Trying to work out how to acquire more customers? Need to improve customer retention? Or just looking for some reassurance you’re on the right track? That’s what the eCommerce MasterPlan is here for. Every week we interview an e-Commerce business person (owner, manager or marketer) with a fascinating insight into successful online retailing. Their business might be a UK mail order retailer, an online-only store from Australia, or a brick and clicks business from the USA – but every one of th ...
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Chloë Thomas Podcasts
For 5 episodes at a time we focus in on one marketing method - maybe Email or SEO or Google Ads or Facebook Ads. In our weekly episodes, we go deep into a different area of the marketing method we’re focused on, with a guest selected because they are an expert in their field AND because they have a specific tactic or approach you NEED to know about. That means for the whole 5 episodes you’re getting ideas about ONE THING, and you can focus your optimisation time along with us on that one mar ...
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eCommerce Explored is a seasonal show releasing groups of episodes to explore our topic of choice, in most of them our host Chloe Thomas is joined by experts helping us all explore the problem at hand, but there may be a few solo episodes too. Our first topic will be Overstocks! eCommerce Explored has now turned into a webinar series that you can find here: https://webinar.ecommerceexplored.com/
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The Heart Speaks is a curation of interviews with brilliant philosophers, artists, writers and academics who have made a profound impact in the world around us. Discover great insights from the world of art, creativity, philosophy and culture with unbridled perspectives from the world’s sharpest minds.
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This is the behind-the-scenes audio diary of our journey to take our business to better than net zero carbon emissions. Who are we? The business is eCommerce MasterPlan - we run podcasts (eCommerce MasterPlan and Keep Optimising) and virtual summits. The host is Chloe Thomas, founder of eCommerce MasterPlan and eCommerce Marketing specialist. This show is a little rougher around the edges than our main shows! We will be sharing how we make eCommerce MasterPlan a NetZero business, and then ta ...
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Welcome to Strings to Your Bow — the podcast that celebrates the real stories, unexpected turns, and unique skills that shape self-employed life. I’m your host, Chloe Weatherhead — virtual assistant, support expert, and founder of Andiamo Business Assistance, where I provide tailored small business support to freelancers, founders, and the self-employed. Each week, I sit down with inspiring guests to explore the personal experiences and professional lessons that have added ‘strings to their ...
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Dr Peter Blundell interviews therapists about their life and work. The #TherapistsConnect Podcast aims to broaden discussions between therapists and explore pertinent topics related to the therapy community. For more information, discussion and debates go to www.Therapists-Connect.com
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Step into ”The Payback Pod,” where e-commerce execs like you come to get the lowdown on scaling up and cashing in. This is where the rubber meets the road in performance advertising, and where we turn challenges into checkmates. Join the conversation as we pull back the curtain on maximizing returns and pushing your digital empire to its limits. With our lineup of industry pros, marketing magicians, and e-commerce experts, you’re in for a treat. From data deep-dives to conversion tricks, thi ...
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The Center for Asian American Christianity is a thought leader in the areas of Asian American theology and ministry. We curate a forward-thinking conversation about the issues confronting Asian American Christians and churches. Learn more about the Center for Asian American Christianity at https://caac.ptsem.edu. caacptsem.substack.com
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Join Cheryl Lee That Radio Chick on Still Rockin' It for news, reviews and interviews with some of our favourite Australian musicians. What are they up to at the moment? Let's find out .......
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I'm Mike Russell, co founder of UK Podcasters community and New Media Europe conference. I was thrilled to host a 36 hour non-stop podcast on 21st & 22nd April 2016. I didn't sleep for the full 36 hour marathon and broke the world record for the longest ever continuous podcast. I was thrilled to be joined by thousands who watched, listened and chatted during the live event. Together we made history in enhancing awareness of all of the amazing independent podcasters out there. Podcasting in t ...
