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Email Swipes | Email marketing teardowns for SaaS brands

Nikki Elbaz | Email marketing strategist for SaaS brands

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How do you sell a $20,000 product to a busy school principal who’s never heard of your brand? How do you win back public favor when the NY Times slams your company? How do you build community when your huge Earth Day initiative is shut down by a global pandemic? You send an email of course. These are real challenges that real SaaS brands faced – and solved – with email marketing. Listen in on SaaS email marketing experiments that worked – and didn’t – to inform and inspire your own SaaS emai ...
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It's like Which Test Won but for ads! After auditing $1,000,000,000 in ad spend we're pulling back the curtain to help advertisers scale. Join us each week as we teardown today's most elite advertisers ad campaigns to discover Which Ad Won! Sharpen your advertising skills each week and build your swipe file of campaigns that are making these advertisers RICH!
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NerdWallet's Smart Money Podcast

NerdWallet Personal Finance

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NerdWallet’s trusted finance journalists answer real-world money questions to help you make smarter financial decisions with confidence. Each episode dives deep into topics like budgeting, saving, investing, home buying, and credit cards, cutting through misinformation to bring you clear, actionable advice backed by thorough research. By the end of every episode, you’ll have the latest financial insights and the tools you’ll need to manage your money wisely, build wealth, and plan for life’s ...
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From July of 2025 - The Best Of The Buck Brief. WNBA players are wearing “Pay Us What You Owe Us” shirts but what are they really owed? Buck Sexton weighs in on the controversy, joined by former Division I athlete Paula Scanlan of the American Principles Project. As a swimmer who competed alongside Riley Gaines and shared a team with Lia Thomas, Pa…
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From October of 2025 - The Best Of The Buck Brief. After a week in Taiwan meeting with President Lai Ching-te, top military officials, and national security advisors, Buck Sexton breaks down the question everyone’s asking: Is China going to invade Taiwan? From drone factories and missile systems to Taiwan’s vital role in the global chip supply, Buc…
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Australia just banned kids under 16 from using social media, and the debate is heating up fast in the U.S. Buck speaks with New York Post correspondent Lydia Moynihan about what this move means, why parents are paying attention, and whether similar regulations could work in America. They break down online safety, tech industry incentives, childhood…
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Learn how to prepare your money for 2026 and invest retirement savings you hope to leave to your family. How do Americans feel about their money heading into 2026? How should you invest retirement accounts you don’t plan to spend so your family can benefit later? The Nerds discuss how to invest a seven‑figure nest egg in workplace retirement plans …
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Rep. Jasmine Crockett just announced her run for U.S. Senate. Can she actually win Texas? Buck brings on political strategist and CNN commentator Shermichael Singleton to break down what her entry means, what Democrats are hoping for, and how the GOP field shapes her path. Never miss a moment from Buck by subscribing to the Buck Sexton Show Podcast…
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Buck digs into the growing rift between Marjorie Taylor Greene and President Trump. The Daily Caller's Ashley Brassfield joins to break down how one of Trump’s strongest allies ended up in a political feud with him, and the long-simmering issues that led to the split. Never miss a moment from Buck by subscribing to the Buck Sexton Show Podcast on I…
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Anne Dyer is a trailblazer - becoming the first female Bishop in the Scottish Episcopal Church when she was appointed more than seven years ago. But since then, accusations of bullying and misconduct have dominated her period in charge - even for a time leading to her suspension and calls for her resignation. Bishop Dyer denies any wrongdoing, whil…
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From July of 2025 - The Best Of The Buck Brief. Conservative commentator, veteran, and author Kurt Schlichter joins Buck to talk law, Biden’s mental state, and the explosive implications of key figures pleading the Fifth. As a lawyer, Kurt weighs in on whether we’re witnessing a criminal cover-up or just more political theater. They also dive into …
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Learn how to shift savings between retirement and a home down payment without derailing your future. How do you balance big life experiences with long-term financial goals? Is it smart to scale back retirement savings to buy a home sooner? Hosts Sean Pyles and Elizabeth Ayoola discuss wedding budgeting, honeymoon spending, and saving trade-offs to …
