24:27I’m going to get very vulnerable with you here and share a story of how we missed the mark. We’ve been building a tool to help you create a remarkable website experiences but somewhere along the way we got lost. The product kept swelling, we lost some momentum. And even worse, we lost some morale. A few weeks ago, we sat down and got honest with ou…
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