eCommerce Evolution is hosted by Brett Curry, CEO of OMG Commerce. Tune in for fresh interviews with the merchants, vendors, and experts shaping the eCommerce industry. We take an in-depth look at what's new and what's next in eCommerce.
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Paidsearch Podcasts

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Dealing with Amazon Negative Reviews and Fixing Your Digital Shelf
47:44
47:44
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47:44If you're selling on Amazon, you're playing defense every single day. Or you should be. Negative reviews can tank your rankings overnight, and dozens of hidden listing issues are quietly sabotaging your sales while you sleep. In this eye-opening episode, Danan Coleman, CEO and founder of Ecom Triage and host of the Ecom Growth Show, reveals the und…
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From Zero to Viral: Your TikTok Shop's 0-$100.000 per Month Playbook
54:05
54:05
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54:05TikTok Shop right now is bigger than Amazon or Shopify was from launch. That is what TikTok Shop is right now." Bold statement? Maybe. But Jordan West, founder and CEO of Social Commerce Club, has the data to back it up. With CPMs dropping 26% last year while ad spend increases, and creators with under 10K followers generating $250K in monthly sale…
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The Power of Product Positioning and Staying Relevant for 25 Years
39:16
39:16
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39:16What does it take to build a skincare brand that not only survives but thrives for over two decades in one of the most competitive markets? In this powerful episode, Stefan Kalu, CEO and owner of Dr. Brandt Skincare, shares the remarkable journey of how a dermatologist's vision became a $100M+ beauty empire that pioneered the "doctor skincare" cate…
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From Farm to Top 1% Shopify Store: How Fresh Chili Company Built a Multi-Million Brand Through Authentic Storytelling
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41:33
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41:33When most brands struggle to break through the noise online, Chris Lang and Fresh Chili Company cracked the code by doing something radically different: they started with story, not sales. In this episode, discover how a small New Mexico chili company became a top 1% Shopify store with explosive 85% year-over-year growth, a 4.96% conversion rate, a…
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Subscription-Only Success: How Spot & Tango Hit $100M with Great Margins and No Retail Distribution
39:49
39:49
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39:49Russell Breuer, founder of Spot & Tango, shares the remarkable journey of building a $100+ million pet food company from a New York studio apartment in just seven years. What makes this story even more impressive? They've remained profitable while operating as a subscription-only, direct-to-consumer brand in the competitive pet food space. Russell …
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Built to Sell: How Fluencer Fruit Cracked the Amazon Influencer Code and Got Acquired by Wayward
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35:25What happens when you build a company specifically to sell it—and then execute that plan? Liz Saunders went from running registration at Seller Summit to delivering the closing keynote, all while building Fluencer Fruit, the Chrome extension that helps Amazon Influencer creators optimize their content strategy. In this powerful episode, Liz reveals…
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SEO Isn't Dead: The 4-Bucket Framework Driving Profitable EComm Growth (+ AI Optimization Secrets)
45:11
45:11
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45:11Think SEO is dead in the age of AI? Think again. While ChatGPT referral traffic surged 112% month-over-month across e-commerce sites, Google still commands 99% of search market share and processes 13.6 billion queries daily. Jeff Oxford, SEO expert and founder of 180 Marketing, reveals why smart brands are doubling down on search optimization—and h…
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Scale with Stability by Hiring World-Class Talent & Operating with Mentors
38:49
38:49
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38:49I had fellow agency owner JC Hite join me on the pod to discuss some really important topics. Namely, is it possible to scale with stability - which for JC means scaling your business while prioritizing, family, faith and personal relationships. Here’s a look at what we discussed: Key Takeaways The "Video of Awesomeness" Hiring Hack - JC's simple 1…
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From Hope to Reality: P&L Design That Drive E-commerce Profitability
53:16
53:16
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53:16In this episode, Brett sits down with Andrew Faris, CEO of AJF Growth and host of the Andrew Faris Podcast, to break down the critical elements of P&L design that separate ecomm brands that are dead on arrival vs. those who thrive. Andrew shares his hard-won insights from holding nearly every seat in the e-commerce ecosystem, including his experien…
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Beyond China: Smart Supply Chain Diversification & Optimization Without the Pitfalls
38:57
38:57
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38:57Our CEO Brett Curry sits with Jim Kennemer in this latest episode. Jim knows his stuff when it comes to tariffs, supply chain management and sourcing anything outside of China. Brett wanted to bring Jim on the pod to break down the opportunities and considerations of sourcing from Vietnam, Thailand, Indonesia, and Mexico, sharing real examples of h…