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Welcome to Catching Up with Christians, where faith meets everyday life. I’m Coach Dan, a former award-winning college baseball coach turned public speaker and life coach. Each episode, I sit down with close friends and influential Christians to explore their faith journeys, personal challenges, and professional paths. Together, we’ll dive into how faith empowers us to overcome adversity, discover our purpose, and live boldly for Christ. You’ll hear inspiring stories and powerful testimonies ...
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Join the Wisecrack crew as they dive into the deeper meaning and cultural significance of the most, and least, iconic movies of our age.
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Family and the Bible: A Theological Response | Daniel Lee | BTIAA 2025
38:32
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38:32This presentation by Dr. Daniel Lee, titled “Family and the Bible,” was recorded on October 7, 2025. The lecture is part of the 2025 conference “Biblical Theology in Asian America: Family, Migration, and Divine Presence,” presented by the Center for Asian American Christianity at Princeton Theological Seminary and co-hosted with Fuller Theological …
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The Power of Quiet Confidence with Kirsty Morris
18:46
18:46
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18:46🎙️ In the final episode of season 4 of Strings to Your Bow, I’m joined by the inspiring Kirsty Morris, a Transformational Coach on a mission to help quiet, shy, and sensitive women shine in loud, fast-paced workplaces. With over 20 years’ experience in recruitment—supporting everyone from doctors to sales professionals through high-stress interview…
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What has Chloe Marks and The Mayhem been up to lately? OR A song that costs less then a therapist !!
20:19
20:19
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20:19Send us a text Join Cheryl Lee - That Radio Chick on STILL ROCKIN' IT for news, reviews, music and interviews with some of our favourite Australian musicians A drum kit at five, a guitar at eight, and a lifetime of rhythm later—Chloe Marks found her voice where blues grit meets country storytelling. We sit down with Chloe to chart the road from Inn…
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What Would You Do as Head of eCommerce tasked with massively improving operational efficiency? – with Jaime Hill
33:10
33:10
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33:10In this WWYD episode, eCommerce Director Jaime Hill – whose career spans Monsoon, FatFace, Jack Wills, Oak Furnitureland, Hurtigruten, and more – joins host Chloe Thomas to share how she’d approach one of the biggest challenges facing eCommerce leaders today. Jaime dives into where to start, how to prioritise quick wins vs. long-term impact, and wh…
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Relating to the Internal & Relational Wrestlings of Bible Characters | Jessica ChenFeng | BTIAA 2025
36:18
36:18
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36:18This presentation by Dr. Jessica ChenFeng, LMFT, titled “Relating to the Internal and Relational Wrestlings of Bible Characters: Jacob’s Family in Context,” was recorded on October 7, 2025. The lecture is part of the 2025 conference “Biblical Theology in Asian America: Family, Migration, and Divine Presence,” presented by the Center for Asian Ameri…
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TikTok: Building a Profitable TikTok Shop Presence With Creators, Analytics, and Engaging Lives, with Marianne Morrison of Metrimax
32:21
32:21
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32:21Marianne Morrison has been obsessed with retail growth for over a decade. Initially building, growing, and selling her own skincare brand, and now working with many retailers and brands to help them achieve their business growth goals. In this episode, she’s breaking down how to turn TikTok from a social platform into a serious sales channel — with…
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From Bedroom Startup to £15 Million: The Cheeky Panda Story with Chris Forbes
30:40
30:40
