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Built to Sell: How Fluencer Fruit Cracked the Amazon Influencer Code and Got Acquired by Wayward

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Manage episode 494983992 series 2452172
Content provided by Brett Curry. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Brett Curry or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

What happens when you build a company specifically to sell it—and then execute that plan?

Liz Saunders went from running registration at Seller Summit to delivering the closing keynote, all while building Fluencer Fruit, the Chrome extension that helps Amazon Influencer creators optimize their content strategy. In this powerful episode, Liz reveals her entire exit playbook, from reading "Exit Preneur" before she even started building to keeping GAAP-compliant books from day one. But this isn't just an acquisition story—it's a masterclass in understanding the Amazon Influencer ecosystem, where creators earn 1-4% commissions and brands are discovering that video converts better than text, and UGC converts better than brand videos.

Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today!

Chapters:

(00:00) Re-Introducing Liz Saunders

(03:30) The Journey of Fluencer Fruit

(07:20) Amazon Influencer Program Insights

(10:09) Shifts in Influencer Marketing

(13:35) Brand Strategies for Influencer Engagement

(19:05) Multi-Channel Selling

(21:31) Building and Selling Fluencer Fruit

(28:03) Insights from the Sales Process

(32:05) Future Endeavors

Connect With Brett:


Relevant Links:


_

Past guests on eCommerce Evolution include Ezra Firestone, Steve Chou, Drew Sanocki, Jacques Spitzer, Jeremy Horowitz, Ryan Moran, Sean Frank, Andrew Youderian, Ryan McKenzie, Joseph Wilkins, Cody Wittick, Miki Agrawal, Justin Brooke, Nish Samantray, Kurt Elster, John Parkes, Chris Mercer, Rabah Rahil, Bear Handlon, JC Hite, Frederick Vallaeys, Preston Rutherford, Anthony Mink, Bill D’Allessandro, Jeff Oxford, Bryan Porter and more

  continue reading

320 episodes

Artwork
iconShare
 
Manage episode 494983992 series 2452172
Content provided by Brett Curry. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Brett Curry or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

What happens when you build a company specifically to sell it—and then execute that plan?

Liz Saunders went from running registration at Seller Summit to delivering the closing keynote, all while building Fluencer Fruit, the Chrome extension that helps Amazon Influencer creators optimize their content strategy. In this powerful episode, Liz reveals her entire exit playbook, from reading "Exit Preneur" before she even started building to keeping GAAP-compliant books from day one. But this isn't just an acquisition story—it's a masterclass in understanding the Amazon Influencer ecosystem, where creators earn 1-4% commissions and brands are discovering that video converts better than text, and UGC converts better than brand videos.

Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today!

Chapters:

(00:00) Re-Introducing Liz Saunders

(03:30) The Journey of Fluencer Fruit

(07:20) Amazon Influencer Program Insights

(10:09) Shifts in Influencer Marketing

(13:35) Brand Strategies for Influencer Engagement

(19:05) Multi-Channel Selling

(21:31) Building and Selling Fluencer Fruit

(28:03) Insights from the Sales Process

(32:05) Future Endeavors

Connect With Brett:


Relevant Links:


_

Past guests on eCommerce Evolution include Ezra Firestone, Steve Chou, Drew Sanocki, Jacques Spitzer, Jeremy Horowitz, Ryan Moran, Sean Frank, Andrew Youderian, Ryan McKenzie, Joseph Wilkins, Cody Wittick, Miki Agrawal, Justin Brooke, Nish Samantray, Kurt Elster, John Parkes, Chris Mercer, Rabah Rahil, Bear Handlon, JC Hite, Frederick Vallaeys, Preston Rutherford, Anthony Mink, Bill D’Allessandro, Jeff Oxford, Bryan Porter and more

  continue reading

320 episodes

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