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Staying Purpose-Driven During Economic Uncertainty: How Mission-Based Brands Navigate Tariffs and Market Pressure with Mickey Winter & Carrie Weidenbach
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47:09
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47:09In this episode of the Ecommerce Evolution Podcast, host Brett Curry welcomes Mickey Winter (CEO) and Carrie Weidenbach (COO) of Aysnd, a digital agency specializing in purpose-driven ecommerce brands. As industry veterans with decades of combined experience, they share invaluable insights on maintaining brand mission during economic uncertainty, p…
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Generating 65% of Revenue from Subscriptions: How Nulastin Created Exceptional Customer Retention with Leah Garcia
48:11
48:11
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48:11In this episode of the E-commerce Evolution Podcast, host Brett Curry sits down with with award-winning entrepreneur Leah Garcia (https://www.linkedin.com/in/leah-garcia-592988/), founder of Nulastin (https://nulastin.com/). Leah has a remarkable journey building a beauty brand with shocking retention numbers—80% blended returning revenue and 65% s…
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Attribution is Broken: Understanding MTAs, MMMs, and Incrementality
47:31
47:31
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47:31In this insightful episode of the E-commerce Evolution Podcast, host Brett Curry sits down with Tom Leonard (https://www.linkedin.com/in/thomasbleonard), a fractional marketing leader who specializes in operationalizing Media Mix Modeling and incrementality testing. They dive deep into the often confusing world of marketing measurement. Tom and Bre…
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Breaking Through Operational Bottlenecks: How to Scale Your Business Beyond the Founder
52:05
52:05
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52:05In this insightful episode of the E-commerce Evolution Podcast, host Brett Curry sits down with Jhana Li (https://www.linkedin.com/in/jhana-li), founder of Spyglass Ops, to tackle one of the biggest challenges holding back growing businesses: operational constraints. While many entrepreneurs excel at product development and marketing, they often hi…
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Episode 309 - Navigating the Tariff Storm: Smart Strategies to Protect Your E-commerce Profits in 2025
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16:49In this timely episode, Brett Curry (https://www.linkedin.com/in/thebrettcurry) sits down with Nick Flint (https://www.linkedin.com/in/dominic-flint-b46063b3/), Director of Email Marketing, to tackle the pressing challenge facing e-commerce brands today: how to maintain profitability amid rising tariffs. As import costs surge, they share actionable…
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YouTube: Measuring Incrementality, Crafting Effective Ads, and Driving Real Growth with Jordan West
36:11
36:11
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36:11This is a recent recording from my appearance on Jordan West's podcast. There’s been a lot of buzz lately about the incrementally of YouTube after Haus Analytics revealed a groundbreaking report from 190 incrementally tests involving YouTube (link: https://www.haus.io/blog/do-youtube-ads-perform-lessons-from-190-incrementality-tests). On this episo…
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Episode 307 - Agencies, Entrepreneurship and What’s Working Now on Facebook with Molly Pittman
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46:25
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46:25Molly Pittman is a bit of a legend in the digital marketing space. Bartender turned marketing intern for Ryan Deiss, turned VP of Marketing for Digital Marketer, turned entrepreneur - Molly's story is an inspiring one. And she flat out knows her stuff! In this episode, we dig into some real gems. We go pretty deep on what's working now on Facebook,…
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Episode 306 - From Data Overload to Actionable Insights: Measurement Mastery with Chris Mercer
1:00:54
1:00:54
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1:00:54In this episode of the eCommerce Evolution Podcast, I welcome back Chris Mercer (co-founder of MeasureU) to discuss how e-commerce store owners can transform their approach to data and understanding customer behavior. We dive deep into Microsoft Clarity, a powerful free tool that helps visualize how users interact with your website, and explore how…
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Episode 305 - Amazon's New Rules: GeoRank, AI, and the Hidden Forces Shaping Your Product Rankings with Kevin King
43:26
43:26
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43:26In this eye-opening episode, legendary Amazon expert Kevin King reveals game-changing insights about how Amazon's search and ranking systems really work. From the little-known concept of GeoRank to Amazon's powerful AI engine Cosmo, Kevin shares insider knowledge that every Amazon seller needs to understand to stay competitive in 2024 and beyond. K…
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Episode 304 - 4 Proven Ways to Double Your Email & SMS Revenue in 2025 (Plus Bonus Tips) with Nick Flint
30:13
30:13
