Best Swipe File Podcasts (2025)

When journalist Georgie Styles is sent unpublished videos of farm workers in Britain being ‘treated like animals’, she begins to investigate the dark side of our food system. She uncovers numerous referrals of labour exploitation, and hears allegations of workers living in moldy caravans, being trafficked, verbally abused and forced to urinate in b…

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Youth Justice: The project keeping young offenders out of custody 37:37

Play Pause

21d ago37:37

37:37

A van selling coffee and sandwiches from an office car park doesn’t sound like anything special, but there’s one in Swindon helping to keep young offenders out of custody. It’s part of an approach being deployed across the country trying to prevent young people from reoffending by encouraging a shift in their identity. The idea is to get to know th…

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REPLAY: Plain text emails might be exactly what your email marketing strategy is missing| Takeaways from Winning Winback 10:56

29d ago10:56

10:56

♻️ This is a replay episode originally aired on September 25, 2024. I’m resurfacing it because – as much as we love fresh content – replaying smart ideas deepens the insights. And a second listen usually surfaces something you missed the first time ‘round. So, earbuds in — pen out. Let’s make this listen actionable. ♻️ Let’s dive into the strategie…

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REPLAY: How SparkToro prioritizes feature requests, builds relationships, and shares killer pasta recipes with a combo feedback-retention-winback email (with Rand Fishkin) | Winning Winback 31:17

1M ago31:17

31:17

Shownotes: ♻️ This is a replay episode originally aired on September 18, 2024. I’m resurfacing it because – as much as we love fresh content – replaying smart ideas deepens the insights. And a second listen usually surfaces something you missed the first time ‘round. So, earbuds in — pen out. Let’s make this listen actionable. ♻️ When your audience…

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Inside the Migrant Hotel 38:26

1M ago38:26

38:26

It's a familiar story from the outside. Around 32,000 people are housed in migrant hotels around the UK and protests outside them have been violent and vocal. Sue Mitchell has spent the summer getting to know a different side of the story - what life is like Inside the migrant hotels - and she's seen and heard some striking things: Families who hav…

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REPLAY: Don't write emails in a silo | Takeaways from Template Teamwork 9:53

1M ago9:53

9:53

♻️ This is a replay episode originally aired on February 26, 2025. I’m resurfacing it because – as much as we love fresh content – replaying smart ideas deepens the insights. And a second listen usually surfaces something you missed the first time ‘round. So, earbuds in — pen out. Let’s make this listen actionable. ♻️ Let’s dive into the strategies…

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REPLAY: How Semrush moshed their two best emails into a single template that wins across price points and products (with Taylor Raffa) | Template Teamwork 22:35

1M ago22:35

22:35

♻️ This is a replay episode originally aired on February 19, 2025. I’m resurfacing it because – as much as we love fresh content – replaying smart ideas deepens the insights. And a second listen usually surfaces something you missed the first time ‘round. So, earbuds in — pen out. Let’s make this listen actionable. ♻️ What happens when you’re revie…

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A Prison Inspector Calls 37:16

1M ago37:16

37:16

In a broadcasting first, the BBC has followed a team from His Majesty’s Inspectorate of Prisons as it investigates conditions in a prison near Rugby in Warwickshire. The result is a unique insight into the problems faced by the prison system. This portrait of a prison on trial reveals how under-resourced prison staff are failing to stop copious amo…

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REPLAY: Even a $1 price increase email is risky | Takeaways from Raising Rates 10:58

1M ago10:58

10:58

♻️ This is a replay episode originally aired on April 09, 2025. I’m resurfacing it because – as much as we love fresh content – replaying smart ideas deepens the insights. And a second listen usually surfaces something you missed the first time ‘round. So, earbuds in — pen out. Let’s make this listen actionable. ♻️ Shownotes: Let’s dive into the st…

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REPLAY: How Detrack used a simple feature table in email to increase prices amidst economic uncertainty – without losing customers | Raising Rates 10:25

2M ago10:25

10:25

♻️ This is a replay episode originally aired on April 02, 2025. I’m resurfacing it because – as much as we love fresh content – replaying smart ideas deepens the insights. And a second listen usually surfaces something you missed the first time ‘round. So, earbuds in — pen out. Let’s make this listen actionable. ♻️ Shownotes: When you're a logistic…

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REPLAY: Even pretty emails should sell | Takeaways from Crafting Conversions 7:54