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30:40Chris Forbes is the co-founder at Cheeky Panda, leading the bamboo revolution selling toilet paper, period products, kitchen roll and more. Founded in 2016 they now sell via multiple international Shopify sites, and a plethora of wholesale and marketplace locations. Turnover is now £15,000,000 a year, and did I mention they’re a B Corp? In this epi…
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Law, Life, and Leading with Empathy: Sarah Barr-Young’s Story
26:40
26:40
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26:40🎙️ In this episode of Strings to Your Bow, I’m joined by the brilliant Sarah Barr-Young, a respected family lawyer based in Harrogate. Sarah leads the Harrogate office of Jones Myers and is known for her calm, clear, and compassionate approach to helping people navigate one of life’s toughest moments—relationship breakdowns. From finances and famil…
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Between Wrestling and Blessing: Jacob and his Messy Family | Chloe Sun | BTIAA 2025
35:30
35:30
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35:30This presentation by Dr. Chloe Sun, titled “Between Wrestling and Blessing: Jacob and his Messy Family,” was recorded on October 7, 2025. The lecture is part of the 2025 conference “Biblical Theology in Asian America: Family, Migration, and Divine Presence,” presented by the Center for Asian American Christianity at Princeton Theological Seminary a…
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Family, Migration, and Economic Survival in the Hebrew Bible | Roger Nam | BTIAA 2025
36:56
36:56
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36:56This presentation by Dr. Roger Nam, titled “Family, Migration, and Economic Survival in the Hebrew Bible: What If ‘Honor Your Father’ Isn’t the Whole Story?” was recorded on October 7, 2025. The lecture is part of the 2025 conference “Biblical Theology in Asian America: Family, Migration, and Divine Presence,” presented by the Center for Asian Amer…
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TikTok: Driving More TikTok Shop Sales with Expert GMV Max Strategies from Rachel Cryan, Anicca Digital
30:19
30:19
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30:19Rachel Cryan is a Digital Strategist at award-winning digital marketing agency Anicca Digital. She’s been deep in social media for over a decade helping 100s of brands leverage it to grow their sales. Including recently scaling one client to over £1million in revenue through TikTok Shop Ads. Rachel shares what every eCommerce marketer needs to know…
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What has Diesel been up to lately? OR Supermarket Speakers, Moon River and Touring By Request
21:50
21:50
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21:50Send us a text Join Cheryl Lee - That Radio Chick on STILL ROCKIN' IT for news, reviews, music and interviews with some of our favourite Australian musicians A carrot for a mic, a song over supermarket speakers, and a stealthy dash down the confectionery aisle—Diesel opens with a grin and then gets real about what it takes to build shows that last.…
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Growing a Fashion Brand: Lavender Hill’s Approach to PR, Sustainability, and Profitability with Isobel Ridley
25:58
25:58
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25:58Isobel Ridley is the founder at Lavender Hill, a women’s fashion brand focused on ethically made luxurious staples. Founded in 2013 then now sell exclusively via their Shopify store, turning over around £500,000 a year. In this episode, Isobel shares how she built a profitable, sustainable fashion brand by focusing on what works—core products, smar…
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What has Jordan Anthony been up to lately? OR Reality TV didn't break him, it booked his flight to Los Angeles
14:59
14:59
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14:59Send us a text Join Cheryl Lee - That Radio Chick on STILL ROCKIN' IT for news, reviews, music and interviews with some of our favourite Australian musicians A seven-year-old writes a song to survive the schoolyard, and that melody becomes a map. We sit down with Jordan Anthony to trace the line from first piano lessons in Perth to The Voice at fou…
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What has Mick Thomas of Weddings Parties Anything fame been up lately? OR We're not dropping singles, we're packing the car!!
