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Scaling an Amazon-First Brand: Joey’z Journey to $10M with Charles Chakkalo

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Manage episode 506332049 series 79607
Content provided by Chloë Thomas. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Chloë Thomas or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Charles Chakkalo is the Founding partner of Joey’z, an Amazon-first homewares brand. Since 2010, he’s been building a lean, everything-in-house Amazon operation focused on practical, everyday consumer goods. They also now sell across Walmart and eBay and even have a Shopify store too. In total, annual sales are now over $10million with growth at 20% year on year.

In this episode, Charles shares the real behind-the-scenes of scaling on Amazon—covering the wins, the struggles, and the lessons every eCommerce owner can use to grow smarter and faster.

Hit PLAY to hear:

  • How Joey’s grew into a $10M Amazon-first brand with 20% YoY growth 🚀
  • Why Amazon makes life easy—but also traps sellers in dependency
  • The pros and cons of keeping warehousing and logistics in-house 🏭
  • Why retail arbitrage is fading and how private label builds stability
  • The hidden role of logistics mastery in beating competitors
  • What Charles sees as the next big growth move for Joey’s 🔑

Key timestamps to dive straight in:

[05:22] "AI Boom Reflects Shifting Focus"

[08:46] "Addicted to Amazon's Ease"

[12:20] Outsource Advertising and Software

[13:53] DTC Brand Growth Challenges

[17:19] Pivot to Private Label Products

[21:35] "Outsource Ops, In-House Amazon Fulfillment"

[24:32] Listen to Charles’ Top Tips!

Full episode notes here: https://ecmp.info/560


--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor
Advertising Inquiries: https://redcircle.com/brands
Privacy & Opt-Out: https://redcircle.com/privacy
  continue reading

594 episodes

Artwork
iconShare
 
Manage episode 506332049 series 79607
Content provided by Chloë Thomas. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Chloë Thomas or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Charles Chakkalo is the Founding partner of Joey’z, an Amazon-first homewares brand. Since 2010, he’s been building a lean, everything-in-house Amazon operation focused on practical, everyday consumer goods. They also now sell across Walmart and eBay and even have a Shopify store too. In total, annual sales are now over $10million with growth at 20% year on year.

In this episode, Charles shares the real behind-the-scenes of scaling on Amazon—covering the wins, the struggles, and the lessons every eCommerce owner can use to grow smarter and faster.

Hit PLAY to hear:

  • How Joey’s grew into a $10M Amazon-first brand with 20% YoY growth 🚀
  • Why Amazon makes life easy—but also traps sellers in dependency
  • The pros and cons of keeping warehousing and logistics in-house 🏭
  • Why retail arbitrage is fading and how private label builds stability
  • The hidden role of logistics mastery in beating competitors
  • What Charles sees as the next big growth move for Joey’s 🔑

Key timestamps to dive straight in:

[05:22] "AI Boom Reflects Shifting Focus"

[08:46] "Addicted to Amazon's Ease"

[12:20] Outsource Advertising and Software

[13:53] DTC Brand Growth Challenges

[17:19] Pivot to Private Label Products

[21:35] "Outsource Ops, In-House Amazon Fulfillment"

[24:32] Listen to Charles’ Top Tips!

Full episode notes here: https://ecmp.info/560


--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor
Advertising Inquiries: https://redcircle.com/brands
Privacy & Opt-Out: https://redcircle.com/privacy
  continue reading

594 episodes

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