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30:13In this tactical episode, OMG Commerce's Email Director Nick Flint reveals game-changing strategies to maximize what should be your most profitable customer acquisition and retention channel. With rising costs across advertising, shipping, and operations, Nick shares how leading brands are using email and SMS marketing to protect and grow their mar…
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Episode 303 - Building Billion-Dollar Brands Through Performance Marketing: Lessons from Beauty Industry Pioneer Carey Grange
48:14
48:14
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48:14In this fascinating episode, beauty industry veteran Carey Grange shares invaluable insights from her journey building major brands like Proactiv, Murad, and numerous other successful beauty and wellness companies. From the early days of infomercials to today's digital landscape, Carey reveals how the fundamental principles of effective performance…
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Episode 302 - Combining PR and Paid Ads for Explosive eComm Growth
37:28
37:28
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37:28Learn the secrets behind securing free press coverage for eCommerce brands. Contrary to popular belief, free PR isn’t reserved only for companies that hire expensive PR agencies. Whether you're launching a new product or looking to boost your brand's visibility, this episode is packed with actionable insights that could make all of your other marke…
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Episode 301 - BFCM 2024 Deep Dive: What Actually Worked in 2024 (And What Didn't)
37:36
37:36
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37:36In this data-packed episode, Brett Curry and the OMG Commerce team break down the most successful strategies from Black Friday & Cyber Monday 2024. From optimal discount levels to timing strategies, the team shares real insights from hundreds of millions in tracked revenue across Amazon, DTC, and email channels. If you're already planning for next …
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Episode 300 - 11 Game-Changing Lessons for Smarter Growth in 2025
27:52
27:52
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27:52In this milestone 300th episode of the eCommerce Evolution Podcast, I've distilled the most impactful insights from recent top-performing episodes to help you prepare for eComm success in 2025. From AI marketing innovations to viral content secrets and customer psychology insights, these carefully selected takeaways represent the cutting edge of eC…
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Episode 299 - From Paddle to Profit: How Carbon Pickleball Is Winning the eCommerce Match
47:53
47:53
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47:53When the pandemic left Garrett Goslin without his sommelier job, he turned his passion for pickleball into an innovative paddle company. Alongside childhood friend Kyle Goguen, CRBN Pickleball has emerged as a leading premium brand in one of America's fastest-growing sports. Their journey offers valuable lessons for any brand looking to build authe…
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Episode 298 - Amazon's New Marketing Arsenal: AI Creative Tools, Analytics & DSP Updates Every Brand Should Know
51:28
51:28
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51:28No one is better suited to serve as an Amazon Ads evangelist than my friend, Jeff Cohen. Jeff is a founding member of Seller Labs and has been keynoting, exhibiting, and attending Amazon events for the last decade. If you've been to an Amazon event, you've probably seen him! Now he's serving as the official Amazon Ads Tech Evangelist. I wanted Jeff…
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Episode 297 - Unboxing Amazon's Fall Prime Day: Insights and Strategies for Holiday eCommerce Success
40:45
40:45
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40:45In this episode of the eCommerce Evolution Podcast, we dive deep into the results of Amazon's Fall Prime Day 2024. Amazon experts Christine Shiloni and Jonathan Finkes unpack valuable insights, compare performance to previous events, and provide a strategic outlook for the upcoming holiday shopping season. Whether you're an established Amazon selle…
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Episode 296 - AI Marketing Mastery: Building Custom Hubs for Ecommerce Success with Russ Henneberry
52:06
52:06
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52:06In this illuminating episode of the eCommerce Evolution Podcast, I sit down with AI marketing expert Russ Henneberry to explore the transformative potential of artificial intelligence in eCommerce. Russ shares invaluable insights on how we can leverage AI as a powerhouse marketing tool by creating customized AI marketing hubs. This episode is a mus…
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Episode 295 - Direct Mail Revival: The Untapped Acquisition Channel for DTC Growth
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45:14
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45:14In this episode of the eCommerce Evolution Podcast, Brett Curry is joined by Michael Epstein to discuss the resurgence of direct mail as a powerful tool for eCommerce growth They explore how direct mail is driving retention, building customer loyalty, and even serving as a successful acquisition strategy when used effectively. Throughout, Michael d…
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Episode 294 - The $600 Million Ad Study: Building an Innovative Offer System with Molly Pittman
40:17
40:17