29:59
29:59
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29:59Send us a text Join Cheryl Lee - That Radio Chick on STILL ROCKIN' IT for news, reviews, music and interviews with some of our favourite Australian musicians A packed car, an early call time, and a map dotted with regional stages—that’s where today’s conversation begins. We catch Mick Thomas on day one of a 22-show run to explore how touring sharpe…
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TikTok: Mastering TikTok Shop Live Streaming – Insider Tips for Six Figure Mega Lives with Ben Muir, Unsociable
41:54
41:54
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41:54Ben Muir is the founder and CEO of Unsociable, one of the top rated TikTok Shop partners in the UK and US. Unsociable are the only partners to have won the TikTok Shop livestreaming award twice, and the video production excellence award. Learn how brands are hitting six-figure sales on TikTok Live — and how you can too. Ben shares the insider playb…
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How MUD Jeans Built the World’s First Circular Denim Brand — and What eCommerce Can Learn from It
27:44
27:44
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27:44Bert van Son is the founder at MUD Jeans, the first and only circular jeans company in the world. Founded in 2012 they’ve been a BCorp since 2013. Selling via their Shopify store, their own store in Amsterdam, and over 250 stockists across Europe. In this episode, Bert shares how MUD Jeans is redefining what it means to be a sustainable fashion bra…
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Manu Thomas The Artist in the Clinic: Innovation through Imagination
23:36
23:36
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23:36In this episode of Strings to Your Bow, I’m joined by the incredibly multi-talented Manu Thomas—founder of Pentafold Ltd and CareLearner, dedicated NHS professional, and prize-winning artist. Manu’s story is a brilliant example of how diverse passions can come together to create something truly impactful. With a strong background in Primary Care, a…
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Embracing Holistic Formation feat. Dave Wang | Dialogues Podcast
42:27
42:27
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42:27In this episode of the Center for Asian American Christianity Podcast, host David Chao sits down with Dr. David C. Wang (ThM, PhD), the Cliff and Joyce Penner Chair for the Formation of Emotionally Healthy Leaders at Fuller Theological Seminary. Dr. Wang discusses the Global Formation Project, a multi-phase research initiative on spiritual maturity…
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TikTok: Organic Strategies That Maximize Reach and Results with Beth Thomas, Slice
34:19
34:19
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34:19Beth is a social and influencer strategist with over a decade of experience leading content, social and influencer for some of the most well-known brands, including TikTok and Deliveroo. She’s the co-founder of Slice, a social media consultancy. Discover how to grow your brand on TikTok without chasing trends. Beth shares proven organic and search-…
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What has Tom Mac been up to lately? OR From Farm Roads to Festival Stages and how a van riff became 'Nomadic'
24:14
24:14
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24:14Send us a text Join Cheryl Lee - That Radio Chick on STILL ROCKIN' IT for news, reviews, music and interviews with some of our favourite Australian musicians A van-side riff, a dust road memory, and a choice to lean back into the sound that fits—this conversation with Tom Mac moves fast and lands deep. We open on travel as fuel for songwriting: a w…
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What Would You Do if growth at your eCommerce brand has stalled? – with Janis Thomas
34:31
34:31
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34:31Janis Thomas is an eCommerce & Subscriptions Expert, recently named in the Top 100 UK Marketing Influencers list. In this episode of the special WWYD? (What Would You Do?) series, Janis answers the big question: What would you do as a Head of eCommerce tasked with massively improving operational efficiency — especially when growth at your brand has…
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TikTok: Scale Your TikTok Lives Sustainably—Avoid Burnout & Grow Sales with Leila Kimiai-Nia, Emoceansdeep
35:42
35:42
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35:42Leila Kimiai-Nia is a business coach at Emoceansdeep, and a former TikTok Shop seller turned trainer. She now helps her clients build their TikTok Shop sales for the long term via livestreams. Dive in: [05:01] TikTok Shop Success Through Consistency [06:51] Bridging Sales and Wellness Gaps [12:33] "Sustaining Live Streaming Success" [14:06] Consist…
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Multi-Channel eCommerce Made Simple: Lessons from Charles Bentley’s £30M Strategy with Andrew Steel
35:34
35:34
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35:34Andrew Steel is the eCommerce Director at Charles Bentley. Founded 160 years ago as manufacturer of chimney sweeping brushes, they now balance selling brushes and cleaning products via wholesale and dropshipping to some of the UK’s largest retailers and running their own home and garden eCommerce store. Annual Sales are now at around £30million acr…
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What has Deborah Conway been up to lately? OR Which family member was asked to not sing, but mime, in the choir?
