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#THEBIGLIFT

Webtrends Optimize

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The Webtrends Optimize Podcast gathers together a collection of individuals to discuss key topics of the day and their impact on CRO, testing, personalisation and analytics. A collaboration of minds and personalities from both from within our business and experts from other demographics, industries, companies… all who share a common passion for conversion rate optimisation.
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The Conversion (a GAIN specialist) podcast. If you're into making smart decisions backed by real data, you're in the right place. We’re the team behind Conversion, a GAIN specialist, the leading CRO agency helping brands like Microsoft, Meta, Domino’s, and more make serious improvements through experimentation. What to expect here: Weekly podcast episodes: conversations with CRO experts, marketers, UX pros, and growth leaders covering A/B tests and more. Special deep-dive sessions: get the f ...
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AB Testing

AB Testing

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Alan and Brent talk about Modern Testing (which isn't all that modern, and not really about testing - except when it is). Every other week or so, A&B tell stories and discuss what's happening in the world of software - including a variety of topics like Agile, Lean, Delivery, DevOps, Data Science, Experimentation, Leadership, and more. Intro / Outro music on the AB Testing podcast is The One by Rivet. License: CC BY Intro / Outro music on ABT343 is from https://filmmusic.io “Werq” by Kevin M ...
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Email Swipes | Email marketing teardowns for SaaS brands

Nikki Elbaz | Email marketing strategist for SaaS brands

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How do you sell a $20,000 product to a busy school principal who’s never heard of your brand? How do you win back public favor when the NY Times slams your company? How do you build community when your huge Earth Day initiative is shut down by a global pandemic? You send an email of course. These are real challenges that real brands faced – and solved – with email. Listen in on email experiments that worked – and didn’t – to inform and inspire your own email strategies. Every other week, an ...
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Data Skeptic

Kyle Polich

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The Data Skeptic Podcast features interviews and discussion of topics related to data science, statistics, machine learning, artificial intelligence and the like, all from the perspective of applying critical thinking and the scientific method to evaluate the veracity of claims and efficacy of approaches.
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Digital Business Podcast

Matthias Walter Eser

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Willkommen beim „Digital Business Podcast“, dem ultimativen Audio-Hub für alle, die die digitale Wirtschaft verstehen und meistern wollen. Unter dem Motto „eCommerce, Finance und alles, was die Digitalwirtschaft bewegt!“ decken wir jede Woche die neuesten Trends, bahnbrechenden Technologien und finanziellen Strategien ab, die für den Online-Handel entscheidend sind. Egal, ob du ein Startup-Gründer, ein erfahrener Investor oder ein neugieriger Digital Enthusiast bist, hier findest du tiefe Ei ...
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Marketplace Insider, podcast is sponsored by SPCTEK that is all about helping you win in the world of online selling. We teach you how to sell and grow on Marketplaces like (Amazon, eBay, Walmart, Etsy), how to be a great entrepreneur, and how to improve your business and yourself. Listen in and learn something new every time!
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Rivals

Sportscafe Media

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All Black Legend Sir John Kirwan and Springbok Legend Victor Matfield go head to head on all things rugby just as you'd expect an All Black Winger and a South African Forward to do battle. Bringing in their friends and rivals from all over the Rugby world for a truly Global perspective. Refereeing in the middle is NZ media legend Ric Salizzo . And as all of them are well in the second half of their lives, Sir JK has some well meaning wellness advice to help them extend their lives and theref ...
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The Bearded Marketers Podcast

The Bearded Marketers

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Listen to Rob Reynard and Corey Trent give recommendations and commentary on the latest trends and news in internet marketing. No matter what you do in internet marketing, you'll get relevant ideas that you can use. New episodes are released every Monday. Text or voicemail us at 904-270-9603.
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The Tech Marketer

