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Keep Optimising

Chloe Thomas

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For 5 episodes at a time we focus in on one marketing method - maybe Email or SEO or Google Ads or Facebook Ads. In our weekly episodes, we go deep into a different area of the marketing method we’re focused on, with a guest selected because they are an expert in their field AND because they have a specific tactic or approach you NEED to know about. That means for the whole 5 episodes you’re getting ideas about ONE THING, and you can focus your optimisation time along with us on that one mar ...
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eCommerce MasterPlan

Chloë Thomas

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Trying to work out how to acquire more customers? Need to improve customer retention? Or just looking for some reassurance you’re on the right track? That’s what the eCommerce MasterPlan is here for. Every week we interview an e-Commerce business person (owner, manager or marketer) with a fascinating insight into successful online retailing. Their business might be a UK mail order retailer, an online-only store from Australia, or a brick and clicks business from the USA – but every one of th ...
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The Heart Speaks is a curation of interviews with brilliant philosophers, artists, writers and academics who have made a profound impact in the world around us. Discover great insights from the world of art, creativity, philosophy and culture with unbridled perspectives from the world’s sharpest minds.
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Dr Peter Blundell interviews therapists about their life and work. The #TherapistsConnect Podcast aims to broaden discussions between therapists and explore pertinent topics related to the therapy community. For more information, discussion and debates go to www.Therapists-Connect.com
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The Guilty Feminist

Deborah Frances-White

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Ever felt like you should be better at feminism? Join comedian Deborah Frances-White and her guests for this comedy podcast, recorded in front of a live audience. Each week they discuss our noble goals as 21st century feminists and the hypocrisies and insecurities that undermine them. Deborah Frances-White is the 2016 Writers' Guild Award Winner for Best Radio Comedy for her hit BBC Radio 4 series Deborah Frances-White Rolls the Dice. She is an Edinburgh Fringe regular, a screenwriter and is ...
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Step into ”The Payback Pod,” where e-commerce execs like you come to get the lowdown on scaling up and cashing in. This is where the rubber meets the road in performance advertising, and where we turn challenges into checkmates. Join the conversation as we pull back the curtain on maximizing returns and pushing your digital empire to its limits. With our lineup of industry pros, marketing magicians, and e-commerce experts, you’re in for a treat. From data deep-dives to conversion tricks, thi ...
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I'm Mike Russell, co founder of UK Podcasters community and New Media Europe conference. I was thrilled to host a 36 hour non-stop podcast on 21st & 22nd April 2016. I didn't sleep for the full 36 hour marathon and broke the world record for the longest ever continuous podcast. I was thrilled to be joined by thousands who watched, listened and chatted during the live event. Together we made history in enhancing awareness of all of the amazing independent podcasters out there. Podcasting in t ...
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Close Readings

London Review of Books

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Close Readings is a new multi-series podcast subscription from the London Review of Books. Two contributors explore areas of literature through a selection of key works, providing an introductory grounding like no other. Listen to some episodes for free here, and extracts from our ongoing subscriber-only series. How To Subscribe In Apple Podcasts, click 'subscribe' at the top of this podcast feed to unlock the full episodes. Or for other podcast apps, sign up here: https://lrb.me/closereadin ...
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CEOAFTERDARK