2M ago7:54

7:54

♻️ This is a replay episode originally aired on May 28, 2025. I’m resurfacing it because – as much as we love fresh content – replaying smart ideas deepens the insights. And a second listen usually surfaces something you missed the first time ‘round. So, earbuds in — pen out. Let’s make this listen actionable. ♻️ Let’s dive into the strategies and …

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REPLAY: How we brewed Four Sigmatic’s Black Friday emails using customer reviews and a heaping spoonful of creativity | Crafting Conversions 6:54

2M ago6:54

6:54

Shownotes: ♻️ This is a replay episode originally aired on May 21, 2025. I’m resurfacing it because – as much as we love fresh content – replaying smart ideas deepens the insights. And a second listen usually surfaces something you missed the first time ‘round. So, earbuds in — pen out. Let’s make this listen actionable. ♻️ When your client has spe…

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Sex Offenders: The Long Way Back 36:40

2M ago36:40

36:40

Alison Holt, BBC social affairs editor, has been given exceptional access to the clients of a Nottingham charity that works to reintegrate men who have been convicted of sexual offences. 'John, Matt, Dan and Liam', not their real names, are determined to turn their lives around after prison sentences. We hear how they work towards this with the hel…

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REPLAY: The #1 strategy for high-touch abandoned cart emails | Takeaways from Budget Breakthrough 13:45

2M ago13:45

13:45

♻️ This is a replay episode originally aired on February 8, 2024. I’m resurfacing it because – as much as we love fresh content – replaying smart ideas deepens the insights. And a second listen usually surfaces something you missed the first time ‘round. So, earbuds in — pen out. Let’s make this listen actionable. ♻️ Let's dive into the strategies …

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REPLAY: How a pricey EdTech brand closed sales with a variation of the 9-word email (with Joanna Wiebe of Copyhackers) | Budget Breakthrough 21:36

2M ago21:36

21:36

Shownotes: ♻️ This is a replay episode originally aired on February 1, 2024. I’m resurfacing it because – as much as we love fresh content – replaying smart ideas deepens the insights. And a second listen usually surfaces something you missed the first time ‘round. So, earbuds in — pen out. Let’s make this listen actionable. ♻️ How do you sell a $2…

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Domestic Abuse: Beyond the Checklist 37:56

2M ago37:56

37:56

Leila Nathoo investigates the risk assessment system for domestic abuse, and asks whether it is any longer fit for purpose. The DASH form is the gateway for victims and survivors of domestic abuse - used by the police, charities and social workers to assess people who may be at risk of domestic abuse. It is deeply embedded in the whole system and p…

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REPLAY: FIRST_NAME is not email personalization | Takeaways from Voter Variations 6:41

2M ago6:41

6:41

♻️ This is a replay episode originally aired on March 12, 2025. I’m resurfacing it because – as much as we love fresh content – replaying smart ideas deepens the insights. And a second listen usually surfaces something you missed the first time ‘round. So, earbuds in — pen out. Let’s make this listen actionable. ♻️ Let’s dive into the strategies an…

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REPLAY: How the BBC delivered election results via email – as the votes were counted – for 650 constituencies across the UK (with Jay Oram) | Voter Variations 32:10

2M ago32:10

32:10

Shownotes: ♻️ This is a replay episode originally aired on March 5, 2025. I’m resurfacing it because – as much as we love fresh content – replaying smart ideas deepens the insights. And a second listen usually surfaces something you missed the first time ‘round. So, earbuds in — pen out. Let’s make this listen actionable. ♻️ When you're sending per…

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Rivers of Lead 37:26

2M ago37:26

37:26

There are over 6,000 abandoned lead mines across the UK leaking hundreds of tons of metals into our rivers each year. With climate change causing an increase in flooding, contamination is likely to get worse. Is this lead ending up in our food chain, water system and blood? Presented by Lucy Taylor and Dan AshbyProducers: Pūlama Kaufman and Kelly W…

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REPLAY: Your UX is killing your email performance | Takeaways from Coding Quizzes 8:04

2M ago8:04

8:04

♻️ This is a replay episode originally aired on July 10, 2024. I’m resurfacing it because – as much as we love fresh content – replaying smart ideas deepens the insights. And a second listen usually surfaces something you missed the first time ‘round. So, earbuds in — pen out. Let’s make this listen actionable. ♻️ Let’s dive into the strategies and…

