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[Ep540] Can Youtube Shorts Boost Wishlists?

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Manage episode 509537470 series 2489523
Content provided by Butterscotch Shenanigans. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Butterscotch Shenanigans or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In episode 540 of 'Coffee with Butterscotch,' the brothers dig into the messy art of indie game pricing, from Levelhead’s strange sales patterns to how discounts really move the needle. They share experiments with YouTube Shorts, what the engagement data says, and how community feedback loops into both development and marketing. It’s a conversation about sales strategies, visibility, and why marketing can’t live outside the game development process.

Support Crashlands 2!

Official Website: https://www.bscotch.net/games/crashlands-2/

Trailer: https://www.youtube.com/watch?v=ib7fzLf59vo

Steam: https://store.steampowered.com/app/1401730/Crashlands2/

Google Play:https://play.google.com/store/apps/details?id=com.bscotch.crashlands2

Apple: https://apps.apple.com/us/app/crashlands-2/id1528199331

00:00 Cold Open

00:25 Introduction and Welcome

01:51 Levelhead Sales Strategy and Pricing Dynamics

08:15 Tax Implications and Revenue Management

12:16 The Impact of Pricing on Game Success

17:45 YouTube Shorts Experimentation and Engagement Metrics

28:39 Engagement Strategies in Short-Form Content

31:33 Analyzing Viewer Retention and Engagement Metrics

34:15 The Challenge of Marketing for Indie Games

39:02 Community Engagement and Feedback Loops

44:09 Integrating Marketing into Game Development

50:32 The Power of Data-Driven Marketing Decisions

To stay up to date with all of our buttery goodness subscribe to the podcast on Apple podcasts (apple.co/1LxNEnk) or wherever you get your audio goodness.

If you want to get more involved in the Butterscotch community, hop into our DISCORD server at discord.gg/bscotch and say hello!

Submit questions at https://www.bscotch.net/podcast, disclose all of your secrets to [email protected], and send letters, gifts, and tasty treats to https://bit.ly/bscotchmailbox.

Finally, if you’d like to support the show and buy some coffee FOR Butterscotch, head over to https://moneygrab.bscotch.net.

★ Support this podcast ★
  continue reading

529 episodes

Artwork
iconShare
 
Manage episode 509537470 series 2489523
Content provided by Butterscotch Shenanigans. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Butterscotch Shenanigans or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In episode 540 of 'Coffee with Butterscotch,' the brothers dig into the messy art of indie game pricing, from Levelhead’s strange sales patterns to how discounts really move the needle. They share experiments with YouTube Shorts, what the engagement data says, and how community feedback loops into both development and marketing. It’s a conversation about sales strategies, visibility, and why marketing can’t live outside the game development process.

Support Crashlands 2!

Official Website: https://www.bscotch.net/games/crashlands-2/

Trailer: https://www.youtube.com/watch?v=ib7fzLf59vo

Steam: https://store.steampowered.com/app/1401730/Crashlands2/

Google Play:https://play.google.com/store/apps/details?id=com.bscotch.crashlands2

Apple: https://apps.apple.com/us/app/crashlands-2/id1528199331

00:00 Cold Open

00:25 Introduction and Welcome

01:51 Levelhead Sales Strategy and Pricing Dynamics

08:15 Tax Implications and Revenue Management

12:16 The Impact of Pricing on Game Success

17:45 YouTube Shorts Experimentation and Engagement Metrics

28:39 Engagement Strategies in Short-Form Content

31:33 Analyzing Viewer Retention and Engagement Metrics

34:15 The Challenge of Marketing for Indie Games

39:02 Community Engagement and Feedback Loops

44:09 Integrating Marketing into Game Development

50:32 The Power of Data-Driven Marketing Decisions

To stay up to date with all of our buttery goodness subscribe to the podcast on Apple podcasts (apple.co/1LxNEnk) or wherever you get your audio goodness.

If you want to get more involved in the Butterscotch community, hop into our DISCORD server at discord.gg/bscotch and say hello!

Submit questions at https://www.bscotch.net/podcast, disclose all of your secrets to [email protected], and send letters, gifts, and tasty treats to https://bit.ly/bscotchmailbox.

Finally, if you’d like to support the show and buy some coffee FOR Butterscotch, head over to https://moneygrab.bscotch.net.

★ Support this podcast ★
  continue reading

529 episodes

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