eCommerce Evolution is hosted by Brett Curry, CEO of OMG Commerce. Tune in for fresh interviews with the merchants, vendors, and experts shaping the eCommerce industry. We take an in-depth look at what's new and what's next in eCommerce.
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Learn the BEST strategies from the biggest names in eCommerce. Season 1 is all about having something good to say, saying it well and saying it often. See why this is the HOTTEST new digital marketing podcast.
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Four nobody’s that love the outdoors and want to bring their experiences to you.
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With 35 years of climbing experience and going on 14 years behind the mic, Chris Kalous brings interviews, tributes, discussion, tears, and lots of laughs from the full breadth of the climbing zeitgeist. Rock climbing, bigwall (big wall?) climbing, alpinism, ice climbing, bouldering, and competition climbing. If it’s climbing related, it’s here. In the words of Alex Honnold, “If you are a climber, you pretty much have to do the Enormocast.”
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Learn from the leading experts on how to extend the range of your business and take it global. We cover a wide range of themes including eCommerce, Sales, Marketing and Import/Export.
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The Minor Side of Life features candid conversations about the business and promotional aspects of Minor League sports. Each episode Rob Sternberg brings nearly a decade of industry experience to the table and chats with a guest who has either worked in a Minor League Front Office, or played or performed on the Minor League stage.
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Enormocast 305: Caro North – Magnetic
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1:26:20On Episode 305 of the Enormocast, alpinist and guide Caro North joins me in my lovely hotel room in Banff, AB during the Banff Mountain Film Festival for a heartfelt talk about her journey as an international female climber. Born in Switzerland, but raised in Germany, Caro actually found herself on top of Aconcagua in … Continue reading "Enormocast…
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Attribution is Broken: Understanding MTAs, MMMs, and Incrementality
47:31
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47:31In this insightful episode of the E-commerce Evolution Podcast, host Brett Curry sits down with Tom Leonard (https://www.linkedin.com/in/thomasbleonard), a fractional marketing leader who specializes in operationalizing Media Mix Modeling and incrementality testing. They dive deep into the often confusing world of marketing measurement. Tom and Bre…
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Breaking Through Operational Bottlenecks: How to Scale Your Business Beyond the Founder
52:05
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52:05In this insightful episode of the E-commerce Evolution Podcast, host Brett Curry sits down with Jhana Li (https://www.linkedin.com/in/jhana-li), founder of Spyglass Ops, to tackle one of the biggest challenges holding back growing businesses: operational constraints. While many entrepreneurs excel at product development and marketing, they often hi…
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On Episode 304 of the Enormocast, climber Sam Stroh drops by my suite at the Arcteryx Academy in Squamish to talk climbing and get to the bottom of a misunderstanding. Sam cut his teeth in New Mexico and soon after high school was on the road as a classic itinerant dirtbag. After falling in with … Continue reading "Enormocast 304: Sam Stroh – Natur…
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Episode 309 - Navigating the Tariff Storm: Smart Strategies to Protect Your E-commerce Profits in 2025
16:49
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16:49In this timely episode, Brett Curry (https://www.linkedin.com/in/thebrettcurry) sits down with Nick Flint (https://www.linkedin.com/in/dominic-flint-b46063b3/), Director of Email Marketing, to tackle the pressing challenge facing e-commerce brands today: how to maintain profitability amid rising tariffs. As import costs surge, they share actionable…
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Enormocast 303: Sean Villanueva O’Driscoll – A Very Particular Set of Skills
1:45:12
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1:45:12On Episode 303 of the Enormocast I sit down with one of the most compelling and somewhat enigmatic climbers of our times: Sean Villanueva O’Driscoll. It was a multi-year dance, but we finally sat down puss-a-puss in the Canadian Rockies at the Banff Mountain Film Festival. Sean is known for his big wall antics across … Continue reading "Enormocast …
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YouTube: Measuring Incrementality, Crafting Effective Ads, and Driving Real Growth with Jordan West
36:11
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36:11This is a recent recording from my appearance on Jordan West's podcast. There’s been a lot of buzz lately about the incrementally of YouTube after Haus Analytics revealed a groundbreaking report from 190 incrementally tests involving YouTube (link: https://www.haus.io/blog/do-youtube-ads-perform-lessons-from-190-incrementality-tests). On this episo…
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Episode 307 - Agencies, Entrepreneurship and What’s Working Now on Facebook with Molly Pittman
46:25
46:25
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46:25Molly Pittman is a bit of a legend in the digital marketing space. Bartender turned marketing intern for Ryan Deiss, turned VP of Marketing for Digital Marketer, turned entrepreneur - Molly's story is an inspiring one. And she flat out knows her stuff! In this episode, we dig into some real gems. We go pretty deep on what's working now on Facebook,…
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Enormocast 302: Last Rites 2025 (FKA Taps) Don’t Side-Eye the Trad-Dad Edition
2:10:15
2:10:15