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Buck breaks down the fast unraveling of the Maduro regime in Venezuela, how the country became a narco state, and why the United States is targeting cartel-run drug boats. He explains the collapse of Venezuela’s economy, the role of foreign influence, and what Trump’s pressure campaign could trigger next. Never miss a moment from Buck by subscribin…
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From May of 2025 - The Best Of The Buck Brief. Is Michelle Obama the most overrated person of our time? Author and commentator Peachy Keenan joins the show to weigh in. From Michelle’s floundering podcast to the performative nature of progressive book collections, we break down the media machine propping up the Obamas, and why fewer people are tuni…
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Buck breaks down the shocking broad-daylight attack on NYU student Amelia Lewis and the larger crisis of violent offenders being repeatedly released. He explains why Iryna's Law in North Carolina, which ends cashless bail for violent crimes, could be the model every state needs and how soft on crime policies are putting young women at risk on Ameri…
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See what 2026’s housing costs and mortgage rates might mean for your homebuying plans and learn when you can safely coast on retirement savings. How is the housing market reshaping homebuying going into 2026? When can you stop saving for retirement and still feel confident about your future? Hosts Sean Pyles and Elizabeth Ayoola discuss Coast FI an…
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Buck cuts through the outrage over U.S. drone strikes on narco-terrorist boats loaded with fentanyl. He breaks down what really happened, why the mission required multiple strikes, and how this growing campaign is putting pressure on Venezuela’s narco-regime. Buck also calls out Democrats for turning a life-saving operation into a political weapon …
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Learn how to donate effectively for Giving Tuesday and juggle multiple credit cards without hurting your credit score. How can you donate more intentionally on Giving Tuesday without blowing your budget? Does having multiple credit cards hurt your credit score? Hosts Elizabeth Ayoola and Sean Pyles discuss charitable giving and credit card manageme…
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File on 4 Investigates discovers a world of lies and blame within adoption in the UK. The BBC has conducted the most extensive Freedom of Information request ever into adoptions that have broken down, finding that more than 1,000 adopted children in the UK have returned to care in the past five years. That is much higher than the figure in a recent…
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Learn how to navigate job loss and reshape your money mindset to feel more in control — emotionally and financially. What should you do with your money after losing a job? How can you feel better about money and stop stressing about finances? Hosts Sean Pyles and Elizabeth Ayoola discuss managing job loss and improving your relationship with money …
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Shownotes: When SaaS companies raise their prices, the internet explodes – but why do some brands face massive backlash while others skate by unscathed? If you're Jess Haney, you don’t just follow the drama, you collect over a dozen pricing increase emails, analyze the social media storms that follow – and distill the patterns into a must-read repo…
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From March of 2025 - The Best Of Buck Brief Why is USAID suddenly shredding classified documents in what looks like a last-minute deep state cover-up? Buck Sexton is joined by Mike Benz, Executive Director of the Foundation for Freedom Online, to break down the shocking revelations about USAID’s hidden role in global power plays, funding terrorist …
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Multi cancer detection tests or MCDs can detect many cancers through a simple blood test. Many detect fragments of cancerous DNA that have broken off a tumour and are circulating in the blood. They can often then identify where the cancer may be. The NHS is currently involved in the words largest trial of one such test. The Galleri test is made by …
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Buck and Inez Feltscher Stepman break down New York’s new mayor, what his public-safety agenda could mean for NYPD, and why Trump’s headline-grabbing “quiet piggy” moment is setting the internet on fire. They also dig into Trump’s plan to dismantle the Department of Education, collapsing test scores, and how progressive policies are reshaping schoo…
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Learn how to spot real Black Friday deals and reshape your budget with a step-by-step money makeover. What should you watch for on Black Friday to avoid fake discounts? How can you reset your budget when debt and housing costs squeeze you? Hosts Sean Pyles and Elizabeth Ayoola discuss holiday shopping and budgeting to help you spend smarter without…
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Matthew Marsden returns to the Buck Brief for a wide-ranging conversation: breaking down Rep. Jasmine Crockett’s viral mix-up over donations from the wrong Jeffrey Epstein, the awkward reality of notorious names like Epstein or Dahmer, the collapse of modern Hollywood, and how conservatives could revive real filmmaking, with Marsden sharing recent …