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REPLAY: How Sinch for Email leveraged interactivity (and April Fools) to get a handle on their multi-segment audience (with Megan Boshuyzen) | Coding Quizzes 27:47

3M ago27:47

27:47

Shownotes: ♻️ This is a replay episode originally aired on July 3, 2024. I’m resurfacing it because – as much as we love fresh content – replaying smart ideas deepens the insights. And a second listen usually surfaces something you missed the first time ‘round. So, earbuds in — pen out. Let’s make this listen actionable. ♻️ When your audience is a …

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My Faulty Knee Replacement 37:55

3M ago37:55

37:55

File on 4 Investigates reveals how surgeons had raised concerns about a faulty replacement knee eight years before its US manufacturer finally decided to withdraw it from use. Knee replacement surgery is one of the most common operations carried out by the NHS, with over 100,000 procedures carried out each year. It’s a surgical success story - but …

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REPLAY: Personalization in email marketing isn't as simple as you think | Takeaways from Personalized Problems 10:29

3M ago10:29

10:29

♻️ This is a replay episode originally aired on August 21, 2024. I’m resurfacing it because – as much as we love fresh content – replaying smart ideas deepens the insights. And a second listen usually surfaces something you missed the first time ‘round. So, earbuds in — pen out. Let’s make this listen actionable. ♻️ Let’s dive into the strategies a…

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REPLAY: How Powtoon swiped a hack from their sales rep to increase email opens – and score consistent 40% webinar attendance rates (with Anna Levitin) | Personalized Problems 28:39

3M ago28:39

28:39

Shownotes: ♻️ This is a replay episode originally aired on August 14, 2024. I’m resurfacing it because – as much as we love fresh content – replaying smart ideas deepens the insights. And a second listen usually surfaces something you missed the first time ‘round. So, earbuds in — pen out. Let’s make this listen actionable. ♻️ When you have robust …

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Trip Shocked 37:17

3M ago37:17

37:17

Psychedelics are having a moment — hailed as miracle cures for depression, PTSD and addiction. But what happens when the trip doesn’t end? In Trip Shocked, writer and researcher Ed Prideaux takes a hard look at the risks lurking in the psychedelic renaissance. Drawing on his own long-term side effects from LSD, Ed explores a hidden history of harms…

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REPLAY: Email best practices are meant to be broken | Takeaways from Cold Connections 12:59

3M ago12:59

12:59

♻️ This is a replay episode originally aired on September 04, 2024. I’m resurfacing it because – as much as we love fresh content – replaying smart ideas deepens the insights. And a second listen usually surfaces something you missed the first time ‘round. So, earbuds in — pen out. Let’s make this listen actionable. ♻️ Let’s dive into the strategie…

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REPLAY: How PodMatch overhauled their cold email strategy to better build relationships and help more podcasters succeed (with Alex Sanfilippo) | Cold Connections 30:34

3M ago30:34

30:34

Shownotes: ♻️ This is a replay episode originally aired on August 28, 2024. I’m resurfacing it because – as much as we love fresh content – replaying smart ideas deepens the insights. And a second listen usually surfaces something you missed the first time ‘round. So, earbuds in — pen out. Let’s make this listen actionable. ♻️ When you’ve built you…

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We Are Not a Conspiracy School 37:36

3M ago37:36

37:36

In We Are Not A Conspiracy School, Darryl Morris sets out to meet the people behind HOPE Sussex, a community of home educators founded during the pandemic. On a sprawling site in the East Sussex countryside, a number of families gather to learn together, away from the mainstream. What’s taught there is contested. The media has called it a “conspira…

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REPLAY: The RIGHT emotions to layer into your email copywriting | Takeaways from Choral Closing 10:58

3M ago10:58

10:58

♻️ This is a replay episode originally aired on July 24, 2024. I’m resurfacing it because – as much as we love fresh content – replaying smart ideas deepens the insights. And a second listen usually surfaces something you missed the first time ‘round. So, earbuds in — pen out. Let’s make this listen actionable. ♻️ Let’s dive into the strategies and…

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REPLAY: How Copyhackers used their cart close email to serenade (yes! serenade) their decision-making stragglers – and empower confident decision making (with Ry Schwartz) | Choral Closing 27:09

