Best Conversionoptimization Podcasts (2025)

1
From Awareness to Consideration: How Onewheel Boosted Conversions by 65% With Eric del Valle 21:37

5d ago21:37

21:37

Eric del Valle is the Director of Ecommerce at Onewheel, a self-balancing electric skateboard brand developed by Future Motion. With a background that includes experience at Google and various DTC startups, Eric leverages behavioral psychology to enhance customer acquisition and user experience strategies. Under his leadership, Onewheel has grown s…

1
Attribution is Broken: Understanding MTAs, MMMs, and Incrementality 47:31

11d ago47:31

47:31

In this insightful episode of the E-commerce Evolution Podcast, host Brett Curry sits down with Tom Leonard (https://www.linkedin.com/in/thomasbleonard), a fractional marketing leader who specializes in operationalizing Media Mix Modeling and incrementality testing. They dive deep into the often confusing world of marketing measurement. Tom and Bre…

1
How Bison Coolers Drives Explosive Ecommerce Growth With Limited Edition Products With Mike Lewis 21:21

12d ago21:21

21:21

Mike Lewis is the Vice President of Bison Coolers, a family-owned outdoor gear company based in Fort Worth, Texas. Since joining the company in 2022, he has spearheaded initiatives emphasizing American craftsmanship and innovation, including launching the Bison Trax Wheel System for enhanced cooler mobility. With a background in ecommerce and DTC s…

1
Recycling, Retail, and Rapid Pivots: The RAREFORM Growth Playbook With Alec Avedissian 18:48

20d ago18:48

18:48

Alec Avedissian is the Co-founder and CEO of RAREFORM, an innovative brand that recycles vinyl billboards into one-of-a-kind bags, backpacks, and accessories. With over a decade of experience in entrepreneurship, Alec has led RAREFORM from its roots as a surf bag company to a thriving eight-figure ecommerce business, recycling 80% of billboard mate…

1
Breaking Through Operational Bottlenecks: How to Scale Your Business Beyond the Founder 52:05

25d ago52:05

52:05

In this insightful episode of the E-commerce Evolution Podcast, host Brett Curry sits down with Jhana Li (https://www.linkedin.com/in/jhana-li), founder of Spyglass Ops, to tackle one of the biggest challenges holding back growing businesses: operational constraints. While many entrepreneurs excel at product development and marketing, they often hi…

1
How Team Alignment and Founder-Led Marketing Fueled FiftyFlowers’ Explosive Growth With Liza Roeser 19:31

27d ago19:31

19:31

Liza Roeser is the Founder and CEO of FiftyFlowers, an innovative online floral retailer that delivers farm-fresh flowers directly to customers across the US. Her journey began in the early 1990s with the Peace Corps in Ecuador, where she developed a passion for the floral industry and later spent over a decade building relationships with sustainab…

1
Episode 309 - Navigating the Tariff Storm: Smart Strategies to Protect Your E-commerce Profits in 2025 16:49

1M ago16:49

16:49

In this timely episode, Brett Curry (https://www.linkedin.com/in/thebrettcurry) sits down with Nick Flint (https://www.linkedin.com/in/dominic-flint-b46063b3/), Director of Email Marketing, to tackle the pressing challenge facing e-commerce brands today: how to maintain profitability amid rising tariffs. As import costs surge, they share actionable…

1
From Paid Media Struggles to 70% YoY Growth: Veiled’s Dashboard-Driven Strategy With Kareem Elgendy 20:11

1M ago20:11

20:11

Kareem Elgendy is the Chief Executive Officer of Veiled, an eight-figure fashion brand for Muslim women. Under his leadership, Veiled has achieved impressive growth, with consistent revenue increases and a strong emphasis on analytics to optimize the company’s ecommerce strategy. Kareem previously served as a Senior Marketing Strategist at Baked Bo…

1
Bootstrapped Growth: Inside Tumble’s DTC Journey With Justin Soleimani and Zach Dannett 17:04

1M ago17:04

17:04

Justin Soleimani is the Co-founder and Co-CEO of Tumble, a Los Angeles-based company specializing in machine-washable, spillproof rugs designed for modern living. Before establishing Tumble in 2021, he worked as a consultant at Bain & Company, advising clients across various industries. Justin holds an MBA from Columbia Business School and a BA in …

1
YouTube: Measuring Incrementality, Crafting Effective Ads, and Driving Real Growth with Jordan West 36:11

2M ago36:11

36:11

This is a recent recording from my appearance on Jordan West's podcast. There’s been a lot of buzz lately about the incrementally of YouTube after Haus Analytics revealed a groundbreaking report from 190 incrementally tests involving YouTube (link: https://www.haus.io/blog/do-youtube-ads-perform-lessons-from-190-incrementality-tests). On this episo…

