How do you sell a $20,000 product to a busy school principal who’s never heard of your brand? How do you win back public favor when the NY Times slams your company? How do you build community when your huge Earth Day initiative is shut down by a global pandemic? You send an email of course. These are real challenges that real brands faced – and solved – with email. Listen in on email experiments that worked – and didn’t – to inform and inspire your own email strategies. Every other week, an ...
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Swipe File Podcasts
It's like Which Test Won but for ads! After auditing $1,000,000,000 in ad spend we're pulling back the curtain to help advertisers scale. Join us each week as we teardown today's most elite advertisers ad campaigns to discover Which Ad Won! Sharpen your advertising skills each week and build your swipe file of campaigns that are making these advertisers RICH!
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Welcome to Barely Functioning — the unapologetic podcast where two best friends, Ermelinda & Narine from Las Vegas dive into the chaos of womanhood, relationships, careers, and everything in between. Unfiltered and always real, we talk about the highs, the heartbreaks, and the hilarious moments that come with trying to “do it all” — while mostly just getting through the day. Whether we’re laughing, venting, or barely holding it together, we’re here to remind you: you’re not alone, and you do ...
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Lost in Translation: Cultural Collisions & Growing Up Bicultural
32:27
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32:27Ever feel caught between two cultures—your family’s heritage and American life? In this heartfelt episode, we dive into the beautiful chaos of being raised multicultural from Armenia & Albania to growing up in the U.S. From navigating traditional expectations to finding our own identities, we share personal stories, cultural surprises, and unforget…
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REPLAY: How Powtoon swiped a hack from their sales rep to increase email opens – and score consistent 40% webinar attendance rates (with Anna Levitin) | Personalized Problems
28:39
28:39
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28:39Shownotes: ♻️ This is a replay episode originally aired on August 14, 2024. I’m resurfacing it because – as much as we love fresh content – replaying smart ideas deepens the insights. And a second listen usually surfaces something you missed the first time ‘round. So, earbuds in — pen out. Let’s make this listen actionable. ♻️ When you have robust …
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REPLAY: Email best practices are meant to be broken | Takeaways from Cold Connections
12:59
12:59
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12:59♻️ This is a replay episode originally aired on September 04, 2024. I’m resurfacing it because – as much as we love fresh content – replaying smart ideas deepens the insights. And a second listen usually surfaces something you missed the first time ‘round. So, earbuds in — pen out. Let’s make this listen actionable. ♻️ Let’s dive into the strategie…
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Office Affairs: The HR Files--How they Begin!
34:08
34:08
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34:08From messy workplace affairs and cheating scandals to serious talks about skin cancer awareness — we’re covering it all. Plus, Narine shares her date night with her husband and we somehow spiral into trust issues, SPF, and red flags at work. Tune in for the drama, laughs, and a few hard truths. New episodes every Wednesday —hit subscribe and turn o…
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REPLAY: How PodMatch overhauled their cold email strategy to better build relationships and help more podcasters succeed (with Alex Sanfilippo) | Cold Connections
30:34
30:34
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30:34Shownotes: ♻️ This is a replay episode originally aired on August 28, 2024. I’m resurfacing it because – as much as we love fresh content – replaying smart ideas deepens the insights. And a second listen usually surfaces something you missed the first time ‘round. So, earbuds in — pen out. Let’s make this listen actionable. ♻️ When you’ve built you…
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REPLAY: The RIGHT emotions to layer into your email copywriting | Takeaways from Choral Closing
10:58
10:58
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10:58♻️ This is a replay episode originally aired on July 24, 2024. I’m resurfacing it because – as much as we love fresh content – replaying smart ideas deepens the insights. And a second listen usually surfaces something you missed the first time ‘round. So, earbuds in — pen out. Let’s make this listen actionable. ♻️ Let’s dive into the strategies and…