29:03
29:03
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29:03Send us a text Join Cheryl Lee - That Radio Chick on STILL ROCKIN' IT for news, reviews, music and interviews with some of our favourite Australian musicians A fearless voice, a late-blooming guitarist, and a family-built record that says the quiet part out loud. We welcome Deborah Conway for an unfiltered tour through four decades of songs, risks,…
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South Asians and the Legal Boundaries of Belonging | Sherry Thomas | Our Story, Our Faith 2025
40:07
40:07
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40:07This lecture by Sherry Thomas, JD, was recorded on June 7, 2025, at Seven Mile Road Church in Philadelphia, PA, at the conference “Our Story, Our Faith: South Asian American Christian Histories and Futures” (June 6–7, 2025). You can learn more about this conference here: https://ourstoriesourfaith.org/philly25/. View the plenary video here: https:/…
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Victoria Spencer; Authenticity as Your Business Superpower
39:11
39:11
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39:11In this episode of Strings to Your Bow, I’m joined by the wonderful Victoria, whose career has been all about helping people thrive—in schools, in health and wellbeing, and even in government. Now, she’s bringing all of that experience together to support women building businesses that truly fit who they are. Victoria takes a unique approach, blend…
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Pre-Q4: Black Friday Email Checklist + Yotpo Migration Insights with Rich Evans, Get Better
37:29
37:29
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37:29Rich Evans is the founder and reluctant managing director at Get Better an agency focused on building personalised email marketing that helps their clients reach their full growth potential. Clients include Absolute Collagen, Myomaster, and Pott Candles. Dive in: [06:05] Yotpo Challenges Klaviyo in eCommerce [08:17] Feedback and Strategy Issues Unc…
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How COOK Became a £150 Million Food Retailer with James Rutter
38:23
38:23
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38:23James Rutter is the Chief Strategy Officer at COOK, home of award-winning frozen meals and puddings. Founded in 1997, and a BCorp since 2013! COOK now sell via their bespoke website, 111 shops across the UK, and via wholesale. And in the last 15 years they’ve grown from £30million to being on track for £150million in annual sales this year, of whic…
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What has Kate Ceberano been up to lately? OR a 60th birthday tour that plays like a living mixtape of Australian music history.
25:58
25:58
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25:58Send us a text Join Cheryl Lee - That Radio Chick on STILL ROCKIN' IT for news, reviews, music and interviews with some of our favourite Australian musicians The moment the walk-on music hits, you can feel it—the pulse of a country learning to believe in its own sound. We sat with Kate Ceberano to trace how that pulse became a life: from Melbourne’…
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Pre-Q4: The Silent Killer of eCommerce Profits: Fix Your Tracking Before Peak with Wesley Hartley, Leaf
38:23
38:23
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38:23By Chloe Thomas
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iFIT’s 4-Bucket Framework: How to Build a Subscription Business That Lasts
34:10
34:10
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34:10Jeremy McCarty is the Chief Subscription and Content Officer of iFIT, a global leader in connected fitness via their NordicTrack, Pro-form, and Freemotion brands. In this episode, Jeremy reveals the proven framework he uses to build and scale subscription success at iFIT — a strategy that helps attract the right customers, keep them engaged, and gr…
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Empowering Women Through Movement: The Story Behind Sarah Clough's Vitality Blueprint
21:11
21:11
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21:11In this episode of Strings to Your Bow, I’m joined by the inspiring Sarah Clough—a Pilates teacher, educator, and coach who’s on a mission to help women take charge of their bone health, vitality, and long-term wellbeing. With a background rooted in movement and education, Sarah brings a refreshing and science-backed approach to women’s health—supp…
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Intergenerational Dialogues Through Children's Literature feat. Marie Chan | Dialogues Podcast
40:29
40:29