1
From Tackle to Tech: The Omnia Fishing Strategy With Matt Johnson 24:02

2M ago24:02

24:02

Matt Johnson is the Co-founder and CEO of Omnia Fishing, an innovative ecommerce platform that personalizes tackle shopping through map-based technology and community engagement. In 2010, he co-founded Contour Innovations, developing the lake mapping platform Insight Genesis, which was acquired by Lowrance in 2014. Matt also co-founded Able Seedhou…

1
How Bay Smokes Scaled to Eight Figures Without Traditional Advertising With William Goodall 23:37

2M ago23:37

23:37

William Goodall is the Founder of Bay Smokes, a national cannabis company specializing in high-quality smokable hemp products. Under his leadership, Bay Smokes has expanded its product line to include THC, CBD, Delta-8, and other plant-based medicines, gaining a significant following on social media platforms. William studied biomedical engineering…

1
Episode 307 - Agencies, Entrepreneurship and What’s Working Now on Facebook with Molly Pittman 46:25

2M ago46:25

46:25

Molly Pittman is a bit of a legend in the digital marketing space. Bartender turned marketing intern for Ryan Deiss, turned VP of Marketing for Digital Marketer, turned entrepreneur - Molly's story is an inspiring one. And she flat out knows her stuff! In this episode, we dig into some real gems. We go pretty deep on what's working now on Facebook,…

1
Scaling Unconventional Products Online: TerraSlate’s B2B Growth Blueprint With Kyle Ewing 22:14

2M ago22:14

22:14

Kyle Ewing is the Founder and CEO of TerraSlate Paper, a company specializing in high-quality waterproof and rip-proof paper products. After leaving the corporate world in 2014, he launched Guerrilla Tags ID Systems, which experienced rapid growth and was acquired in 2015. Building on his entrepreneurial success, Kyle established TerraSlate in 2015…

1
From Pop-Ups to Profits: The Growth Formula Behind Maguire Shoes With Myriam Belzile-Maguire 20:16

2M ago20:16

20:16

Myriam Belzile-Maguire is the Founder and Designer at Maguire Shoes, an independent fashion footwear and accessories brand based in Montreal, Canada. Co-owned by Myriam and her sister, Romy, the award-winning brand has built a strategic presence in digital and physical marketplaces. Under Myriam’s leadership, Maguire Shoes operates boutiques in Mon…

1
Episode 306 - From Data Overload to Actionable Insights: Measurement Mastery with Chris Mercer 1:00:54

3M ago1:00:54

1:00:54

In this episode of the eCommerce Evolution Podcast, I welcome back Chris Mercer (co-founder of MeasureU) to discuss how e-commerce store owners can transform their approach to data and understanding customer behavior. We dive deep into Microsoft Clarity, a powerful free tool that helps visualize how users interact with your website, and explore how…

1
Episode 305 - Amazon's New Rules: GeoRank, AI, and the Hidden Forces Shaping Your Product Rankings with Kevin King 43:26

3M ago43:26

43:26

In this eye-opening episode, legendary Amazon expert Kevin King reveals game-changing insights about how Amazon's search and ranking systems really work. From the little-known concept of GeoRank to Amazon's powerful AI engine Cosmo, Kevin shares insider knowledge that every Amazon seller needs to understand to stay competitive in 2024 and beyond. K…

1
Episode 304 - 4 Proven Ways to Double Your Email & SMS Revenue in 2025 (Plus Bonus Tips) with Nick Flint 30:13

3M ago30:13

30:13

In this tactical episode, OMG Commerce's Email Director Nick Flint reveals game-changing strategies to maximize what should be your most profitable customer acquisition and retention channel. With rising costs across advertising, shipping, and operations, Nick shares how leading brands are using email and SMS marketing to protect and grow their mar…

1
Episode 303 - Building Billion-Dollar Brands Through Performance Marketing: Lessons from Beauty Industry Pioneer Carey Grange 48:14

4M ago48:14

48:14

In this fascinating episode, beauty industry veteran Carey Grange shares invaluable insights from her journey building major brands like Proactiv, Murad, and numerous other successful beauty and wellness companies. From the early days of infomercials to today's digital landscape, Carey reveals how the fundamental principles of effective performance…

1
Episode 302 - Combining PR and Paid Ads for Explosive eComm Growth 37:28

4M ago37:28

37:28

Learn the secrets behind securing free press coverage for eCommerce brands. Contrary to popular belief, free PR isn’t reserved only for companies that hire expensive PR agencies. Whether you're launching a new product or looking to boost your brand's visibility, this episode is packed with actionable insights that could make all of your other marke…