George Kapernaros

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Ever wonder what drives a CEO when nobody's watching? Every Thursday, tune into the CEOAFTERDARK podcast to hear a raw conversation with a hyper-successful business owner. Your host, George Kapernaros, is the CEO of YOCTO, a leading e-commerce CRM agency. Now, he's focused on getting to know these leaders as real people. We're talking about the ups and downs they don't usually share. You'll hear about their personal challenges, their big wins, and everything in between. It's not just about t ...
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Let’s explore the amazing world of birth together! Listen for inspiring birth stories and intriguing teachings to expand your knowledge surrounding pregnancy, childbirth, breastfeeding, and postpartum life. Each soul-stirring episode is full of heart, passion, and practicality. Join me in this diverse mix of teachings and interviews with real moms and professional birth workers as we seek to more fully understand how God has designed early motherhood and the beginning of life!
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The Guilty Feminist Redux: Cancel Culture Choose Your Own Adventure Presented by Deborah Frances-White and Shaparak Khorsandi with special guest Leila Navabi Recorded 4 November 2023 at Soho Theatre. First released 13 November. The Guilty Feminist theme composed by Mark Hodge. Get Deborah’s new book with 30% off using the code SIXCONVERSATIONSPOD h…
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Going into your first labor and delivery, when all of the women around you have had vaginal births, it’s easy to assume that you will too. But when Joselyn and her husband were told to have an induction for borderline low amniotic fluid levels, they did not imagine it would end in a C-section. For her second baby, learning that she was a great cand…
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In North and South (1855), Margaret Hale is uprooted from her sleepy New Forest town and must adapt to life in the industrial north. Through her relationships with mill workers and a slow-burn romance with the self-made capitalist John Thornton, she is forced to reassess her assumptions about justice and propriety. At the heart of the novel are a s…
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Dan Bond is the VP of Marketing at RevLifter, software that drives intelligent offers to boost your bottom line. Dan joins us to reveal how smart, data-driven promotions can increase conversions, raise AOV, and protect your margins — all without blanket discounting. If you're tired of giving away profits and ready to make your offers work smarter, …
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#TherapistsConnect Podcast – Episode with Martin Fenerty In this rich and thoughtful conversation, Dr. Peter Blundell interviews person-centred therapist Martin Fenerty about his life, work, and the values that shape his practice. Martin reflects on his early influences, what drew him to the person-centred approach, and the realities of working in …
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Samantha Burmeister joins us to dive into the world of email welcome campaigns, emphasizing that the key takeaway is to gather valuable data about your audience. Understanding not just who buys, but also who doesn't, allows us to make informed marketing decisions moving forward. Samantha shares insights on how to start these campaigns right, the ba…
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"But I'm here to tell you there's something else: The Afterworld. A world of never ending happiness, you can always see the sun, day or night...." Prince made the afterlife sound glorious, but in reality a lot of us still struggle with what comes after death. My friend Kelle comes on the show to discuss that struggle, the fear of death, and more!…
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The Guilty Feminist 436. Cancel Culture Deborah Frances-White in conversation with Josie Long Recorded 2 April 2025 at Glasgow Glee. Released 12 May. The Guilty Feminist theme composed by Mark Hodge. Get Deborah’s new book with 30% off using the code SIXCONVERSATIONSPOD https://store.virago.co.uk/products/six-conversations-were-scared-to-have More …
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Philip Larkin was terrified of death from an early age; Thomas Hardy contemplated what the neighbours would say after he had gone; and Sylvia Plath imagined her own death in vivid and controversial ways. The genre of self-elegy, in which poets have reflected on their own passing, is a small but eloquent one in the history of English poetry. In this…
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Instead of telling you what this episode is about...you'll have to listen in! But we've got a surprise in today's episode, so don't miss it! Interested in sharing your story on the podcast? Click HERE! Want to connect with us? Have a question? Shoot us a DM at @surrenderedbirthservices on Instagram, and give us a follow while you're there! For more…
