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Bronze Plaques are Not a Tourism Strategy

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Manage episode 500899143 series 3678677
Content provided by Vicky Soderberg. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Vicky Soderberg or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Send us a text

If your “big” plan for showing off your town’s history is a shiny square on a stick, we need to talk.

In this episode of Destination Roadmapping, I’m sharing five ways to turn your community’s past into a living, breathing, cash-generating experience.

You’ll discover how to:

  • Enhance “read-and-run” plaques with experiences visitors actually feel.
  • Turn history into something people can taste, touch, and post about.
  • Package the past for short attention spans—without watering it down.

Plus, real-world examples of towns that added to the bronze and built buzz.

Plaques have their place. But if they’re your only play, you’re playing small—and your visitors are leaving early. Let’s fix that.

Thanks for listening!

Look for new episodes each Sunday wherever you get your podcasts, and in the meantime...

Follow us on Facebook & Instagram

Connect with Vicky on LinkedIn

Need help with determining the economic impact of your events? We've got you covered with our Event Economic Impact program.

  continue reading

7 episodes

Artwork
iconShare
 
Manage episode 500899143 series 3678677
Content provided by Vicky Soderberg. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Vicky Soderberg or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Send us a text

If your “big” plan for showing off your town’s history is a shiny square on a stick, we need to talk.

In this episode of Destination Roadmapping, I’m sharing five ways to turn your community’s past into a living, breathing, cash-generating experience.

You’ll discover how to:

  • Enhance “read-and-run” plaques with experiences visitors actually feel.
  • Turn history into something people can taste, touch, and post about.
  • Package the past for short attention spans—without watering it down.

Plus, real-world examples of towns that added to the bronze and built buzz.

Plaques have their place. But if they’re your only play, you’re playing small—and your visitors are leaving early. Let’s fix that.

Thanks for listening!

Look for new episodes each Sunday wherever you get your podcasts, and in the meantime...

Follow us on Facebook & Instagram

Connect with Vicky on LinkedIn

Need help with determining the economic impact of your events? We've got you covered with our Event Economic Impact program.

  continue reading

7 episodes

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