1
Episode 301 - BFCM 2024 Deep Dive: What Actually Worked in 2024 (And What Didn't) 37:36

5M ago37:36

37:36

In this data-packed episode, Brett Curry and the OMG Commerce team break down the most successful strategies from Black Friday & Cyber Monday 2024. From optimal discount levels to timing strategies, the team shares real insights from hundreds of millions in tracked revenue across Amazon, DTC, and email channels. If you're already planning for next …

1
Episode 300 - 11 Game-Changing Lessons for Smarter Growth in 2025 27:52

6M ago27:52

27:52

In this milestone 300th episode of the eCommerce Evolution Podcast, I've distilled the most impactful insights from recent top-performing episodes to help you prepare for eComm success in 2025. From AI marketing innovations to viral content secrets and customer psychology insights, these carefully selected takeaways represent the cutting edge of eC…

1
Episode 299 - From Paddle to Profit: How Carbon Pickleball Is Winning the eCommerce Match 47:53

6M ago47:53

47:53

When the pandemic left Garrett Goslin without his sommelier job, he turned his passion for pickleball into an innovative paddle company. Alongside childhood friend Kyle Goguen, CRBN Pickleball has emerged as a leading premium brand in one of America's fastest-growing sports. Their journey offers valuable lessons for any brand looking to build authe…

1
Episode 298 - Amazon's New Marketing Arsenal: AI Creative Tools, Analytics & DSP Updates Every Brand Should Know 51:28

6M ago51:28

51:28

No one is better suited to serve as an Amazon Ads evangelist than my friend, Jeff Cohen. Jeff is a founding member of Seller Labs and has been keynoting, exhibiting, and attending Amazon events for the last decade. If you've been to an Amazon event, you've probably seen him! Now he's serving as the official Amazon Ads Tech Evangelist. I wanted Jeff…

1
Episode 297 - Unboxing Amazon's Fall Prime Day: Insights and Strategies for Holiday eCommerce Success 40:45

7M ago40:45

40:45

In this episode of the eCommerce Evolution Podcast, we dive deep into the results of Amazon's Fall Prime Day 2024. Amazon experts Christine Shiloni and Jonathan Finkes unpack valuable insights, compare performance to previous events, and provide a strategic outlook for the upcoming holiday shopping season. Whether you're an established Amazon selle…

1
Episode 296 - AI Marketing Mastery: Building Custom Hubs for Ecommerce Success with Russ Henneberry 52:06

7M ago52:06

52:06

In this illuminating episode of the eCommerce Evolution Podcast, I sit down with AI marketing expert Russ Henneberry to explore the transformative potential of artificial intelligence in eCommerce. Russ shares invaluable insights on how we can leverage AI as a powerhouse marketing tool by creating customized AI marketing hubs. This episode is a mus…

1
Episode 295 - Direct Mail Revival: The Untapped Acquisition Channel for DTC Growth 45:14

8M ago45:14

45:14

In this episode of the eCommerce Evolution Podcast, Brett Curry is joined by Michael Epstein to discuss the resurgence of direct mail as a powerful tool for eCommerce growth They explore how direct mail is driving retention, building customer loyalty, and even serving as a successful acquisition strategy when used effectively. Throughout, Michael d…

1
Episode 294 - The $600 Million Ad Study: Building an Innovative Offer System with Molly Pittman 40:17

8M ago40:17

40:17

In this episode, I sit down with Molly Pittman, CEO of Smart Marketer, to dissect the latest trends in eCommerce marketing. Drawing from her groundbreaking $600 million study in Facebook ad spend, Molly shares invaluable insights on crafting compelling offers, creating high-performing ad creatives, and optimizing landing pages for maximum conversio…

1
Episode 293 - From Zero to $50 Million in 3 Years: Heart and Soil's Organic Growth Strategy with CEO Dean Brennan 42:26

8M ago42:26

42:26

In this episode of the eCommerce Evolution Podcast, I sit down with Dean Brennan, CEO of Heart and Soil Supplements, to unpack the meteoric rise of this innovative health brand. From zero to $50 million in just three years, Heart and Soil has disrupted the supplement industry with its focus on nutrient-dense organ meats and regenerative farming pra…