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Learn how to save on Thanksgiving dinner and decide if filing taxes jointly makes sense for common law couples. How can you trim your Thanksgiving costs without skimping on the feast? Should common law spouses file taxes jointly or separately? Hosts Sean Pyles and Elizabeth Ayoola dig into tax choices for couples to help you understand which filing…
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Did the FBI miss key online activity from Thomas Crooks, the would-be assassin who tried to kill President Donald Trump? Buck breaks down new reporting from Miranda Devine and Tucker Carlson, what the FBI knew, and why the public wasn’t told sooner. Buck also covers the Epstein Transparency Act, explaining what the files are likely to reveal, what’…
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Learn how first-generation earners build wealth and how to grow an emergency fund before a possible job loss. How do first-generation earners start and protect generational wealth? How can you bulk up an emergency fund fast if layoffs are looming? Hosts Sean Pyles and Elizabeth Ayoola discuss first-generation wealth building and how to build an eme…
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Legal and political analyst Katie Zacharia joins Buck to break down California’s affordability crisis, Palisades recovery failures, and why state leadership is losing trust. They also hit Newsom, Epstein distractions, and the rise of social-credit-style tech. Never miss a moment from Buck by subscribing to the Buck Sexton Show Podcast on IHeart Rad…
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Buck Sexton breaks down President Trump’s latest comments on H-1B visas after his interview with Laura Ingraham sparked debate. Buck explains what Trump really meant, why the visa program is often abused, and how it affects American workers and immigration policy. Plus, he lays out why the U.S. may need to hit pause on both legal and illegal immigr…
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Discover how current economic data affect you and decide if a Roth or Traditional IRA is the most appropriate option for your retirement savings. What’s happening with layoffs and the economy right now? How should you be thinking about the data used to determine the economy's health, and what does it mean for your personal finances? Hosts Elizabeth…
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Buck Sexton breaks down the chaos at UC Berkeley as a Turning Point USA event erupts into violence. Journalist Chloe Trapanotto joins Buck to expose Antifa protesters who stormed the event, clashed with police, and tried to shut down free speech. They discuss why Berkeley, once considered the birthplace of the Free Speech Movement, is now known for…
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Buck Sexton sits down with journalist and Substack's “Unreported Truths” author Alex Berenson to expose the chaos of the U.S. healthcare system, from endless Obamacare subsidies to why insurance companies and hospitals profit while patients wait hours and get billed thousands. Never miss a moment from Buck by subscribing to the Buck Sexton Show Pod…
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An ambitious plan to digitalize the courts was meant to remove the need for hundreds of thousands of paper documents. But File on 4 Investigates has discovered an IT system, introduced as part of a £1bn project, has been plagued with technical faults - causing crucial information to go missing, be overwritten, or appear lost. The government body th…
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Learn how first-generation wealth builders create financial freedom and what stablecoins could mean for your savings. How do you build wealth when you’re the first in your family to be able to do so? And can stablecoins really out-earn your savings account? Host Elizabeth Ayoola and Sean Pyles explore generational wealth-building and the myths and …
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Ashley Brasfield of The Daily Caller joins to break down the government shutdown, this week’s elections, and the rise of New York’s “Hot Girls for Zohran” movement. She shares updates from Capitol Hill, insight on D.C. safety, and what Congress could still get done before year’s end. Make sure you never miss a second of the show by subscribing to t…
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Learn how to pick dental, vision, life, and disability coverage with confidence, and when refinancing a home can actually save you money. Is now a good time to refinance your mortgage? Which open enrollment benefits are worth it this year? Hosts Sean Pyles and Elizabeth Ayoola talk to an expert about the ins and outs of open enrollment in 2026. But…
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File on Four explores the risks some gay men are taking by habitually mixing their sex lives with drug use. The practice, known as Chemsex has been on the gay scene for more than a decade. It involves taking illegal and addictive substances like Crystal Meth and GHB. While the programme hears from some who say they can manage their use and it heigh…
