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Before you book the band or design the flyer, there are seven questions every event must answer if you want it to succeed. In this episode of Destination Roadmapping, I’m breaking down the planning gut-check that saves time, money, and community goodwill.

We’re talking about real goals (not just “bring people downtown”), target audiences that actually exist, and why “we posted it on Facebook” is not a marketing plan.

Whether you’re dreaming up a new event or stuck in the “we’ve always done it this way” cycle, this episode will help you plan smarter—and avoid throwing another forgettable party in the name of economic development.

🎧 Grab your checklist and let’s get clear before you get busy.

Thanks for listening!

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Need help with determining the economic impact of your events? We've got you covered with our Event Economic Impact program.