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Scaling an Amazon-First Brand: Joey’z Journey to $10M with Charles Chakkalo
Manage episode 506332049 series 79607
Charles Chakkalo is the Founding partner of Joey’z, an Amazon-first homewares brand. Since 2010, he’s been building a lean, everything-in-house Amazon operation focused on practical, everyday consumer goods. They also now sell across Walmart and eBay and even have a Shopify store too. In total, annual sales are now over $10million with growth at 20% year on year.
In this episode, Charles shares the real behind-the-scenes of scaling on Amazon—covering the wins, the struggles, and the lessons every eCommerce owner can use to grow smarter and faster.
Hit PLAY to hear:
- How Joey’s grew into a $10M Amazon-first brand with 20% YoY growth 🚀
- Why Amazon makes life easy—but also traps sellers in dependency
- The pros and cons of keeping warehousing and logistics in-house 🏭
- Why retail arbitrage is fading and how private label builds stability
- The hidden role of logistics mastery in beating competitors
- What Charles sees as the next big growth move for Joey’s 🔑
Key timestamps to dive straight in:
[05:22] "AI Boom Reflects Shifting Focus"
[08:46] "Addicted to Amazon's Ease"
[12:20] Outsource Advertising and Software
[13:53] DTC Brand Growth Challenges
[17:19] Pivot to Private Label Products
[21:35] "Outsource Ops, In-House Amazon Fulfillment"
[24:32] Listen to Charles’ Top Tips!
Full episode notes here: https://ecmp.info/560
--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor
Advertising Inquiries: https://redcircle.com/brands
Privacy & Opt-Out: https://redcircle.com/privacy
594 episodes
Manage episode 506332049 series 79607
Charles Chakkalo is the Founding partner of Joey’z, an Amazon-first homewares brand. Since 2010, he’s been building a lean, everything-in-house Amazon operation focused on practical, everyday consumer goods. They also now sell across Walmart and eBay and even have a Shopify store too. In total, annual sales are now over $10million with growth at 20% year on year.
In this episode, Charles shares the real behind-the-scenes of scaling on Amazon—covering the wins, the struggles, and the lessons every eCommerce owner can use to grow smarter and faster.
Hit PLAY to hear:
- How Joey’s grew into a $10M Amazon-first brand with 20% YoY growth 🚀
- Why Amazon makes life easy—but also traps sellers in dependency
- The pros and cons of keeping warehousing and logistics in-house 🏭
- Why retail arbitrage is fading and how private label builds stability
- The hidden role of logistics mastery in beating competitors
- What Charles sees as the next big growth move for Joey’s 🔑
Key timestamps to dive straight in:
[05:22] "AI Boom Reflects Shifting Focus"
[08:46] "Addicted to Amazon's Ease"
[12:20] Outsource Advertising and Software
[13:53] DTC Brand Growth Challenges
[17:19] Pivot to Private Label Products
[21:35] "Outsource Ops, In-House Amazon Fulfillment"
[24:32] Listen to Charles’ Top Tips!
Full episode notes here: https://ecmp.info/560
--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor
Advertising Inquiries: https://redcircle.com/brands
Privacy & Opt-Out: https://redcircle.com/privacy
594 episodes
All episodes
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