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REPLAY: How a pricey EdTech brand closed sales with a variation of the 9-word email (with Joanna Wiebe of Copyhackers) | Budget Breakthrough
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Shownotes:
♻️ This is a replay episode originally aired on February 1, 2024. I’m resurfacing it because – as much as we love fresh content – replaying smart ideas deepens the insights. And a second listen usually surfaces something you missed the first time ‘round. So, earbuds in — pen out. Let’s make this listen actionable. ♻️
How do you sell a $20,000 product to a busy school principal who’s never heard of your brand? Well, if you’re Joanna Wiebe, you take inspiration from everywhere and you weave a dazzlingly simple strategy using the famous 9-word email and a missed opportunity you spotted from another brand.
Ideas you don't want to miss
(3:05) Why email isn't dead (despite TikTok stats looking mighty shiny)
(6:02) How one brand's missed opportunity inspired this email swipe
(9:45) Why this email is "not a work of copy genius" – and why that can give you a leg up over AI
(12:50) How sending to a cold list can actually be a fun challenge
(15:11) The technical Klaviyo mistake that almost tanked this email
(17:14) Whether this email would work for a B2C audience
(18:44) Jo's favorite brand to swipe from right now (listen to her pronounce it 5 ways!)
All about our guest, Jo:
The original conversion copywriter, Joanna Wiebe is the founder of Copyhackers and co-founder of Boxcar Email Agency. Her work has driven multi-millions in revenue for the likes of BT, Glowforge, Huel, Tesco, and Wistia. Google, Amazon, LinkedIn, and Shopify trust her to train their teams and customers. And she's a popular speaker at events like Business of Software and CXL Live. You can find her books, articles, and courses at copyhackers.com.
Links from this episode:
Take a look at the email swipe we’re talking about today
Follow Jo on Twitter and LinkedIn
Get lost in all the the awesome content on Copyhackers
Hire Boxcar to get Jo and team on your emails
Swipe Hiut's emails like Jo does
Get Nikki's email musings at nikkielbaz.com/subscribe
Plan more effective campaigns with my Promo and Launches Playbook or with my Campaign Ideation Masterclass
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