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40:29In this episode, David Chao hosts children’s literature author Marie Chan to discuss her 2024 book, Mamie Takes a Stand. They explore the power of storytelling in the Asian American church and how historical narratives can catalyze contemporary mental health conversations. Marie shares the meticulous research behind her book and the historical sign…
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What has Charlie Owen been up to lately? OR Tracing the songs, friendships, and farewells that shaped his guitar across decades
11:57
11:57
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11:57Send us a text Join Cheryl Lee - That Radio Chick on STILL ROCKIN' IT for news, reviews, music and interviews with some of our favourite Australian musicians A dobro lick that ended up in a feature film. A blue-tinted photo above the bar at the Gov. A midnight residency that turned into decades of collaborations. Charlie Owen joins us for a warm, u…
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Pre-Q4: Media Buying 101 – How to Test, Measure, and Scale TV & OOH Campaigns with Karolina Lapinaite, Precis
39:45
39:45
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39:45Karolina Lapinaite is Head of Media at global marketing agency Precis. Working with big global brands from many sectors, she’s all about putting together the on and offline media campaigns that drive BIG results. Dive in: [06:30] Targeted Advertising Strategy Insights [08:22] "Ad Strategy: Broad vs. Targeted" [11:00] Campaign Strategies: Social vs.…
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Making Conversational Commerce Work for You — GoKwik’s Abhishek Chandra Explains How
35:53
35:53
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35:53Abhishek Chandra is the Chief Revenue Officer at GoKwik. Founded in 2020 their focus is on helping eCommerce brands unlock their growth by solving crucial challenges across the eCommerce funnel. Which is exactly what he’s here to help us all with in this episode! Listen to discover why WhatsApp is the future of eCommerce — and how to use it to boos…
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Unveiling Cultural Identity through Art feat. KimyiBo | Dialogues Podcast
34:29
34:29
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34:29In this episode, David Chao, director of the Center for Asian American Christianity (CAAC), hosts a probing conversation with KimyiBo, the 2024-2025 Artist-in-Residence at the Overseas Ministry Study Center (OMSC) at Princeton Theological Seminary. They explore KimyiBo’s journey from Korea to the United States, Europe, and back to Korea, and how he…
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Pre-Q4: Why Podcast Advertising Works (and How to Use It This Peak Season) with Anna Ratala, RedCircle
37:20
37:20
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37:20Anna Ratala is the Marketing Director at podcast advertising platform RedCircle. She’s been DEEP in the world of podcast advertising since 2020 helping all sorts of business growth their revenue from podcast advertising. Dive in: [04:58] Podcast Advertising Platform Launch & Closure [08:17] Podcast Engagement vs. Social Media [10:36] Identifying Su…
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WWYD? Ian Leslie on Achieving Hockey Stick Growth in a $10–25M eCommerce Brand
30:09
30:09
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30:09Ian Leslie is an eCommerce CMO who’s also done stints in SaaS marketing, journalism, and education. Probably best known for his 10 years driving 15x eCommerce revenue growth at B2B eCommerce furniture brand Industry West, where (as regular listeners to this show will know) he was always up to something different with his marketing budget – that usu…
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Anna Clewlow Full Circle: Passion, Purpose & a Little Bit of Running
25:47
25:47
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25:47In this episode of Strings to Your Bow, I’m joined by the amazing Anna, whose career journey is anything but ordinary—and all the more inspiring because of it. After more than two decades in housing, Anna was suddenly made redundant in 2024. But instead of seeing it as the end of the road, she saw it as a fresh start. Armed with expertise in market…
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Exploring Family History, Storytelling, and Healing feat. Chrislyn Choo | Dialogues Podcast
49:58
49:58
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49:58In this episode, David Chao introduces Chrislyn Choo, an artist and storyteller passionate about exploring family history and roots. Chrislyn shares her journey of discovering her ancestry and the transformative power of storytelling. They discuss her involvement with projects like My China Roots and the Parents Are Human Project, her experiences i…
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