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In this episode of CX in the Wild, we sit down with Emma Logan, a loyalty expert with a wealth of experience across diverse sectors. Together, we dive into the changing landscape of loyalty in today’s competitive markets, where creating effortless experiences and authentic connections is more important than ever.
Emma shares how loyalty is no longer about points and discounts but about building emotional bonds, personalizing experiences, and engaging customers as co-creators of innovation.
From Dubai's seamless airport interactions to VIP loyalty initiatives, we explore how brands can elevate loyalty into a meaningful art form, making customers feel truly seen, valued, and understood. Join us to learn how the perfect mix of human touch and technology can transform customer relationships and redefine loyalty.
Emma Logan on LinkedIn: linkedin.com/in/emmajlogan
Learn more about Emma's work at their website: https://www.majidalfuttaim.com/

Connect with me, Dennis Wakabayashi: linkedin.com/in/denniswakabayashi