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Episode 302 - Combining PR and Paid Ads for Explosive eComm Growth
Manage episode 460050833 series 2452172
Content provided by Brett Curry. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Brett Curry or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Learn the secrets behind securing free press coverage for eCommerce brands. Contrary to popular belief, free PR isn’t reserved only for companies that hire expensive PR agencies. Whether you're launching a new product or looking to boost your brand's visibility, this episode is packed with actionable insights that could make all of your other marketing efforts better.
Key topics covered:
- The CPR (Credibility, Point of View, Relevance) method: A foolproof framework for crafting compelling pitches that grab journalists' attention.
- How to approach gift guide pitches and maximize your chances of inclusion in coveted holiday roundups.
- Strategies for leveraging product launches and press releases to create buzz and secure media coverage.
- Tips for building and nurturing relationships with journalists, including how to use email tracking and follow-up techniques.
- Cost-effective tools and resources for managing your own PR efforts, even without prior experience or agency support.
Don't miss this opportunity to learn how you can take control of your brand's narrative and secure valuable media coverage without breaking the bank. Gloria's practical advice and insider tips will empower you to become your brand's best advocate and unlock the untapped potential of PR for your eCommerce brand.
311 episodes
Share
Manage episode 460050833 series 2452172
Content provided by Brett Curry. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Brett Curry or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Learn the secrets behind securing free press coverage for eCommerce brands. Contrary to popular belief, free PR isn’t reserved only for companies that hire expensive PR agencies. Whether you're launching a new product or looking to boost your brand's visibility, this episode is packed with actionable insights that could make all of your other marketing efforts better.
Key topics covered:
- The CPR (Credibility, Point of View, Relevance) method: A foolproof framework for crafting compelling pitches that grab journalists' attention.
- How to approach gift guide pitches and maximize your chances of inclusion in coveted holiday roundups.
- Strategies for leveraging product launches and press releases to create buzz and secure media coverage.
- Tips for building and nurturing relationships with journalists, including how to use email tracking and follow-up techniques.
- Cost-effective tools and resources for managing your own PR efforts, even without prior experience or agency support.
Don't miss this opportunity to learn how you can take control of your brand's narrative and secure valuable media coverage without breaking the bank. Gloria's practical advice and insider tips will empower you to become your brand's best advocate and unlock the untapped potential of PR for your eCommerce brand.
311 episodes
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Similar to eCommerce Evolution
A daily dose of irreverent, offbeat, and informative takes on business & tech news. Hosted by Jon Weigell, Juliet Bennett Rylah, Mark Dent, Ben Berkley, Sara Friedman, Matthew Brown, and Rob Litterst from The Hustle.
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continue reading
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continue reading
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…
continue reading
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continue reading
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…
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Best Business Podcast (Gold), British Podcast Awards 2023 How do you build a fully electric motorcycle with no compromises on performance? How can we truly experience what the virtual world feels like? What does it take to design the first commercially available flying car? And how do you build a lightsaber? These are some of the questions this podcast answers as we share the moments where digital transforms physical, and meet the brilliant minds behind some of the most innovative products a ...
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