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Fast-Tracking Growth: Community, Niching Down, and Multi-Channel Strategies from Dood Woof

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Manage episode 505096782 series 79607
Content provided by Chloë Thomas. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Chloë Thomas or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Elina Panteleyeva is the founder of Dood Woof, a dog brand focused on Doodles. Founded in 2023, they hit $600k in year one, and are on track for sales of $2million this year. They’re already multichannel selling on their Shopify store, TikTok Shop, and Amazon.

In this episode, Elina reveals the exact strategies she used to grow fast, build a loyal community, and sell premium products without competing on price.

Hit PLAY to hear:

  • 🚀 How a first-time founder turned a layoff into a $2M eCommerce brand in under 2 years
  • 🐶 The niche marketing strategy that made Dood Woof dominate the Doodle dog market
  • 📧 Why email (not discounts) is the secret weapon driving repeat sales and loyal fans
  • 🛒 The unconventional reason Elina sends ALL ad traffic to Amazon instead of her website
  • 💰 How to sell premium products on Amazon without joining the price war
  • 🤖 The AI tools and automation ideas she’s exploring to scale without a big team

Key timestamps to dive straight in:

[04:29] "Doodle Detangler Idea Journey"

[08:24] Trusting EA with Daily Operations

[10:47] Building Trust with VIP Customers

[13:58] Maximizing Amazon Sales via Traffic

[17:22] "Nurturing Customers Beyond Amazon"

[20:00] Listen to Elina’s Top Tips!

Full episode notes here: https://ecmp.info/559

This podcast uses the following third-party services for analysis:

Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/


--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor
Advertising Inquiries: https://redcircle.com/brands
Privacy & Opt-Out: https://redcircle.com/privacy
  continue reading

593 episodes

Artwork
iconShare
 
Manage episode 505096782 series 79607
Content provided by Chloë Thomas. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Chloë Thomas or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Elina Panteleyeva is the founder of Dood Woof, a dog brand focused on Doodles. Founded in 2023, they hit $600k in year one, and are on track for sales of $2million this year. They’re already multichannel selling on their Shopify store, TikTok Shop, and Amazon.

In this episode, Elina reveals the exact strategies she used to grow fast, build a loyal community, and sell premium products without competing on price.

Hit PLAY to hear:

  • 🚀 How a first-time founder turned a layoff into a $2M eCommerce brand in under 2 years
  • 🐶 The niche marketing strategy that made Dood Woof dominate the Doodle dog market
  • 📧 Why email (not discounts) is the secret weapon driving repeat sales and loyal fans
  • 🛒 The unconventional reason Elina sends ALL ad traffic to Amazon instead of her website
  • 💰 How to sell premium products on Amazon without joining the price war
  • 🤖 The AI tools and automation ideas she’s exploring to scale without a big team

Key timestamps to dive straight in:

[04:29] "Doodle Detangler Idea Journey"

[08:24] Trusting EA with Daily Operations

[10:47] Building Trust with VIP Customers

[13:58] Maximizing Amazon Sales via Traffic

[17:22] "Nurturing Customers Beyond Amazon"

[20:00] Listen to Elina’s Top Tips!

Full episode notes here: https://ecmp.info/559

This podcast uses the following third-party services for analysis:

Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/


--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor
Advertising Inquiries: https://redcircle.com/brands
Privacy & Opt-Out: https://redcircle.com/privacy
  continue reading

593 episodes

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