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Rachel Hanretty is the founder and CEO at Mademoiselle Macaron, sellers of handmade luxury French macarons. Rachel’s grown the business from a market stall in 2013 to a 7-figure business. They now sell via their Shopify store to both DTC and B2B customers, via marketplaces like Not on the High Street, and about 40% of turnover is B2B sales. Hit PLA…
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E-Commerce & Content Creation Insights | CEOAFTERDARK with Lucy Jeffrey In this episode of CEOAFTERDARK, we sit down with Lucy Jeffrey, founder of Bare Kind, to explore the real stories behind building a purpose-driven e-commerce brand and growing an authentic online presence. From her entrepreneurial beginnings to navigating business with a life p…
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Maximising email sign-ups is the name of the game in our latest chat. We dive deep into the effectiveness of using mystery offers over straightforward discounts, revealing how this simple tweak can significantly boost opt-in rates. I recently tested this with a luxury home brand, and we saw a jump from 12% to 18% in email sign-ups, proving that a l…
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The Guilty Feminist 435. Does History Have a Right Side? Deborah Frances-White in conversation with Jessica Fostekew Recorded 1 April 2025 at Leeds Old Woollen. Released 5 May. The Guilty Feminist theme composed by Mark Hodge. Get Deborah’s new book with 30% off using the code SIXCONVERSATIONSPOD https://store.virago.co.uk/products/six-conversation…
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When you’ve given birth to several children, most of them painlessly, but then your last child’s birth didn’t go as planned, that unexpected turn of events along with the voices from the outside world can make you contemplate being finished having children. But God’s voice is what matters. And God’s plan is what triumph’s. And God’s word is what ge…
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Johanna Preston is the co-founder and co-designer at Preston Zly, creators of beautiful, unique, and powerful footwear for women who embody these same qualities. They sell via their Shopify store and physical showroom. Founded over 20 years ago they now do around $350,000 a year. Hit PLAY to hear: How Johanna's shift from retail to eCommerce skyroc…
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In the stories of Franz Kafka we find the fantastical wearing the most ordinary, realist dress. Though haunted by abjection and failure, Kafka has come to embody the power and potential of literary imagination in the 20th century as it confronts the nightmares of modernity. In this episode, Marina Warner is joined by Adam Thirlwell to discuss the w…
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In this episode of CEOAFTERDARK, we sit down with the inspiring Janis Thomas, Marketing Director at Look Fabulous Forever, a beauty brand redefining aging. From her unique career path to the mission driving the brand, Janis opens up about authentic customer connection, mastering communication, and turning campaign failures into growth. We dive deep…
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On this episode of Appointed, Kim speaks with Dr. Jiaying Zhao, Associate Professor, Canada Research Chair in Behavioral Sustainability and Sauder Distinguished Scholar at the University of British Columbia. Dr. Zhao speaks about her incredible research into how resource scarcity impacts human cognition and behaviour. Kim and Dr. Zhao discuss Dr. Z…
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Building a solid retention marketing playbook starts with understanding that your best ideas come from your customers, not from free templates or competitor research. In this episode, we dive deep into the importance of empathy in retention marketing and how it can significantly impact customer loyalty and revenue. In this engaging episode, we sit …
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The Guilty Feminist 434. Alison Bechdel in Conversation Presented by Deborah Frances-White with special guest Alison Bechdel Recorded 21 April 2025 via Riverside. Released 28 April. The Guilty Feminist theme composed by Mark Hodge. Get Deborah’s new book with 30% off using the code SIXCONVERSATIONSPOD https://store.virago.co.uk/products/six-convers…
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T.S. Eliot claimed that he learned his prose style from reading F.H. Bradley, and the poet wrote his PhD on the English philosopher at Harvard. Bradley’s life was remarkably unremarkable, as he spent his entire career as a fellow of Merton College, Oxford, where his only obligation was not to get married. Yet in over fifty years of slow, meticulous…
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Sometimes when it comes to receiving the desires of our heart, all we need to do is ask God. Lauren learned this beautiful lesson in her most recent birth of her fifth child. Even though the pregnancy was a surprise, it made it all the more special and she was able to remain grateful throughout each and every part of the experience, down to still b…