Nicole Williams

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The weekly podcast for marketers who strive to be continuously improving. Who understand that our world is constantly changing, and it’s up to us to keep learning and growing. Because what works today, probably won’t work tomorrow. A mix of practical tips and interesting guest interviews to keep you improving your tech marketing skills.
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Step right up, and enter the Advertising Hot Seat! This is the podcast for marketers and advertisers who crave raw, unfiltered advice, strategies, and insights from the trenches of the advertising world. Our host, Jeromy Sonne, CEO of Daypart.ai, brings his decades of experience, wit, and candor to tackle the hottest topics and controversies in the industry. Whether you're a seasoned pro or just starting, the Advertising Hot Seat will ignite your passion, sharpen your skills, and give you th ...
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‘Beauty and the Brand,’ is the ultimate podcast for beauty, health, and wellness entrepreneurs! Hosted by Aggie Burnett, a seasoned beauty industry expert, former Glamour Beauty Editor, and founder of a successful indie fragrance brand, this podcast is your go-to resource for launching, growing, and scaling legacy brands that stand the test of time. Join Aggie as she shares her wealth of knowledge from over 15 years in the industry, offering actionable strategies and deep dives into the late ...
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Wellingtonians now have the chance to discuss the issues of the day one-on-one with proud local Nick Mills and have a forum to share their ideas, passions and outrages on a daily basis. You don't find many people more passionate about the capital than Nick, and he comes to Wellington Mornings after decades of success as the man behind some of the city's leading hospitality and entertainment offerings - Spruce Goose, Hummingbird and the Wellington Saints basketball team just to name a few. Ni ...
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Healthy Her

Amelia Phillips

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Renew your energy, restore your health, and take control of your wellbeing- at any age or stage of life. With more than two decades of experience in the health and wellbeing industry, host and mum of four Amelia Phillips speaks with leading health, nutrition, fitness, and medical experts to uncover science-backed insights that help you thrive, whether you’re juggling career and family, navigating midlife changes, or simply wanting to feel your best again. Expect practical, real-world strateg ...
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Do Not Worry

