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Episode 292 - Mastering Amazon in 2024: AI, SEO, and Brand Building Strategies with Neil Twa

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Manage episode 436675830 series 2452172
Content provided by Brett Curry. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Brett Curry or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this fast-paced episode of the eCommerce Evolution Podcast, I sit down with Neil Twa, co-founder and CEO of Voltage, to discuss the future of Amazon selling. Neil, a brand owner, investor, and podcaster himself, shares invaluable insights on how to navigate the evolving Amazon landscape in 2024 and beyond. From AI-driven changes to brand-building strategies, this episode is packed with actionable advice for sellers looking to stay ahead of the curve.

Key topics covered:

  • The impact of AI on Amazon's search algorithm, including the upcoming Cosmo engine and how it will revolutionize product discovery
  • Amazon SEO strategies for 2024, focusing on optimizing images, titles, and overall listing quality
  • The importance of building a true brand on Amazon, moving beyond just being a seller
  • Strategies for profitable growth, including Neil's 20% EBITDA target and minimum $12 net profit per unit rule
  • The future of Amazon selling, including the potential need for design or utility patents to defend against competition

Whether you're a seasoned Amazon seller or just starting out, this episode provides critical insights to help you thrive in the ever-changing world of e-commerce. Don't miss Neil's expert advice on building a sustainable and profitable Amazon business in 2024 and beyond.

  continue reading

317 episodes

Artwork
iconShare
 
Manage episode 436675830 series 2452172
Content provided by Brett Curry. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Brett Curry or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this fast-paced episode of the eCommerce Evolution Podcast, I sit down with Neil Twa, co-founder and CEO of Voltage, to discuss the future of Amazon selling. Neil, a brand owner, investor, and podcaster himself, shares invaluable insights on how to navigate the evolving Amazon landscape in 2024 and beyond. From AI-driven changes to brand-building strategies, this episode is packed with actionable advice for sellers looking to stay ahead of the curve.

Key topics covered:

  • The impact of AI on Amazon's search algorithm, including the upcoming Cosmo engine and how it will revolutionize product discovery
  • Amazon SEO strategies for 2024, focusing on optimizing images, titles, and overall listing quality
  • The importance of building a true brand on Amazon, moving beyond just being a seller
  • Strategies for profitable growth, including Neil's 20% EBITDA target and minimum $12 net profit per unit rule
  • The future of Amazon selling, including the potential need for design or utility patents to defend against competition

Whether you're a seasoned Amazon seller or just starting out, this episode provides critical insights to help you thrive in the ever-changing world of e-commerce. Don't miss Neil's expert advice on building a sustainable and profitable Amazon business in 2024 and beyond.

  continue reading

317 episodes

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