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Nick Reed is the founder of Neem London, a men’s fashion brand focused on making climate-conscious clothing. He also has a phenomenal background in men’s fashion buying – he was instrumental in taking Charles Tyrwhitt from £10m to £200m. He spent 4 years driving buying efficiency at Moss Bros. Neem London was founded in 2021, and sells via its Shop…
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Partnerships can be a game changer when it comes to boosting your conversion rates, and today we're diving deep into how to leverage experts to make that happen. We’ll be unpacking insights from Eric Sheinkop, co-founder of The Desire Company, who shares his unique approach to connecting brands with knowledgeable professionals rather than influence…
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433. The Road to Gilead with Dan Schreiber, Mara Clarke, Dr Felicia Yeung and Neil Datta The Guilty Feminist 433. The Road to Gilead Presented by Deborah Frances-White with special gusts Dan Schreiber, Mara Clarke, Dr Felicia Yeung and Neil Datta Recorded 9 April 2025 at The Bath Komedia. Released 21 April. The Guilty Feminist theme composed by Mar…
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Thackeray's comic masterpiece, Vanity Fair, is a Victorian novel looking back to Regency England as an object both of satire and nostalgia. Thackeray’s disdain for the Regency is present throughout the book, not least in the proliferation of hapless characters called George, yet he also draws heavily on his childhood experiences to unfold a complex…
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Kelsey and Jesse were blessed to get pregnant right away…although if Jesse had it his way they would have had a honeymoon baby! Then, working in an office of midwives, Kelsey was able to get her first time pregnancy questions answered daily, and in person. When the time came to give birth though, she was left feeling a little underprepared for the …
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Tom White is the owner of The Best Backyard, an Australian eCommerce store selling outdoor kids play equipment, furniture and other garden products. Founded in 2020 Tom bought the business in 2024 and in 12 months has rocketed sales to nearly $2million. Hit PLAY to hear: 🚀 How Tom White turned a small eCommerce store into a $2M business in just 12 …
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Starting an affiliate program can be a game changer for your business, and in this episode, we dive into the essential do's and don'ts to get it right the first time. Our guest, Kelly Morrison, shares her expertise on defining clear goals and expectations to kick things off effectively. Tune in for practical insights that will help you launch a suc…
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432. Why We Can’t Have Conversations Any More with Susan Wokoma The Guilty Feminist 432. Why We Can’t Have Conversations Any More Deborah Frances-White in conversation with Susan Wokoma Recorded 30 March 2025 at The Bath Komedia. Released 14 April. The Guilty Feminist theme composed by Mark Hodge. Get Deborah’s new book with 30% off using the code …
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Most first time moms can expect two things: first, to go way past their due date, and second, to have a long marathon of a labor. For Morgan, however, this was not the case! When Morgan woke up near her due date with cramping, she didn’t expect to be holding her baby just a few hours later! Sounds like a dream to most moms who spend hours and days …
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The confessional poets of the mid-20th century considered themselves a ‘doomed’ generation, with a cohesive identity and destiny. Their intertwining personal lives were laid bare in their work, and Robert Lowell, John Berryman and Elizabeth Bishop returned repeatedly to the elegy to commemorate old friends and settle old scores.In this episode, Mar…
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Laura Davies is the Founder of The Kid Collective. A UK based toys and parenting business, with eCommerce stores on BluePark and Shopify. Founded in 2008 they now process over 10,000 orders a month. Hit PLAY to hear: 🔹 How Laura Davies turned one eCommerce brand into two—without starting from scratch! 🔹 The biggest challenges (and surprises!) of bu…
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On this episode of Appointed, Kim speaks with Dan Huang-Taylor, executive director of Food Banks BC, a provincial association working to end hunger in British Colombia. Kim and Dan discuss the intersection of poverty and food security, and Dan’s extensive experience working in the non-profit sector. Dan speaks about his involvement with the Put Foo…
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Improving your affiliate marketing performance can feel like a daunting task, but we're breaking it down into five manageable steps that can really make a difference. So, let's get started on leveling up your affiliate marketing game! In our latest discussion, we break down five key steps to elevate your affiliate marketing strategy. First, we emph…
