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Your Most Underutilized Resource
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Small towns love to say they want to “keep their young people.”
But if your youth have never been invited to plan, lead, or create anything in your community… what exactly are you asking them to stick around for?
In this episode of Destination Roadmapping, Vicky Soderberg makes the case for a full-blown Youth Takeover—and walks you through 5 low-cost, high-impact ways to bring Gen Z into the heart of your downtown and tourism strategy:
No big budget. No matching T-shirts. Just structure, trust, and the courage to let go of “the way we’ve always done it.”
🎧 Whether you’re a DMO, Main Street director, or just sick of watching your community run on reruns—this episode is your wake-up call. Because if they don’t get to build something here, they’ll go build it somewhere else.
Thanks for listening!
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