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Charging more… and growing because of it? Dom Hodgson shows exactly how that works. Recorded in person as a CX Passport Live episode at The Alliance Mastermind hosted by Vance Morris, Dom brings a fresh pet-industry lens to universal business truths. He gets practical… pricing, differentiation, customer magic, and how to run a business that doesn’t steal your weekends. Dog adventures, Disney-fied touches, and straight-talk guidance make this conversation fun and genuinely useful for any business.

5 Insights From This Episode

• Why most businesses… including pet businesses… undercharge and how to confidently raise prices
• How a simple language shift created a premium service category
• Why sending physical newsletters still drives retention
• A low cost way to Disney-fy your customer experience
• How the right butts in the right seats transforms family-run operations

CHAPTERS

0:00 Welcome to CX Passport Live with Dom Hodgson
1:25 Dom’s background and how he entered the pet world
2:21 The fastest place he spots money leaks
3:30 Why owners fear raising prices
5:51 The power of physical newsletters
7:33 How the dog adventure business started
9:03 Differentiating through language and experience
10:31 First Class Lounge
13:08 A practical Disney-fy move any business can use
15:03 Simple automation that boosts retention
17:46 Running a family business without chaos
20:41 How to reach Dom

Guest Links

Dom Website: https://www.petbusinessmarketing.com/
How to Disnify Your Pet Business book: https://www.petbusinessmarketing.com/magicbook

Bring CX Passport Live to your event: https://www.cxpassportlive.com/
Listen: https://www.cxpassport.com
Watch: https://www.youtube.com/@cxpassport
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I'm Rick Denton and I believe the best meals are served outside and require a passport.

Disclaimer:
This podcast is for informational and entertainment purposes only. The views and opinions expressed are those of the hosts and guests and should not be taken as legal, financial, or professional advice. Always consult with a qualified attorney, financial advisor, or other professional regarding your specific situation. The opinions expressed by guests are solely theirs and do not necessarily represent the views or positions of the host(s).