1
Episode 292 - Mastering Amazon in 2024: AI, SEO, and Brand Building Strategies with Neil Twa 48:32

9M ago48:32

48:32

In this fast-paced episode of the eCommerce Evolution Podcast, I sit down with Neil Twa, co-founder and CEO of Voltage, to discuss the future of Amazon selling. Neil, a brand owner, investor, and podcaster himself, shares invaluable insights on how to navigate the evolving Amazon landscape in 2024 and beyond. From AI-driven changes to brand-buildin…

1
Episode 291 - Behind the Click: The Psychology of Online Shopping with Jon MacDonald 42:08

9M ago42:08

42:08

Dive deep into the minds of online shoppers with Jon MacDonald, founder and CEO of The Good, as he unpacks the psychological forces that shape e-commerce behavior. In this episode, Jon and I explore key insights from his new book, Behind the Click, offering actionable strategies for e-commerce brands to enhance their digital customer experience and…

1
Episode 290 - The Retention Revolution: Insights on Email Marketing, DTC Growth, and the Future of eCommerce 47:38

9M ago47:38

47:38

The best brands do things differently. Jimmy Kim has taken a unique approach to growing Sendlane from obscurity to becoming one of the fastest-growing ESPs on the market. As both a former brand owner and a current tech leader, Jimmy brings a fresh perspective to DTC. He explores what he refers to as the "retention revolution," the need to rethink e…

1
Episode 289 - Scaling to 8-Figures with One Product and No Discounts: Lessons from Henson Razors 47:36

10M ago47:36

47:36

In this episode, Ashly Knox from Henson Razors shares the unique story of how an aerospace machinist teamed up with digital marketers to build an 8-figure razor company. Henson Razors defies typical eCommerce conventions by focusing on a single product, avoiding discounts, and obsessing over cash flow and core financial performance. Ashly discusses…

1
Episode 288 - The Viral Content Formula: Create Content that Captivates & Converts 42:56

10M ago42:56

42:56

In this episode of the eCommerce Evolution Podcast, Eugenia Chen, founder of PandaLoon and CEO of Huxley Media Group, shares her secrets to creating viral content that can propel your brand to new heights. Discover the science behind crafting videos that captivate audiences, drive engagement, and boost your product's visibility across multiple plat…

1
From Series A to Nine Figures: Leveraging Offer Testing for Ecommerce Growth 24:12

10M ago24:12

24:12

Cherene Aubert is the VP of Digital and Ecommerce at ILIA Beauty, an LA-based cosmetics brand, where she leads the charge in digital innovation and sales transformation. With a history of driving growth for over 100 DTC brands and managing nearly $300 million in media spend, Cherene's expertise spans from Series A startups to established companies …

1
Episode 287 - Crafting Ad Creative That Converts: Combining Data & Boldness 52:24

10M ago52:24

52:24

You've heard that creative is KING. In reality, it's probably King, Queen, and more. In this episode of the eCommerce Evolution podcast, I sit down with Dara Denny, a performance creative consultant who has worked with an impressive array of brands like Speedo, Laura Geller, Daily Harvest, and Condé Nast. Dara shares her wealth of knowledge on craf…

1
Episode 286 - Building an Affiliate Army to Skyrocket Your Brand's Growth 33:00

11M ago33:00

33:00

In this episode of the eCommerce Evolution Podcast, Tomer Hen, CEO and co-founder of Switch Supplements, shares his secrets to leveraging affiliate marketing and influencer relationships to drive explosive growth for your brand. Discover how Tomer took Switch Supplements from zero to $30K in recurring revenue in just eight weeks and how you can app…

1
Episode 285 - Maximizing Performance Max: Proven Strategies for Profitable PMAX Growth 38:28

11M ago38:28

38:28

In this episode of the eCommerce Evolution Podcast, I sit down with Savannah Knight, one of OMG Commerce's top Google Ads specialists, to discuss the often divisive topic of Performance Max. Savannah shares her secrets to success and busts common myths surrounding this powerful campaign type, helping listeners turn their "meh" campaigns into true p…

1
Scaling Celebrity-Backed Brands: The Chamberlain Coffee Success 17:48

11M ago17:48

17:48

Chris Gallant is the CEO of Chamberlain Coffee, a thriving coffee, matcha, and tea brand founded by renowned YouTube influencer Emma Chamberlain. Launched in 2019, Chamberlain Coffee has expanded from an online DTC brand to rapidly branching out to over 10,000 stores nationwide. With over 15 years of experience in commercial beverage management, Ch…

1
Episode 284 - When to Consider Seller Fulfilled Prime and AMC 44:09

11M ago44:09

44:09

Profits are elusive right now for many sellers on Amazon. The game is getting harder, not easier. That's why I brought on Matt Snyder, CEO and founder of Brands Excel, to discuss two powerful tools for your Amazon seller tool belt: Seller Fulfilled Prime (SFP) Amazon Marketing Cloud (AMC) Matt's diverse background made for a great interview. He spe…

