A 10-minute spark of inspiration with a side of tough love—helping small towns create big impact through tourism, events, and unforgettable visitor experiences.
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Vicky Soderberg Podcasts
Send us a text Tourism isn’t a solo sport—it takes a full roster to win. In this episode, Vicky breaks down how cities, Main Street programs, chambers, and CVBs can finally stop playing tug-of-war and start acting like a team. You’ll hear why shared goals matter more than chasing hotel nights, how to keep people in their lanes without turf wars, an…
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Visitor Catfishing: When the Marketing is Hot but the Experience is Not
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Send us a text Your town looks great on paper, or at least on Instagram. But when visitors show up, the reality may not quite match the hype. That’s what we call Visitor Catfishing, the glossy marketing that promises more than your experience delivers. In this episode of Destination Roadmapping, Vicky breaks down: The giveaways that your town might…
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Send us a text “There’s nothing to do here.” If you’ve ever heard that line from a teen, a clerk, or even your own residents, you know how much it stings. In this episode of Destination Roadmapping, Vicky breaks down why people say it—and more importantly, what you can do about it. You’ll hear: The hidden reasons behind the “nothing to do here” min…
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Send us a text Main Street grabs the spotlight; side streets earn the encore. This episode spills the tea on the Side Street Spillover Effect—that blink-and-decide moment when visitors either wander deeper or beeline for the car. Vicky hands you a bold, do-it-now game plan: corner-turning quick wins you can launch this week, plus a 90-day glow-up t…
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Send us a text Farmer’s markets aren’t just about fresh tomatoes and handmade soap—they’re the weekly habit that can breathe life back into a downtown. In this episode of Destination Roadmapping, Vicky Soderberg breaks down why markets work, the ripple effects they create for businesses and tourism, and the pitfalls that can turn a great idea into …
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Bronze Plaques are Not a Tourism Strategy
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Send us a text If your “big” plan for showing off your town’s history is a shiny square on a stick, we need to talk. In this episode of Destination Roadmapping, I’m sharing five ways to turn your community’s past into a living, breathing, cash-generating experience. You’ll discover how to: Enhance “read-and-run” plaques with experiences visitors ac…
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Send us a text Small towns love to say they want to “keep their young people.” But if your youth have never been invited to plan, lead, or create anything in your community… what exactly are you asking them to stick around for? In this episode of Destination Roadmapping, Vicky Soderberg makes the case for a full-blown Youth Takeover—and walks you t…
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Send us a text Before you book the band or design the flyer, there are seven questions every event must answer if you want it to succeed. In this episode of Destination Roadmapping, I’m breaking down the planning gut-check that saves time, money, and community goodwill. We’re talking about real goals (not just “bring people downtown”), target audie…
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Send us a text Let’s get one thing straight: good intentions aren’t a strategy—and assumptions won’t bring results. In this episode, we’re busting four of the most stubborn myths that keep small-town tourism and events spinning their wheels. From the fantasy that volunteers can run everything forever, to the misconception that no one is interested …
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Send us a text Thanks for listening! Look for new episodes each Sunday wherever you get your podcasts, and in the meantime... Follow us on Facebook & Instagram Connect with Vicky on LinkedIn Need help with determining the economic impact of your events? We've got you covered with our Event Impact 360™ program.…
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