A 10-minute spark of inspiration with a side of tough love—helping small towns create big impact through tourism, events, and unforgettable visitor experiences.
…
continue reading
Vicky Soderberg Podcasts
Send us a text Main Street grabs the spotlight; side streets earn the encore. This episode spills the tea on the Side Street Spillover Effect—that blink-and-decide moment when visitors either wander deeper or beeline for the car. Vicky hands you a bold, do-it-now game plan: corner-turning quick wins you can launch this week, plus a 90-day glow-up t…
…
continue reading
Send us a text Farmer’s markets aren’t just about fresh tomatoes and handmade soap—they’re the weekly habit that can breathe life back into a downtown. In this episode of Destination Roadmapping, Vicky Soderberg breaks down why markets work, the ripple effects they create for businesses and tourism, and the pitfalls that can turn a great idea into …
…
continue reading
1
Bronze Plaques are Not a Tourism Strategy
10:40
10:40
Play later
Play later
Lists
Like
Liked
10:40
Send us a text If your “big” plan for showing off your town’s history is a shiny square on a stick, we need to talk. In this episode of Destination Roadmapping, I’m sharing five ways to turn your community’s past into a living, breathing, cash-generating experience. You’ll discover how to: Enhance “read-and-run” plaques with experiences visitors ac…
…
continue reading
Send us a text Small towns love to say they want to “keep their young people.” But if your youth have never been invited to plan, lead, or create anything in your community… what exactly are you asking them to stick around for? In this episode of Destination Roadmapping, Vicky Soderberg makes the case for a full-blown Youth Takeover—and walks you t…
…
continue reading
Send us a text Before you book the band or design the flyer, there are seven questions every event must answer if you want it to succeed. In this episode of Destination Roadmapping, I’m breaking down the planning gut-check that saves time, money, and community goodwill. We’re talking about real goals (not just “bring people downtown”), target audie…
…
continue reading
Send us a text Let’s get one thing straight: good intentions aren’t a strategy—and assumptions won’t bring results. In this episode, we’re busting four of the most stubborn myths that keep small-town tourism and events spinning their wheels. From the fantasy that volunteers can run everything forever, to the misconception that no one is interested …
…
continue reading
Send us a text Thanks for listening! Look for new episodes each Sunday wherever you get your podcasts, and in the meantime... Follow us on Facebook & Instagram Connect with Vicky on LinkedIn Need help with determining the economic impact of your events? We've got you covered with our Event Economic Impact program.…
…
continue reading