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Cringe but Consistent: Surviving Social Media & Swipe Culture
33:29
33:29
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33:29Ok Barely Functioning Babes, who let us have a podcast? Because we’re cringing at our voices to nitpicking our faces on camera. But we hit upload episode anyway! We're talking social media pressure, dating apps, and why we’re tired of all of it while we're sipping on the some #happydad drinks they provided us with so we can continue being barely fu…
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REPLAY: How Copyhackers used their cart close email to serenade (yes! serenade) their decision-making stragglers – and empower confident decision making (with Ry Schwartz) | Choral Closing
27:09
27:09
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27:09♻️ This is a replay episode originally aired on July 17, 2024. I’m resurfacing it because – as much as we love fresh content – replaying smart ideas deepens the insights. And a second listen usually surfaces something you missed the first time ‘round. So, earbuds in — pen out. Let’s make this listen actionable. ♻️ Shownotes: When you know your best…
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REPLAY: No feedback is also feedback | Email Takeaways from Sentiment Score
13:05
13:05
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13:05♻️ This is a replay episode originally aired on March 26, 2025. I’m resurfacing it because – as much as we love fresh content – replaying smart ideas deepens the insights. And a second listen usually surfaces something you missed the first time ‘round. So, earbuds in — pen out. Let’s make this listen actionable. ♻️ Shownotes: Let’s dive into the st…
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Episode 2: Raised in Las Vegas— From Nightclubs to Church, Elvis to Outer Space
45:44
45:44
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45:44Welcome to the wild ride that is growing up in Las Vegas as we dive into what it’s actually like being raised in the city of sin — where you go from nightclubs to church and somehow end up talking about a “Karen in space.” We share personal stories, unfiltered thoughts, and plenty of laughs along the way and how this city made us barely functioning…
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REPLAY: How Collishop used email ratings to boost birthday conversions by 63.8% (with Jasper Van Laethem) | Sentiment Score
26:49
26:49
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26:49♻️ This is a replay episode originally aired on March 19, 2025. I’m resurfacing it because – as much as we love fresh content – replaying smart ideas deepens the insights. And a second listen usually surfaces something you missed the first time ‘round. So, earbuds in — pen out. Let’s make this listen actionable. ♻️ When your client’s legacy tool la…
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REPLAY: It's your contractual right to promote yourself to your email subscribers | Takeaways from Content Contract
18:58
18:58
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18:58♻️ This is a replay episode originally aired on Feb 12, 2025. I’m resurfacing it because – as much as we love fresh content – replaying smart ideas deepens the insights. And a second listen usually surfaces something you missed the first time ‘round. So, earbuds in — pen out. Let’s make this listen actionable. ♻️ Let’s dive into the strategies and …
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REPLAY: How Ness Labs grew to 100,000 email subscribers in 5 years, all founded on one simple relationship perspective (with Anne-Laure Le Cunff) | The Content Contract
34:04
34:04
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34:04Shownotes: ♻️ This is a replay episode originally aired on Feb 05, 2025. I’m resurfacing it because – as much as we love fresh content – replaying smart ideas deepens the insights. And a second listen usually surfaces something you missed the first time ‘round. So, earbuds in — pen out. Let’s make this listen actionable. ♻️ When you’re sitting down…
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REPLAY: How to take your emails omnichannel | Takeaways from Love and Links
11:36
11:36
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11:36♻️ This is a replay episode originally aired on Feb 21, 2024. I’m resurfacing it because – as much as we love fresh content – replaying smart ideas deepens the insights. And a second listen usually surfaces something you missed the first time ‘round. So, earbuds in — pen out. Let’s make this listen actionable. ♻️ About this episode Let's dive into …