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40:17In this episode, I sit down with Molly Pittman, CEO of Smart Marketer, to dissect the latest trends in eCommerce marketing. Drawing from her groundbreaking $600 million study in Facebook ad spend, Molly shares invaluable insights on crafting compelling offers, creating high-performing ad creatives, and optimizing landing pages for maximum conversio…
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Episode 293 - From Zero to $50 Million in 3 Years: Heart and Soil's Organic Growth Strategy with CEO Dean Brennan
42:26
42:26
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42:26In this episode of the eCommerce Evolution Podcast, I sit down with Dean Brennan, CEO of Heart and Soil Supplements, to unpack the meteoric rise of this innovative health brand. From zero to $50 million in just three years, Heart and Soil has disrupted the supplement industry with its focus on nutrient-dense organ meats and regenerative farming pra…
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Episode 292 - Mastering Amazon in 2024: AI, SEO, and Brand Building Strategies with Neil Twa
48:32
48:32
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48:32In this fast-paced episode of the eCommerce Evolution Podcast, I sit down with Neil Twa, co-founder and CEO of Voltage, to discuss the future of Amazon selling. Neil, a brand owner, investor, and podcaster himself, shares invaluable insights on how to navigate the evolving Amazon landscape in 2024 and beyond. From AI-driven changes to brand-buildin…
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Episode 291 - Behind the Click: The Psychology of Online Shopping with Jon MacDonald
42:08
42:08
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42:08Dive deep into the minds of online shoppers with Jon MacDonald, founder and CEO of The Good, as he unpacks the psychological forces that shape e-commerce behavior. In this episode, Jon and I explore key insights from his new book, Behind the Click, offering actionable strategies for e-commerce brands to enhance their digital customer experience and…
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Episode 290 - The Retention Revolution: Insights on Email Marketing, DTC Growth, and the Future of eCommerce
47:38
47:38
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47:38The best brands do things differently. Jimmy Kim has taken a unique approach to growing Sendlane from obscurity to becoming one of the fastest-growing ESPs on the market. As both a former brand owner and a current tech leader, Jimmy brings a fresh perspective to DTC. He explores what he refers to as the "retention revolution," the need to rethink e…
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Episode 289 - Scaling to 8-Figures with One Product and No Discounts: Lessons from Henson Razors
47:36
47:36
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47:36In this episode, Ashly Knox from Henson Razors shares the unique story of how an aerospace machinist teamed up with digital marketers to build an 8-figure razor company. Henson Razors defies typical eCommerce conventions by focusing on a single product, avoiding discounts, and obsessing over cash flow and core financial performance. Ashly discusses…
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Episode 288 - The Viral Content Formula: Create Content that Captivates & Converts
42:56
42:56
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42:56In this episode of the eCommerce Evolution Podcast, Eugenia Chen, founder of PandaLoon and CEO of Huxley Media Group, shares her secrets to creating viral content that can propel your brand to new heights. Discover the science behind crafting videos that captivate audiences, drive engagement, and boost your product's visibility across multiple plat…
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Episode 287 - Crafting Ad Creative That Converts: Combining Data & Boldness
52:24
52:24
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52:24You've heard that creative is KING. In reality, it's probably King, Queen, and more. In this episode of the eCommerce Evolution podcast, I sit down with Dara Denny, a performance creative consultant who has worked with an impressive array of brands like Speedo, Laura Geller, Daily Harvest, and Condé Nast. Dara shares her wealth of knowledge on craf…
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Episode 286 - Building an Affiliate Army to Skyrocket Your Brand's Growth
33:00
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33:00In this episode of the eCommerce Evolution Podcast, Tomer Hen, CEO and co-founder of Switch Supplements, shares his secrets to leveraging affiliate marketing and influencer relationships to drive explosive growth for your brand. Discover how Tomer took Switch Supplements from zero to $30K in recurring revenue in just eight weeks and how you can app…
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Episode 285 - Maximizing Performance Max: Proven Strategies for Profitable PMAX Growth
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38:28
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38:28In this episode of the eCommerce Evolution Podcast, I sit down with Savannah Knight, one of OMG Commerce's top Google Ads specialists, to discuss the often divisive topic of Performance Max. Savannah shares her secrets to success and busts common myths surrounding this powerful campaign type, helping listeners turn their "meh" campaigns into true p…
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Episode 284 - When to Consider Seller Fulfilled Prime and AMC
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44:09