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2:10:15Episode 302 of the Enormocast is the annual airing of grievances in climbing: the laments, the beefs, and the sad truths of the dumb shit we do as climbers. What was formerly known as Taps is now Last Rites. Once again, this year’s slam evolves from listeners’ calls. Andy Salo, Andrew Bisharat, and Mary “Token … Continue reading "Enormocast 302: La…
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Episode 306 - From Data Overload to Actionable Insights: Measurement Mastery with Chris Mercer
1:00:54
1:00:54
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1:00:54In this episode of the eCommerce Evolution Podcast, I welcome back Chris Mercer (co-founder of MeasureU) to discuss how e-commerce store owners can transform their approach to data and understanding customer behavior. We dive deep into Microsoft Clarity, a powerful free tool that helps visualize how users interact with your website, and explore how…
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Episode 305 - Amazon's New Rules: GeoRank, AI, and the Hidden Forces Shaping Your Product Rankings with Kevin King
43:26
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43:26In this eye-opening episode, legendary Amazon expert Kevin King reveals game-changing insights about how Amazon's search and ranking systems really work. From the little-known concept of GeoRank to Amazon's powerful AI engine Cosmo, Kevin shares insider knowledge that every Amazon seller needs to understand to stay competitive in 2024 and beyond. K…
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Episode 304 - 4 Proven Ways to Double Your Email & SMS Revenue in 2025 (Plus Bonus Tips) with Nick Flint
30:13
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30:13In this tactical episode, OMG Commerce's Email Director Nick Flint reveals game-changing strategies to maximize what should be your most profitable customer acquisition and retention channel. With rising costs across advertising, shipping, and operations, Nick shares how leading brands are using email and SMS marketing to protect and grow their mar…
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Enormocast 301: Quentin Roberts – Listening to The Mountain
1:23:17
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1:23:17On Episode 301 of the Enormocast, I sit down in a posh hotel in Squamish, BC, with alpinist Quentin Roberts. We met up at the Arc’teryx Academy in August 2024 on a rainy day to talk about Quentin’s life as a climber. Quentin grew up attending boarding schools in several countries and despite not fitting … Continue reading "Enormocast 301: Quentin R…
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Episode 303 - Building Billion-Dollar Brands Through Performance Marketing: Lessons from Beauty Industry Pioneer Carey Grange
48:14
48:14
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48:14In this fascinating episode, beauty industry veteran Carey Grange shares invaluable insights from her journey building major brands like Proactiv, Murad, and numerous other successful beauty and wellness companies. From the early days of infomercials to today's digital landscape, Carey reveals how the fundamental principles of effective performance…
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Enormocast 300: Chris Kalous by Alex Honnold – No Retreat, No Surrender
1:24:13
1:24:13
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1:24:13On the auspicious Episode 300 of the Enormocast, Alex Honnold hijacks the Enormocast to interview Chris Kalous of the Enormocast. Yes, it turns out that Alex Honnold gets to have everything. Alex takes the interview skills that he’s honed over at Climbing Gold and talks to Chris about his climbing origins, podcast pioneering, and why … Continue rea…
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Episode 302 - Combining PR and Paid Ads for Explosive eComm Growth
37:28
37:28
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37:28Learn the secrets behind securing free press coverage for eCommerce brands. Contrary to popular belief, free PR isn’t reserved only for companies that hire expensive PR agencies. Whether you're launching a new product or looking to boost your brand's visibility, this episode is packed with actionable insights that could make all of your other marke…
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Enormocast 299: Nina Caprez – Two Roads Just as Fair
1:20:09
1:20:09
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1:20:09On Episode 299 of the Enormocast, I sit down in a fine hotel suite with the elegant Nina Caprez. We met up at the Arc’teryx Academy in Squamish, and after a Co-MC gig on the main stage the previous night, Nina and I reviewed our performance and then got down to business reviewing the 9 … Continue reading "Enormocast 299: Nina Caprez – Two Roads Jus…
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Episode 301 - BFCM 2024 Deep Dive: What Actually Worked in 2024 (And What Didn't)
37:36
37:36
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37:36In this data-packed episode, Brett Curry and the OMG Commerce team break down the most successful strategies from Black Friday & Cyber Monday 2024. From optimal discount levels to timing strategies, the team shares real insights from hundreds of millions in tracked revenue across Amazon, DTC, and email channels. If you're already planning for next …
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Enormocast 298: Jim Erickson – Clean and Free in the 1970s
2:12:32
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2:12:32On Episode 298 of the Enormocast, I sit down in with Boulder, Colorado legend, Jim Erickson. Turns out that when Jim climbed the crags and roamed the streets of Boulder in the late 60s and 70s, it was a cow-town – not the bougie climbing mecca we love to hate on today. Erickson grew up … Continue reading "Enormocast 298: Jim Erickson – Clean and Fr…
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Episode 300 - 11 Game-Changing Lessons for Smarter Growth in 2025
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27:52In this milestone 300th episode of the eCommerce Evolution Podcast, I've distilled the most impactful insights from recent top-performing episodes to help you prepare for eComm success in 2025. From AI marketing innovations to viral content secrets and customer psychology insights, these carefully selected takeaways represent the cutting edge of eC…