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Barely Functioning Podcast Episode 1: The 8-Minute Call
28:38
28:38
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28:38Meet Ermelinda and Narine — two best friends of nearly 16 years from Las Vegas — as they open up about the roots of their friendship, their first “breakup,” and the moment they decided to start this podcast. From 8-minute coded calls for emotional SOS to how they’ve grown into wildly different lives (one a single fashion and film designer, the othe…
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REPLAY: How Bit.ly’s Valentine’s Day email stole the internet’s heart (with Devin O'Toole of Bit.ly) | Love and Links
24:47
24:47
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24:47Show notes ♻️ This is a replay episode originally aired on Feb 14, 2024. I’m resurfacing it because – as much as we love fresh content – replaying smart ideas deepens the insights. And a second listen usually surfaces something you missed the first time ‘round. So, earbuds in — pen out. Let’s make this listen actionable. ♻️ What happens when you’re…
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REPLAY: Brand forward emails vs. performance marketing | Takeaways from Absurdist Adieu
12:42
12:42
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12:42Let’s dive into the strategies and methods used in the Drizly goodbye emails, featured in Episode 18. Ideas you don’t want to miss (06:11) Takeaway #1: Build your brand’s human side with safety nets (06:16) Takeaway #1.1: Test your sender names (07:43) Takeaway #2: Keep the customer front and center when using humor (10:24) Takeaway #3: Weave brand…
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REPLAY: How Drizly said goodbye in style – despite the brief requiring an absurd amount of emails (with Jared Jones) | Absurdist Adieu
34:41
34:41
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34:41Show notes ♻️ This is a replay episode originally aired on June 19, 2024. I’m resurfacing it because – as much as we love fresh content – replaying smart ideas deepens the insights. And a second listen usually surfaces something you missed the first time ‘round. So, earbuds in — pen out. Let’s make this listen actionable. ♻️ How do you bid farewell…
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REPLAY: How and why to use humor in your emails | Takeaways from Reputation "Rev"amped
9:09
9:09
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9:09Let's dive into the strategies and methods used in the Rev holiday email, featured in Episode 9. Takeaways (2:32) Takeaway#1: Creativity isn’t magic (3:25) Takeaway #2: Safe risks are the name of the game (4:28) Takeaway #3: Humor is a vehicle for building connection – not just likeability (7:03) Takeaway #4: Be understanding of clients/boss’ hesit…
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REPLAY: How Rev used email to regain favor after getting trashed by the New York Times (with Nick Gaudio) | Reputation “Rev”amped
25:53
25:53
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25:53Show notes ♻️ This is a replay episode originally aired on Mar 14, 2024. I’m resurfacing it because – as much as we love fresh content – replaying smart ideas deepens the insights. And a second listen usually surfaces something you missed the first time ‘round. So, earbuds in — pen out. Let’s make this listen actionable. ♻️ How do you win back publ…
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REPLAY: Why future pacing is the #1 email copy hack | Takeaways from Inbox Pause
18:06
18:06
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18:06♻️ This is a replay episode originally aired on May 8, 2024. I’m resurfacing it because – as much as we love fresh content – replaying smart ideas deepens the insights. And a second listen usually surfaces something you missed the first time ‘round. So, earbuds in — pen out. Let’s make this listen actionable. ♻️ Timestamps (3:23) Takeaway 1: Conver…
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REPLAY: How adding a GIF to Tailwind's welcome email helped users visualize – and hit – their goals | Inbox Pause
13:06
13:06
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13:06Show notes ♻️ This is a replay episode originally aired on May 2, 2024. I’m resurfacing it because – as much as we love fresh content – replaying smart ideas deepens the insights. And a second listen usually surfaces something you missed the first time ‘round. So, earbuds in — pen out. Let’s make this listen actionable. ♻️ How do you convince your …
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50th Episode Bonus: global voices, big email takeaways, + ChatGPT in the kitchen?
