Go offline with the Player FM app!
[Ep540] Can Youtube Shorts Boost Wishlists?
Manage episode 509537470 series 2489523
In episode 540 of 'Coffee with Butterscotch,' the brothers dig into the messy art of indie game pricing, from Levelhead’s strange sales patterns to how discounts really move the needle. They share experiments with YouTube Shorts, what the engagement data says, and how community feedback loops into both development and marketing. It’s a conversation about sales strategies, visibility, and why marketing can’t live outside the game development process.
Support Crashlands 2!
Official Website: https://www.bscotch.net/games/crashlands-2/
Trailer: https://www.youtube.com/watch?v=ib7fzLf59vo
Steam: https://store.steampowered.com/app/1401730/Crashlands2/
Google Play:https://play.google.com/store/apps/details?id=com.bscotch.crashlands2
Apple: https://apps.apple.com/us/app/crashlands-2/id1528199331
00:00 Cold Open
00:25 Introduction and Welcome
01:51 Levelhead Sales Strategy and Pricing Dynamics
08:15 Tax Implications and Revenue Management
12:16 The Impact of Pricing on Game Success
17:45 YouTube Shorts Experimentation and Engagement Metrics
28:39 Engagement Strategies in Short-Form Content
31:33 Analyzing Viewer Retention and Engagement Metrics
34:15 The Challenge of Marketing for Indie Games
39:02 Community Engagement and Feedback Loops
44:09 Integrating Marketing into Game Development
50:32 The Power of Data-Driven Marketing Decisions
To stay up to date with all of our buttery goodness subscribe to the podcast on Apple podcasts (apple.co/1LxNEnk) or wherever you get your audio goodness.
If you want to get more involved in the Butterscotch community, hop into our DISCORD server at discord.gg/bscotch and say hello!
Submit questions at https://www.bscotch.net/podcast, disclose all of your secrets to [email protected], and send letters, gifts, and tasty treats to https://bit.ly/bscotchmailbox.
Finally, if you’d like to support the show and buy some coffee FOR Butterscotch, head over to https://moneygrab.bscotch.net.
★ Support this podcast ★529 episodes
Manage episode 509537470 series 2489523
In episode 540 of 'Coffee with Butterscotch,' the brothers dig into the messy art of indie game pricing, from Levelhead’s strange sales patterns to how discounts really move the needle. They share experiments with YouTube Shorts, what the engagement data says, and how community feedback loops into both development and marketing. It’s a conversation about sales strategies, visibility, and why marketing can’t live outside the game development process.
Support Crashlands 2!
Official Website: https://www.bscotch.net/games/crashlands-2/
Trailer: https://www.youtube.com/watch?v=ib7fzLf59vo
Steam: https://store.steampowered.com/app/1401730/Crashlands2/
Google Play:https://play.google.com/store/apps/details?id=com.bscotch.crashlands2
Apple: https://apps.apple.com/us/app/crashlands-2/id1528199331
00:00 Cold Open
00:25 Introduction and Welcome
01:51 Levelhead Sales Strategy and Pricing Dynamics
08:15 Tax Implications and Revenue Management
12:16 The Impact of Pricing on Game Success
17:45 YouTube Shorts Experimentation and Engagement Metrics
28:39 Engagement Strategies in Short-Form Content
31:33 Analyzing Viewer Retention and Engagement Metrics
34:15 The Challenge of Marketing for Indie Games
39:02 Community Engagement and Feedback Loops
44:09 Integrating Marketing into Game Development
50:32 The Power of Data-Driven Marketing Decisions
To stay up to date with all of our buttery goodness subscribe to the podcast on Apple podcasts (apple.co/1LxNEnk) or wherever you get your audio goodness.
If you want to get more involved in the Butterscotch community, hop into our DISCORD server at discord.gg/bscotch and say hello!
Submit questions at https://www.bscotch.net/podcast, disclose all of your secrets to [email protected], and send letters, gifts, and tasty treats to https://bit.ly/bscotchmailbox.
Finally, if you’d like to support the show and buy some coffee FOR Butterscotch, head over to https://moneygrab.bscotch.net.
★ Support this podcast ★529 episodes
All episodes
×Welcome to Player FM!
Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.