Anthony Sargon

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Coming to you from the heart of Beirut, Lebanon, DO NOT WORRY is a comedy podcast hosted by Anthony Sargon and his interns Elijah and Nour! In a country on the verge of complete economic and political collapse, let's take a few moments to discuss life in Beirut, influencer cringe, movies, TV, and more!
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On Politics Thursday, Nick Mills was joined by Labour's Police spokesperson Ginny Andersen and National's Wairarapa MP Mike Butterick. They discussed former Prime Ministers Sir John Key and Helen Clark attending a military parade hosted by China to commemorate 80 years since the eight-year Japanese invasion of China in 1937. Also on the agenda was …
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Shownotes: ♻️ This is a replay episode originally aired on May 21, 2025. I’m resurfacing it because – as much as we love fresh content – replaying smart ideas deepens the insights. And a second listen usually surfaces something you missed the first time ‘round. So, earbuds in — pen out. Let’s make this listen actionable. ♻️ When your client has spe…
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Labour Leader Chris Hipkins says his party would 'take a closer look' at whether the exemption to the foreign home buyers' ban could be overturned by his party. Hipkins told Nick Mills on Wellington Mornings he's unsure whether legislation would allow it to be overturned. In his monthly catch up with Wellington Mornings, Hipkins also discussed the …
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Women are not small men, according to Dr Stacy Sims. So if you're wanting to get the most out of your exercise sessions, you need to 'train like a girl'. Dr Stacy gives us the ultimate workout if you have 4x1hr sessions available to exercise. She and host Amelia Phillips go through the most important exercises for longevity, bone health, fat loss a…
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The stage is set for one of the biggest rugby clashes since the World Cup Final, the All Blacks vs Springboks at Eden Park. In this week’s Rugby Rivals, JK and Victor break down the test preview, with the Boks chasing history and the All Blacks desperate to defend their fortress. Eden Park has been unbeaten for 50 games since 1994, but South Africa…
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♻️ This is a replay episode originally aired on February 8, 2024. I’m resurfacing it because – as much as we love fresh content – replaying smart ideas deepens the insights. And a second listen usually surfaces something you missed the first time ‘round. So, earbuds in — pen out. Let’s make this listen actionable. ♻️ Let's dive into the strategies …
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Welcome back to Beard Before Wicket with Moeen Ali, Adil Rashid, Nubaid Haroon and special guest AB de Villiers! Beards meet cricket! In this episode AB chats about his career, the World Cup that broke his heart, teaming up with Kohli at RCB, a life changing meeting on an airplane and so much more. This one is SPECIAL. Available on ALL podcast netw…
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In this episode of Data Skeptic, we dive into eco-friendly AI with Antonio Purificato, a PhD student from Sapienza University of Rome. Antonio discusses his research on "EcoAware Graph Neural Networks for Sustainable Recommendations" and explores how we can measure and reduce the environmental impact of recommender systems without sacrificing perfo…
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When Becky Williams first launched her skincare brand, mil USOS, she marketed broadly to “active people.” The result? Silence. Everything changed after joining C2C. By focusing entirely on her own community—jiu-jitsu athletes with sensitive skin—Becky found the clarity she needed. Each time she narrowed her focus, her conversions doubled, and then …
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On this episode of #TheBigLift we are joined by Johann Van Tonder, CEO of AWA Digital, who first appeared on our podcast 18 months ago. This episode focuses on the benefits that AI can have to your organisation, rather than just using it to reduce costs. 'Everything will become something that we cannot understand today', says Johann. He argues that…
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On Friday Faceoff, Nick Mills was joined by broadcaster Mark Sainsbury and Director at Franks Ogilvie, Brigitte Morten. They discussed the government's announcements on supermarkets, why Transmission Gully needs major repairs so quickly, and what to do with the social problems in Newtown. LISTEN ABOVE See omnystudio.com/listener for privacy informa…
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In this shorter Mini Motivation episode, host Amelia Phillips and Professor Heike Bischoff-Ferrari discuss Omega-3s, their benefits, how to test and track, whether supplementing works and top tips for supplementing, based on the DO HEALTH Trial. To listen to the full episode on the stunning results of the DO HEALTH Trial listen to their previous ep…
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On Politics Thursday this week, National's Tim Costley and Labour's Ginny Andersen debated whether the Government's latest supermarket announcements will genuinely open the door to a third player. They also discussed the new visa to attract business investors to New Zealand, the debate within the National Party about house values, and the repairs n…
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Shownotes: ♻️ This is a replay episode originally aired on February 1, 2024. I’m resurfacing it because – as much as we love fresh content – replaying smart ideas deepens the insights. And a second listen usually surfaces something you missed the first time ‘round. So, earbuds in — pen out. Let’s make this listen actionable. ♻️ How do you sell a $2…
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In this shorter, Mini Motivation episode, host Amelia Philips and high performance executive coach Craig Harper discuss the art of aging well and how to stay energised, curious and engaged through our decades. Amelia makes a starling discover about Craig, and Craig's secret to a happy life is quite surprising (hint - its NOT exercise!). About the G…