4:46
4:46
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4:46What do eight email pros across five countries, a DIY team of one, and a ChatGPT pie recipe have in common? In this season wrap-up, we’re talking global email insights, smart teamwork strategies, and why AI still needs your brain to get email right. Ideas you don’t want to miss (0:53) The unintentionally internationality of this season — and why cu…
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Even pretty emails should sell | Takeaways from Crafting Conversions
7:26
7:26
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7:26Let’s dive into the strategies and methods used in the Four Sigmatic Black Friday email, featured in Episode 48. Ideas you don’t want to miss (2:04) Takeaway #1: Vet your projects using the Four F’s (3:02) Takeaway #2: The best copy marries creativity AND data (4:06) Takeaway #3: Pretty emails can (and should!) be persuasive (4:43) Takeaway #4: Let…
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How we brewed Four Sigmatic’s Black Friday emails using customer reviews and a heaping spoonful of creativity | Crafting Conversions
6:18
6:18
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6:18When your client has specific email requirements that don’t fit your data-first approach, how do you earn conversions, while still maintaining that creative voice they’re looking for? If you’re me, you mine the customer reviews for punchy copy that speaks directly to the customer’s hesitations. Ideas you don’t want to miss (1:14) Why this dizzying …
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How small businesses can successfully DIY their email marketing | Takeaways from Hyping Honey
11:35
11:35
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11:35Shownotes: Let’s dive into the strategies and methods used in the South Mountain Bees holiday tease email, featured in Episode 46. Ideas you don’t want to miss (02:35) Takeaway #1: Outsource to systems, not just people (03:41) Takeaway #2: Don't hate on pop-ups, but time them right so they aren’t hateful (04:11) Takeaway #3: Know your audience's un…
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How South Mountain Bees uses email to build buzz before the holiday season (with Adriana Compagnoni) | Hyping Honey
36:10
36:10
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36:10Shownotes: When your dad's birthday is November 30, how do you pull off a successful holiday season without sacrificing precious family time? If you're Adriana Compagnoni, you launch an exclusive pre-sale that not only builds buzz – but also carves out space to enjoy the season. About our guest Adriana became a beekeeper in 2012 with two hives and …
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Email marketing is not an end, it's a means | Takeaways from Fixing Fatigue
8:38
8:38
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8:38Shownotes: Let’s dive into the strategies and methods used in the Webroot lead gen email, featured in Episode 44. Ideas you don’t want to miss (02:26) Takeaway #1: Email is not an end, it's a means (04:15) Takeaway #2: Identify your product as a solution or a delighter to plan your approach accordingly (05:14) Takeaway #3: You can only forego email…
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How Dusk’s last minute lightning bolt landed a 62% form fill rate from a burnt out email list (with Heather Hurd) | Fixing Fatigue
20:07
20:07
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20:07When your audience is tired of your generic, list-wide emails, but your content and segmentation has improved – how do you convince them to start opening again? If you’re Heather Hurd of Dusk Marketing, you make a bold decision to change the sender name – and increase conversions from 0% to 34% open rates in just weeks, with a 26% click-through rat…
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Even a $1 price increase email is risky | Takeaways from Raising Rates
10:29
10:29
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10:29Shownotes: Let’s dive into the strategies and methods used in the Detrack pricing increase email, featured in Episode 42. Ideas you don’t want to miss (04:08) Takeaway #1: Create a game plan for adoption, especially when customers differ from users (04:49) Takeaway #2: Money is not logical - even a $1 increase will bring up the migration question (…
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How Detrack used a simple feature table in email to increase prices amidst economic uncertainty – without losing customers | Raising Rates
9:50
9:50
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9:50Shownotes: When you're a logistics app that hasn't raised prices in close to a decade – during economic uncertainty and amidst industry-wide price hikes – how do you break the news without breaking customer trust? First, craft a transparent, compassionate email – then swipe a simple progress infographic to prove value. Ideas you don’t want to miss …
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No feedback is also feedback | Email Takeaways from Sentiment Score
12:35
12:35
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12:35Shownotes: Let’s dive into the strategies and methods used in the Collishop birthday email, featured in Episode 40. Ideas you don’t want to miss (3:12) Takeaway #1: Start small and scrappy (5:42) Takeaway #2: Unexpected insights can come from unconventional approaches (08:19) Takeaway #3: Diversify your customer feedback collection (10:31) Non-Take…
