♻️ This is a replay episode originally aired on February 8, 2024. I’m resurfacing it because – as much as we love fresh content – replaying smart ideas deepens the insights. And a second listen usually surfaces something you missed the first time ‘round. So, earbuds in — pen out. Let’s make this listen actionable. ♻️

Let's dive into the strategies and methods used in the dazzlingly simple email Jo wrote for a pricey EdTech brand we featured in Episode 1. Plus, don't miss the surprise sequel to this email story!

Takeaways

(1:35) Takeaway #1: Email isn’t dead, but it is getting stale. Instead of chasing new, shiny platforms, how can you do email “fresh”?

(3:08) Takeaway #2: Don’t scoff – save! Use “bad” emails to inspire good ones.

(3:48) Takeaway #3: Just do behavioral emails. The work is worth it.

(4:22) Tip: Gmail will thread – and bump up – a second email that has the same subject line as the previous email.

(6:02) Takeaway #4: Evaluate your strategy against the big picture. Make sure any cleverness/fun/creativity isn’t getting in the way.

(7:11) Takeaway #5: Don’t forget the Rule of One. Write to one person. Picture that one persona, and write to them.

(8:10) Takeaway #6: Don’t underestimate intangible urgency. Structure drivers and motivators as urgency plays. Plus: Know Thy Customer

(9:32) Takeaway #7: Tease cautiously. Use them for exciting launches or drops, use them if you’re a cult brand, and make sure you include a CTA.

(10:49) Bonus: 1:1 abandoned cart emails work really well for pricier products

Links from this episode:

Take another look at the email we featured in Episode 1

Take a look at the surprise sequel abandoned cart email

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