3M ago27:09

27:09

♻️ This is a replay episode originally aired on July 17, 2024. I’m resurfacing it because – as much as we love fresh content – replaying smart ideas deepens the insights. And a second listen usually surfaces something you missed the first time ‘round. So, earbuds in — pen out. Let’s make this listen actionable. ♻️ Shownotes: When you know your best…

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REPLAY: No feedback is also feedback | Email Takeaways from Sentiment Score 13:05

3M ago13:05

13:05

♻️ This is a replay episode originally aired on March 26, 2025. I’m resurfacing it because – as much as we love fresh content – replaying smart ideas deepens the insights. And a second listen usually surfaces something you missed the first time ‘round. So, earbuds in — pen out. Let’s make this listen actionable. ♻️ Shownotes: Let’s dive into the st…

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REPLAY: How Collishop used email ratings to boost birthday conversions by 63.8% (with Jasper Van Laethem) | Sentiment Score 26:49

3M ago26:49

26:49

♻️ This is a replay episode originally aired on March 19, 2025. I’m resurfacing it because – as much as we love fresh content – replaying smart ideas deepens the insights. And a second listen usually surfaces something you missed the first time ‘round. So, earbuds in — pen out. Let’s make this listen actionable. ♻️ When your client’s legacy tool la…

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Hospital abuse caught on camera 37:25

3M ago37:25

37:25

When the parent of a patient in a psychiatric hospital questioned why he couldn’t see CCTV footage of an incident involving his son it led to a series of extraordinary discoveries.Glynn Brown was told that cameras had never been switched on despite being present throughout wards at Muckamore Abbey Hospital, in Northern Ireland.In fact, the cameras …

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REPLAY: It's your contractual right to promote yourself to your email subscribers | Takeaways from Content Contract 18:58

4M ago18:58

18:58

♻️ This is a replay episode originally aired on Feb 12, 2025. I’m resurfacing it because – as much as we love fresh content – replaying smart ideas deepens the insights. And a second listen usually surfaces something you missed the first time ‘round. So, earbuds in — pen out. Let’s make this listen actionable. ♻️ Let’s dive into the strategies and …

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REPLAY: How Ness Labs grew to 100,000 email subscribers in 5 years, all founded on one simple relationship perspective (with Anne-Laure Le Cunff) | The Content Contract 34:04

4M ago34:04

34:04

Shownotes: ♻️ This is a replay episode originally aired on Feb 05, 2025. I’m resurfacing it because – as much as we love fresh content – replaying smart ideas deepens the insights. And a second listen usually surfaces something you missed the first time ‘round. So, earbuds in — pen out. Let’s make this listen actionable. ♻️ When you’re sitting down…

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Car finance 37:46

4M ago37:46

37:46

Nine in ten people in the UK who buy a car use finance. The sector is the second largest lender to consumers in the UK after mortgages. But the industry is bracing itself for a Supreme Court judgement which could see lenders forced to pay out tens of billions in compensation for selling deals with 'secret' commissions. File on 4 Investigates hears …

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REPLAY: How to take your emails omnichannel | Takeaways from Love and Links 11:36

4M ago11:36

11:36

♻️ This is a replay episode originally aired on Feb 21, 2024. I’m resurfacing it because – as much as we love fresh content – replaying smart ideas deepens the insights. And a second listen usually surfaces something you missed the first time ‘round. So, earbuds in — pen out. Let’s make this listen actionable. ♻️ About this episode Let's dive into …

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REPLAY: How Bit.ly’s Valentine’s Day email stole the internet’s heart (with Devin O'Toole of Bit.ly) | Love and Links 24:47

4M ago24:47

24:47

Show notes ♻️ This is a replay episode originally aired on Feb 14, 2024. I’m resurfacing it because – as much as we love fresh content – replaying smart ideas deepens the insights. And a second listen usually surfaces something you missed the first time ‘round. So, earbuds in — pen out. Let’s make this listen actionable. ♻️ What happens when you’re…

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The Invincible TikTok Gurus 37:38

4M ago37:38

37:38

A deep-dive into the new generation of get-rich-quick gurus and the social media smoke and mirrors some use to shield themselves from criticism. This investigation uncovers the tactics used by some TikTok landlords and online ‘finfluencers’ who use the promise of property riches to sell advice and training to people hungry to make fast money and br…

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REPLAY: Brand forward emails vs. performance marketing | Takeaways from Absurdist Adieu 12:42