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How Collishop used email ratings to boost birthday conversions by 63.8% (with Jasper Van Laethem) | Sentiment Score
26:13
26:13
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26:13When your client’s legacy tool lacks the most basic email functionality, where do you even start? If you’re Jasper Van Laethem, you start with a simple birthday email – and then use sentiment data to uncover a massively important piece of feedback that – with a few unintuitive tweaks – boosts conversions by 63.8%. About our guest Jasper is an email…
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FIRST_NAME is not email personalization | Takeaways from Voter Variations
6:12
6:12
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6:12Let’s dive into the strategies and methods used in the BBC election results email, featured in Episode 38. Ideas you don’t want to miss (02:53) Takeaway #1: When you don’t get replies, lean on other pulse metrics (04:06) Takeaway #2: Go beyond first name personalization for deeper impact (05:01) Takeaway #3: Get the most out of your evergreen email…
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How the BBC delivered election results via email – as the votes were counted – for 650 constituencies across the UK (with Jay Oram) | Voter Variations
31:34
31:34
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31:34When you're sending personalized election results to millions of people across hundreds of constituencies, how do you pull it off —especially since results only start rolling in at 2 AM? If you're Jay Oram, Head of Development at Action Rocket, you build a sophisticated system of automation, live data rendering, fail-safes – and sheer dedication – …
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Don't write emails in a silo | Takeaways from Template Teamwork
9:24
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9:24Let’s dive into the strategies and methods used in the Semrush case study email, featured in Episode 36. Ideas you don’t want to miss (02:58) Takeaway #1: Use 1-off communications as a testing playground (04:15) Takeaway #2: Don’t just collect data, use it too (05:27) Takeaway #3: Make room for the crazy (05:51) Takeaway #4: Share, collaborate, and…
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How Semrush moshed their two best emails into a single template that wins across price points and products (with Taylor Raffa) | Template Teamwork
22:00
22:00
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22:00What happens when you’re reviewing email performance and a team member suggests combining your two best emails? If you’re Taylor Raffa of Semrush, you agree – and develop a home run email that wins again and again across all products and price points. About our guest Taylor Raffa is the Mass Email Team Lead at Semrush, a leading SaaS platform for d…
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It's your contractual right to promote yourself to your email subscribers | Takeaways from Content Contract
18:28
18:28
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18:28Let’s dive into the strategies and methods used in the Ness Labs book reveal email, featured in Episode 34. Ideas you don’t want to miss (08:24) Takeaway #1: Use storytelling for these 2 reasons (09:13) Takeaway #2: Email is all about relationships – and relationships are emotional (09:49) Takeaway #3: Take risks, then massage your strategy to redu…
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How Ness Labs grew to 100,000 email subscribers in 5 years, all founded on one simple relationship perspective (with Anne-Laure Le Cunff) | The Content Contract
33:30
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33:30When you’re sitting down to write the most important newsletter of your life, where do you even start? If you’re Anne-Laure Le Cunff, you go back to your foundational perspective – then mix your tried and true template with a meta reveal to share the story, capture its weight, and inspire action. About our guest Anne-Laure Le Cunff is an award-winn…
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Your customers don't have to love your emails | Takeaways from Reply To
7:49
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7:49Let’s dive into the strategies and methods used in the Doodle welcome email, featured in Episode 32. Ideas you don’t want to miss (03:47) Takeaway 1: Know your audience and tailor your strategy to their reality. (04:35) Takeaway #2: Always remember that your first sell is the internal team, not just the subscribers. (05:42) Takeaway #3: Weigh the p…
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How Doodle played with email to push pain point buttons and increase paid upgrade conversions by 64% | Reply To
7:49
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7:49When your market is challenged by a huge pain point but doesn’t have much experience with paid software plans – how do you gain trust and credibility to win upgrades? If you’re me, writing emails for Doodle, you throw in some comic relief – and show up when they need you, with a behavioral-based onboarding flow that goes heavy on voice… and increas…