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Ground stops at major U.S. airports as the government shutdown hits hard. Buck explains how staffing shortages at JFK, Nashville, and other airports are creating travel chaos and why Democrats are to blame. Plus, what the court’s ruling on SNAP benefits means for millions of Americans and how Trump’s administration is responding. Never miss a momen…
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Learn how to pick the right health plan for your situation and build a stronger retirement even if you feel behind. How do you choose the best health plan during open enrollment? What can you do to secure retirement if savings feel like they’re falling short? In the first of a two-part series, hosts Sean Pyles and Elizabeth Ayoola break down open e…
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Learn how to spot shutdown-era scams and build a budget that works even when you and your partner disagree. How can you protect yourself from shutdown-era scams? How do you build a household budget when you and your partner see money differently? Hosts Sean Pyles and Elizabeth Ayoola share strategies to figure out a household budget when you and yo…
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House Republicans say Biden’s aides used an auto pen to sign official documents without his knowledge. Buck Sexton breaks down the Oversight Committee’s bombshell report alleging pardons and executive actions could be invalid, including one for Dr. Anthony Fauci. Plus, Buck reacts to Gavin Newsom’s national media push, his feud with Joe Rogan, and …
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Buck breaks down why the plan to replace the East Wing with a massive state-of-the-art ballroom is suddenly being praised... even by The Washington Post and former Obama/Biden staffers. So why is the media pretending they were never outraged? Buck exposes the panic inside CNN, the meltdown from Eric Swalwell, and the latest wave of Trump Derangemen…
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File on 4 Investigates examines the scale of problem gambling in the armed forces and the devastating impact on those serving, veterans and their families. A new study seen exclusively by the team reveals nearly half of naval trainees who gambled were at risk of harm. This latest research builds on a growing body of evidence that points to a hidden…
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Buck Sexton breaks down how the Trump administration is waging a new war against drug cartels, targeting submersible boats smuggling fentanyl and other deadly narcotics into the U.S. From Venezuela to Mexico, Buck explains the stakes, the military strategy, and the impact on American communities. Plus, insights on the broader consequences of the dr…
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Learn how to get and read your free credit reports and spot red flags so you can protect your score and money. How do you set a realistic budget for a big life event without guilt? What’s the foolproof way to get and read your free credit reports? In this episode, hosts Sean Pyles and Elizabeth Ayoola discuss wedding budgeting and credit monitoring…
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Buck reacts to the design of the Obama Presidential Library, calling it one of the ugliest public buildings in recent memory and comparing it to the Obama presidency itself—grand, expensive, and underwhelming. He contrasts the outrage over Trump’s planned White House ballroom renovation with the long history of presidents making updates to the Whit…
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Learn how to handle holiday shopping in an increasingly expensive spending environment. Plus, lightning round insights around debt, investing, and savings goals. How should you prepare for holiday shopping when tariffs and inflation are leading to higher prices? When should you prioritize paying off your mortgage versus investing in the market? Hos…
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When journalist Georgie Styles is sent unpublished videos of farm workers in Britain being ‘treated like animals’, she begins to investigate the dark side of our food system. She uncovers numerous referrals of labour exploitation, and hears allegations of workers living in moldy caravans, being trafficked, verbally abused and forced to urinate in b…
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From Zohran Mamdani’s push for higher taxes to the billion dollar “mental health” boondoggles that never deliver, Buck breaks down how the bureaucracy feeds itself while New Yorkers get slimed. He also takes aim at JB Pritzker’s absurd swipe at Stephen Miller and explains why the left keeps doubling down on bad ideas that drive productive people ou…
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Learn how to choose term vs whole life insurance and calculate your coverage so your family stays protected. How much life insurance do you really need? Which is smarter, term or whole life? Hosts Sean Pyles and Elizabeth Ayoola discuss recent smart, fun, and dumb spending to spark a quick audit of your own money habits, then pivot to right-sizing …
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Nancy Pelosi lashes out when challenged on Capitol Hill, and Buck says it’s the perfect snapshot of today’s Democrat leadership: angry, entitled, and out of ideas. From Pelosi’s “Marie Antoinette” moment to Kamala Harris’ self-promotion tour, Buck breaks down the Democrat Party’s growing internal chaos. Never miss a moment from Buck by subscribing …
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