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Enormocast 297: Paul “PK” Kuenn – The Dairylander
1:49:56
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1:49:56On Episode 297 of the Enormocast, I sit down in Munising, Michigan with local Midwest legend, Paul Kuenn. In his youth near Milwaukee, Wisconsin, Paul was drawn to the outdoors: fly-fishing, cross-country skiing, and finally, climbing at Devil’s Lake. Climbing became obsession which brought him to the PNW to become a guide and to Colorado … Continu…
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Episode 299 - From Paddle to Profit: How Carbon Pickleball Is Winning the eCommerce Match
47:53
47:53
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47:53When the pandemic left Garrett Goslin without his sommelier job, he turned his passion for pickleball into an innovative paddle company. Alongside childhood friend Kyle Goguen, CRBN Pickleball has emerged as a leading premium brand in one of America's fastest-growing sports. Their journey offers valuable lessons for any brand looking to build authe…
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Enormocast 296: Barry Blanchard Live in Banff
1:11:00
1:11:00
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1:11:00On Episode 296 of the Enormocast, we rebroadcast an interview that was recorded live at the Banff Mountain Film Festival with alpinist and Canadian legend, Barry Blanchard. Barry showed up at the Banff Centre at 9:45am and brought the fire and the wisdom of 50 years in the game. Barry’s feted exploits range from his … Continue reading "Enormocast 2…
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Episode 298 - Amazon's New Marketing Arsenal: AI Creative Tools, Analytics & DSP Updates Every Brand Should Know
51:28
51:28
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51:28No one is better suited to serve as an Amazon Ads evangelist than my friend, Jeff Cohen. Jeff is a founding member of Seller Labs and has been keynoting, exhibiting, and attending Amazon events for the last decade. If you've been to an Amazon event, you've probably seen him! Now he's serving as the official Amazon Ads Tech Evangelist. I wanted Jeff…
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Enormocast 295: Aaron Peterson – Paying His Dues
1:15:45
1:15:45
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1:15:45On Episode 295 of the Enormocast, I sit down at a splintery picnic table on a hot morning in Lander, Wyoming with Aaron Peterson. Aaron is a young (ish) climber for whom activism, protest, and speaking his mind goes hand in hand with his motivations as a climber. At a cost to his mental health, … Continue reading "Enormocast 295: Aaron Peterson – P…
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Episode 297 - Unboxing Amazon's Fall Prime Day: Insights and Strategies for Holiday eCommerce Success
40:45
40:45
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40:45In this episode of the eCommerce Evolution Podcast, we dive deep into the results of Amazon's Fall Prime Day 2024. Amazon experts Christine Shiloni and Jonathan Finkes unpack valuable insights, compare performance to previous events, and provide a strategic outlook for the upcoming holiday shopping season. Whether you're an established Amazon selle…
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Enormocast 294: Simon Carter – Climbing Through the Lens
1:37:06
1:37:06
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1:37:06On Episode 294 of the Enormocast, I connect to Katoomba, NSW in Australia- the heart of the Blue Mountains – to chat with photographer Simon Carter. Simon has been in the game as long as anyone currently active, and after four decades of producing some of the most iconic images in climbing, he’s published a … Continue reading "Enormocast 294: Simon…
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Episode 296 - AI Marketing Mastery: Building Custom Hubs for Ecommerce Success with Russ Henneberry
52:06
52:06
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52:06In this illuminating episode of the eCommerce Evolution Podcast, I sit down with AI marketing expert Russ Henneberry to explore the transformative potential of artificial intelligence in eCommerce. Russ shares invaluable insights on how we can leverage AI as a powerhouse marketing tool by creating customized AI marketing hubs. This episode is a mus…
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EHD, October blood moon and moreBy AJ Cox, Levi Mason, Chris Donovan and Brett Curry
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Episode 295 - Direct Mail Revival: The Untapped Acquisition Channel for DTC Growth
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45:14In this episode of the eCommerce Evolution Podcast, Brett Curry is joined by Michael Epstein to discuss the resurgence of direct mail as a powerful tool for eCommerce growth They explore how direct mail is driving retention, building customer loyalty, and even serving as a successful acquisition strategy when used effectively. Throughout, Michael d…
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Enormocast 293: Jim Ewing – The Quality of Life
1:49:10
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1:49:10On Episode 293 of the Enormocast, I connect with paraclimber Jim Ewing. Jim grew up climbing in the storied days of 1980s North Conway in New Hampshire. In his formative climbing years, Ewing rubbed elbows with the likes of Randy Radcliff, Alison Osius, and Hugh Herr. He didn’t know it while eeking out a dirtbag … Continue reading "Enormocast 293: …
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How we make/when/use deer scrapes.By AJ Cox, Levi Mason, Chris Donovan and Brett Curry
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Episode 294 - The $600 Million Ad Study: Building an Innovative Offer System with Molly Pittman
40:17
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40:17In this episode, I sit down with Molly Pittman, CEO of Smart Marketer, to dissect the latest trends in eCommerce marketing. Drawing from her groundbreaking $600 million study in Facebook ad spend, Molly shares invaluable insights on crafting compelling offers, creating high-performing ad creatives, and optimizing landing pages for maximum conversio…
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