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Plain text emails might be exactly what your email marketing strategy is missing| Takeaways from Winning Winback
10:27
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10:27Let’s dive into the strategies and methods used in the SparkToro feedback-slash-winback email, featured in Episode 30. Ideas you don’t want to miss (03:54) Takeaway 1: 1:1-style personal emails don’t have to be (or usually shouldn’t be) all or nothing (04:48) Takeaway #2: Flex those humility muscles before asking for customer feedback (05:55) Takea…
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How SparkToro prioritizes feature requests, builds relationships, and shares killer pasta recipes with a combo feedback-retention-winback email (with Rand Fishkin) | Winning Winback
30:41
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30:41When your audience only needs your software inconsistently, how do you distinguish between disappointment or product misalignment – and natural lifecycle usage? If you’re Rand Fishkin, you send an all-rounder email that collects product feedback, updates churned customers, and improves the world’s home Italian cuisine – all at the same time. About …
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Email best practices are meant to be broken | Takeaways from Cold Connections
12:30
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12:30Let’s dive into the strategies and methods used in the PodMatch cold pitch, featured in Episode 28. Ideas you don’t want to miss (04:50) Takeaway 1: Look at cold pitching as a sprint, not as a project (05:06) Takeaway #2: The more research you have, the stronger your hypotheses are going to be (05:55) Takeaway #3: Give yourself the time to let the …
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How PodMatch overhauled their cold email strategy to better build relationships and help more podcasters succeed (with Alex Sanfilippo) | Cold Connections
29:59
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29:59When you’ve built your business on a serve-first mindset – how can you rethink cold email to reflect that mentality? How can you show perfect strangers that you’re here to guide and support – whether or not they become a customer? If you’re Alex Sanfilippo of PodMatch, you disregard your mastermind’s “don’t do it!” advice and offer your $1,200 cour…
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Personalization in email marketing isn't as simple as you think | Takeaways from Personalized Problems
9:59
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9:59Let’s dive into the strategies and methods used in the Powtoon webinar registration email featured in Episode 26. Ideas you don’t want to miss (04:54) Takeaway 1: Use data to personalize for relevance, not for attention (06:03) Takeaway #2: Collect data! Interviews, reviews, polls – whatever, wherever, it’s such critical stuff (06:32) Takeaway #3: …
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How Powtoon swiped a hack from their sales rep to increase email opens – and webinar attendance (with Anna Levitin) | Personalized Problems
28:04
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28:04When you have robust data on your leads’ pain points – how do you best use it? If you’re Anna Levitin and the Powtoon team, you use your leads’ language to craft highly relevant subject lines – and increase email opens, webinar registrations, and webinar attendance rates. About our guest Anna Levitin is an Email & Lifecycle Marketing Specialist, fo…
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Why you shouldn't run email split tests | Takeaways from Doughnut Diversification
9:16
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9:16Let’s dive into the strategies and methods used in the Harvie free gift email, featured in Episode 24 Ideas you don’t want to miss (02:47) Takeaway #1: Judge carefully (04:11) Takeaway #2: Segment your list… but… do so with a grain of salt. (05:29) Takeaway #3: Test your offers before defaulting to that discount (06:26) Takeaway #4: Use research to…
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How we varied Harvie's email offers, thanks to a cult favorite doughnut shop | Doughnut Diversification
6:57
6:57
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6:57When you’ve slashed your membership price for four big, back-to-back sales, how do you go back to simpler offers – especially when you know your best customers aren’t even coming for the discounts? Listen in on how we took advantage of a favorite local pop up to build a non-discount-but-still-exciting promo for Harvie. Ideas you don’t want to miss …
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The RIGHT emotions to layer into your email copywriting | Takeaways from Choral Closing
10:29
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10:29Let’s dive into the strategies and methods used in the Copyhackers cart close email, featured in Episode 22. Ideas you don’t want to miss (04:39) Takeaway 1: Use your resources the way that works best for you, not how everyone says you should (07:42) Takeaway #2: Would you say this in real life? Maybe that’s okay, maybe it’s not, but you need to di…
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