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The Guilty Feminist 431. Six Conversations We’re Scared to Have Deborah Frances-White in conversation with Cariad Lloyd. Recorded 29 March 2025 at The Glee Club in Birmingham. Released 7 April. The Guilty Feminist theme composed by Mark Hodge. Get Deborah’s new book with 30% off using the code SIXCONVERSATIONSPOD https://store.virago.co.uk/products…
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Alice’s Adventures in Wonderland and Through the Looking-Glass are strange books, a testament to their author’s defiant unconventionality. Through them, Lewis Carroll transformed popular culture, our everyday idioms and our ideas of childhood and the fantastic, and they remain enormously popular. Anna Della Subin joins Marina Warner to explore the …
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When you got the natural, unmedicated, intervention-free birth you were going for, with a smooth and relatively quick labor, what could go wrong? Well, when your baby is taken from you within seconds of being born, a lot. Tasha’s first birth took a wrong turn when her baby was quite unnecessarily taken to the NICU after birth and she lost not only …
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Leslie Roumilhac is the Creative Director at eCommerce agency Limesharp. She’s also obsessed with researching best-in-class sustainability initiatives in eCommerce. Hit PLAY to hear: 🔎 Why shouting about sustainability might hurt your brand 🌿 How LimeSharp blends design with eco-friendly practices 🛒 The smart way to guide customers toward greener c…
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On this episode of Appointed, Kim speaks with activist and artist Jessie Golem about her portrait series, Humans of Basic Income, and her work on guaranteed livable basic income. Humans of Basic Income tells the stories of people who took part in Ontario’s basic income pilot project, and what happened when the pilot was cancelled prematurely. Ms Go…
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In this in-depth conversation, we explore how Digioh, a leading Marketing Efficiency Platform, is helping e-commerce brands and agencies scale through smarter technology, strategic partnerships, and innovative marketing tactics. From building high-impact collaborations to leveraging events for deeper connections, this episode uncovers the key eleme…
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One of the largest earthquakes in decades has wrecked parts of Myanmar, but how does a country still grappling with civil war and military rule handle a natural disaster of this scale? The Guardian investigates why senior Tory Lords and MPs are lobbying to thwart the renters’ reform bill. What does Prince Harry’s bullying allegations, brought forwa…
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Sam Thompsett is part of the team at award-winning marketing agency Genie Goals, who deliver all sorts of partnership marketing and advertising activity for eCommerce brands like Mamas and Papas, Bird and Blend and Industville. In this episode, we discuss: The secret to turning influencer content into high-converting Meta ads Why whitelisting influ…
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The Guilty Feminist 430. Versions of Us – part two Presented by Deborah Frances-White with special guests Fran Lusty, Rosie Hewlett and Dia Day. Recorded 19 March 2025 at The Old Queen’s Head in London. Released 31 March. The Guilty Feminist theme composed by Mark Hodge. Get Deborah’s new book with 30% off using the code SIXCONVERSATIONSPOD https:/…
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Mill’s 'Autobiography' was considered too shocking to publish while he was alive. Behind his musings on many of the philosophical and political preoccupations of his time lie the confessions of a deeply repressed man who knows that he’s deeply repressed, coming to terms with the uncompromising educational experiment his father subjected him to as a…
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How much support you have or don’t have matters greatly in your labor and birth and can affect, well, pretty much everything. At the lack of support from her midwife, and doula, she transferred to the hospital for her first planned home birth. Thankfully, God’s grace met her there through a wonderful nurse who was able to help her through the rest …
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Jules Haines is the founder at The Haines Collection. An award-winning circular interior design business specialising in fabrics and wall paper. Founded in 2020 they have now rehomed over 37,000 meters of textiles. Hit PLAY to hear: 🎯 The shocking truth about homeware textile waste (it's bigger than you think!) 🛋️ How Jules turned leftover fabrics …
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Goodbye, goodbye. For our final episode of this run, Austin, Raymond & Henry talk about how they watch movies, some mailbag questions, some musings on the craft, and more. Thanks again for tuning in each week, everybody. Stay safe, and we'll see you at the movies! Follow us on Twitter! @austin_hayden (Austin) @creamatoria (Raymond) and on Letterbox…
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