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Round 2 of The Rugby Championship 2025 delivered absolute drama. Argentina stunned the All Blacks 29–23 in Buenos Aires, claiming their first ever home win over New Zealand. Despite leading early, the All Blacks unraveled with three yellow cards and poor discipline — and the Pumas took full advantage to make history. Meanwhile, the Springboks survi…
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♻️ This is a replay episode originally aired on March 12, 2025. I’m resurfacing it because – as much as we love fresh content – replaying smart ideas deepens the insights. And a second listen usually surfaces something you missed the first time ‘round. So, earbuds in — pen out. Let’s make this listen actionable. ♻️ Let’s dive into the strategies an…
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On this week's business panel, Nick was joined by Director & Mortgage Advisor at the Mortgage Advice Company Brock Shute, and Owner & Manager of EmbroidMe Wellington CBD Roy Callard. They discussed how business is tracking for them so far in 2025, and on the back of a stunning weekend in the capital, how much positivity is around at the moment. Als…
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Welcome back to Beard Before Wicket with Moeen Ali, Adil Rashid & Nubaid Haroon. Beards meet cricket! In this episode the boys look at who will be replace Kohli, Root, Williamson, Babar and Smith - Shubman, Brook, Rachin and others are in the debate! Let us know in the comments who you back to become a part of the NEW fantastic four! Available on A…
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In this episode of The Beauty and the Brand Podcast, licensed aesthetician and founder Leah Hacker shares how she built Hayven by Leah, a clean beauty brand designed for sensitive skin and busy women. Working just 10 hours a week while raising two young children, Leah has grown her business with a conversion rate of 1.95%, an average order value be…
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On Friday Faceoff, panellists Maddy Burgess-Smith and Iona Pannett responded to comments by Finance Minister Nicola Willis that those criticising the economy are 'merchants of misery' and 'doomsayers'. They also discussed the OCR rate cut, teacher strikes, the $80-million cost blowout for Wellington's sludge plant and whether the age limit for Work…
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On Politics Thursday, Labour's Ginny Andersen and National's Mike Butterick discuss the new Official Cash Rate, and whether comments by Prime Minister Chris Luxon and Finance Minister Nicola Willis were appropriate. They also looked at the teacher strike, and whether Foreign Minister Winston Peters was right to remove Trevor Mallard as Ambassador t…
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Shownotes: ♻️ This is a replay episode originally aired on March 5, 2025. I’m resurfacing it because – as much as we love fresh content – replaying smart ideas deepens the insights. And a second listen usually surfaces something you missed the first time ‘round. So, earbuds in — pen out. Let’s make this listen actionable. ♻️ When you're sending per…
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Opposition leader Chris Hipkins denies that the Labour Party will lose support over his refusal to give evidence in a public session for the Royal Commission of Inquiry into Covid-19. Dame Jacinda Ardern, Chris Hipkins, Grant Robertson and Dr Ayesha Verrall had refused to front up publicly. But, Hipkins told Nick Mills on Wellington Mornings that h…
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Do you ever go through periods of feeling overwhelmed? Host Amelia Phillips and biochemist Dr Libby Weaver discuss how midlife for mums can feel like you are holding up the sky. In this raw and honest episode they discuss some breakthrough reframes (three in particular) that help you manage stress effectively. They discuss the biochemistry involved…
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When your paid ads promise one thing and your landing page says another, conversions suffer. In this episode of The Conversion Podcast, Matt and James dig into a classic - yet often overlooked - challenge in digital marketing: maintaining a consistent “scent trail” from ad to landing page. The case study centres on a SaaS brand running heavily paid…
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♻️ This is a replay episode originally aired on July 10, 2024. I’m resurfacing it because – as much as we love fresh content – replaying smart ideas deepens the insights. And a second listen usually surfaces something you missed the first time ‘round. So, earbuds in — pen out. Let’s make this listen actionable. ♻️ Let’s dive into the strategies and…
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Springboks are stunned by the Wallabies, the All Blacks rise to World #1, and the Rugby Championship is blown wide open. In Rivals Episode 13, Victor Matfield and Sir John Kirwan react to the Springboks’ shock loss to the Wallabies, the All Blacks’ big win over Argentina, and what it all means for the Bomb Squad, Rassie Erasmus, and Razor. From lin…
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Welcome back to Beard Before Wicket with Moeen Ali, Adil Rashid & Nubaid Haroon. Beards meet cricket! In this episode the boys answer YOUR questions including their dream team mate, the angriest player they've played with, what would happen in a sprint race between the boys and so much more! Available on ALL podcast networks & YouTube! 00:00 - Intr…
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Chris Hipkins, Ayesha Verrall, Dame Jacinda Ardern and Grant Robertson have refused to front at public hearings for the second phase of the Royal Commission of Inquiry into the Covid-19 response. Are they dodging accountability, or have they answered enough questions? Also, Kiwirail have paid nearly $150 million to Hyundai over the cancelled iRex f…
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Former ministers Chris Hipkins, Jacinda Ardern, Grant Roberston and Ayesha Verrall have refused to front up for public hearings at the Royal Commission of Inquiry into Covid-19. Are they ducking for cover, or is there a good reason not to show up? Also, yesterday Green's co-leader Chloe Swarbrick was 'named' and booted from the house for a week for…