4M ago12:42

12:42

Let’s dive into the strategies and methods used in the Drizly goodbye emails, featured in Episode 18. Ideas you don’t want to miss (06:11) Takeaway #1: Build your brand’s human side with safety nets (06:16) Takeaway #1.1: Test your sender names (07:43) Takeaway #2: Keep the customer front and center when using humor (10:24) Takeaway #3: Weave brand…

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File on 4 Investigates: Stalker in the Church 37:44

4M ago37:44

37:44

When a Church of England volunteer in Leicester rejected a proposal to go on a date, it started a (sinister) stalking campaign against him. His stalker was a female preacher. As her harassment worsened, her victim pleaded for help to the police and the Church, including to a cleric tipped to be the Church’s next leader. File on 4 Investigates revea…

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REPLAY: How Drizly said goodbye in style – despite the brief requiring an absurd amount of emails (with Jared Jones) | Absurdist Adieu 34:41

4M ago34:41

34:41

Show notes ♻️ This is a replay episode originally aired on June 19, 2024. I’m resurfacing it because – as much as we love fresh content – replaying smart ideas deepens the insights. And a second listen usually surfaces something you missed the first time ‘round. So, earbuds in — pen out. Let’s make this listen actionable. ♻️ How do you bid farewell…

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REPLAY: How and why to use humor in your emails | Takeaways from Reputation "Rev"amped 9:09

4M ago9:09

9:09

Let's dive into the strategies and methods used in the Rev holiday email, featured in Episode 9. Takeaways (2:32) Takeaway#1: Creativity isn’t magic (3:25) Takeaway #2: Safe risks are the name of the game (4:28) Takeaway #3: Humor is a vehicle for building connection – not just likeability (7:03) Takeaway #4: Be understanding of clients/boss’ hesit…

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REPLAY: How Rev used email to regain favor after getting trashed by the New York Times (with Nick Gaudio) | Reputation “Rev”amped 25:53

4M ago25:53

25:53

Show notes ♻️ This is a replay episode originally aired on Mar 14, 2024. I’m resurfacing it because – as much as we love fresh content – replaying smart ideas deepens the insights. And a second listen usually surfaces something you missed the first time ‘round. So, earbuds in — pen out. Let’s make this listen actionable. ♻️ How do you win back publ…

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Adult Gaming Centres 37:43

4M ago37:43

37:43

High street gambling venues, known as adult gaming centres, promise a safe and sociable experience; the chance to have a chat, a coffee and a flutter, under the supervision of trained staff. And they’re proving to be popular, with an increasing number springing up across the country, some of which are open 24 hours a day.But File on 4 Investigates …

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REPLAY: Why future pacing is the #1 email copy hack | Takeaways from Inbox Pause 18:06

4M ago18:06

18:06

♻️ This is a replay episode originally aired on May 8, 2024. I’m resurfacing it because – as much as we love fresh content – replaying smart ideas deepens the insights. And a second listen usually surfaces something you missed the first time ‘round. So, earbuds in — pen out. Let’s make this listen actionable. ♻️ Timestamps (3:23) Takeaway 1: Conver…

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REPLAY: How adding a GIF to Tailwind's welcome email helped users visualize – and hit – their goals | Inbox Pause 13:06

5M ago13:06

13:06

Show notes ♻️ This is a replay episode originally aired on May 2, 2024. I’m resurfacing it because – as much as we love fresh content – replaying smart ideas deepens the insights. And a second listen usually surfaces something you missed the first time ‘round. So, earbuds in — pen out. Let’s make this listen actionable. ♻️ How do you convince your …

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The Ketamine Trail 37:15

5M ago37:15

37:15

Ketamine was designed as an anaesthetic but its use as a recreational drug is growing fast, particularly among young people. It can have life-changing health consequences, yet the use of the drug increased by 85 per cent between 2023 and 2024. Paul Kenyon investigates the ketamine trade and discovers how tonnes of the drug are able to find their wa…

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50th Episode Bonus: global voices, big email takeaways, + ChatGPT in the kitchen? 4:46

5M ago4:46

4:46

What do eight email pros across five countries, a DIY team of one, and a ChatGPT pie recipe have in common? In this season wrap-up, we’re talking global email insights, smart teamwork strategies, and why AI still needs your brain to get email right. Ideas you don’t want to miss (0:53) The unintentionally internationality of this season — and why cu…