1
Episode 283 - The Unconventional Success Stories of Mizzen+Main and Harbor 41:07

12M ago41:07

41:07

I love disruptor stories, and Kevin Lavelle, the founder of Mizzen+Main (and now Harbor), has an overlooked but incredibly inspiring one. Kevin revolutionized the men's dress shirt industry with performance fabrics. Under his leadership, Mizzen+Main grew from a great product idea into a company that has sold hundreds of millions of dollars worth of…

1
Episode 282 - The eCommerce Valuation Landscape: Insights on Maximizing Your Brand's Value 38:00

12M ago38:00

38:00

In this episode of the E-commerce Evolution Podcast, Brett Curry sits down with Emmett Kilduff, co-founder and CEO of the Fortia Group, to discuss the current M&A climate for e-commerce brands and how to prepare your business for a successful exit. Emmett shares his insights from 25 years of experience in the M&A space, offering valuable advice for…

1
Episode 281 - 800% Growth in 4 Years While Quitting Amazon 45:38

1y ago45:38

45:38

We've all dreamed of quitting Amazon. And it's hard to argue with 800% growth in 4 years. That's why I was so excited to sit down with Sean Reyes, founder of ShockSurplus.com. I wanted to discuss Sean's journey of growing his business by 800% in just four years, his decision to break up with Amazon despite it accounting for 70% of his revenue at th…

1
Episode 280 - Prime Day Prep: Tips to Maximize Sales and Protect Profits 39:46

1y ago39:46

39:46

Are you ready to make this year's Prime Day your biggest and most profitable yet on Amazon? In this episode, Amazon experts Christine Shiloni and Jonathan Finkes join the podcast to share insider strategies and actionable tips to help you crush your Prime Day sales goals. From deal strategies to advertising tactics and inventory planning to post-Pr…

1
Episode 279 - Level Up Your Leadership: How to Hire, Manage, and Lead a Thriving eCommerce Team 42:37

1y ago42:37

42:37

I first heard Dave Kline speak at E-commerce Fuel Live in New Orleans a few months ago. It was an awesome event, and Dave's talk was a highlight for me. Dave is a seasoned leader with over 20 years of experience working with teams at Bridgewater and Moody's. Dave shares his candid take on how to level up our leadership skills, spot great talent, hi…

1
Episode 278 - Does YouTube Really Beat Facebook Every Time? 46:33

1y ago46:33

46:33

You probably know him from the YouTube ad that begins with "YouTube beats Facebook every time…" ‍ In this episode, I interview Aleric Heck, founder and CEO of Ad Outreach and KeywordSearch.com, to discuss how eCommerce businesses can leverage YouTube ads for growth. ‍ Key takeaways include: - Aleric's journey from creating a successful YouTube chan…

1
Episode 277 - 10 Siblings, 11 Retail Stores, 1 Amazing Brand 39:57

1y ago39:57

39:57

Brett Curry (https://www.linkedin.com/in/thebrettcurry/) talks to Jimmy Sansone (https://www.linkedin.com/in/jimmy-sansone-aa80b881/) about the founding story of The Normal Brand. __ Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today! __ Chapters: (00:00) Introduction and Jimmy’s Bac…

1
Episode 276 - Let's Buy a Business with Jeremy Horowitz 46:55

1y ago46:55

46:55

Brett Curry (https://www.linkedin.com/in/thebrettcurry/) talks to Jeremy Horowitz (https://www.linkedin.com/in/jeremyhorowitz1/) about the current state of eCommerce. __ Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today! __ Chapters: (00:00) Intro (01:58) The State of eCommerce (12:…

1
Episode 275 - Amazon Ads News & Trends with Jeff Cohen of Amazon 43:32

1y ago43:32

43:32

Brett Curry (https://www.linkedin.com/in/thebrettcurry/) talks to Jeff Cohen from Amazon (https://www.linkedin.com/in/jeffreycohen/) about amazon ads news and trends. __ Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today! __ Show Notes: (00:00) Introduction (07:54) Vertical Video for…

1
Boosting Ecommerce Sales Through Instagram DMs and Micro-Influencer Landing Pages 24:19

1y ago24:19

24:19

Justin Silver is the Co-founder of AAVRANI, an Ayurvedic beauty brand focusing on skin and hair care. Ranked in Mintoiro's Top 100 Trending Skincare Brands in January 2014, the brand has expanded globally. Justin started his career in investment banking and private equity before venturing into investing in consumer goods and partnering with busines…

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