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Shownotes: ♻️ This is a replay episode originally aired on July 3, 2024. I’m resurfacing it because – as much as we love fresh content – replaying smart ideas deepens the insights. And a second listen usually surfaces something you missed the first time ‘round. So, earbuds in — pen out. Let’s make this listen actionable. ♻️ When your audience is a …
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This week on Music Time, James Irwin takes a look at some big hits that were originally written by a lesser known group - and many of them will surprise you! Also, Ed Sheeran is coming to New Zealand for five stadium shows - but can he sell out stadiums elsewhere in the world? LISTEN ABOVE See omnystudio.com/listener for privacy information.…
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Sometimes, the “no-brainer” ideas turn out to be… not so smart. In this episode of The Conversion Podcast, Matt and James break down a fascinating experiment run on KitchenAid’s iconic stand mixers — one that proves why you should never skip testing, even when you’re certain the idea will win. The team merchandised a 90-day money-back guarantee on …
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In this monthly Healthy Her segment, host Amelia Phillips answers listener questions, plus an update on her life, including some VERY exciting news! This episode covers the questions: Lily Hannan DM from insta: I’m in perimenopause and feel like crap, some days I feel terribly flat, almost depressed, and other days I feel overwhelmed and stressed -…
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In this episode of Beauty and the Brand, award-winning product developer and founder of The Ingredientist, Holly Moore, shares what she would create if handed $5 million to launch her dream beauty brand. Known for her “ingredient nerd” roots and a career shaping some of the industry’s most innovative launches, Holly reveals how she’d blend science-…
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The Rugby Championship is here, and opening weekend is shaping up to be HUGE. 🏉 In this episode of Rugby Rivals, JK & Victor break down: Rugby Championship Round 1 Preview South Africa vs Australia in Johannesburg... Can the Wallabies upset the defending champs? Argentina vs New Zealand in Córdoba... Are the All Blacks ready for a fast start away f…
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♻️ This is a replay episode originally aired on August 21, 2024. I’m resurfacing it because – as much as we love fresh content – replaying smart ideas deepens the insights. And a second listen usually surfaces something you missed the first time ‘round. So, earbuds in — pen out. Let’s make this listen actionable. ♻️ Let’s dive into the strategies a…
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They are some of the biggest industries affected by a slumping economy, so how are they holding up in 2025? Unemployment and inflation have both risen in the latest updates, foot traffic in the Wellington CBD is still down, and both sectors are about to be stung with increased costs as the government bans contactless payment surcharges. So, how are…
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Education Minister Erica Stanford repeatedly tried to brief and seek input from Labour’s education spokeswoman Willow-Jean Prime about impending NCEA changes - but Prime and Hipkins refused to meet. Is this what we expect from the opposition? Also, the Wellington City Council has voted against a proposal to install fencing along Wellington's waterf…
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All Black star Richie Mo’unga will return to New Zealand in 2026, signing with New Zealand Rugby, the Crusaders and the Canterbury Rugby Union. What does his return mean for the All Blacks? Also, it's a story of success very few could replicate; going from a roofer playing club rugby to an All Black in the space of 12 months. But that's exactly wha…
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Welcome back to Beard Before Wicket with Adil Rashid & Nubaid Haroon with guest Dawid Malan. Beards meet cricket! In this episode the boys talk about India's team in transition, how the series sets England up for the Ashes and the future star playing in The Hundred Available on ALL podcast networks & YouTube! 00:00 Building our Eng India combined X…
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A big party is coming to Wellington's St James Theatre this month. The acclaimed Mamma Mia musical is taking the stage over August, with the Wellington-based cast performing all of Abba's greatest hits over a two-week season. Nick was lucky enough to be joined by a very sparkly Donna and the Dynamos in studio to discuss the show and perform a class…
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The government is hoping to have petrol tax fully scrapped by 2027, with all motorists moving towards paying road user charges per kilometre. But if the idea is that this is cost neutral, what's the point? Also, Fisheries Minister Shane Jones has announced a raft of changes to the Fisheries Act, but as a former chair of Sealord and someone who has …
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Shownotes: ♻️ This is a replay episode originally aired on August 14, 2024. I’m resurfacing it because – as much as we love fresh content – replaying smart ideas deepens the insights. And a second listen usually surfaces something you missed the first time ‘round. So, earbuds in — pen out. Let’s make this listen actionable. ♻️ When you have robust …
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Wellington City Council’s Crown Observer believes Tory Whanau made the right move in deciding not to run for Mayor again. Lindsay McKenzie has ended his six month stint after being brought in by the Government last year to be its eyes and ears as the council failed to deliver a long-term plan. His final report suggests the capital is facing the sam…
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This month on #TheBiglift we are joined by Luke McDermott, Head of Digital Optimisation at Modo25. His expertise lies in SEO, UX and CRO, and he will be exploring why SEO and AB Testing should work hand in hand. Luke outlines how you can utilise an SEO strategy alongside testing techniques to maximise the performance of the content on your site. KP…
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