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44:09Profits are elusive right now for many sellers on Amazon. The game is getting harder, not easier. That's why I brought on Matt Snyder, CEO and founder of Brands Excel, to discuss two powerful tools for your Amazon seller tool belt: Seller Fulfilled Prime (SFP) Amazon Marketing Cloud (AMC) Matt's diverse background made for a great interview. He spe…
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Episode 283 - The Unconventional Success Stories of Mizzen+Main and Harbor
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41:07
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41:07I love disruptor stories, and Kevin Lavelle, the founder of Mizzen+Main (and now Harbor), has an overlooked but incredibly inspiring one. Kevin revolutionized the men's dress shirt industry with performance fabrics. Under his leadership, Mizzen+Main grew from a great product idea into a company that has sold hundreds of millions of dollars worth of…
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Episode 282 - The eCommerce Valuation Landscape: Insights on Maximizing Your Brand's Value
38:00
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38:00In this episode of the E-commerce Evolution Podcast, Brett Curry sits down with Emmett Kilduff, co-founder and CEO of the Fortia Group, to discuss the current M&A climate for e-commerce brands and how to prepare your business for a successful exit. Emmett shares his insights from 25 years of experience in the M&A space, offering valuable advice for…
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Episode 281 - 800% Growth in 4 Years While Quitting Amazon
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45:38
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45:38We've all dreamed of quitting Amazon. And it's hard to argue with 800% growth in 4 years. That's why I was so excited to sit down with Sean Reyes, founder of ShockSurplus.com. I wanted to discuss Sean's journey of growing his business by 800% in just four years, his decision to break up with Amazon despite it accounting for 70% of his revenue at th…
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Episode 280 - Prime Day Prep: Tips to Maximize Sales and Protect Profits
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39:46
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39:46Are you ready to make this year's Prime Day your biggest and most profitable yet on Amazon? In this episode, Amazon experts Christine Shiloni and Jonathan Finkes join the podcast to share insider strategies and actionable tips to help you crush your Prime Day sales goals. From deal strategies to advertising tactics and inventory planning to post-Pr…
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Episode 279 - Level Up Your Leadership: How to Hire, Manage, and Lead a Thriving eCommerce Team
42:37
42:37
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42:37I first heard Dave Kline speak at E-commerce Fuel Live in New Orleans a few months ago. It was an awesome event, and Dave's talk was a highlight for me. Dave is a seasoned leader with over 20 years of experience working with teams at Bridgewater and Moody's. Dave shares his candid take on how to level up our leadership skills, spot great talent, hi…
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Episode 278 - Does YouTube Really Beat Facebook Every Time?
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46:33You probably know him from the YouTube ad that begins with "YouTube beats Facebook every time…" In this episode, I interview Aleric Heck, founder and CEO of Ad Outreach and KeywordSearch.com, to discuss how eCommerce businesses can leverage YouTube ads for growth. Key takeaways include: - Aleric's journey from creating a successful YouTube chan…
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Episode 277 - 10 Siblings, 11 Retail Stores, 1 Amazing Brand
39:57
39:57
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39:57Brett Curry (https://www.linkedin.com/in/thebrettcurry/) talks to Jimmy Sansone (https://www.linkedin.com/in/jimmy-sansone-aa80b881/) about the founding story of The Normal Brand. __ Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today! __ Chapters: (00:00) Introduction and Jimmy’s Bac…
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Episode 276 - Let's Buy a Business with Jeremy Horowitz
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46:55
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46:55Brett Curry (https://www.linkedin.com/in/thebrettcurry/) talks to Jeremy Horowitz (https://www.linkedin.com/in/jeremyhorowitz1/) about the current state of eCommerce. __ Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today! __ Chapters: (00:00) Intro (01:58) The State of eCommerce (12:…
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Episode 275 - Amazon Ads News & Trends with Jeff Cohen of Amazon
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43:32
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43:32Brett Curry (https://www.linkedin.com/in/thebrettcurry/) talks to Jeff Cohen from Amazon (https://www.linkedin.com/in/jeffreycohen/) about amazon ads news and trends. __ Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today! __ Show Notes: (00:00) Introduction (07:54) Vertical Video for…
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Episode 274 - How to Sell 1/2 Billion in Drink Ware in 8 Years
44:53
44:53
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44:53Brett Curry (https://www.linkedin.com/in/thebrettcurry/) talks to Brayn Porter (https://www.linkedin.com/in/jbryanporter/) about how to build a brand on Amazon. __ Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today! __ Show Notes: (00:00) Introduction (04:11) Simple Modern’s Founding…
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